2024 American Advertising Awards Winners

HOT T E ST I N S PI R AT I O N !

L ATE ST T R E N D S !

THE AMERICAN ADVERTISING AWARDS MEMPHIS TENNESSEE * WINNING N OT G UA R A N T E E D - O N LY T H E B E ST W I L L TA K E H O M E T H E GO L D 1

Crazy Addy’s

Come on down to see who's in the winner's circle at Crazy Addy's LOT OF WINNERS! Crazy Addy here, purveyor of fine lightlyused automobiles and even finer lightly-used ideas. You know what they say - it’s all been done before, and everything old is new again.

These classics still have some life in them yet listen to those online ads purr! See the glossy shine on these out of home campaigns! Feast your eyes on the clean lines of these logos!

Welcome to the Lot of Winners, where you’re guaranteed to drive home with gold*, TODAY! Client feedback got you in a low gear? Does your team have the lost pitch blues? We have the solution to help you recharge your creative drive - we’re offering validation from your peers and a panel of esteemed judges for a limited time, but the awards (and clout) will last forever! Or, at least until the sun expands into a red giant, incinerating us and wiping all evidence of our planet from the universe.

Really puts what we’re doing into perspective, huh? Anyway!

Bad Brief? No Brief?

No Problem!

We have the best inspiration in town to

RECHARGE YOUR CREATIVE DRIVE!

We’ve gathered the best inspiration Memphis has to offer - killer copy, incredible campaigns, branding to dazzle your eyeballs, and commercials that will make your throw your wallet at the TV! We dare you to leave here without some pep in your step and some hardware for your walls. Thank you for joining us, and we’ll see you in the winner’s circle! *W I N N I N G G O LD N OT G UA R A NTEED

2

3

C R O S S P L AT F O R M

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

C R O S S P L AT F O R M

INTEGRATED BRAND IDENTITY CAMPAIGN GOLD

BABY GRAND Alma del Jaguar Tequila

INTEGRATED ADVERTISING CAMPAIGN - CONSUMER - LOCAL

ALMA DEL JAGUAR

GOLD

TEQUILA

INTEGRATED ADVERTISING CAMPAIGN - CONSUMER REGIONAL/NATIONAL GOLD

DCA

Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director

Rendezvous Brand Update

Marilyn Bedrossian Designer

CHARLIE VERGOS’

Brittney Jackson Brown Project Manager

RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Houston Cofield Photographer in Residence Emma Meskovic Digital Content Manager Cara Greenstein VP Public Engagement Leah Gafni VP Strategic Activations Annelise Danielson Project Manager

INTEGRATED BRAND IDENTITY CAMPAIGN GOLD

BABY GRAND Buster’s Butcher BUSTER’S BUTCHER SHOP Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer

4

5

C R O S S P L AT F O R M

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

ELEMENTS OF ADVERTISING

INTEGRATED BRAND IDENTITY CAMPAIGN GOLD

ST. FRANCIS ELEVATOR RIDE Mempho 2023 Integrated Campaign MEMPHO MUSIC FESTIVAL Josh Breeden Art Director, Animation and Motion Graphics, Creative Direction

ART DIRECTION - CAMPAIGN GOLD

LOADED FOR BEAR Mining Exchange Hotel MINING EXCHANGE HOTEL

Tree People International Animation & Motion Graphics

ONLINE/INTERACTIVE CAMPAIGN GOLD

DCA Rendezvous Online CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement

ART DIRECTION - CAMPAIGN

LOADED FOR BEAR Memphis Listening Lab Art Direction MEMPHIS LISTENING LAB

Emma Meskovic Digital Content Manager Annelise Danielson Project Manager Leah Gafni VP Strategic Activations 6

7

ELEMENTS OF ADVERTISING

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

ELEMENTS OF ADVERTISING

ART DIRECTION - CAMPAIGN GOLD

ART DIRECTION - CAMPAIGN

HOLTERMONSTER

GOLD

Monster Market 2023

DCA

MONSTER MARKET

Belle Meade Social Environment BELLE MEADE SOCIAL

Lauren Holtermann Art Director and Illustrator Kathryn Hicks, Creature Studio AR Filter

