We salute all of the 2024 American Advertising Awards winners represented in this book. This book not only shares the work that has been recognized by our panel of judges this year; it also demonstrates the scope and scale of the communications and creative industry based in our city.
Memphis is a remarkably unique location that is to be appreciated across many strata - creativity has historically been at the forefront of our culture and will prove to be one of our most impactful resources in the future.
We thank all contributors.
THE BEST IN 24K
FIG.
Designer, Illustrator, Copywriter,
Art Director, Event Video Creative,
Motion Director, Editor
Paul Gilliam
Crazy Addy
Help an animal in need by donating items that will make their shelter stay happier and comfier.
Consumer Campaign
Regional/National
SULLIVAN
OLD DOMINICK
INTEGRATED CAMPAIGN
OLD DOMINICK DISTILLERY
Keith Goldberg ECD, Writer
Nate Hinners
ACD, Art Director
Cristina Jucan ACD, Designer
Kate Metcalf VP, Strategy & Planning
Matt Washburn VP, Head of Account Service
Amy Sharp EVP, Production
Brian Cummings Director
Pete Halliday
Executive Producer, 90 Degrees West
Michael Colasardo
Film Editor, 90 Degrees West
Justin Tapp
Audio Editor, 90 Degrees West
Richie Weaver
Marketing & Creative Director, Old Dominick
Integrated Brand Identity Campaign
Local or Regional/National
ST. FRANCIS ELEVATOR RIDE
MEMPHO FEST 2024
IDENTITY CAMPAIGN
MEMPHO FESTIVAL
Josh Breeden Creative, Art Director
Tree People International Motion Animation, Editing
Anthoney Carter
Simple Focus, Web Design & Development
Integrated Brand Identity Campaign
Local or Regional/National
PRETTY USEFUL CO.
THE BIODIVERSITY GARDENS PROJECT
THE BIODIVERSITY VICTORY GARDENS PROJECT
Allie Mounce Illustrator, Designer
Clare Freeman Art Director
Katie Mars
Account Manager
Betsy Peterson Client
Copywriting
TRUST MARKETING & COMMUNICATIONS
BRAKE IT DOWN
CITY OF MEMPHIS
Sound/Music with Lyrics
TRUST MARKETING & COMMUNICATIONS
BRAKE IT DOWN - ORIGINAL SONG
CITY OF MEMPHIS
Sound/Voiceover Talent
TRUST MARKETING & COMMUNICATIONS
BRAKE IT DOWN
CITY OF MEMPHIS
Howard Robertson
Creative Director, Copywriter
Adrienne King
Account Supervisor
Ryan Robertson
Creative Director
Fabian Matthews
Director of Photography, Editor
Walter Person
Music Producer
Chugg Jamal
Song Writer & Performer
Beverly Robertson
Producer
Jerald Trotter
Voiceover Talent
Cinematography —Single
ARCHER
GOC:
TRAP & TRANSPLANT (FULL)
GRIZZLY
Morgan Griswold
Senior Videographer, Editor
Matthew Blum
Videographer, Editor
Josh Harper
ACD, Copywriter
Rich Playford
Creative Director
Laura Hedges
VP, Group Account Director
Cinematography —Single
ARCHER
GOC EXPEDITION:
FLORIDA KEYS
GRIZZLY
Morgan Griswold
Senior Videographer, Editor
Matthew Blum
Videographer, Editor
Matt Devlin
Creative Producer, Videographer
Katie Steed
ACD, Art Director
Rich Playford
Creative Director
Justin Dobbs
VP, Group Creative Director
Laura Hedges
VP, Group Account Director
Cinematography —Single
ARCHER
GOC: FALLEN OUTDOORS, VETERAN'S DAY
GRIZZLY
Matthew Blum
Videographer, Editor
Josh Harper
ACD, Copywriter
Rich Playford
Creative Director
Justin Dobbs
VP, Group Creative Director
Laura Hedges
VP, Group Account Director
Animation, Special Effects or Motion Graphics
ARCHER
RIVERBEAT TV
RIVERBEAT
Michael Norris
Motion Director, Editor
Josh Breeden
Creative, Art Director
Amanda Dent
Creative Director
ODESZA
Music
Video Editing
RENDEZVOUS
TIME IN A BOTTLE TV
CHARLIE VERGOS RENDEZVOUS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Brody Kuhar
Film, Digital Content Creator
Abbie Gordon VP, Account Service
Annelise Danielson
Project Manager
Cara Greenstein
VP, Public Engagement
Video Editing
ARCHER
GOC EXPEDITION:
FLORIDA KEYS
GRIZZLY
Morgan Griswold
Senior Videographer, Editor
Matthew Blum
Videographer, Editor
Matt Devlin
Creative Producer, Videographer
Katie Steed
ACD, Art Director
Rich Playford
Creative Director
Justin Dobbs
VP, Group Creative Director
Laura Hedges
VP, Group Account Director
Illustration—Single ARCHER
MEDICINE MAN
HAMPLINE BREWING
Illustration—Single ARCHER
BLUEBERRY THRILL
HAMPLINE BREWING
Illustration—Single ARCHER
NOTORIOUS NTB
HAMPLINE BREWING
Illustration—Single ARCHER
SUGAR PLUM BEARY
HAMPLINE BREWING
Illustration—Single ARCHER
LITTLE DRUMMER BEAR
HAMPLINE BREWING
Billy Riley
Group Creative Director
Amanda Dent
Creative Director
Martha Hample
Director of Operations
Illustration—Series
USEFUL CO.
