2023 American Advertising Award Winners Book

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Where the legends gather

An epic battle between WHO WILL WIN?

02.18.23

In the epic struggle for creative immortality, one clash reigns supreme — the soul-defining battle between Good and Great.

To get here we’ve seen timelines tumble and budgets tested. But in the end, only one can prevail.

The question is: do you have what it takes?

In this legend, we all do.

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We are all behind the scenes and in front of the camera at the same time.

We are workhorses and party animals on the same day.

We sometimes battle, sometimes sweat, and all the time support each other’s wildest ideas.

We are the unsung heroes and superheroes of our field. And tonight, we celebrate the Good and the Great!

We’re glad you’ve joined us for the final chapter of this life-changing quest at the 2023 American Advertising Awards: CommaCon.

In a celebration of all Masters of the Creative Universe, we cheer all the archetypes that round out each team: the talented and the tyrannical, the sorcerers and the sword-fallers, the bridge builders and the bomb squad.

As in all things creative, drinks will be served, so cheer on!

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4

Each of the illustrated icons in the branding represent a night from the lineup—

Cross Platform

INTEGRATED BRAND IDENTITY C AMPAIGN

GOLD

Pretty Useful Co.

RALLIE ENHANCED WATER FOR DOGS

HARDY BEVERAGES

Allie Mounce, Designer and Illustrator

Clare Freeman , Art Director

Katie Mars , Project Manager

Whitney Hardy, Client

Each of the illustrated icons in the branding represent a night from the lineup—

INTEGRATED BRAND IDENTITY CAMPAIGN

GOLD

Holtermonster

TIME WARP DRIVE-IN 2022 BRANDING

TIME WARP DRIVE-IN

Lauren Holtermann , Art Director, Illustrator, Designer

Elements of Advertising // Copywriting

COPYWRITING

GOLD

DCA

PARADOX AT PECO BRANDING CAMPAIGN

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Katie Elizabeth Carpenter, Account Coordinator

Houston Cofield , Photographer in Residence

Signs & Designs , Signage Production/Installation

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2022 art
official kiss-cut sticker sheet
Time Warp Drive-In
Time Warp Drive-In
Gold addys // 2023 American advertising awards Rallie is a hydrogen-rich water formulated exclusively for dogs to keep your pet hydrated, increase stamina and energy, and speed recovery. We created the name, brand, website, copy, illustrations, and packaging to convey a sense of fun with a dose of serious science. RALLIE ENHANCED WATER FOR DOGS

Elements of Advertising // Digital Creative Technology

INTERFACE & NAVIGATION

GOLD

Speak Creative

MEMPHIS ZOO WEBSITE INTERFACE

MEMPHIS ZOO

Mike Nelson , Developer

Ben Bailey, Developer

Matt Ervin , VP of Creative Services

Devon Haines , Project Manager

Adam Kalwas , Brand Strategist

Whitney Hochstein , Designer

USER EXPERIENCE

GOLD

Speak Creative

O’HENRY’S WEBSITE USER EXPERIENCE

O’HENRY’S COFFEES

Gabby Windham , Designer

Sarah Gannon , Project Manager

Burchie Ellinger, Brand Strategist

Mark Palomino, Developer

Elements of Advertising // Film & Video

CINEMATOGRAPHY‚ SINGLE

GOLD

DCA

2022 DOWNTOWN DINING WEEK VIDEO

DOWNTOWN MEMPHIS COMMISSION

Doug Carpenter, Executive Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Leah Gafni , VP Strategic Activations

6 Gold addys // 2023 American advertising awards

CINEMATOGRAPHY‚ CAMPAIGN

GOLD

DCA

2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION

Doug Carpenter, Executive Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Leah Gafni , VP Strategic Activations

CINEMATOGRAPHY, CAMPAIGN

GOLD

DCA

LIBERTY PARK NEIGHBORHOOD VIDEOS LIBERTY PARK MEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Leah Gafni , VP Strategic Activations

Katie Elizabeth Carpenter, Account Coordinator

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

GOLD

Pretty Useful Co.

