Where the legends gather
An epic battle between WHO WILL WIN?
In the epic struggle for creative immortality, one clash reigns supreme — the soul-defining battle between Good and Great.
To get here we’ve seen timelines tumble and budgets tested. But in the end, only one can prevail.
The question is: do you have what it takes?
In this legend, we all do.
We are all behind the scenes and in front of the camera at the same time.
We are workhorses and party animals on the same day.
We sometimes battle, sometimes sweat, and all the time support each other’s wildest ideas.
We are the unsung heroes and superheroes of our field. And tonight, we celebrate the Good and the Great!
We’re glad you’ve joined us for the final chapter of this life-changing quest at the 2023 American Advertising Awards: CommaCon.
In a celebration of all Masters of the Creative Universe, we cheer all the archetypes that round out each team: the talented and the tyrannical, the sorcerers and the sword-fallers, the bridge builders and the bomb squad.
As in all things creative, drinks will be served, so cheer on!
Each of the illustrated icons in the branding represent a night from the lineup—
Cross Platform
INTEGRATED BRAND IDENTITY C AMPAIGN
GOLD
Pretty Useful Co.
RALLIE ENHANCED WATER FOR DOGS
HARDY BEVERAGES
Allie Mounce, Designer and Illustrator
Clare Freeman , Art Director
Katie Mars , Project Manager
Whitney Hardy, Client
Each of the illustrated icons in the branding represent a night from the lineup—
INTEGRATED BRAND IDENTITY CAMPAIGN
GOLD
Holtermonster
TIME WARP DRIVE-IN 2022 BRANDING
TIME WARP DRIVE-IN
Lauren Holtermann , Art Director, Illustrator, Designer
Elements of Advertising // Copywriting
COPYWRITING
GOLD
DCA
PARADOX AT PECO BRANDING CAMPAIGN
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Katie Elizabeth Carpenter, Account Coordinator
Houston Cofield , Photographer in Residence
Signs & Designs , Signage Production/Installation
Elements of Advertising // Digital Creative Technology
INTERFACE & NAVIGATION
GOLD
Speak Creative
MEMPHIS ZOO WEBSITE INTERFACE
MEMPHIS ZOO
Mike Nelson , Developer
Ben Bailey, Developer
Matt Ervin , VP of Creative Services
Devon Haines , Project Manager
Adam Kalwas , Brand Strategist
Whitney Hochstein , Designer
USER EXPERIENCE
GOLD
Speak Creative
O’HENRY’S WEBSITE USER EXPERIENCE
O’HENRY’S COFFEES
Gabby Windham , Designer
Sarah Gannon , Project Manager
Burchie Ellinger, Brand Strategist
Mark Palomino, Developer
Elements of Advertising // Film & Video
CINEMATOGRAPHY‚ SINGLE
GOLD
DCA
2022 DOWNTOWN DINING WEEK VIDEO
DOWNTOWN MEMPHIS COMMISSION
Doug Carpenter, Executive Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Leah Gafni , VP Strategic Activations
CINEMATOGRAPHY‚ CAMPAIGN
GOLD
DCA
2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION
Doug Carpenter, Executive Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Leah Gafni , VP Strategic Activations
CINEMATOGRAPHY, CAMPAIGN
GOLD
DCA
LIBERTY PARK NEIGHBORHOOD VIDEOS LIBERTY PARK MEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Leah Gafni , VP Strategic Activations
Katie Elizabeth Carpenter, Account Coordinator
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
GOLD
Pretty Useful Co.
GOOD & WELL SUPPLY CO. STOP MOTION
GOOD & WELL SUPPLY CO.
Clare Freeman , Photographer, Art Director
Allie Mounce, Art Director, Editor
Katie Mars , Project Manager
Megan McLaughlin , Client
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
GOLD
Running Pony
OPENING TITLES “READY, FIRE, AIM!”
KEMMONS WILSON FAMILY FOUNDATION
Melissa Sweazy, Director
Scott Mahr, Art Director
Evan Abrams , Animator
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
GOLD
Archer Malmo
RAISED BY SOUND FEST ANIMATION WYXR – CROSSTOWN RADIO PARTNERSHIP
Michael Norris , Motion Director / Editor
Kong Wee Pang , Associate Creative Director/Art Director
Amanda Dent , Creative Director
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
Paradigm
Marketing & Creative
GOLD SERVICEMASTER ANIMATION SERVICEMASTER
Jonny Pineda , Director of Video & Motion Graphics
LOGO DESIGN
GOLD
DCA
PARADOX AT PECO LOGO
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
ILLUSTRATION SERIES
ILLUSTRATION SERIES
GOLD
Pretty Useful Co.
RALLIE ENHANCED WATER FOR DOGS
HARDY BEVERAGES
Allie Mounce, Designer and Illustrator
Clare Freeman , Art Director
Katie Mars , Project Manager
Whitney Hardy, Client
GOLD
DCA
As a new retail option, Paradox has an essence that often only comes over time. The logo package, signage, social, web, photography, packaging, animation, video, and copy all work seamlessly with each other to create a sense of intrigue. The brand applications are extensive, but not obtrusive.