POLLINATOR PANTONE
POSTER SERIES
THE BIODIVERSITY VICTORY GARDENS PROJECT
Allie Mounce
Illustrator, Designer
Clare Freeman
Art Director
Katie Mars
Account Manager
Betsy Peterson Client
Illustration—Series
Lauren Holtermann
Art Director, Illustrator, Designer
Illustration—Series
ARCHER
HAMPLINE BREWING PRODUCT SELECTION
HAMPLINE BREWING
Billy Riley Group Creative Director
Amanda Dent
Creative Director
Martha Hample
Director of Operations
Photography—Campaign
DCA
AMELIA GENE'S MENU
AMELIA GENE'S
Houston Cofield
Photographer in Residence
Brody Kuhar
Digital Content Creator
Annelise Danielson
Project Manager
Cara Greenstein
VP, Public Engagement
Photography—Campaign
DCA
AMELIA GENE'S BAR
AMELIA GENE'S
Houston Cofield Photographer in Residence
Brody Kuhar Digital Content Creator
Annelise Danielson
Project Manager
Cara Greenstein VP, Public Engagement
Art Direction—Single
ARCHER
BLUEBERRY THRILL
HAMPLINE BREWING
Billy Riley
Group Creative Director
Amanda Dent Creative Director
Martha Hample Director of Operations
The
Art Direction—Single
RENDEZVOUS SHIPPING BOX
CHARLIE VERGOS RENDEZVOUS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Brody Kuhar
Film, Digital Content Creator
Houston Cofield
Photographer in Residence
Abbie Gordon
VP, Account Service
Annelise Danielson
Project Manager
Cara Greenstein
VP, Public Engagement Art Direction—Campaign
TIME WARP DRIVE-IN
TIME WARP DRIVE-IN
Lauren Holtermann
Art Director, Illustrator, Designer
Christian Westphal
Motion Graphics
Art Direction—Campaign
LOADED FOR BEAR
BLK MGK ART DIRECTION
MINING EXCHANGE HOTEL
Art Direction—Campaign
LOADED FOR BEAR
IRONCLAD INN ART DIRECTION
IRONCLAD INN
Art Direction—Campaign
ST. FRANCIS ELEVATOR RIDE
RIVERBEAT ART DIRECTION 2024
RIVERBEAT MUSIC FESTIVAL
Josh Breeden
Creative, Art Director
Tree People International
Motion Animation, Editing
Art Direction—Campaign
THE BIODIVERSITY GARDENS PROJECT
THE BIODIVERSITY VICTORY GARDENS PROJECT
Allie Mounce
Illustrator, Designer
Clare Freeman
Art Director
Katie Mars
Account Manager
Betsy Peterson
Client
Art Direction—Campaign
RENDEZVOUS NEW PACKAGING
CHARLIE VERGOS RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle Associate Creative Director
Brody Kuhar Film, Digital Content Creator
Houston Cofield Photographer in Residence
Abbie Gordon VP, Account Service
Annelise Danielson Project Manager
Cara Greenstein VP, Public Engagement
Art Direction—Campaign
ST. FRANCIS ELEVATOR RIDE
MEMPHO FEST 2024
ART DIRECTION
MEMPHO FEST
Josh Breeden Creative, Art Director
Tree People International Motion Animation, Editing
Single —Over :60
ARCHER
GOC: MULE DEER HUNT (FULL)
GRIZZLY
Morgan Griswold
Senior Videographer, Editor
Matthew Blum
Videographer, Editor
Josh Harper
ACD, Copywriter
Rich Playford
Creative Director
Laura Hedges
VP, Group Account Director
Single —Over :60
ARCHER
GOC: TRAP & TRANSPLANT (TEASER)
GRIZZLY
Morgan Griswold
Senior Videographer, Editor
Matthew Blum
Videographer, Editor
Josh Harper
ACD, Copywriter
Rich Playford
Creative Director
Laura Hedges
VP, Group Account Director
Stationery Package
Single or Multiple Pieces
LOADED FOR BEAR
IRONCLAD INN BUSINESS CARDS
IRONCLAD INN
Packaging—Campaign
HAMPLINE BREWING PRODUCT SELECTION
HAMPLINE BREWING
Billy Riley
Group Creative Director
Amanda Dent Creative Director
Martha Hample Director of Operations
ST. FRANCIS ELEVATOR RIDE
MEMPHO FEST SUNDRIES 2024 MEMPHO FEST
Josh Breeden Creative, Art Director
Jazmine Burrell
HEAD OF STRATEGY