GOOD & WELL SUPPLY CO. STOP MOTION

GOOD & WELL SUPPLY CO.

Clare Freeman , Photographer, Art Director

Allie Mounce, Art Director, Editor

Katie Mars , Project Manager

Megan McLaughlin , Client

7 Gold addys // 2023 American advertising awards

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

GOLD

Running Pony

OPENING TITLES “READY, FIRE, AIM!”

KEMMONS WILSON FAMILY FOUNDATION

Melissa Sweazy, Director

Scott Mahr, Art Director

Evan Abrams , Animator

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

GOLD

Archer Malmo

RAISED BY SOUND FEST ANIMATION WYXR – CROSSTOWN RADIO PARTNERSHIP

Michael Norris , Motion Director / Editor

Kong Wee Pang , Associate Creative Director/Art Director

Amanda Dent , Creative Director

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

Paradigm

Marketing & Creative

GOLD SERVICEMASTER ANIMATION SERVICEMASTER

Jonny Pineda , Director of Video & Motion Graphics

8 Gold addys // 2023 American advertising awards

LOGO DESIGN

GOLD

DCA

PARADOX AT PECO LOGO

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

ILLUSTRATION SERIES

ILLUSTRATION SERIES

GOLD

Pretty Useful Co.

RALLIE ENHANCED WATER FOR DOGS

HARDY BEVERAGES

Allie Mounce, Designer and Illustrator

Clare Freeman , Art Director

Katie Mars , Project Manager

Whitney Hardy, Client

GOLD

DCA

As a new retail option, Paradox has an essence that often only comes over time. The logo package, signage, social, web, photography, packaging, animation, video, and copy all work seamlessly with each other to create a sense of intrigue. The brand applications are extensive, but not obtrusive.

PARADOX AT PECO MIRROR

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Katie Elizabeth Carpenter, Account Coordinator

Signs & Designs , Production/Installation

9 Gold addys // 2023 American advertising awards
Elements of Advertising // Visual

ART DIRECTION‚ CAMPAIGN

GOLD

Loaded For Bear

BALLET MEMPHIS ART DIRECTION

BALLET MEMPHIS

Loaded For Bear

ART DIRECTION‚ CAMPAIGN

GOLD

DCA

PARADOX AT PECO

BRANDING CAMPAIGN

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Katie Elizabeth Carpenter, Account Coordinator

Houston Cofield , Photographer in Residence

Signs & Designs , Signage Production/Installation

10 Gold addys // 2023 American advertising awards

FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS

GOLD

DCA

LIBERTY PARK OVERTON PARK VIDEO

LIBERTY PARK

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Leah Gafni , VP Strategic Activations

Katie Elizabeth Carpenter, Account Manager

FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS

GOLD

DCA

2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION

Doug Carpenter, Executive Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Leah Gafni , VP Strategic Activations

INTERNET COMMERCIAL CAMPAIGN

GOLD

DCA

LIBERTY PARK NEIGHBORHOOD VIDEOS

LIBERTY PARK MEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Leah Gafni , VP Strategic Activations