PARADOX AT PECO MIRROR
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Katie Elizabeth Carpenter, Account Coordinator
Signs & Designs , Production/Installation
ART DIRECTION‚ CAMPAIGN
GOLD
Loaded For Bear
BALLET MEMPHIS ART DIRECTION
BALLET MEMPHIS
Loaded For Bear
ART DIRECTION‚ CAMPAIGN
GOLD
DCA
PARADOX AT PECO
BRANDING CAMPAIGN
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Katie Elizabeth Carpenter, Account Coordinator
Houston Cofield , Photographer in Residence
Signs & Designs , Signage Production/Installation
FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS
GOLD
DCA
LIBERTY PARK OVERTON PARK VIDEO
LIBERTY PARK
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Leah Gafni , VP Strategic Activations
Katie Elizabeth Carpenter, Account Manager
FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS
GOLD
DCA
2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION
Doug Carpenter, Executive Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Leah Gafni , VP Strategic Activations
INTERNET COMMERCIAL CAMPAIGN
GOLD
DCA
LIBERTY PARK NEIGHBORHOOD VIDEOS
LIBERTY PARK MEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Leah Gafni , VP Strategic Activations
Katie Elizabeth Carpenter, Account Coordinator
INTERNET COMMERCIAL
GOLD
Inferno
FEDEX DELIVERY MANAGER
DRESS VIDEO
FEDEX
Greg Miller, Copywriter, Director, Creative Director
Eric Taylor, Producer, Senior Account Executive
Liza Livingston , Producer, Account Director
Michael Overton , Executive Creative Director
Matt Fremstad , Director of Photography
Brandon Roten , Editor
Running Pony, Production
INTERNET COMMERCIAL
BRANDED CONTENT & ENTERTAINMENT CAMPAIGN
GOLD
Inferno
GRIZZLIES AND TIGERS IN-GAME VIDEOS
FEDEX
Greg Miller, Copywriter, Director, Creative Director
Eric Taylor, Producer, Senior Account Executive
Liza Livingston , Producer, Account Director
Michael Overton , Executive Creative Director
Matt Fremstad , Director of Photography
Chris Salters , Editor
Running Pony, Production
Inferno
GOLD REVEL BIKES
FEDEX
Greg Miller, Copywriter, Director, Creative Director
Eric Taylor, Producer, Senior Account Executive
Liza Livingston , Producer, Account Supervisor
Michael Overton , Executive Creative Director
Matt Fremstad , Director of Photography
Mitch Martin , Editor
BRANDED CONTENT & ENTERTAINMENT CAMPAIGN
GOLD
DCA
LIBERTY PARK NEIGHBORHOOD VIDEOS
LIBERTY PARK MEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Leah Gafni , VP Strategic Activations
Katie Elizabeth Carpenter, Account Coordinator
VIDEO – CINEMATOGRAPHY/ VIDEOGRAPHY
GOLD
Archer Malmo
2022 USVI SIZZLE VIDEO
PALM BEACH TAN
Amanda Casabella , Group Creative Director
Chris DellaPace, Director of Videography/Editor
Wally Rose, Executive Creative Director
Katie Steed , Associate Creative Director
Amanda Dent , Creative Director
Tom Barzizza , Account Service
Emily Long , Account Service
ART DIRECTION‚ CAMPAIGN
GOLD
DCA
MEMPOPS IDENTITY CAMPAIGN
MEMPOPS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Emma Meskovic , Digital Content Manager
Cara Greenstein , VP Public Engagement
Andrea Wiley, Account Management
ART DIRECTION‚ CAMPAIGN
DCA
GOLD PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Katie Elizabeth Carpenter, Account Coordinator
Houston Cofield , Photographer in Residence
Signs & Designs , Signage Production/Installation
COPYWRITING‚ CAMPAIGN
GOLD
DCA
PARADOX AT PECO
BRANDING CAMPAIGN
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Katie Elizabeth Carpenter, Account Coordinator
Houston Cofield , Photographer in Residence
Signs & Designs , Signage Production/Installation
AGENCY IN-HOUSE SELF-PROMOTION
GOLD
DCA
TRASH TALK
11 WEST HULING
Doug Carpenter, Executive Creative Director
Jerrica Willins , Graphic Designer
Brody Kuhar, Digital Content Creator
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
GOLD
DCA
2022 DOWNTOWN DINING WEEK VIDEO
DOWNTOWN MEMPHIS COMMISSION
Doug Carpenter, Executive Creative Director
Brody Kuhar, Digital Content Creator
Cara Greenstein , VP Public Engagement
Leah Gafni , VP Strategic Activations
SOCIAL MEDIA, CAMPAIGN
DCA
GOLD CITY & STATE HOLIDAY GIFT GUIDES
CITY & STATE
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Cara Greenstein , VP Public Engagement
Brody Kuhar, Digital Content Creator
Emma Meskovic , Digital Content Manager
SOCIAL MEDIA, CAMPAIGN
GOLD
DCA
GOING WITHOUT IS IN CAMPAIGN
SPIRITED A.F.