Jazmin Burrell is a seasoned strategic leader in both the tech and creative worlds. With tenures at creative agency powerhouses from McCann, 72andSunny to Spike DDB, she's worked with some of the world's most recognizable brands to create award-winning and impactful work with purpose and insight. In the tech space, she served as a senior creative strategist at Snap Inc. creating world-class campaigns on the platform that drew attention from Vanity Fair, Vogue, AdWeek and The New York Times just to name a few.
Her contributions to the creative world have led her to be recognized as a Forbes 30 Under 30 lister, The Drum Future 50, a judge for D&AD, and as a nominee for ADCOLOR's Rising Star award and a guest speaker at many conferences and shows.
Rick Ardito
CREATIVE DIRECTOR
Rick Ardito started off in advertising in 1999 at Cliff Freeman & Partners, as an Art Director, then at BBDO as an SCD. Rick worked on clients like FedEx, Guinness, Red Stripe, DirecTV, Monster.com and Pepsi until 2009 when the economy got sick and died. Rick then freelanced a lot. But unlike most freelancers, Rick produced his freelance work and won awards for that freelance work. Which is to say, Rick is an awardwinning freelancer.
In 2017, Rick started working at McGarryBowen as North American Executive Creative Director on American Express. Rick ran the Amex account and launched their first ever Global Campaign in the whole of Amex’s 165 year history.
Rick stopped working at McGarrybowen in 2019 and has been freelancing and producing work ever since.
Stace Caseria
FOUNDER/CREATIVE DIRECTOR
A writer by trade, Stace Caseria is a recovering pessimist who, after 20 years of working in the industry, still believes in simple ideas.
Stace founded his agency, Trust Deep, to help brands create long-lasting loyalty by showing themselves worthy of customers’ trust. He’s had the honor of contributing to brands like Delta Air Lines, Panasonic, Cadillac, Heineken, Vail Resorts, Bose and so many others. Before that, he wrote for MAD Magazine which nearly ruined his prospects of working a real job.
MATT BOGARD
ADVERTISING CREATIVE DIRECTOR / ART & DESIGN
Matt is an award-winning creative based in NYC with over 20 years of experience across traditional, digital, and experiential agencies. Along the way, he’s honed the art of selling ideas with finesse, earning client trust, and revitalizing iconic Americana brands. Driven by a passion for creativity and design, Matt believes these two forces can solve even the trickiest business challenges.
From building brand awareness to crafting immersive experiences and culturally relevant solutions, he’s brought big ideas to life for brands like American Express, AMD, Dove, Fisher-Price, Crayola, and the NBA. With a unique ability to adapt in the ever-evolving marketing landscape, Matt thrives on helping brands connect with people in a way that’s both meaningful and results-driven.
Nancy Glazer Pearl
NANCY GLAZER PEARL DIGITAL MARKETING
Nancy Glazer Pearl is passionate about building successful brands. She brings years of creative direction and digital marketing expertise to your business. Nancy’s design, strategic thinking, and marketing expertise have built brands large and small.
From top business leaders such as AT&T, American Express, T.J.Maxx, General Motors, Target and Fidelity Investments to local small businesses and non-profits, Nancy and her team will guide you through the marketing process and help you build your competitive advantage.