Doug Carpenter Executive Creative Director John David Dowdle

ART DIRECTION - CAMPAIGN

Associate Creative Director

GOLD

Katie Elizabeth Carpenter

ARCHER

Account Manager Cara Greenstein VP Public Engagement

Raised By Sound Fest

Houston Cofield

WYXR: CROSSTOWN

Photographer in Residence

RADIO PARTNERSHIP

Brody Kuhar Digital Content Creator

Kong Wee Pang Associate Creative Director Amanda Dent Creative Director Wally Rose Executive Creative Director Martha Hample SVP Director of Operations

ART DIRECTION - CAMPAIGN

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS

GOLD

GOLD

ST. FRANCIS ELEVATOR RIDE

ARCHER

Mempho Fest 2023 Event Signage MEMPHO MUSIC FESTIVAL Josh Breeden Art Director

Raised By Sound Fest 2023 Animation WYXR: CROSSTOWN RADIO PARTNERSHIP Michael Norris Motion Director / Editor Kong Wee Associate Creative Director Amanda Dent Creative Director

8

9

ELEMENTS OF ADVERTISING

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

ELEMENTS OF ADVERTISING

ART DIRECTION - SINGLE GOLD

ILLUSTRATION SERIES GOLD

PRETTY USEFUL CO. National Parks Series NATIVE MAPS Allie Mounce Designer and Illustrator Clare Freeman Designer and Illustrator Katie Mars Project Manager David Harman Client, Photography

DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager

LOGO DESIGN

VIDEO EDITING

GOLD

GOLD

BABY GRAND

DCA

Buster’s Butcher Shop BUSTER’S BUTCHER Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer

Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager

10

11

PUBLIC SERVICE

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

PUBLIC SERVICE

G O L D A D DY AWA R D S

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN GOLD

ARCHER Raised By Sound Fest

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN

WYXR: CROSSTOWN RADIO PARTNERSHIP

GOLD

LOADED FOR BEAR

Kong Wee Pang Associate Creative Director

Ballet Memphis Season 37

Amanda Dent Creative Director

BALLET MEMPHIS

Wally Rose Executive Creative Director Martha Hample SVP Director of Operations

wyxr_memphis

wyxr_memphis

ONLINE/INTERACTIVE WYXR_MEMPHIS CAMPAIGN Posts wyxr_memphis

GOLD

ARCHER Raised By Sound Fest

OUT-OF-HOME & AMBIENT MEDIA - CAMPAIGN

WYXR: CROSSTOWN RADIO PARTNERSHIP

GOLD

LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS

Wally Rose Executive Creative Director Kong Wee Pang Associate Creative Director Amanda Dent Creative Director wyxr_memphis Thank wyxr_memphis Thank you you for for your your amazing amazing support support of of our our largest largest annual annual fundraiser! fundraiser!

Gabe Martin Creative Director, UX Design

12

13

SALES & MARKETING

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

SALES & MARKETING

PACKAGING - CAMPAIGN

CARD, INVITATION OR ANNOUNCEMENT - CAMPAIGN

GOLD

GOLD

BABY GRAND

BABY GRAND

Alma del Jaguar Tequila

Clarity Attendee Swag

ALMA DEL JAGUAR TEQUILA

CLARITY

Ben Colar Principal

Ben Colar Principal

Dan Price Principal

Dan Price Principal

Chris Porter Partner, Creative Director

Patrick Weber Sr. Art Director

Patrick Weber Sr. Art Director

Chris Porter Partner, Creative Director

Marilyn Bedrossian Designer

Marilyn Bedrossian Designer

Brittney Jackson Brown Project Manager

PACKAGING - SINGLE UNIT GOLD

BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director

SPECIALTY ADVERTISING CAMPAIGN GOLD

ST. FRANCIS ELEVATOR RIDE Mempho Fest Merch Campaign - 2023 MEMPHO FEST Josh Breeden Art Director