Katie Elizabeth Carpenter, Account Coordinator

11 Gold addys // 2023 American advertising awards Film, Video, & Sound

INTERNET COMMERCIAL

GOLD

Inferno

FEDEX DELIVERY MANAGER

DRESS VIDEO

FEDEX

Greg Miller, Copywriter, Director, Creative Director

Eric Taylor, Producer, Senior Account Executive

Liza Livingston , Producer, Account Director

Michael Overton , Executive Creative Director

Matt Fremstad , Director of Photography

Brandon Roten , Editor

Running Pony, Production

INTERNET COMMERCIAL

BRANDED CONTENT & ENTERTAINMENT CAMPAIGN

GOLD

Inferno

GRIZZLIES AND TIGERS IN-GAME VIDEOS

FEDEX

Greg Miller, Copywriter, Director, Creative Director

Eric Taylor, Producer, Senior Account Executive

Liza Livingston , Producer, Account Director

Michael Overton , Executive Creative Director

Matt Fremstad , Director of Photography

Chris Salters , Editor

Running Pony, Production

Inferno

GOLD REVEL BIKES

FEDEX

Greg Miller, Copywriter, Director, Creative Director

Eric Taylor, Producer, Senior Account Executive

Liza Livingston , Producer, Account Supervisor

Michael Overton , Executive Creative Director

Matt Fremstad , Director of Photography

Mitch Martin , Editor

BRANDED CONTENT & ENTERTAINMENT CAMPAIGN

GOLD

DCA

LIBERTY PARK NEIGHBORHOOD VIDEOS

LIBERTY PARK MEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Leah Gafni , VP Strategic Activations

Katie Elizabeth Carpenter, Account Coordinator

12 Gold addys // 2023 American advertising awards

VIDEO – CINEMATOGRAPHY/ VIDEOGRAPHY

GOLD

Archer Malmo

2022 USVI SIZZLE VIDEO

PALM BEACH TAN

Amanda Casabella , Group Creative Director

Chris DellaPace, Director of Videography/Editor

Wally Rose, Executive Creative Director

Katie Steed , Associate Creative Director

Amanda Dent , Creative Director

Tom Barzizza , Account Service

Emily Long , Account Service

ART DIRECTION‚ CAMPAIGN

GOLD

DCA

MEMPOPS IDENTITY CAMPAIGN

MEMPOPS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Emma Meskovic , Digital Content Manager

Cara Greenstein , VP Public Engagement

Andrea Wiley, Account Management

ART DIRECTION‚ CAMPAIGN

DCA

GOLD PARADOX AT PECO BRANDING CAMPAIGN PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Katie Elizabeth Carpenter, Account Coordinator

Houston Cofield , Photographer in Residence

Signs & Designs , Signage Production/Installation

13 Gold addys // 2023 American advertising awards Local Only

COPYWRITING‚ CAMPAIGN

GOLD

DCA

PARADOX AT PECO

BRANDING CAMPAIGN

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Katie Elizabeth Carpenter, Account Coordinator

Houston Cofield , Photographer in Residence

Signs & Designs , Signage Production/Installation

AGENCY IN-HOUSE SELF-PROMOTION

GOLD

DCA

TRASH TALK

11 WEST HULING

Doug Carpenter, Executive Creative Director

Jerrica Willins , Graphic Designer

Brody Kuhar, Digital Content Creator

BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE

GOLD

DCA

2022 DOWNTOWN DINING WEEK VIDEO

DOWNTOWN MEMPHIS COMMISSION

Doug Carpenter, Executive Creative Director

Brody Kuhar, Digital Content Creator

Cara Greenstein , VP Public Engagement

Leah Gafni , VP Strategic Activations

SOCIAL MEDIA, CAMPAIGN

DCA

GOLD CITY & STATE HOLIDAY GIFT GUIDES

CITY & STATE

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Cara Greenstein , VP Public Engagement

Brody Kuhar, Digital Content Creator

Emma Meskovic , Digital Content Manager

14 Gold addys // 2023 American advertising awards
Online/Interactive

SOCIAL MEDIA, CAMPAIGN

GOLD

DCA

GOING WITHOUT IS IN CAMPAIGN

SPIRITED A.F.

Brody Kuhar, Digital Content Creator

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Emma Meskovic , Digital Content Manager

CONSUMER WEBSITE

GOLD

Harvest Creative

DRIFT FLY CO.

DRIFT FLY CO.

Daniel Brown , Principal

Tessa Avery-Smith , Art Director

Addie McGowan , Strategist

CONSUMER WEBSITE

GOLD

Harvest Creative

GARBO’S GRILL

GARBO’S GRILL

Daniel Brown , Principal

Ronnie Lewis , Associate Creative Director

CONSUMER WEBSITE

GOLD

Pretty Useful Co.

GOOD & WELL SUPPLY CO. WEBSITE

GOOD & WELL SUPPLY CO.

