2023 American Advertising Award Winners Book

Wh ere th e legends gath er

02.18.23

An epic battle between

WHO WILL WIN?

In the epic struggle for creative immortality, one clash reigns supreme — the soul-defining battle between Good and Great.

To get here we’ve seen timelines tumble and budgets tested. But in the end, only one can prevail.

The question is: do you have what it takes?

In this legend, we all do.

2

We are all behind the scenes and in front of the camera at the same time.

We are workhorses and party animals on the same day.

We sometimes battle, sometimes sweat, and all the time support each other’s wildest ideas.

We are the unsung heroes and superheroes of our field.

And tonight, we celebrate the Good and the Great!

We’re glad you’ve joined us for the final chapter of this life-changing quest at the 2023 American Advertising Awards: CommaCon. In a celebration of all Masters of the Creative Universe, we cheer all the archetypes that round out each team: the talented and the tyrannical, the sorcerers and the sword-fallers, the bridge builders and the bomb squad.

As in all things creative, drinks will be served, so cheer on!

3

4

Each of the illustrated icons in the branding represent a night from the lineup— Time Warp Drive-In C r2022 o s sart P l at f oofficial r m kiss-cut sticker sheet

INTEGR ATED BR AND IDENTIT Y CAMPAIGN GOL D

Pretty Useful Co. RALLIE ENHANCED WATER FOR DOGS HARDY BEVERAGES

Allie Mounce, Designer and Illustrator Clare Freeman, Art Director Katie Mars, Project Manager Whitney Hardy, Client Time Warp Dr

Time Warp Drive-In 2022 web banner

Each of the illustrated icons in the branding represent a night from the lineup—

INTEGR ATED BR AND IDENTIT Y CAMPAIGN RALLIE ENHANCED GOL DWAT E R F O R D O G S

Rallie is a hydrogen-rich water formulated exclusively for dogs to keep your pet hydrated, increase stamina and energy, and speed recovery. We created the name, brand, website, copy, illustrations, and packaging to convey a sense of fun with a dose of serious science.

Holtermonster TIME WARP DRIVE-IN 2022 BRANDING TIME WARP DRIVE-IN Lauren Holtermann, Art Director, Illustrator, Designer

E l e m e n ts o f A d v e r t i s i n g // C o p y w r i t i n g

COPY W RITING GOL D

DCA PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Katie Elizabeth Carpenter, Account Coordinator Houston Cofield, Photographer in Residence Signs & Designs, Signage Production/Installation

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

5

E l e m e n ts o f A d v e r t i s i n g // D i g i ta l C r e at i v e Te c h n o l o gy

INTERFACE & NAVIGATION GOL D

Speak Creative MEMPHIS ZOO WEBSITE INTERFACE MEMPHIS ZOO Mike Nelson, Developer Ben Bailey, Developer Matt Ervin, VP of Creative Services Devon Haines, Project Manager Adam Kalwas, Brand Strategist Whitney Hochstein, Designer

USER E XPERIENCE GOL D

Speak Creative O’HENRY’S WEBSITE USER EXPERIENCE O’HENRY’S COFFEES Gabby Windham, Designer Sarah Gannon, Project Manager Burchie Ellinger, Brand Strategist Mark Palomino, Developer

E l e m e n ts o f A d v e r t i s i n g // F i l m & Vi d e o

CINEMATOGR APHY‚ SINGLE GOL D

DCA 2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

6

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

CINEMATOGR APHY‚ CAMPAIGN GOL D

DCA 2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

CINEMATOGR APHY, CAMPAIGN GOL D

DCA LIBERTY PARK NEIGHBORHOOD VIDEOS LIBERTY PARK MEMPHIS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations Katie Elizabeth Carpenter, Account Coordinator

ANIMATION, SPECIAL EFFEC TS OR MOTION GR APHICS GOL D

Pretty Useful Co. GOOD & WELL SUPPLY CO. STOP MOTION GOOD & WELL SUPPLY CO. Clare Freeman, Photographer, Art Director Allie Mounce, Art Director, Editor Katie Mars, Project Manager Megan McLaughlin, Client