Marilyn Bedrossian Designer Brittney Jackson Brown Project Manager

14

15

SALES & MARKETING

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

SALES & MARKETING

PACKAGING - CAMPAIGN GOLD

POINT OF PURCHASE CAMPAIGN

HARVEST CREATIVE

GOLD

Three Chord - Backstage Series

LOADED FOR BEAR

THREE CHORD BOURBON

Hattie B’s Franklin Merch Cabinet

Ronnie Lewis Creative Director

HATTIE B’S

Daniel Brown Owner

FILM, VIDEO, & SOUND

LOCAL TELEVISION COMMERCIAL SINGLE SPOT GOLD

SPECIALTY ADVERTISING CAMPAIGN GOLD

LOADED FOR BEAR Memphis Listening Lab Merchandise MEMPHIS LISTENING LAB

DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager

16

17

OUT OF HOME & AMBIENT MEDIA

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

G O L D A D DY AWA R D S

ONLINE & INTERACTIVE

POSTER CAMPAIGN GOLD

ST. FRANCIS ELEVATOR RIDE

SOCIAL MEDIA - CAMPAIGN

Mempho 2023 - Poster Series

GOLD

MEMPHO MUSIC FESTIVAL

LOADED FOR BEAR

Josh Breeden

Shut The Cluck Up Challenge

Art Director

HATTIE B’S

O N L I N E & I N T E R AC T I V E SOCIAL MEDIA - CAMPAIGN GOLD

DCA Rendezvous Testimonials CHARLIE VERGOS’

SOCIAL MEDIA - CAMPAIGN

RENDEZVOUS

GOLD

Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement

THE BREAK UP SHOW The Break-Up Show 2023 Social Ads THE BREAK-UP SHOW Savannah Bearden Executive Producer Michael Norris Motion Director / Editor Josh Breeden Art Director

Emma Meskovic Digital Content Manager Annelise Danielson Project Manager 18

19

L O C A L O N LY

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

L O C A L O N LY

G O L D A D DY AWA R D S

ART DIRECTION - CAMPAIGN GOLD

ART DIRECTION - DIGITAL/VIDEO GOLD

ARCHER

APPAREL CAMPAIGN GOLD

Wind Creek Fabulous

HARVEST CREATIVE

WIND CREEK HOSPITALITY

Memphis Record Pressing Series

Leigh Anne Rose Executive Creative Director Eric Christopherson Group Creative Director

MEMPHIS RECORD PRESSING Janelle Wisehart Designer

Richard Williams Creative Director Claire Carpenter Associate Creative Director Adam Shellabarger Associate Creative Director Everett Hughes Copywriter John Markham Director of Broadcast Lori Allen Senior Production Artist Patricia Emory-Walker Group Account Director

ART DIRECTION - CAMPAIGN GOLD

Mary Alice Snowden Account Director

DCA

Kay Campbell Senior Account Executive

Belle Meade Social Environment

Tamera Dunn Communication Strategy

BELLE MEADE SOCIAL

Natalie Gover Strategy and Insights

Doug Carpenter

William Drummond Project Manager

John David Dowdle

McKenzie Thompson Director/Photographer

Katie Elizabeth Carpenter

Joe Kell / Hiatus Post Post Production Bill Kirstein Director of Photography WTP Pictures Production Studio

20

Executive Creative Director Associate Creative Director Account Manager Cara Greenstein VP Public Engagement Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator

21

L O C A L O N LY

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

SOCIAL MEDIA GOLD

DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager

22

23

HARVEST

Three Chord - Backstage Series

Soul & Spirits Kolsch Night

THREE CHORD BOURBON

S O U L A N D S P I R I T S B R E W E RY

Ronnie Lewis Creative Director

Ronnie Lewis Creative Director

Daniel Brown Owner

HARVEST

MIKE CAGUIN

SOPHIA LATTO

C H I E F C R E AT I V E O F F I C E R

X D D I R E C TO R

PERISCOPE

O R I O N I N N OVAT I O N J U D G E S S P E C I A L AWA R D S

24

Daniel Brown Owner

J U D G E S S P E C I A L AWA R D S 25

DCA

Belle Meade Social Environment BELLE MEADE SOCIAL Doug Carpenter

Katie Elizabeth Carpenter

Houston Cofield

Executive Creative Director

Account Manager

Photographer in Residence

John David Dowdle

Cara Greenstein

Brody Kuhar

Associate Creative Director

VP Public Engagement

Digital Content Creator

When it comes to design, I’m a strong believer in the power of restraint. Whether it’s an ad, a logo, or in this case, an environmental design, simplicity is always the best place to start, and the ultimate destination.

The restraint showcased in the Belle Meade Social Environment pieces truly shines; all of the branded elements work together in a cohesive, simplistic manner to suggest a sense of confidence and directness. Kudos to all involved.”