Clare Freeman , Designer and Developer

Allie Mounce, Designer

Katie Mars , Project Manager

Megan McLaughlin , Client

15 Gold addys // 2023 American advertising awards

CONSUMER WEBSITE

GOLD

Speak Creative

O’HENRY’S COFFEES WEBSITE DESIGN

O’HENRY’S COFFEES

Gabby Windham , Designer

Sarah Gannon , Project Manager

Burchie Ellinger, Brand Strategist

Ashley Dang , Content Specialist

Mark Palomino, Developer

Kevin Gammenthaler, Developer

MICROSITE

GOLD

Baby Grand

P33 VELOCITY REPORT

P33

Ben Colar, Principal

Dan Price, Principal

Patrick Weber, Sr. Art Director

Chris Porter, Partner, Creative Director

Brittney Jackson Brown , Project Manager

Marilyn Bedrossian , Designer

CONSUMER WEBSITE

GOLD

Speak Creative

MEMPHIS ZOO WEBSITE DESIGN

MEMPHIS ZOO

Whitney Hochstein , Senior Designer

Mike Nelson , Developer + Designer

Jordan Dudek , Cinematographer

Devon Haines , Project Manager

Adam Kalwas , Brand Strategist

Ben Bailey, Developer

Sabian Samaniego, Developer

CONSUMER WEBSITE

GOLD

Speak Creative

U OF M CAESER WEBSITE DESIGN UNIVERSITY OF MEMPHIS CENTER FOR APPLIED EARTH SCIENCE AND ENGINEERING RESEARCH

Mark Palomino, Designer + Developer

Gabby Windham , Designer

Sarah Gannon , Project Manager

Burchie Ellinger, Brand Strategist

Stephen Smith , Developer

Mike Nelson , Developer

16 Gold addys // 2023 American advertising awards

OUT-OF-HOME SINGLE INSTALLATION

GOLD

Pretty Useful Co.

FEDEX LOGISTICS MURAL SERIES

FEDEX LOGISTICS

Allie Mounce, Designer

Katie Mars , Project Manager

Anthony Lee, Production Lead

Khara Woods , Production and Installation

Zelitra Peterson-Traylor, Production and Installation

Christina Meek , Coordination – FedEx

Amelia Ables , Coordination – FedEx

FEDEX LOGISTICS MURAL SERIES

OUT-OF-HOME MULTIPLE INSTALLATIONS

GOLD

DCA

PARADOX AT PECO SIGNAGE

PARADOX AT PECO

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Brody Kuhar, Digital Content Creator

Katie Elizabeth Carpenter, Account Coordinator

Signs & Designs , Production/Installation

17 Gold addys // 2023 American advertising awards
Out-Of-Home & Ambient Media
The brand new FedEx Logistics headquarters was slated to open its doors as we began to the pandemic in 2022, and enlisted us to make the rooftop feel like a place employees would gather. We designed two murals facing each other: one to showcase the breadth of FedEx’s global reach featuring ground, air, freight, and logistics, and one celebrating the music and global headquarters in Memphis, TN featuring the pyramind and BB King’s Lucille guitar.

CAMPAIGN GOLD

Loaded For Bear

WYXR “WHEREVER YOU ARE” AD CAMPAIGN

WYXR MEMPHIS

Loaded For Bear

PACKAGING, SINGLE UNIT

GOLD

Harvest Creative

GREEN ONIONS STAX 20 TH ANNIVERSARY

SOUL & SPIRITS BREWERY

Daniel Brown , Principal

Ronnie Lewis , Associate Creative Director

18
Public Service Gold addys // 2023 American advertising awards
Sales & Marketing // Sales Promotion

PACKAGING CAMPAIGN

GOLD

Pretty Useful Co.