Brody Kuhar, Digital Content Creator
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Emma Meskovic , Digital Content Manager
CONSUMER WEBSITE
GOLD
Harvest Creative
DRIFT FLY CO.
DRIFT FLY CO.
Daniel Brown , Principal
Tessa Avery-Smith , Art Director
Addie McGowan , Strategist
CONSUMER WEBSITE
GOLD
Harvest Creative
GARBO’S GRILL
GARBO’S GRILL
Daniel Brown , Principal
Ronnie Lewis , Associate Creative Director
CONSUMER WEBSITE
GOLD
Pretty Useful Co.
GOOD & WELL SUPPLY CO. WEBSITE
GOOD & WELL SUPPLY CO.
Clare Freeman , Designer and Developer
Allie Mounce, Designer
Katie Mars , Project Manager
Megan McLaughlin , Client
CONSUMER WEBSITE
GOLD
Speak Creative
O’HENRY’S COFFEES WEBSITE DESIGN
O’HENRY’S COFFEES
Gabby Windham , Designer
Sarah Gannon , Project Manager
Burchie Ellinger, Brand Strategist
Ashley Dang , Content Specialist
Mark Palomino, Developer
Kevin Gammenthaler, Developer
MICROSITE
GOLD
Baby Grand
P33 VELOCITY REPORT
P33
Ben Colar, Principal
Dan Price, Principal
Patrick Weber, Sr. Art Director
Chris Porter, Partner, Creative Director
Brittney Jackson Brown , Project Manager
Marilyn Bedrossian , Designer
CONSUMER WEBSITE
GOLD
Speak Creative
MEMPHIS ZOO WEBSITE DESIGN
MEMPHIS ZOO
Whitney Hochstein , Senior Designer
Mike Nelson , Developer + Designer
Jordan Dudek , Cinematographer
Devon Haines , Project Manager
Adam Kalwas , Brand Strategist
Ben Bailey, Developer
Sabian Samaniego, Developer
CONSUMER WEBSITE
GOLD
Speak Creative
U OF M CAESER WEBSITE DESIGN UNIVERSITY OF MEMPHIS CENTER FOR APPLIED EARTH SCIENCE AND ENGINEERING RESEARCH
Mark Palomino, Designer + Developer
Gabby Windham , Designer
Sarah Gannon , Project Manager
Burchie Ellinger, Brand Strategist
Stephen Smith , Developer
Mike Nelson , Developer
OUT-OF-HOME SINGLE INSTALLATION
GOLD
Pretty Useful Co.
FEDEX LOGISTICS MURAL SERIES
FEDEX LOGISTICS
Allie Mounce, Designer
Katie Mars , Project Manager
Anthony Lee, Production Lead
Khara Woods , Production and Installation
Zelitra Peterson-Traylor, Production and Installation
Christina Meek , Coordination – FedEx
Amelia Ables , Coordination – FedEx
FEDEX LOGISTICS MURAL SERIES
OUT-OF-HOME MULTIPLE INSTALLATIONS
GOLD
DCA
PARADOX AT PECO SIGNAGE
PARADOX AT PECO
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Brody Kuhar, Digital Content Creator
Katie Elizabeth Carpenter, Account Coordinator
Signs & Designs , Production/Installation
The brand new FedEx Logistics headquarters was slated to open its doors as we began to the pandemic in 2022, and enlisted us to make the rooftop feel like a place employees would gather. We designed two murals facing each other: one to showcase the breadth of FedEx’s global reach featuring ground, air, freight, and logistics, and one celebrating the music and global headquarters in Memphis, TN featuring the pyramind and BB King’s Lucille guitar.
CAMPAIGN GOLD
Loaded For Bear
WYXR “WHEREVER YOU ARE” AD CAMPAIGN
WYXR MEMPHIS
Loaded For Bear
PACKAGING, SINGLE UNIT
GOLD
Harvest Creative
GREEN ONIONS STAX 20 TH ANNIVERSARY
SOUL & SPIRITS BREWERY
Daniel Brown , Principal
Ronnie Lewis , Associate Creative Director
PACKAGING CAMPAIGN
GOLD
Pretty Useful Co.
RALLIE ENHANCED WATER FOR DOGS
HARDY BEVERAGES
Allie Mounce, Designer and Illustrator
Clare Freeman , Art Director
Katie Mars , Project Manager
Whitney Hardy, Client
PACKAGING, SINGLE UNIT
GOLD
Loaded For Bear
IRONCLAD BOURBON CREAM
PACKAGING
IRONCLAD DISTILLERY
Loaded For Bear
PLAY WHERE YOU STAY HAIRCUTS
PLAY WHERE YOU STAY
— JORGE
CREATIVE BY