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

7

ANIMATION, SPECIAL EFFEC TS OR MOTION GR APHICS GOL D

Running Pony OPENING TITLES “READY, FIRE, AIM!” KEMMONS WILSON FAMILY FOUNDATION Melissa Sweazy, Director Scott Mahr, Art Director Evan Abrams, Animator

ANIMATION, SPECIAL EFFEC TS OR MOTION GR APHICS GOL D

Archer Malmo RAISED BY SOUND FEST ANIMATION WYXR – CROSSTOWN RADIO PARTNERSHIP Michael Norris, Motion Director / Editor Kong Wee Pang, Associate Creative Director/Art Director Amanda Dent, Creative Director

ANIMATION, SPECIAL EFFEC TS OR MOTION GR APHICS GOL D

Paradigm Marketing & Creative SERVICEMASTER ANIMATION SERVICEMASTER Jonny Pineda, Director of Video & Motion Graphics

8

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

E l e m e n ts o f A d v e r t i s i n g // Vi s u a l

LOGO DESIGN GOL D

DCA PARADOX AT PECO LOGO PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director

ILLUSTR ATION SERIES As a new retail option, Paradox has an essence that often only comes over time. The logo

GOL D packaging, animation, video, and copy all work package, signage, social, web, photography,

DCA

seamlessly with each other to create a sense of intrigue. The brand applications are extensive, but not obtrusive.

PARADOX AT PECO MIRROR PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Katie Elizabeth Carpenter, Account Coordinator Signs & Designs, Production/Installation

ILLUSTR ATION SERIES GOL D

Pretty Useful Co. RALLIE ENHANCED WATER FOR DOGS HARDY BEVERAGES Allie Mounce, Designer and Illustrator Clare Freeman, Art Director Katie Mars, Project Manager Whitney Hardy, Client

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

9

ART DIREC TION‚ CAMPAIGN GOL D

Loaded For Bear BALLET MEMPHIS ART DIRECTION BALLET MEMPHIS Loaded For Bear

ART DIREC TION‚ CAMPAIGN GOL D

DCA PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Katie Elizabeth Carpenter, Account Coordinator Houston Cofield, Photographer in Residence Signs & Designs, Signage Production/Installation

10

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

F i l m , Vi d e o, & S o u n d

FILM / VIDEO/SOUND BR ANDED CONTENT, :6 0 SECONDS OR LESS GOL D

DCA LIBERTY PARK OVERTON PARK VIDEO LIBERTY PARK Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations Katie Elizabeth Carpenter, Account Manager

FILM / VIDEO/SOUND BR ANDED CONTENT, :6 0 SECONDS OR LESS GOL D

DCA 2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

INTERNE T COMMERCIAL CAMPAIGN GOL D

DCA LIBERTY PARK NEIGHBORHOOD VIDEOS LIBERTY PARK MEMPHIS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations Katie Elizabeth Carpenter, Account Coordinator

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

11

INTERNE T COMMERCIAL GOL D

Inferno FEDEX DELIVERY MANAGER DRESS VIDEO FEDEX Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Director Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Brandon Roten, Editor Running Pony, Production

INTERNE T COMMERCIAL GOL D

Inferno REVEL BIKES FEDEX Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Supervisor Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Mitch Martin, Editor

BR ANDED CONTENT & ENTERTAINMENT CAMPAIGN GOL D

Inferno GRIZZLIES AND TIGERS IN-GAME VIDEOS FEDEX Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Director Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Chris Salters, Editor Running Pony, Production

BR ANDED CONTENT & ENTERTAINMENT CAMPAIGN GOL D

DCA LIBERTY PARK NEIGHBORHOOD VIDEOS LIBERTY PARK MEMPHIS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations Katie Elizabeth Carpenter, Account Coordinator