MONSTER MARKET 2024
Monster Market 2024 Campaign
MATT BOGARD
Art Direction, Illustration, and Design by Holtermonster
About Monster Market—
Monster Market is a designer's dream for lovers of the weird, the whimsical, and the wonderfully spooky. In year eight, the campaign is still bold, immersive, and irresistibly fun. Their approach to social is just as captivating as the art direction–the Event Promotions feel fresh and I just want to dive into the Maker Spotlights and Lookbooks. What makes it even better is the way it shines a spotlight on an independent local artists’ community, giving them a platform and an event to showcase their darkly charming work. The whole vibe? Dark magic.
Monster Market is a curated pop-up retail event featuring dark art, strange apparel, bizarre decor, and odd collectibles. all sourced from artists, makers, and small independent brands.
Monster Market 2023 11x17” Poster
HOLTERMONSTER
MONSTER MARKET 2024
HOLTERMONSTER
Location: The Medicine Factory Memphis, TN
Monster Market 2024
social media post
Director, Illustrator, Designer
Event Duration: Friday October Wed October
Monster Market 2024 Call for Makers
Monster Market 2024 Event Promotions
Lauren Holtermann
Art
RICK ARDITO
Duration: October 11— October 16, 2024
I chose this film for a number of reasons. One that stood out for me was Col. Black's ability to put me in the cockpit along with him. Not in an emotionally-charged or dramatic explanation of what someone punching at death’s door was going through, but a layman’s concise explanation of the real danger he was experiencing. I also like how, aside from all his skills as a fighter jet pilot, Col. Black thanked a higher power for pulling him out of that spin. The graphic elements were simple, cool and smart, and they complimented Col. Black’s words. The editing was solid and the sound mix was pro. I also liked how Col. Black said, “Alright, ready to roll?” to start us all off.
Just a badass fighter jet pilot talking about the day he very nearly died.
RUNNING PONY
FLIGHT FOR LIFE
MATT BLACK
Melissa Sweazy Producer, Director
Evan Abams Animator
Griggs Director of Photography
Nathan Reisman Audio Engineer
Davies Editor
Mike
Simon
NANCY GLAZER PEARL
I chose this entry for my Judge’s Choice Award because it’s fun and original. The bold, folk-art-inspired illustrations feel warm and nostalgic for the holiday season. The use of wood as a substrate, and the fact that it is oversized make it an original gift. The copy "probably way too big" pokes fun at itself and showcases brand personality. The packaging is smart and low key, with typography that’s playful and well executed. It’s a perfect example of how great design can elevate something as simple as a holiday ornament.
HARVEST
DECK YER WALLS
HARVEST
Daniel Brown Principal
Ronnie Lewis Creative Director
Janelle Wisehart Designer
STACE CASERIA
The copywriting and narrative felt effortless for the most part. A lot of "advertising poetry" goes very wrong since us ad writers aren't necessarily poets. The concept was very interesting -- and demonstrates the agency's understanding of shopper marketing. And it was interesting stuff the whole way through! It took industry concepts like hierarchy of needs and put a fun, relevant spin on them.
t Archer, we say: let the Naughty run free, Their splurges and whims spark holiday glee. They binge without guilt, they shop without pause, Fueling your profits while breaking no (well, almost no) laws.
Dr. Freudcake’s Hierarchy of Naughty Shopper Needs
*Source:
ARCHER
ARCHER HOLIDAY CARD
ARCHER
Wally Rose Executive Creative Director
Leigh Anne Rose
Executive Creative Director
Amanda Casabella
Group Creative Director
Joseph Holiday Copywriter
Matt Musick
Strategy and Insights
Chris Johnson
Art Director
Donna Morley
Production Manager
Meredith Cuevas
Chief Growth Officer
“YOLO Economics: How Naughty Shoppers Drive Luxury Markets”
The judges have singled out the following as the most inventive, inspiring, and ingenious creative work of the year for the 2024 Memphis Chapter of the American Advertising Awards.