DAVID SOAMES CO-FOUNDER

T H E S H O P AG E N C Y J U D G E S S P E C I A L AWA R D S 26

27

Best of Outstanding Graphic Design

HOLTERMONSTER Monster Market 2023 MONSTER MARKET Lauren Holtermann Art Director and Illustrator Kathryn Hicks, Creature Studio AR Filter

Best of Video

DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager B E S T O F AWA R D S 28

29

Best of Print

ST. FRANCIS ELEVATOR RIDE Mempho 2023 Poster Series MEMPHO MUSIC FESTIVAL Josh Breeden Art Director

Best of Branding

LOADED FOR BEAR Mining Exchange Hotel MINING EXCHANGE HOTEL

SPONSORED BY

30

31

Best of Packaging

BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR TEQUILA

Best of Interactive

Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director

DCA

Patrick Weber Sr. Art Director

Rendezvous Testimonials

Marilyn Bedrossian Designer Britney Jackson Brown Project Manager

CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager Leah Gafni VP Strategic Activations

B E S T O F AWA R D S 32

33

Best of Public Service

LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS

Best of Illustration

PRETTY USEFUL CO. National Parks Series NATIVE MAPS Allie Mounce Designer and Illustrator Clare Freeman Designer and Illustrator Katie Mars Project Manager David Harman Client, Photography

B E S T O F AWA R D S 34

35

Best of Apparel

LOADED FOR BEAR Memphis Listening Lab Merchandise MEMPHIS LISTENING LAB

Best of Self-Promotion

ARCHER Archer Holiday Wish Book Amanda Casabella Group Creative Director Josh Harper Associate Creative Director/Copywriter Steven Peeler Creative Producer/Copywriter Donna Morley Production Manager Leigh Anne Rose Executive Creative Director Wally Rose Executive Creative Director Meredith Cuevas Chief Growth Officer Shannon Robichaud Group Account Director 36

B E S T O F AWA R D S 37

Best of Animation

ARCHER Raised By Sound Fest WYXR: CROSSTOWN RADIO PARTNERSHIP Michael Norris Motion Director / Editor Kong Wee Associate Creative Director Amanda Dent Creative Director

38

39

2 0 2 4 S P E C I A L AWA R D S S L AT E

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

S P E C I A L A W A R D S S L AT E 2 0 2 4

2 0 2 4 S P E C I A L AWA R D S S L AT E

T H E A A F M O S A I C A W A R D honors companies and individuals who exemplify a spirit of diversity and inclusion.

Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

DCA

MARY ELIZABETH WHITMIRE

L I LY H U R T

“What makes Mary Elizabeth truly exceptional is her self-taught journey in graphic design. Despite lacking formal training, her innate eye for design and genuine love for the craft shine through in every project she undertakes. Her work is a testament to her passion and creativity, and it’s evident that she possesses a rare talent that goes beyond conventional education.”

“The amount of work Lily does behind the scenes that contributes to our success as a group is unreal. Our partners may never see Lily’s face, but she works tirelessly on each and every account. When she became part of our team, she essentially had to establish her own processes and procedures for her position as we had not yet had a dedicated media manager. Lily rose to that challenge with intelligence and grace. She would never, ever brag on herself, but she deserves so much recognition and praise.”

SPONSORED BY

We Don’t Make the Art ARTSMEMPHIS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Katie Elizabeth Carpenter Account Manager Brody Kuhar Digital Content Creator Leah Gafni VP Strategic Activations

40

JOSH HORTON

CYNTHIA DANIELS

“Josh has helped connections flourish in the Memphis creative community both through the Creative Works conference and personally. Now that the conference is nationally known, it sheds a positive light on our city. I don’t think the creative community in Memphis would be as fun as it is without Creative Works and Josh’s efforts. It’s helped establish businesses, freelancers, and up-andcoming creatives as real players in the field making a living.”

“Cynthia Daniels has spearheaded so many events that spotlight and feature black business. She’s created new opportunities for black owned businesses to showcase their offerings, black entrepreneurs and employees to mix and mingle for future job opportunities, and established annual heavily attended events in Memphis that have black business at their heart.”

41

S I LV E R M E D A L AWA R D

The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, including:

CONTRIBUTION TO COMPANY CONTRIBUTION TO THE COMMUNITY CREATIVE ABILITY CONTRIBUTION TO THE GENERAL ADVANCEMENT OF ADVERTISING

CYNTHIA SAATKAMP Cynthia Saatkamp represents the crossroads of Southern charm and sophisticated, strategic thinking. She co-founded Hemline Tailored Brand Strategies 20 years ago, and thanks to her collective and intuitive leadership, this all-female owned and operated boutique advertising, marketing and communications agency, which employs more than a dozen women, has worked with over 100 companies, organizations and entrepreneurs since its inception.