12

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

L o c a l O n ly

VIDEO – CINEMATOGR APHY/ VIDEOGR APHY GOL D

Archer Malmo 2022 USVI SIZZLE VIDEO PALM BEACH TAN Amanda Casabella, Group Creative Director Chris DellaPace, Director of Videography/Editor Wally Rose, Executive Creative Director Katie Steed, Associate Creative Director Amanda Dent, Creative Director Tom Barzizza, Account Service Emily Long, Account Service Brooke Duszota, Casting/Wardrobe Sean Davis, Videographer Dero Sanford, Director of Photography

ART DIREC TION‚ CAMPAIGN GOL D

DCA MEMPOPS IDENTITY CAMPAIGN MEMPOPS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Andrea Wiley, Account Management

ART DIREC TION‚ CAMPAIGN GOL D

DCA PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Katie Elizabeth Carpenter, Account Coordinator Houston Cofield, Photographer in Residence Signs & Designs, Signage Production/Installation

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

13

COPY W RITING‚ CAMPAIGN GOL D

DCA PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Katie Elizabeth Carpenter, Account Coordinator Houston Cofield, Photographer in Residence Signs & Designs, Signage Production/Installation

AGENCY IN-HOUSE SELF-PROMOTION GOL D

DCA TRASH TALK 11 WEST HULING Doug Carpenter, Executive Creative Director Jerrica Willins, Graphic Designer Brody Kuhar, Digital Content Creator

O n l i n e / I n te r a c t i v e

BR ANDED CONTENT & ENTERTAINMENT FOR ONLINE / INTER AC TIVE GOL D

DCA 2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

SOCIAL MEDIA , CAMPAIGN GOL D

DCA CITY & STATE HOLIDAY GIFT GUIDES CITY & STATE Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Cara Greenstein, VP Public Engagement Brody Kuhar, Digital Content Creator Emma Meskovic, Digital Content Manager

14

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

SOCIAL MEDIA , CAMPAIGN GOL D

DCA GOING WITHOUT IS IN CAMPAIGN SPIRITED A.F. Brody Kuhar, Digital Content Creator Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Emma Meskovic, Digital Content Manager

CONSUMER WEBSITE GOL D

Harvest Creative DRIFT FLY CO. DRIFT FLY CO. Daniel Brown, Principal Tessa Avery-Smith, Art Director Addie McGowan, Strategist

CONSUMER WEBSITE GOL D

Harvest Creative GARBO’S GRILL GARBO’S GRILL Daniel Brown, Principal Ronnie Lewis, Associate Creative Director

CONSUMER WEBSITE GOL D

Pretty Useful Co. GOOD & WELL SUPPLY CO. WEBSITE GOOD & WELL SUPPLY CO. Clare Freeman, Designer and Developer Allie Mounce, Designer Katie Mars, Project Manager Megan McLaughlin, Client

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

15

CONSUMER WEBSITE GOL D

Speak Creative MEMPHIS ZOO WEBSITE DESIGN MEMPHIS ZOO Whitney Hochstein, Senior Designer Mike Nelson, Developer + Designer Jordan Dudek, Cinematographer Devon Haines, Project Manager Adam Kalwas, Brand Strategist Ben Bailey, Developer Sabian Samaniego, Developer

CONSUMER WEBSITE GOL D

Speak Creative O’HENRY’S COFFEES WEBSITE DESIGN O’HENRY’S COFFEES Gabby Windham, Designer Sarah Gannon, Project Manager Burchie Ellinger, Brand Strategist Ashley Dang, Content Specialist Mark Palomino, Developer Kevin Gammenthaler, Developer

CONSUMER WEBSITE GOL D

Speak Creative U OF M CAESER WEBSITE DESIGN UNIVERSITY OF MEMPHIS CENTER FOR APPLIED EARTH SCIENCE AND ENGINEERING RESEARCH Mark Palomino, Designer + Developer Gabby Windham, Designer Sarah Gannon, Project Manager Burchie Ellinger, Brand Strategist Stephen Smith, Developer Mike Nelson, Developer