THE VERY BEST IN 24K
ARCHER
TURN IT UP ILLUSTRATION SERIES | MUSIC EXPORT MEMPHIS
Amanda Dent Creative Director
Leigh Anne Rose Executive Creative Director
Adam Shellabarger Associate Creative Director
Wally Rose Executive Creative Director
ARCHER
WYXR RAISED BY SOUND FEST ANIMATION | WYXR 91.7 FM
POSTER SERIES | THE BIODIVERSITY VICTORY GARDENS PROJECT
Allie Mounce
Illustrator, Designer
Clare Freeman Art Director
Katie Mars Account Manager
Betsy Peterson Client
TRUST MARKETING & COMMUNICATIONS
Allie Mounce Designer Clare Freeman Developer Katie Mars
Megan McLaughlin
S T . FRANCIS ELE V A TOR RIDE
Josh Breeden Creative, Art Director
THE DELOSS WALKER MEMORIAL AWARD
ARCHER
GOC: MULE DEER HUNT (FULL) | GRIZZLY
Morgan Griswold Senior Videographer, Editor
Matthew Blum Videographer, Editor
Josh Harper ACD, Copywriter
Rich Playford Creative Director
Laura Hedges VP, Group Account Director
Allie Mounce Illustrator, Designer
Clare Freeman Art Director
Katie Mars Account Manager
Betsy Peterson Client
ABOVE AND BEYOND
Newcomer of the Year
CHRIS HIGHSMITH
ARCHER
RECOGNIZES ADVERTISING PROFESSIONALS WITHIN THEIR FIRST FOUR YEARS IN THE INDUSTRY
RECOGNIZES THE CRUCIAL—AND TOO OFTEN OVERLOOKED—SALES AND SERVICE SIDE OF THE INDUSTRY
Since joining as a full-time Content Creator this past summer, Chris Highsmith has quickly become an integral part of Archer’s creative team. His versatility, creativity, and enthusiasm have elevated the agency’s work and earned him recognition both locally and nationally, including being named one of the "21 Interns You Should Know About” in Ad Age. From photography and video production to music creation, design, and animation, Chris’s multidisciplinary expertise brings depth to every project he undertakes.
According to her colleagues, Donna Morley is the epitome of an extraordinary production manager, seamlessly blending unparalleled attention to detail with an infectious passion for her craft. Donna’s tireless dedication, resourcefulness, and professionalism set her apart, making her an invaluable asset to the Archer team and the advertising industry as a whole.
Unsung Hero Award
DONNA MORLEY ARCHER
Mosaic Champion Award
KAYLA MYERS
INDIE MEMPHIS
RECOGNIZES A PROFESSIONAL WHO HAS GONE ABOVE AND BEYOND SUPPORTING DIVERSITY, EQUITY, AND INCLUSION WITHIN THE INDUSTRY
Kayla Myers is a Memphis-born film programmer, writer, and artist who serves our city and its filmmakers through her dual role as Director of Programming and Black Creators Forum Manager at Indie Memphis. Her commitment to amplifying the voices of black creatives in our community is evident through the thoughtful programming she has put together for the Indie Memphis Film Festival year after year.
Service Award
LAUREN HOLTERMANN
HOLTERMONSTER
RECOGNIZES AN INDIVIDUAL WHO SHOWS DEDICATION TO THE COMMUNITY THROUGH POSITIVELY REPRESENTING THE INDUSTRY ON A LOCAL LEVEL
Lauren Holtermann is the founder of Monster Market, a spooky pop-up event that brings 100+ makers and designers under one roof for a week-long retail experience. She does everything from organizing the market to designing all of the creative. This event has quickly become a must-shop experience for Memphians each fall, and her dedication to showcasing local artists and designers has been a huge asset for the maker community.
Public
RECOGNIZES REMARKABLE LIFETIME ACHIEVEMENTS
AMY SHARP
SULLIVAN
Amy Sharp embodies the spirit of the Silver Medal Award through her unparalleled dedication to Sullivan and the advertising industry as a whole. As EVP / Director of Operations, she has left her mark on almost every aspect of the agency—from creative leadership and client service to HR and culture-building initiatives.
Beyond her role at Sullivan, Amy is a champion for the industry, mentoring young professionals, serving on AIGA’s board, and judging American Advertising Award competitions in other markets. Her commitment extends to the community through programs like the Memphis Book Brigade and the Grizzlies Prep Lunch Buddy Program.
crème DE LA crème
THE BEST OF SHOW
T h e BIODIVERSITY GARDENS PROJECT
THE BIODIVERSITY VICTORY GARDENS PROJECT
Allie Mounce Illustrator, Designer
Clare Freeman Art Director
Katie Mars Account Manager
Betsy Peterson Client
MoreSterlingWork
Single-Medium Campaign
PRETTY USEFUL CO.
A LOT OF WINNERS
Allie Mounce, Writer, Director
Michael Norris, Motion Director, Editor
Paul Gilliam, Crazy Addy
Zu Auto Sales, Location
CROSS PLATFORM
Consumer Campaign—Local
DCA
RENDEZVOUS NEW PACKAGING
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Film, Digital Content Creator
Houston Cofield, Photographer in Residence
Abbie Gordon, VP, Account Service
Annelise Danielson, Project Manager
Cara Greenstein, VP Public Engagement
Consumer Campaign-Regional/National
ARCHER
IT'S A SOULTRIP.