Throughout her spectacular career, Cynthia has led with grace and grit, working alongside clients to build better, stronger, more meaningful brands within Memphis and around the world. Clients like the Memphis Grizzlies, Smith & Nephew, Ballet Memphis, LEO Events, AutoZone, Hilton and FedEx. Presently, she’s on a roll with Bentonville Moves, building futures with Alia Wealth Partners, and creating beautiful music with Iris Collective.

Not one to sing her own praises, she’s not only a leader in business but also a mentor in the Memphis advertising community. Cynthia has served with AAF Memphis for over 10 years as a board member, executive committee member, president and past president. She has been an active member and steward of the Memphis community through her mentorship and service, serving on boards including GraceSt. Luke’s Episcopal School, Grace-St. Luke’s Episcopal Church, the Junior League of Memphis, Midtown Memphis Development Corporation and Central Gardens Association.

Cynthia was recently named one of Memphis Business Journal’s Super Women in Business 2023, and in the past was honored as a Memphis Business Journal “Top 40 Under 40,” AAF Memphis “Marketing Professional of the Year,” and Inside Memphis Business “Power Player” for Advertising & Marketing.

While her business accomplishments are impressive, she’s most proud of her family, her husband Andrew and their 18-year-old twins, Bronwyn and Jackson.

42

43

Best of Show

DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager

44

BEST OF SHOW

45

S I LV E R A D D Y AWA R D S

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

C R O S S P L AT F O R M

INTEGRATED BRAND IDENTITY CAMPAIGN

INTEGRATED ADVERTISING CAMPAIGN - REGIONAL/NATIONAL CONSUMER

SILVER

SILVER

ARCHER Wind Creek Fabulous

PRETTY USEFUL CO. JEM Dining Brand JEM DINING Allie Mounce, Designer, Illustrator

WIND CREEK HOSPITALITY

Clare Freeman, Design Support

Leigh Anne Rose, Executive Creative Director

Joshua Mutchnick, Client

Katie Mars, Project Manager

Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director

INTEGRATED BRAND IDENTITY CAMPAIGN

Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter

SILVER

John Markham, Director of Broadcast

PRETTY USEFUL CO.

Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer

Sheet Cake Gallery Brand SHEET CAKE GALLERY Clare Freeman, Designer, Developer Allie Mounce, Designer Katie Mars, Project Manager Lauren Kennedy, Client

Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio

INTEGRATED BRAND IDENTITY CAMPAIGN SILVER

DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations Annelise Danielson, Project Manager 46

ELEMENTS OF ADVERTISING ART DIRECTION - CAMPAIGN SILVER

DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations Annelise Danielson, Project Manager 47

S I LV E R A D D Y AWA R D S

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

S I LV E R A D D Y AWA R D S

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

CINEMATOGRAPHY - CAMPAIGN

VIDEO EDITING

ILLUSTRATION - SINGLE

PHOTOGRAPHY - SINGLE

SILVER

SILVER

SILVER

SILVER

DCA

ARCHER

BABY GRAND

DCA

Working Behind the Scenes Videos

Wind Creek Fabulous

Alma del Jaguar Illustration

Rendezvous Cook

ARTSMEMPHIS

WIND CREEK HOSPITALITY

ALMA DEL JAGUAR

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

Leigh Anne Rose, Executive Creative Director

Patrick Weber, Sr. Art Director

Houston Cofield, Photographer in Residence

John David Dowdle, Associate Creative Director

Eric Christopherson, Group Creative Director

Chris Porter, Partner, Creative Director

Katie Elizabeth Carpenter, Account Manager

Richard Williams, Creative Director

Dan Price, Principal

Brody Kuhar, Digital Content Creator

Claire Carpenter, Associate Creative Director

Ben Colar, Principal

Leah Gafni, VP Strategic Activations

Adam Shellabarger, Associate Creative Director

Marilyn Bedrossian, Designer

Everett Hughes, Copywriter

Brittany Jackson Brown, Project Manager

John Markham, Director of Broadcast

ART DIRECTION - SINGLE

Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director

SILVER

Mary Alice Snowden, Account Director

ARCHER

Kay Campbell, Senior Account Executive

2023 Archer Holiday Wish Book

Natalie Gover, Strategy and Insights

ARCHER Amanda Casabella, Group Creative Director Josh Harper, Associate Creative Director/Copywriter Steven Peeler, Creative Producer/Copywriter Donna Morley, Production Manager

Tamera Dunn, Communication Strategy William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio

Wally Rose, Executive Creative Director

COPYWRITING

Meredith Cuevas, Chief Growth Officer Shannon Robichaud, Group Account Director

SILVER

LOADED FOR BEAR ART DIRECTION—SINGLE

Hattie B’s Dallas Awareness Campaign

PHOTOGRAPHY - CAMPAIGN SILVER

DCA

ARCHER Raised By Sound Fest

ILLUSTRATION - SERIES

WYXR: CROSSTOWN RADIO PARTNERSHIP

SILVER

Kong Wee Pang, Associate Creative Director

HOLTERMONSTER

Amanda Dent, Creative Director

Time Warp Drive-In 2023 Illustration Series

Wally Rose, Executive Creative Director

TIME WARP DRIVE-IN

Martha Hample, SVP Director of Operations

48

Lauren Rae Holtermann, Art Director and Illustrator

ARTSmemphis New Ballet Dancer

Houston Cofield, Photographer in Residence Doug Carpenter, Executive Creative Director Katie Elizabeth Carpenter, Account Manager

ARTSmemphis New Ballet Photography ARTSMEMPHIS

VIDEO EDITING

Houston Cofield, Photographer in Residence

SILVER

Brody Kuhar, Digital Content Creator

ARCHER

DCA

Wind Creek Fabulous WIND CREEK HOSPITALITY

People of the Rendezvous

Leigh Anne Rose, Executive Creative Director

CHARLIE VERGOS’ RENDEZVOUS

Eric Christopherson, Group Creative Director Richard Williams, Creative Director

Houston Cofield, Photographer in Residence

Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director

HATTIE B’S SILVER

DCA ARTSMEMPHIS

SILVER

Leigh Anne Rose, Executive Creative Director

SILVER

Everett Hughes, Copywriter SILVER

John Markham, Director of Broadcast

DCA

Lori Allen, Senior Production Artist

Spirited A.F. Mocktail Photography

Mary Alice Snowden, Account Director

SPIRITED A.F. Houston Cofield, Photographer in Residence Brody Kuhar, Digital Content Creator Emma Meskovic, Digital Content Manager

Patricia Emory-Walker, Group Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio 49

S I LV E R A D D Y AWA R D S

FILM, VIDEO, & SOUND REGIONAL/NATIONAL TELEVISION COMMERCIAL- CAMPAIGN

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography

SILVER

WTP Pictures, Production Studio

ARCHER Wind Creek Fabulous WIND CREEK HOSPITALITY

WIND CREEK HOSPITALITY

Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio

Leigh Anne Rose, Executive Creative Director Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast

SILVER

ARCHER Wind Creek Fabulous Slots Leigh Anne Rose, Executive Creative Director Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy 50

DCA

Doug Carpenter, Executive Creative Director

CHARLIE VERGOS’ RENDEZVOUS

Leah Gafni, VP Strategic Activations

Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio

FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS SILVER

DCA Working Behind the Scenes: Music

ARCHER Grizzly Pouch Moments: Snow Shovel GRIZZLY SMOKELESS TOBACCO Grizzly, Client 8th Street Productions, Production Company Nic Iyer, Director

SILVER

Grizzly Pouch Moments: Plumbing

Brody Kuhar, Digital Content Creator

OUT-OF-HOME & AMBIENT MEDIA

OUT-OF-HOME INSTALLATION - SINGLE INSTALLATION SILVER

LOADED FOR BEAR UNITED AUTO EXCHANGE

OUT-OF-HOME MULTIPLE INSTALLATIONS

GRIZZLY SMOKELESS TOBACCO SILVER Grizzly, Client 8th Street Productions, Production Company Nic Iyer, Director