MICROSITE GOL D

Baby Grand P33 VELOCITY REPORT P33 Ben Colar, Principal Dan Price, Principal Patrick Weber, Sr. Art Director Chris Porter, Partner, Creative Director Brittney Jackson Brown, Project Manager Marilyn Bedrossian, Designer

16

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

O u t- O f - H o m e & A m b i e n t M e d i a

OUT-OF-HOME MULTIPLE INSTALL ATIONS GOL D

DCA PARADOX AT PECO SIGNAGE PARADOX AT PECO Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Katie Elizabeth Carpenter, Account Coordinator Signs & Designs, Production/Installation

OUT-OF-HOME SINGLE INSTALL ATION GOL D

Pretty Useful Co. FEDEX LOGISTICS MURAL SERIES FEDEX LOGISTICS Allie Mounce, Designer Katie Mars, Project Manager Anthony Lee, Production Lead Khara Woods, Production and Installation Zelitra Peterson-Traylor, Production and Installation Christina Meek, Coordination – FedEx Amelia Ables, Coordination – FedEx

F E D E X LO G I S T I C S MURAL SERIES

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

The brand new FedEx Logistics headquarters was slated to open its doors as we began to the pandemic in 2022, and enlisted us to make the rooftop feel like a place employees wou gather. We designed two murals facing each other: one to showcase the breadth of FedEx’s global reach featuring ground, air, freight, and logistics, and one celebrating the music and global headquarters in Memphis, TN featuring the pyramind and BB King’s Lucille guitar.

17

Pu b l i c S e r v i c e

CAMPAIGN GOL D

Loaded For Bear W YXR “WHEREVER YOU ARE” AD CAMPAIGN WYXR MEMPHIS Loaded For Bear

Sa l e s & M a r k e t i n g // Sa l e s P r o m o t i o n

PACK AGING, SINGLE UNIT GOL D

Harvest Creative GREEN ONIONS STAX 20 TH ANNIVERSARY SOUL & SPIRITS BREWERY Daniel Brown, Principal Ronnie Lewis, Associate Creative Director

18

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

PACK AGING, SINGLE UNIT GOL D

Loaded For Bear IRONCL AD BOURBON CREAM PACKAGING IRONCLAD DISTILLERY Loaded For Bear

PACK AGING CAMPAIGN GOL D

Pretty Useful Co. RALLIE ENHANCED WATER FOR DOGS HARDY BEVERAGES Allie Mounce, Designer and Illustrator Clare Freeman, Art Director Katie Mars, Project Manager Whitney Hardy, Client

G o l d a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

19

dca

PLAY WHERE YOU STAY HAIRCUTS

PLAY WHERE YOU STAY

Brody Kuhar, Digital Content Creator

21

Archer Malmo

MEMPHIS QUARANTINE BOOK DESIGN Brian Dixon, Art Director

Jamie Harmon, Photographer

The quarantine changed the world, changed how we live, and reminded us that we are all the same. Humans. This book captures with powerful photography and simple design, the humanity and the emotions that brought the Memphis community together during this difficult time in history.

— JORGE

J u d g e s S p e c i a l Awa r d s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

23

dca

LIBERTY PARK NEIGHBORHOOD VIDEOS

LIBERTY PARK MEMPHIS

Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator

Leah Gafni, VP Strategic Activations Katie Elizabeth Carpenter, Account Coordinator

The Liberty Park Neighborhood campaign did exactly what amazing ads should do, they told a story with emotion and sincerity.

You can feel the energy of Liberty Park in this series and the editing was superb.

— ROB

24

J u d g e s S p e c i a l Awa r d s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

Pretty Useful Co.

RALLIE ENHANCED WATER FOR DOGS

HARDY BEVERAGES

INTEGRATED BRAND IDENTITY CAMPAIGN Allie Mounce, Designer and Illustrator Clare Freeman, Art Director

Katie Mars, Project Manager Whitney Hardy, Client

The combination of illustration, style, typography, and color is smart, unexpected, and fun. I’d buy this, and I don’t even have a dog! Excellent work!