RALLIE ENHANCED WATER FOR DOGS

HARDY BEVERAGES

Allie Mounce, Designer and Illustrator

Clare Freeman , Art Director

Katie Mars , Project Manager

Whitney Hardy, Client

PACKAGING, SINGLE UNIT

GOLD

Loaded For Bear

IRONCLAD BOURBON CREAM

PACKAGING

IRONCLAD DISTILLERY

Loaded For Bear

19
Gold addys // 2023 American advertising awards

PLAY WHERE YOU STAY HAIRCUTS

PLAY WHERE YOU STAY

21
dca
Brody Kuhar, Digital Content Creator

Archer Malmo

MEMPHIS QUARANTINE BOOK DESIGN

The quarantine changed the world, changed how we live, and reminded us that we are all the same. Humans. This book captures with powerful photography and simple design, the humanity and the emotions that brought the Memphis community together during this difficult time in history.

23
Brian Dixon , Art Director Jamie Harmon , Photographer
Judges Special Awards // 2023 American advertising awards

dca

The Liberty Park Neighborhood campaign did exactly what amazing ads should do, they told a story with emotion and sincerity. You can feel the energy of Liberty Park in this series and the editing was superb.

24
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Leah Gafni , VP Strategic Activations Katie Elizabeth Carpenter, Account Coordinator LIBERTY PARK NEIGHBORHOOD VIDEOS
Judges Special Awards // 2023 American advertising awards
LIBERTY PARK MEMPHIS
— ROB

Pretty Useful Co.

BRAND IDENTITY CAMPAIGN

The combination of illustration, style, typography, and color is smart, unexpected, and fun. I’d buy this, and I don’t even have a dog! Excellent work!

— RUSSELL

25
Allie Mounce, Designer and Illustrator Clare Freeman , Art Director Katie Mars , Project Manager Whitney Hardy, Client
RALLIE ENHANCED WATER FOR DOGS INTEGRATED Judges Special Awards // 2023 American advertising awards
HARDY BEVERAGES
27 Best of Art Direction Loaded for Bear Loaded For Bear BALLET MEMPHIS ART DIRECTION BALLET MEMPHIS

2022 DOWNTOWN DINING WEEK VIDEO DOWNTOWN MEMPHIS COMMISSION

28 Best of Video dca
Doug Carpenter, Executive Creative Director Brody Kuhar, Digital Content Creator Cara Greenstein , VP Public Engagement Leah Gafni , VP Strategic Activations
29 Best of Interactive Baby
Grand Ben Colar, Principal Dan Price, Principal Patrick Weber, Sr. Art Director
P33 VELOCITY
P33
Chris Porter, Partner, Creative Director Brittney Jackson Brown , Project Manager Marilyn Bedrossian , Designer
REPORT

time. The logo copy all work are extensive,

As a new retail option, Paradox has an essence that often only comes over time. The logo package, signage, social, web, photography, packaging, animation, video, and copy all work seamlessly with each other to create a sense of intrigue. The brand applications are extensive, but not obtrusive.

30 Best of Logo dca
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director PARADOX AT PECO LOGO PARADOX AT PECO
31 Best of Graphic Design Pretty Useful Co.
RALLIE ENHANCED WATER FOR DOGS HARDY BEVERAGES
Allie Mounce, Designer and Illustrator Clare Freeman , Art Director Katie Mars , Project Manager Whitney Hardy, Client
32
dca
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Katie Elizabeth Carpenter, Account Coordinator Signs & Designs , Production/Installation PARADOX AT PECO SIGNAGE PARADOX AT PECO

Warp Drive-In 2022 lineup poster

Time Warp Drive-In 2022 web banner

the branding represent a night from the lineup—

banner Each of the illustrated icons in the branding represent

Holtermonster

TIME WARP DRIVE-IN 2022 BRANDING

TIME WARP DRIVE-IN

33 Best of Print
Lauren Holtermann, Art Director, Illustrator, Designer
34 Best of Public Service Loaded For Bear WYXR “WHEREVER YOU ARE” AD CAMPAIGN WYXR MEMPHIS Loaded for Bear
36
dca
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Katie Elizabeth Carpenter, Account Coordinator Signs & Designs , Production/Installation PARADOX AT PECO SIGNAGE PARADOX AT PECO