LOADED FOR BEAR Hattie B’s Franklin HATTIE B’S

BRANDED CONTENT & ENTERTAINMENT - CAMPAIGN

SALES & MARKETING SILVER

ARCHER Grizzly Pouch Moments Campaign

Grizzly, Client

Leah Gafni, VP Strategic Activations

Abbie Gordon, VP Account Service + Digital Strategy

ARCHER

Doug Carpenter, Executive Creative Director

Brody Kuhar, Digital Content Creator

John David Dowdle, Associate Creative Director

UAX Wall Installation

GRIZZLY SMOKELESS TOBACCO

Katie Elizabeth Carpenter, Account Manager

Doug Carpenter, Executive Creative Director

SILVER

ARTSMEMPHIS

John David Dowdle, Associate Creative Director

Rendezvous Grizzlies TV

Annelise Danielson, Project Manager

Lori Allen, Senior Production Artist

McKenzie Thompson, Director/Photographer

REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT

ARTSMEMPHIS

Brody Kuhar, Digital Content Creator

Wind Creek Fabulous Casino

John Markham, Director of Broadcast

SILVER

We Don’t Make the Art

SILVER

Richard Williams, Creative Director

Everett Hughes, Copywriter

DCA

Katie Elizabeth Carpenter, Account Manager

Eric Christopherson, Group Creative Director

Adam Shellabarger, Associate Creative Director

BRANDED CONTENT & ENTERTAINMENT FOR TELEVISION

REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT

ARCHER

Claire Carpenter, Associate Creative Director

SILVER

John David Dowdle, Associate Creative Director

Leigh Anne Rose, Executive Creative Director

S I LV E R A D D Y AWA R D S

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

8th Street Productions, Production Company Nic Iyer, Director

CARD, INVITATION, ANNOUNCEMENT - CAMPAIGN SILVER

HARVEST CREATIVE Soul & Spirits Kolsch Night SOUL & SPIRITS BREWERY Ronnie Lewis, Creative Director Daniel Brown, Owner 51

S I LV E R A D D Y AWA R D S

PUBLIC SERVICE

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

Brody Kuhar, Digital Content Creator

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

S I LV E R A D D Y AWA R D S

SPECIAL EVENT MATERIALS

Houston Cofield, Photographer in Residence

POSTER - SINGLE

Emma Meskovic, Digital Content Manager

SILVER

Cara Greenstein, VP Public Engagement

INFERNO

Leah Gafni, VP Strategic Activations SILVER

LOADED FOR BEAR WYXR I’m Listening Posters

Annelise Danielson, Project Manager

Inferno Murder Mystery Party

BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE

Derrick Alston, Creative Director

WYXR

Amy Lind, Associate Creative Director Morgan McKinney, Copywriter

SILVER

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN

DCA

SILVER

AMELIA GENE’S

LOADED FOR BEAR WYXR I’m Listening Campaign WYXR

Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Houston Cofield, Photographer in Residence Brody Kuhar, Digital Content Creator

ONLINE/INTERACTIVE

AD CHAPTER OR MARKETING CHAPTER

Amelia Gene’s Video

Annelise Danielson, Project Manager

SILVER

HEMLINE CommaCon AAF MEMPHIS Derikah Scott, Art Director Amy Consiglio, Copywriter Jenny Myers, Video Editor

A D V E R T I S I N G I N D U S T R Y CONSUMER WEBSITE S E L F - P R O M O T I O N

Cynthia Saatkamp, Account Lead

PARADIGM MARKETING & CREATIVE

L O C A L O N LY

SILVER

Beechfork Ranch Website BEECHFORK RANCH Becca Hand, Partner, Creative Director Jeff Glenn, Partner, Web Director Lexie Danford, Brand Strategist & Account Executive

DIRECT MARKETING & SPECIALTY ADVERTISING SILVER

ARCHER 2023 Archer Holiday Wish Book ARCHER Amanda Casabella, Group Creative Director Josh Harper, Associate Creative Director/Copywriter

SOCIAL MEDIA - CAMPAIGN SILVER

DCA Rendezvous 75th Anniversary CHARLIE VERGOS’ RENDEZVOUS

Steven Peeler, Creative Producer/Copywriter Donna Morley, Production Manager Leigh Anne Rose, Executive Creative Director Wally Rose, Executive Creative Director Meredith Cuevas, Chief Growth Officer Shannon Robichaud, Group Account Director

Signs & Designs, Signage

ART DIRECTION - CAMPAIGN SILVER

DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations

Doug Carpenter, Executive Creative Director

Annelise Danielson, Project Manager

John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy 52

53

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

S T U D E N T A D D Y AWA R D S

ELEMENTS OF ADVERTISING PHOTOGRAPHY - SINGLE SILVER

ZACH WALL “Media Day” UofM Men’s Basketball UNIVERSITY OF MEMPHIS

ELEMENTS OF ADVERTISING PHOTOGRAPHY - SINGLE GOLD

ZACH WALL

MAGAZINE ADVERTISING CAMPAIGN

“Almost” UofM Men’s Basketball UNIVERSITY OF MEMPHIS

SILVER

ELIZABETH KOGLER NCRM Ad Campaign Concept UNIVERSITY OF MEMPHIS

54

55

OUR JUDGES

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

OUR BOARD

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

As a Ul/UX designer and marketing professional, Sophia develops digital strategy around brand storytelling, delivering compelling visual experiences, and provides governance of Orion Innovation’s global visual brand.