— RUSSELL

J u d g e s S p e c i a l Awa r d s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

25

B e st o f A r t D i r e c t i o n

Loaded for Bear

BALLET MEMPHIS ART DIRECTION

BALLET MEMPHIS

Loaded For Bear

27

B e st o f Vi d e o

dca 28

2022 DOWNTOWN DINING WEEK VIDEO

DOWNTOWN MEMPHIS COMMISSION

Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator

Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

B e st o f I n te r a c t i v e

Baby Grand

P33 VELOCITY REPORT

P33

Ben Colar, Principal Dan Price, Principal Patrick Weber, Sr. Art Director

Chris Porter, Partner, Creative Director Brittney Jackson Brown, Project Manager Marilyn Bedrossian, Designer

29

B e st o f L o g o

As a new retail option, Paradox has an essence that often only comes over time. The logo package, signage, social, web, photography, packaging, animation, video, and copy all work seamlessly with each other to create a sense of intrigue. The brand applications are extensive, but not obtrusive.

me. The logo

opy all work

re extensive,

dca 30

PARADOX AT PECO LOGO

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

B e st o f G r a p h i c D e s i g n

RALLIE ENHANCED WAT E R F O R D O G S

Pretty Useful Co.

Rallie is a hydrogen-rich water formulated exclusively for dogs to keep your pet hydrated, increase stamina and energy, and speed recovery. We created the name, brand, website, copy, illustrations, and packaging to convey a sense of fun with a dose of serious science.

RALLIE ENHANCED WATER FOR DOGS

HARDY BEVERAGES

Allie Mounce, Designer and Illustrator Clare Freeman, Art Director

Katie Mars, Project Manager Whitney Hardy, Client

31

B e st o f o u t- o f - h o m e

dca 32

PARADOX AT PECO SIGNAGE

PARADOX AT PECO

Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator

Katie Elizabeth Carpenter, Account Coordinator Signs & Designs, Production/Installation

Warp Drive-In 2022 lineup poster

B e st o f P r i n t

banner Time Warp Drive-In 2022 web banner

he branding represent a nightinfrom the lineup— Each of the illustrated icons the branding repr

Holtermonster

TIME WARP DRIVE-IN TIME WARP 2022 BRANDING DRIVE-IN Lauren Holtermann, Art Director, Illustrator, Designer

33

B e st o f Pu b l i c S e r v i c e

Loaded for Bear 34

WYXR “WHEREVER YOU ARE” AD CAMPAIGN Loaded For Bear

WYXR MEMPHIS

dca 36

PARADOX AT PECO SIGNAGE

PARADOX AT PECO

Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator

Katie Elizabeth Carpenter, Account Coordinator Signs & Designs, Production/Installation

37

C r o s s P l at f o r m // I n te g r ate d Ca m pa i g n s

INTEGR ATED ADVERTISING CAMPAIGN – LOCAL – CONSUMER

INTEGR ATED BR AND IDENTIT Y CAMPAIGN

INTEGR ATED BR AND IDENTIT Y CAMPAIGN

SILV ER

SILV ER

SILV ER

Loaded For Bear

DCA

Pretty Useful Co.

BALLET MEMPHIS INTEGRATED CAMPAIGN

PARADOX AT PECO BRANDING CAMPAIGN

THE LIQUOR STORE BRAND

BALLET MEMPHIS

PARADOX AT PECO

THE LIQUOR STORE

ANIMATION, SPECIAL EFFEC TS OR MOTION GR APHICS

E l e m e n ts o f A d v e r t i s i n g // F i l m & Vi d e o

SILV ER

Running Pony CONNECT MUSIC MEMPHIS CHAMBER OF COMMERCE

CINEMATOGR APHY‚ SINGLE

VIDEO EDITING

SILV ER

SILV ER

Inferno

Archer Malmo

REVEL BIKES

2022 USVI SIZZLE VIDEO

FEDEX

PALM BEACH TAN

E l e m e n ts o f A d v e r t i s i n g // Vi s u a l

LOGO DESIGN

LOGO DESIGN

ILLUSTR ATION SERIES

SILV ER

SILV ER

SILV ER

Farmhouse

DCA

Pretty Useful Co.