Cross Platform // Integrated Campaigns

INTEGRATED ADVERTISING CAMPAIGN – LOCAL – CONSUMER

SILVER

Loaded For Bear

BALLET MEMPHIS

INTEGRATED CAMPAIGN

BALLET MEMPHIS

INTEGRATED BRAND IDENTITY CAMPAIGN

SILVER

DCA

PARADOX AT PECO BRANDING CAMPAIGN

PARADOX AT PECO

Elements of Advertising // Film & Video

CINEMATOGRAPHY‚ SINGLE

SILVER

Inferno

REVEL BIKES

FEDEX

INTEGRATED BRAND IDENTITY CAMPAIGN

SILVER

Pretty Useful Co.

THE LIQUOR STORE BRAND

THE LIQUOR STORE

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

SILVER

Running Pony

CONNECT MUSIC MEMPHIS CHAMBER OF COMMERCE

VIDEO EDITING

SILVER

Archer Malmo

2022 USVI SIZZLE VIDEO

PALM BEACH TAN

Elements of Advertising // Visual

LOGO DESIGN

SILVER

Farmhouse

FLAMINGO BABY

FLAMINGO BABY

BLACK & WHITE/COLOR/DIGITALLY ENHANCED‚ CAMPAIGN

SILVER

DCA

CHEF MAX PORTRAITS

FOLK’S FOLLY

LOGO DESIGN

SILVER

DCA

WILSON BABB & CO LOGO PARKER DESIGN STUDIO

ILLUSTRATION SERIES

SILVER

Pretty Useful Co.

FEDEX LOGISTICS MURAL SERIES

FEDEX LOGISTICS

ART DIRECTION‚ CAMPAIGN

SILVER

Inferno

STEAL THE SHOW 2022 ADDYS CAMPAIGN

AAF MEMPHIS

39
Silver addys // 2023 American advertising awards

FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS

SILVER

Speak

Creative

BELIEVE – MEDIUM FILMS

MEDIUM FILMS

FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS

SILVER

Archer

Malmo

THE FALLEN OUTDOORS –MO DOVE HUNT

AMERICAN SNUFF CO.

BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

SILVER

Archer

Malmo

GREEN ENERGY – ENVIRONMENT

TENNESSEE CORN GROWERS

INTERNET COMMERCIAL

SILVER

DCA

MEMPHIS LITERACY INSTITUTE VIDEO MEMPHIS TEACHER RESIDENCY

FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS

SILVER

Archer

Malmo

GOC OUTER BANKS EXPEDITION

AMERICAN SNUFF CO.