Laurel Amatangelo, Associate Creative Director, Art Director
Justin Dobbs, VP, Group Creative Director
Matt Musick, VP, Strategy and Insights
Wally Rose, SVP, Executive Creative Director
Leigh Anne Rose, SVP, Executive Creative Director
Matthew Blum, Videographer, Editor
Kay Campbell, Senior Account Executive
Patricia Emory-Walker, SVP, Group Account Director
John Markham, Director of Broadcast Production
Jamie Harmon, Photographer/videographer
Creation Studios, Video Production
Nick Cotros, Project Manager
Consumer Campaign —Regional/National
ST. FRANCIS ELEVATOR RIDE
RIVERBEAT 2024 IDENTITY CAMPAIGN
Josh Breeden, Creative, Art Director
Tree People International, Motion Animation & Editing
Anthoney Carter, Simple Focus, Web Design & Development
Savannah Bearden, Video Director
Benjamin Rednour, Video Producer
Tyler Woodard, Post Production Video Editor
Peter Braswell, Video Director of Photography
Sharrika Evans, Video Associate Producer
Chad Meadows, Video Sound Mixer
Matt Fremstad, Videographer
Consumer Campaign-Regional/National
DCA
RENDEZVOUS NEW PACKAGING
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Film, Digital Content Creator
Houston Cofield, Photographer in Residence
Abbie Gordon, VP, Account Service
Annelise Danielson, Project Manager
Cara Greenstein, VP Public Engagement
ELEMENTS OF ADVERTISING
Copywriting
ARCHER
HAMPLINE PACKAGING
Amanda Dent, Creative Director
Billy Riley, Group Creative Director
Martha Hample, Director of Operations
Copywriting
ARCHER
IT'S A SOULTRIP.
Laurel Amatangelo, Associate Creative Director, Art Director
Justin Dobbs, VP, Group Creative Director
Matt Musick, VP, Strategy and Insights
Wally Rose, SVP, Executive Creative Director
Leigh Anne Rose, SVP, Executive Creative Director
Everett Hughes II, Copywriter
Kay Campbell, Senior Account Executive
Patricia Emory-Walker, SVP, Group Account Director
Eric Christopherson, VP, Group Creative Director
Nick Cotros, Project Manager
Responsive Design
PRETTY USEFUL CO.
FIELD GUIDE ESSENTIALS WEBSITE
Clare Freeman, Developer
Allie Mounce, Designer
Katie Mars, Account Manager
Megan McLaughlin, Client
Responsive Design
PRETTY USEFUL CO.
WILDSHIP STUDIO WEBSITE
Clare Freeman, Developer
Allie Mounce, Designer
Katie Mars, Account Manager
BreeAnn Kitsuki, Client
Cinematography—Single
ARCHER
GOC: MULE DEER HUNT (FULL)
Morgan Griswold, Senior Videographer, Editor
Matthew Blum, Videographer, Editor
Josh Harper, ACD, Copywriter
Rich Playford, Creative Director
Laura Hedges, VP, Group Account Director
Animation, Special Effects or Motion Graphics
ARCHER
WYXR RAISED BY SOUND FEST ANIMATION
Michael Norris, Motion Director, Editor
Josh Breeden, Creative, Art Director
Amanda Dent, Creative Director
Video Editing
ARCHER
GOC: TRAP & TRANSPLANT (FULL)
Morgan Griswold, Senior Videographer, Editor
Matthew Blum, Videographer, Editor
Josh Harper, ACD, Copywriter
Rich Playford, Creative Director
Laura Hedges, VP, Group Account Director
Video Editing
DCA
RENDEZVOUS NEW FAMILY MEMBERS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Film, Digital Content Creator
Houston Cofield, Photographer in Residence
Abbie Gordon, VP, Account Service
Annelise Danielson, Project Manager
Infographics
HARVEST
LITTLE RED RIVER WATER SHED
Daniel Brown, Principal
Janelle Wisehart, Designer
Illustration—Single
ARCHER
EL CAMINO
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Illustration—Single
ARCHER
MALTY PYTHON
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Illustration—Single
HARVEST
MEMPHIS RECORD PRESSING WORLD TOUR
Daniel Brown, Principal
Janelle Wisehart, Designer
Illustration—Single
ARCHER
MUSIC EXPORT MEMPHIS - HUMMINGBIRD
Adam Shellabarger, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