FL AMINGO BABY

WILSON BABB & CO LOGO

FEDEX LOGISTICS MURAL SERIES

FLAMINGO BABY

PARKER DESIGN STUDIO

FEDEX LOGISTICS

BL ACK & WHITE /COLOR / DIGITALLY ENHANCED‚ CAMPAIGN

ART DIREC TION‚ CAMPAIGN

SILV ER

SILV ER

DCA

Inferno

CHEF MA X PORTRAITS

STEAL THE SHOW 2022 ADDYS CAMPAIGN

FOLK’S FOLLY

AAF MEMPHIS

S i lv e r a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

39

F i l m , Vi d e o, & S o u n d

FILM / VIDEO/SOUND BR ANDED CONTENT, MORE THAN :6 0 SECONDS

FILM / VIDEO/SOUND BR ANDED CONTENT, MORE THAN :6 0 SECONDS

FILM / VIDEO/SOUND BR ANDED CONTENT, MORE THAN :6 0 SECONDS

SILV ER

SILV ER

SILV ER

BELIEVE – MEDIUM FILMS

GOC OUTER BANKS EXPEDITION

MEMPHIS LITERACY INSTITUTE VIDEO

MEDIUM FILMS

AMERICAN SNUFF CO.

MEMPHIS TEACHER RESIDENCY

FILM / VIDEO/SOUND BR ANDED CONTENT, MORE THAN :6 0 SECONDS

BR ANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

INTERNE T COMMERCIAL

SILV ER

SILV ER

SILV ER

THE FALLEN OUTDOORS – MO DOVE HUNT

GREEN ENERGY – CAMPAIGN

BROWN DUDLEY FOR CONGRESS

Speak Creative

Archer Malmo

Archer Malmo

AMERICAN SNUFF CO.