BRANDED CONTENT & ENTERTAINMENT –NON-BROADCAST

SILVER

Archer

Malmo

GREEN ENERGY – CAMPAIGN

TENNESSEE CORN GROWERS

BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

SILVER

Archer

Malmo

GREEN ENERGY – HOME GROWN

TENNESSEE CORN GROWERS

INTERNET COMMERCIAL CAMPAIGN

SILVER

Loaded For Bear

HATTIE B’S APP VIDEO CAMPAIGN

HATTIE B’S HOT CHICKEN

LOCAL TELEVISION COMMERCIAL :30 SECONDS

SILVER

Archer

Malmo

NOW OPEN SOUTHLAND CASINO HOTEL

Sales & Marketing

// Sales Promotion

FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS

SILVER

DCA

MEMPHIS LITERACY INSTITUTE VIDEO

MEMPHIS TEACHER RESIDENCY

INTERNET COMMERCIAL

SILVER

Tactical Magic

BROWN DUDLEY FOR CONGRESS

SUPPORTERS OF BROWN DUDLEY

INTERNET COMMERCIAL

SILVER

Tactical Magic

BROWN DUDLEY FOR CONGRESS

SUPPORTERS OF BROWN DUDLEY

LOCAL TELEVISION COMMERCIAL :30 SECONDS

SILVER

Tactical Magic

BROWN DUDLEY FOR CONGRESS

SUPPORTERS OF BROWN DUDLEY

LOCAL TELEVISION COMMERCIAL CAMPAIGN

SILVER

Archer

Malmo

PACKAGING

SILVER

Harvest Creative

VOODOO WOMAN

SOUL & SPIRITS BREWERY

NOW OPEN – CAMPAIGN SOUTHLAND CASINO AND RESORT

PACKAGING CAMPAIGN

SILVER

DCA

PARADOX AT PECO PACKAGING

PARADOX AT PECO

40
Video, &
Silver addys // 2023 American advertising awards
Film,
Sound

Local Only

DIGITAL – WEBSITE

SILVER

DCA

LIBERTY PARK MEMPHIS

WEBSITE

LIBERTY PARK MEMPHIS

SILVER

Malmo

COPYWRITING – CAMPAIGN

SILVER

Archer Malmo

SEE Y’ALL OUT THERE, CAMPAIGN

GRIZZLY

Online/Interactive

EMAIL

SILVER

DCA

MEMPOPS VALENTINES

EMAIL MEMPOPS

CONSUMER WEBSITE

SILVER

DCA

MEMPOPS WEBSITE MEMPOPS

TOOLS & UTILITIES

SILVER

Archer Malmo

TRY YOUR TAN TOOL

PALM BEACH TAN

CONSUMER WEBSITE

SILVER

NMAAM WEBSITE DESIGN

NATIONAL MUSEUM OF AFRICAN AMERICAN MUSIC

AGAINST ALL ODDS

PALM BEACH TAN

COPYWRITING – CAMPAIGN

SILVER

Archer

Malmo

SEE Y’ALL OUT THERE, CAMPAIGN

GRIZZLY

CONSUMER WEBSITE

SILVER

Loaded For Bear

BAYARD WEBSITE

BAYARD

CONSUMER WEBSITE

SILVER

VISIT COOKEVILLE, TN WEBSITE DESIGN

COOKEVILLE-PUTNAM COUNTY VISITORS’ BUREAU

BUSINESS-TO-BUSINESS WEBSITE

SILVER

Paradigm Marketing & Creative

PERKINS EVERITT WEBSITE

PERKINS EVERITT LIGHTING & CONTROLS

Out-Of-Home & Ambient Media

MICROSITE

SILVER

AZA NOT A PET MICROSITE DESIGN ASSOCIATION OF ZOOS AND AQUARIUMS

OUT-OF-HOME INSTALLATION

SILVER

DCA

PARADOX AT PECO MIRROR

PARADOX AT PECO

41
Silver addys // 2023 American advertising awards
– CINEMATOGRAPHY/VIDEOGRAPHY
Archer
VIDEO
Speak Creative
Speak Creative
Speak Creative

Monserrat Vazquez

APP (MOBILE OR WEB-BASED) COLLEGE911

SILVER SILVER

ELEMENTS OF ADVERTISING

Gonzalo Naranjo

ANIMATION OR SPECIAL EFFECTS UN SUSTAINABLE STOCK EXCHANGE

CROSS PLATFORM

SILVER

INTEGRATED CONSUMER CAMPAIGN

CBU COMMUNITY

GARDEN CAMPAIGN

43 Student addys // 2023 American advertising awards
ONLINE/INTERACTIVE
Gonzalo Naranjo

Norah Perry is a senior designer and art director based in Milwaukee, Wisconsin. After spending her 20’s in search of purpose, she landed on design, a seemingly natural progression after having obtained a studio art and English degree. So back to school she went! Quickly followed by a position at an advertising agency “balanced” with as many freelance design projects as she could get her hands on. After a few years in the advertising/freelance world, she transitioned over to Harley-Davidson where she’s been for the past four years, soaking up all that a heritage brand such as Harley-Davidson has to offer. She looks forward to continuing to grow and learn as creative in every way possible — and what better way than to review the latest and greatest work.