Illustration—Single
ARCHER
MEM "HOT AMP BALLOON" ILLUSTRATION
Adam Shellabarger, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
Illustration—Single
ARCHER
MEM "AMPLIFLOWER" ILLUSTRATION
Adam Shellabarger, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
Illustration—Series
ARCHER
MEM TURN IT UP ILLUSTRATION SERIES
Adam Shellabarger, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
Art Direction—Single
ARCHER
EL CAMINO
Amanda Dent, Creative Director
Billy Riley, Group Creative Director
Martha Hample, Director of Operations
Art Direction—Single
ARCHER
MEDICINE MAN
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Art Direction—Campaign
ARCHER
HAMPLINE BREWING PRODUCT SELECTION
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Art Direction—Campaign
LOADED FOR BEAR
SEOUL SPICE ART DIRECTION
Art Direction—Campaign
ARCHER
MUSIC EXPORT MEMPHIS "TURN UP"
Adam Shellabarger, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
Art Direction—Campaign
HOLTERMONSTER
MONSTER MARKET 2024
Lauren Holtermann, Art Director, Illustrator, Designer
Christian Westphal, Motion Graphics
SOUND
Single Entry—Over :60
ARCHER
GOC: MULE DEER HUNT (TEASER)
Morgan Griswold, Senior Videographer, Editor
Matthew Blum, Videographer, Editor
Josh Harper, ACD, Copywriter
Rich Playford, Creative Director
Laura Hedges, VP, Group Account Director
Single Entry—Over :60
ARCHER
GOC: TRAP & TRANSPLANT (FULL)
Morgan Griswold, Senior Videographer, Editor
Matthew Blum, Videographer, Editor
Josh Harper, ACD, Copywriter
Rich Playford, Creative Director
Laura Hedges, VP, Group Account Director
Single Entry—Over :60
ARCHER
GOC EXPEDITION: FLORIDA KEYS
Morgan Griswold, Senior Videographer/Editor
Matthew Blum, Videographer/Editor
Matt Devlin, Creative Producer, Videographer
Katie Steed, ACD, Art Director
Rich Playford, Creative Director
Justin Dobbs, VP, Group Creative Director
Laura Hedges, VP, Group Account Director
In-Theatre Commercials or Slides
HOLTERMONSTER
TIME WARP DRIVE-IN 2024 REEL
Lauren Holtermann, Art Director, Illustrator, Designer
Christian Westphal, Motion Graphics
Single Spot—Any Length
RED DELUXE/ RUNNING PONY PRODUCTIONS
MEMPHIS MOVES — AQUIFER
Jonathan Epstein, Creative Director
Martin Wilford, Creative Director
Brad Ellis, Producer Director
Mike Griggs, Director of Photography
Nathan Reisman, Audio Engineer
Ellen Phillips, Project Manager
Gabe DeCarlo, Gaffer
Ian Baker, DIT
Simon Davies, Account Manager
Campaign
DCA
RENDEZVOUS NEW FAMILY MEMBERS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Film, Digital Content Creator
Houston Cofield, Photographer in Residence
Abbie Gordon, VP, Account Service
Annelise Danielson, Project Manager
Cara Greenstein, VP, Public Engagement
Single Spot—Up to 2:00
SULLIVAN
TRUST THE ROOSTER
Keith Goldberg, ECD, Writer
Nate Hinners, ACD, Art Director
Kate Metcalf, VP, Strategy & Planning
Matt Washburn, VP, Head of Account Service
Amy Sharp, EVP, Production
Brian Cummings, Director
Pete Halliday, Executive Producer, 90 Degrees West
Michael Colasardo, Film Editor, 90 Degrees West
Justin Tapp, Audio Editor, 90 Degrees West
Richie Weaver, Marketing & Creative Director, Old Dominick
Single Spot—Up to 2:00 DCA
RENDEZVOUS TIME IN A BOTTLE TV
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Film, Digital Content Creator
Houston Cofield, Photographer in Residence
Abbie Gordon, VP, Account Service
Annelise Danielson, Project Manager
Cara Greenstein, VP, Public Engagement
ONLINE • INTERACTIVE
Social Media Campaign
ST. FRANCIS ELEVATOR RIDE
RIVERBEAT SOCIAL CAMPAIGN 2024
Josh Breeden, Creative, Art Director
Tree People International, Motion Animation & Editing
Archer, Paid Media
Websites —Consumer
PRETTY USEFUL CO.