Her 30-year career spans many disciplines such as advertising, web, publishing, and product design, and includes significant b2c and b2b design experience in both online and offline media. She has worked with clients, partners, and cross-functional teams in a variety of industries, including financial, beverage, utility, technology, and nonprofit.

Sophia is an award-winning designer, public speaker, and thought leader.

SPECIAL THANKS TO:

Video and Editing

President

Board Member

K ATI E MARS

ANNA TEAGUE

Pretty Useful Co.

Archer

Vice President

Board Member

MICHAEL NORRIS

SHELDA EDWARDS

JESSICA WI LLIAMS

Legend of Shelda

Youth Villages

Crazy Addy

Immediate Past President

Board Member

PAUL GI LLIAM

RICHARD FUDGE

K ATHRYN HICKS

Baptist Memorial Heath Care

Creature Studio

Board Member

Board Member

K AYLA EARWOOD

LAUREN HOLTERMANN

Sullivan Branding

Holtermonster

Board Member

Board Member

Creative

CHRIS PORTER

LEXI E DANFORD

PRETTY USEFUL CO.

Baby Grand

Memphis Brand

Board Member

Board Member

Filming Location ZU AUTO SALES David Soames is Co-Founder and Creative Director of The Shop (theshopagency.com) – a Dallas-based ad agency that is the AOR for Tiff’s Treats Cookie Delivery, Major League Rugby, Huffines Auto Dealership, Garrison Brothers Distillery, and more. Before co-founding The Shop, David worked at agencies in New York and Texas, including spending 6 years as Creative Director on McDonald’s, where he created award-winning TV spots, outdoor boards, print ads, and more for the iconic brand.

His work has been awarded by The One Show, The Clios, Communication Arts, The Webby Awards, the London International Awards, Lürzer’s Archive, The Obies, the National ADDY Awards, and more. Experience includes McDonald’s, ConAgra Foods, Dr Pepper and Coke, Extended Stay Hotels, University of Texas at Austin, Office Max, and The Dallas Cowboys – just to name a few.

Mike joined Periscope two years ago as Chief Creative Officer, and during that time has helped add several national clients to the roster including Titleist, CLR, Nielsen-Massey Vanillas, Cacique Foods and Raw Sugar. Previously, Caguin was at Colle McVoy for 18 years transforming a sleepy agency in the suburbs into an internationally recognized and creatively vibrant agency in downtown Minneapolis. Prior to that, Mike worked from coast to coast and at creative hot shops TBWA/Chiat/Day and AdAge’s Small Agency of the Decade, BSSP. His work for brands BMW MINI, Caribou Coffee, Cub Cadet, Duluth Trading Co., Feeding America, Hefty, Indian Motorcycle, Invisalign, Jackson Hole Tourism, Land O’Lakes, Nestlé Purina and USA Swimming has earned recognition from the Effies, Cannes Lions, Webbys, D&AD, Creative Media Awards, Jay Chiat awards, Anthem Awards and National Addys. Mike is passionate about DEI and mental health in life and at work.

56

Filming Location MARY’S BOTE

ALLI E MOUNCE

MICHAEL NORRIS

Pretty Useful Co.

Archer

Board Member

Board Member

ELI BATES

RONNI E LEWIS

Sullivan Branding

Harvest Creative

Board Member

Board Member

EMMA MESKOVIC

ZAC COX Baptist Health Sciences University

Board Member HEATHER EADI E

Historian and Past President

Archer

MICKEY WOODHAM Inferno Creative

Board Member MEGAN BURSI Baptist Health Sciences University

57

OUR SPONSORS

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S

OUR SPONSORS

SPONSOR AMERICAN ADVERTISING AWARDS

SUCCESS BEYOND THE PRESS CALL US TODAY FOR ALL YOUR PRINTING NEEDS LARGE OR SMALL EMPRINTING.COM

EM Printing proudly sponsors the Addys, the pinnacle of advertising excellence in Memphis, Tennessee where innovation meets recognition. Let your story unfold in print with EM Printing.

OFFSET | DIGITAL | FULFILLMENT | MAILING | BINDERY | SHIPPING & WAREHOUSING CALL US TODAY AT 901.759.1220 OR VISIT EMPRINTING.COM. 58

59

60