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aaGO 2021 class descriptions
2021 claSS deScripTiOnS
SaleS/leaSinG/marKeTinG TracKS
The Sales/Leasing and Marketing tracks are designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer’s buying signals. Virtually everything within the world can be marketed and these skills are useful in both apartment marketing and marketing by the supplier to the apartment communities.
inTrOducTiOn TO The aparTmenT induSTry
Have you always wanted to learn more about the Apartment Industry?
You can start by attending this FREE class. You will learn: • Basics about the Apartment Industry • Vital key terms • Various jobs within the industry • How to find a job within our industry • What do you need in order to be hired? • Training and educational opportunities • Networking opportunities / committees /dinner meetings
Time: 10:00 am - 11:15 am Cost: Free Webinar CEC: 1 Audience: Anyone interested in learning more about the Apartment Industry your instructor: Monica Ramsey, Vice President of Member Relations, AAGO & Chris Mahoney, Director of Programs and Development
leaSinG 101
Are you new to the industry?
Do you have a staff member needing a refresher?
Course topics include: • Introduction to the Apartment Industry • Vital key terms • Learning to identify your competition • Fundamentals of Fair Housing • Using your telephone as a tool • Greetings, Demonstrations and Closings • Effective Follow-up
“are yOu The One?” marKeTinG SOluTiOnS
Finding your ideal marketing mix can be as challenging as finding your perfect love match! Join Desiree Starr as she helps you understand the most effective ways to market and brand your community. In this session, you will learn:
• Marketing tools and advertising options • Tips on how to build a successful social media strategy • Creating strategic marketing alliances within your neighborhood • Various types of promotion for the apartment industry • Much, much more!
Tracy’S Tried and True TelephOne TechniQueS How does your property answer the phone? Every time the telephone rings you should hear the sweet sound of
opportunity. With major marketing dollars invested for the phone to ring, don’t miss the opportunity to set the best first impression of your community. Learn the basics about telephone techniques and how to utilize and convert phone traffic.
Attend this fun workshop and learn the importance of… • Preparing for the call • Telephone image • The psychology of sales • Rapport building • Creating the visual tour • Setting the appointment • Follow up
Time: 9: 00 am -12:00 pm Cost: $89 Member $109 Non-Member Free for apaSS! CEC: 3 Audience: Leasing, Management, Corporate Personnel, Suppliers your instructor: Tracy Lesse, Regional Manager, RangeWater Real Estate
mainTenance TracK
appliance repair
Appliance Repair Seminar provides students with the skills and experience to service major appliances. There is both classroom and hands-on instruction. Students are expected to bring their own tools in order to work on appliances in the maintenance training center during the course. Student will learn tips and ideas to work more efficiently. ***Students should bring their own tools.
Time: 9: 00 am - 3:00 pm Cost: $79 Member $109 Non-Member Free for apaSS! CEC: 6 Audience: Maintenance, Suppliers your instructor: Josh Keller,CAMT,Account Executive, Real Floors
prevenTaTive mainTenance
Get the “Nuts and Bolts’ of how the maintenance team operates so that your community can run at optimum performance!
You need a schedule of planned maintenance actions aimed at the prevention of breakdowns and failures as well as the preservation of the asset In this seminar you will learn: • Who is responsible for your preventative maintenance program • What to include in your preventative maintenance program • When do you need in order to perform preventative maintenance • Where do you maintain the records • Why do specific actions need to be taken for items such as lighting, HVAC, etc. • How often do you need to perform preventative maintenance
Time: 9: 00 am - 3:00 pm Cost: $89 Member $109 Non-Member Free for apaSS! CEC: 3 Audience: Maintenance, Suppliers your instructor: Timothy Handley,CAMT,Regional Facilities Director, Greystar
eSSenTial learninG TracKS:
Fair hOuSinG
This 3-hour Fair Housing Seminar will let you know who is protected by the Fair Housing Act and teach you and your team to be “Fair Housing Friendly!’ You will understand how to comply with Fair Housing and learn what questions are ok to ask of prospective residents. Learn how you can avoid being accused of discrimination and how to coach your team to ensure that they do not violate any Fair Housing laws. Remember that what you don’t know can hurt you!
landlOrd/TenanT laW
Keeping abreast of the legal requirements and changes is essential for successful and legal property management. It is recommended that each staff member who deals with
leases, evictions and legal notices attends at least one Landlord Tenant Law Seminar each year.
SuperviSOry SKillS
How do you handle employee issues? Do you know the best techniques to interview your next superstar? What are ways to motivate and reward your team? Learn the skills necessary to become a more effective supervisor.
In this seminar, you will learn: • What are the best interview styles to hire right • How to coach for optimum performance • How to provide timely and appropriate feedback • How to be an effective communicator • How to lead by example • What are the best ways to celebrate success
cerTiFicaTiOn prOGramS
The Apartment Association of Greater Orlando is proud to offer several nationally recognized certification programs to its members. These programs are taught by certified instructors and testing is done on site.
cerTiFied pOOl OperaTOr, cpO
Through the National Swimming Pool Foundation, AAGO is an approved provider of the CPO certification. This is a 2-day course which includes the certification exam.
epa reFriGeranT handlinG cerTiFicaTiOn
The Federal Clean Air Act, Section 608, requires that persons who service air conditioning and refrigeration systems containing certain refrigerants be certified under an approved Federal Environmental Protection Agency (EPA) approved course. Through the ESCO Institute, AAGO is able to offer this Universal Certification.
The multi-family housing industry is growing. Competition is fierce and multi-family housing professionals face more challenges than ever before. You can’t afford to overlook the benefits of an industry designation. Education programs and designations sponsored by NAAEI are the premier offerings for multi-family housing professionals. Each course and program has been carefully crafted and tailored to meet the ever-changing needs of today’s multi-family housing professional.
Enhance your professional growth in the apartment industry by earning your certificate for apartment maintenance Technicians (camT) a program that can take your career to the next level. CAMT training helps you to preserve the value of your apartment community and increase resident retention. CAMT is the only Apartment Maintenance program to be nationally accredited by the American National Standards Institute (ANSI).
non-Technical Online courses:
• Inside the Apartment Business and People, Projects and Profits
Technical courses:
• Interior and Exterior Maintenance and Repair • Electrical Maintenance and Repair • Plumbing Maintenance and Repair • HVAC Maintenance and Repair • Appliance Maintenance and Repair
Time: 9:00 am - 5:00 pm for each module Cost: $899 Member $999 Non Member 10% off for apaSS CEC: 6 prerequisite: you must have one year of apartment or rental housing maintenance experience before being eligible to receive the certificate; successfully completed the seven courses and online content listed below (which total 90 ½ hours); and meet all examination requirements within 24 months of declaring your candidacy for CAMT.