Atravel enthusiast, business owner, consistent concert attendee, and pop culture aficionado. Rob wears many hats and enjoys recreating himself whenever he sees fit. In his day-to-day work, he works at Google NYC as an Account Manager in Digital Advertising Sales, helping clients like Meta, CheapOair, HubSpot, and more to strengthen their brand presence across digital platforms. He runs nineOH7 on weekends, selling licensed collegiate apparel and accessories that showcase HBCUs and Black art. A self-taught graphic designer, Rob has been working in the digital design space for many years – often helping small business owners build their digital ad strategies. Born in DC and raised in Prince George’s County, MD, his roots influence his personal style and creative POV. Before Google, Rob worked in Product Innovation and Brand Marketing for the US Postal Service, with the goal to merge mail and technology together for the future. He currently serves as a lead for Black Googler Network (NYC) and an Advisory Board Member for ADCOLOR.

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Norah Perry Rob Tate SENIOR DESIGNER, HARLEY-DAVIDSON SENIOR ACCOUNT MANAGER, GOOGLE

Jorge is a Creative Director at Highdive in Chicago. During his career he has created award-winning work for Jeep, Rocket Mortgage, PepsiCo, P&G, Allstate, Citi, Diageo and McDonald’s. Before joining Highdive, Jorge worked at Cossette, Sapient Razorfish, Leo Burnett Chicago and GarnierBBDO.

He completed a Master in Visual Design from the Scuola Politecnica di Design in Milan, Italy and studied photography at the Istituto Europeo IED. He also attended the Digital Master Class at Hyper Island in NYC.

His work has been nominated for an Emmy and awarded at Cannes Lions, D&AD, One Show, Clios, Communication Arts, Webbys, LIAs, AICP, Epica, NY Festivals and Effies among others. “

You can talk about it, or you can be about it.” Spend enough time with Russell Toynes, and you’re guaranteed to hear these words. He may have many mantras, but this one is his manifesto. A man of many hats, a father, husband, small business owner, creative director, design educator, mentor, and community leader, Russell walks it how he talks it.

Russell and his wife Elizabeth started Studio Dzo in 2016 with one goal in mind, to disrupt the sign industry by putting excellent service and thoughtful design front and center. Based in Austin, TX, Studio Dzo designs elevated experiences through branding, wayfinding, and architectural signage. Above all, Studio Dzo prioritizes good work with good people, a mission that has built lasting relationships with its partners.

They have delivered award winning work for Indeed, Whole Foods Market, RetailMeNot, Dell Technologies, The Boys and Girls Club, Neighborhood Goods, Spare Birdie Public House, Cute Nail Studio, and a long list of architecture firms, interior design agencies, and small businesses.

Russell shares his knowledge and expertise with design students as an Adjunct Professor at Austin Community College. His passion for his community is manifested further in his dedication to supporting Black designers as a founding member of African American Graphic Designers (AAGD.co), a professional organization and community for Black creatives to be voices of change in the industry.

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Russell Toynes CREATIVE DIRECTOR, HIGHDIVE ADVERTISING OWNER, CREATIVE DIRECTOR, STUDIO DZO Jorge Pomareda
46 Richard Fudge PRESIDENT BAPTIST MEMORIAL HEALTH CARE Katie Mars 1ST VICE PRESIDENT PRETTY USEFUL CO. Kayla Earwood SULLIVAN BRANDING Rebecca Phillips TEJANO MEMPHIAN Emma Meskovic DCA Eli Bates SULLIVAN BRANDING Allie Mounce PRETTY USEFUL CO. Megan Bursi BAPTIST HEALTH SCIENCES UNIVERSITY Chris Porter BABY GRAND Joel Nichols UNIVERSITY OF MEMPHIS Shelda Edwards LEGEND OF SHELDA Heather Eadie ARCHER MALMO Leila Hinkle RAY RICO FREELANCE Karen McKenzie PAST PRESIDENT ALSAC/ST. JUDE Mickey Woodham HISTORIAN & PAST PRESIDENT INFERNO Daniel Scruggs 2ND VICE PRESIDENT SCRUGGS CREATIVE
47 Thank you to our sponsors Lanyards and capes produced by Jay Shaw JAYSHAW@GIEGER.COM
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