Tactical Magic

TENNESSEE CORN GROWERS

SUPPORTERS OF BROWN DUDLEY

BR ANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

BR ANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

INTERNE T COMMERCIAL

SILV ER

SILV ER

SILV ER

GREEN ENERGY – ENVIRONMENT

GREEN ENERGY – HOME GROWN

BROWN DUDLEY FOR CONGRESS

TENNESSEE CORN GROWERS

TENNESSEE CORN GROWERS

SUPPORTERS OF BROWN DUDLEY

Archer Malmo

Archer Malmo

Tactical Magic

INTERNE T COMMERCIAL

INTERNE T COMMERCIAL CAMPAIGN

LOCAL TELE VISION COMMERCIAL :3 0 SECONDS

SILV ER

SILV ER

SILV ER

MEMPHIS LITERACY INSTITUTE VIDEO

HATTIE B’S APP VIDEO CAMPAIGN

BROWN DUDLEY FOR CONGRESS

HATTIE B’S HOT CHICKEN

SUPPORTERS OF BROWN DUDLEY

DCA

Loaded For Bear

MEMPHIS TEACHER RESIDENCY

Tactical Magic

LOCAL TELE VISION COMMERCIAL :3 0 SECONDS

LOCAL TELE VISION COMMERCIAL CAMPAIGN

SILV ER

SILV ER

Archer Malmo

NOW OPEN SOUTHLAND CASINO HOTEL

Sa l e s & Marketi n g // Sa l e s Promotion

40

DCA

Archer Malmo

Archer Malmo

NOW OPEN – CAMPAIGN SOUTHLAND CASINO AND RESORT

PACK AGING

PACK AGING CAMPAIGN

SILV ER

SILV ER

Harvest Creative

DCA

VOODOO WOMAN

PARADOX AT PECO PACKAGING

SOUL & SPIRITS BREWERY

PARADOX AT PECO

S i lv e r a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

VIDEO – CINEMATOGR APHY/ VIDEOGR APHY

L o c a l O n ly

SILV ER

AGAINST ALL ODDS

Archer Malmo

PALM BEACH TAN

DIGITAL – WEBSITE

COPY W RITING – CAMPAIGN

COPY W RITING – CAMPAIGN

SILV ER

SILV ER

SILV ER

LIBERTY PARK MEMPHIS WEBSITE

SEE Y’ALL OUT THERE, CAMPAIGN

SEE Y’ALL OUT THERE, CAMPAIGN

GRIZZLY

GRIZZLY

DCA

Archer Malmo

LIBERTY PARK MEMPHIS

Archer Malmo

O n l i n e / I n te r a c t i v e

EMAIL

TOOL S & UTILITIES

CONSUMER WEBSITE

SILV ER

SILV ER

SILV ER

MEMPOPS VALENTINES EMAIL

TRY YOUR TAN TOOL

DCA

Archer Malmo

Loaded For Bear BAYARD WEBSITE BAYARD

MEMPOPS

PALM BEACH TAN

CONSUMER WEBSITE

CONSUMER WEBSITE

CONSUMER WEBSITE

SILV ER

SILV ER

SILV ER

NMAAM WEBSITE DESIGN

VISIT COOKEVILLE, TN WEBSITE DESIGN

NATIONAL MUSEUM OF AFRICAN AMERICAN MUSIC

COOKEVILLE-PUTNAM COUNTY VISITORS’ BUREAU

DCA MEMPOPS WEBSITE MEMPOPS

Speak Creative

Speak Creative

BUSINESS-TO-BUSINESS WEBSITE

MICROSITE

SILV ER

SILV ER

PERKINS EVERITT WEBSITE

AZA NOT A PET MICROSITE DESIGN

PERKINS EVERITT LIGHTING & CONTROLS

ASSOCIATION OF ZOOS AND AQUARIUMS

Paradigm Marketing & Creative

O u t- O f - H o m e & Am bi e nt Me dia

Speak Creative

OUT-OF-HOME INSTALL ATION SILV ER

S i lv e r a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

DCA

PARADOX AT PECO MIRROR PARADOX AT PECO

41

ONLINE / INTER ACTIVE SILV ER

Monserrat Vazquez A PP (MOBIL E OR W EB-BASED) COLLEGE911

ELEMENTS OF ADVERTISING SILV ER

Gonzalo Naranjo A NIM AT ION OR SPECIA L EF F EC T S UN SUSTAINABLE STOCK EXCHANGE

CROSS PL ATFORM SILV ER

Gonzalo Naranjo INTEGRATED CONSUMER CAMPAIGN CBU COMMUNITY GARDEN CAMPAIGN

St u d e n t a d d y s // 2 0 2 3 A m e r i c a n a d v e r t i s i n g awa r d s

43

N

orah Perry is a senior designer and art director based

in Milwaukee, Wisconsin. After spending her 20’s in search of purpose, she landed on design, a seemingly natural progression after having obtained a studio art and English degree. So back to school she went! Quickly followed by a position at an advertising agency “balanced” with as many freelance design projects as she could get her hands on.

After a few years in the advertising/freelance world, she transitioned over to Harley-Davidson where she’s been for the past four years, soaking up all that a heritage brand such as Harley-Davidson has to offer. She looks forward to continuing

Norah Perry

to grow and learn as creative in every way possible — and what better way than to review the latest and greatest work.

SENIOR DESIGNER, HARLEY-DAVIDSON

A

travel enthusiast, business owner, consistent concert

attendee, and pop culture aficionado. Rob wears many hats and enjoys recreating himself whenever he sees fit. In his day-to-day work, he works at Google NYC as an Account Manager in Digital Advertising Sales, helping clients like Meta, CheapOair, HubSpot, and more to strengthen their brand presence across digital platforms.