JEM DINING
Clare Freeman, Developer, Designer
Allie Mounce, Art Director
Katie Mars, Account Manager
Joshua Mutchnick, Client
Campaign
HOLTERMONSTER
TIME WARP DRIVE-IN 2024
Lauren Holtermann, Art Director, Illustrator, Designer
Christian Westphal, Motion Graphics
PUBLIC SERVICE
Annual Report
YOUTH VILLAGES
MEMPHIS ALLIES ANNUAL REPORT 2024
Bryan Rollins, Art Director
SALES + MARKETING
Specialty Advertising—Campaign
ST. FRANCIS ELEVATOR RIDE
MEMPHO FEST APPAREL 2024
Josh Breeden, Creative, Art Director
Packaging—Single Unit
ARCHER
SUGAR PLUM BEARY
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Packaging—Single Unit
ARCHER
BLUEBERRY THRILL
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Packaging—Single Unit
ARCHER
MEDICINE MAN
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Packaging—Single Unit
ARCHER
EL CAMINO
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
Packaging—Single Unit
ARCHER
MALTY PYTHON
Billy Riley, Group Creative Director
Amanda Dent, Creative Director
Martha Hample, Director of Operations
TOP OF THE CLASS
STUDENT AWARDS
Integrated Brand Identity Campaign
RAWLINSON
FOUR-DEES:
HYPER DIMENSIONAL TOYS
UNIVERSITY OF MEMPHIS
Mark Rawlinson Illustrator, Designer
Art Direction —Campaign
AUBREY BEST
LEAPING BUNNY CONCEPT CAMPAIGN
UNIVERSITY OF MISSISSIPPI
Aubrey Best Designer
Poster—Single
BRIANNA DANG
WWF MARINE CAMPAIGN
UNIVERSITY OF MISSISSIPPI
Brianna Dang Design Student
Photography
RACHEL CHRISTOPHERSON
FEVER TOO
UNIVERSITY OF MEMPHIS
Rachel Christopherson Photographer, Art Director
Packaging
GABRIELLE HUNTER
CHEERS & TEARS
UNIVERSITY OF MISSISSIPPI
Gabrielle Hunter Graphic Designer
T h e LEAPING BUNNY CONCEPT CAMPAIGN
THE UNIVERSITY OF MISSISSIPPI
PRESIDENT & CEO, AAF NATIONAL
We all started as students in some form or fashion. We approached ideas and problems with curiosity and inquisitiveness, and in our industry we use the tools of creativity to express ideas, influence perspectives, and keep creativity alive and hopefully we are all applying those same attributes of discovery as we progress in our field. We are particularly pleased to honor the terrific body of student work that is being recognized in Memphis this year. Keep up the great work, Memphis.
STEVE PACHECO
A HEARTY THANKS TO ALL OF THOSE WHO HAVE CONTRIBUTED TO OUR CITY’S CREATIVE ENTERPRISE
From individuals to organizations, broadcasters to influencers, from large to small, we are part of an incredibly powerful, interconnected, and critical group that is ever-evolving.
We thank the following for playing a role in the success of our industry.
ARCHER
B3 CREATIVE AGENCY
BABY GRAND
CHURCHHILL STUDIOS
DCA
FARMHOUSE
HARVEST
HEMLINE THEORY
HOLTERMONSTER
HUNT
INFERNO
KQ COMMUNICATIONS
LOADED FOR BEAR
MNEMONIC
PARADIGM MARKETING & CREATIVE
PRETTY USEFUL CO.
RED DELUXE
RUNNING PONY
SPEAK CREATIVE
ST. FRANCIS ELEVATOR RIDE
SULLIVAN
TRUST MARKETING & COMMUNICATIONS
VIRGINIA MCGIBONEY
YOUTH VILLAGES
WE CONNECT, UPLIFT, AND AMPLIFY THE VOICES OF ALL MEMBERS OF OUR MEMPHIS ADVERTISING COMMUNITY.
AAF Memphis is a not-for-profit professional association dating back to 1948. We serve as our city’s local chapter of the American Advertising Federation—the nation’s oldest national advertising trade association—and operate within the federation’s seventh district.
AAF Memphis’ membership roster includes the full spectrum of marketing communications specialties, including ad agencies, branding firms, in-house marketing departments, creative boutiques, media, production service providers, researchers and independent or freelance specialists. Our club provides regular meetings featuring top-tier industry speakers, professional development, and networking opportunities.