He runs nineOH7 on weekends, selling licensed collegiate apparel and accessories that showcase HBCUs and Black art. A self-taught graphic designer, Rob has been working in the digital design space for many years – often helping small business owners build their digital ad strategies. Born in DC and raised in Prince George’s County, MD, his roots influence his personal style and creative POV. Before Google, Rob worked in Product Innovation and Brand Marketing for the US Postal Service, with the goal to merge mail and technology together for the future. He currently serves as a lead for Black Googler Network (NYC) and an Advisory Board Member for ADCOLOR.

Rob Tate SENIOR ACCOUNT MANAGER, GOOGLE

44

J

orge is a Creative Director at Highdive in Chicago.

During his career he has created award-winning work for Jeep, Rocket Mortgage, PepsiCo, P&G, Allstate, Citi, Diageo and McDonald’s. Before joining Highdive, Jorge worked at Cossette, Sapient Razorfish, Leo Burnett Chicago and GarnierBBDO. He completed a Master in Visual Design from the Scuola Politecnica di Design in Milan, Italy and studied photography at the Istituto Europeo IED. He also attended the Digital Master Class at Hyper Island in NYC.

Jorge Pomareda CREATIVE DIRECTOR, HIGHDIVE ADVERTISING

His work has been nominated for an Emmy and awarded at Cannes Lions, D&AD, One Show, Clios, Communication Arts, Webbys, LIAs, AICP, Epica, NY Festivals and Effies among others.

Y

“

ou can talk about it, or you can be about it.” Spend enough time

with Russell Toynes, and you’re guaranteed to hear these words.

He may have many mantras, but this one is his manifesto. A man

of many hats, a father, husband, small business owner, creative director, design educator, mentor, and community leader, Russell walks it how he talks it.

Russell and his wife Elizabeth started Studio Dzo in 2016 with one goal in mind, to disrupt the sign industry by putting excellent service and thoughtful design front and center. Based in Austin, TX, Studio Dzo designs elevated experiences through branding, wayfinding, and architectural signage. Above all, Studio Dzo prioritizes good work with good people, a mission that has built lasting relationships with its partners.

Russell Toynes OWNER, CREATIVE DIRECTOR, STUDIO DZO

They have delivered award winning work for Indeed, Whole Foods Market, RetailMeNot, Dell Technologies, The Boys and Girls Club, Neighborhood Goods, Spare Birdie Public House, Cute Nail Studio, and a long list of architecture firms, interior design agencies, and small businesses.

Russell shares his knowledge and expertise with design students as an Adjunct Professor at Austin Community College. His passion for his community is manifested further in his dedication to supporting Black designers as a founding member of African American Graphic Designers (AAGD.co), a professional organization and community for Black creatives to be voices of change in the industry.

45

Richard Fudge PRESIDENT

BAPTIST M EMOR IAL HEALTH CAR E

Daniel Scruggs 2ND VICE PRESIDENT

Katie Mars

Karen McKenzie

1ST VICE PRESIDENT

SC RUGGS C R EATIVE

PAST PRESIDENT

PR ETTY USEFUL CO.

ALSAC/ST. JUDE

Leila Hinkle

RAY R ICO FR EELANCE

Kayla Earwood

Shelda Edwards

SULLIVAN BRANDING

Joel Nichols

LEGEND OF SHELDA

UNIVERSITY OF M EM PHIS

Chris Porter

Rebecca Phillips

BABY GRAND

TEJANO M EM PHIAN

Eli Bates

SULLIVAN BRANDING

Megan Bursi

Heather Eadie

BAPTIST HEALTH SCIENCES UNIVERSITY

Emma Meskovic DCA

ARCHER MALMO

Mickey Woodham

Allie Mounce

PR ETTY USEFUL CO.

46

HISTORIAN & PAST PRESIDENT INFER NO

Thank you to our sponsors

Lanyards and capes produced by Jay Shaw JAYSH AW@GIEGER .COM

47

C R E AT I V E B Y