AAF Memphis 2024 Advertising Awards

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1 THE AMERICAN ADVERTISING AWARDS MEMPHIS TENNESSEE *WINNING NOT GUARANTEED - ONLY THE BEST WILL TAKE HOME THE GOLD HOTTEST INSPIRATION! LATEST TRENDS!

Crazy Addy’s

Come on down to see who's in the winner's circle at Crazy Addy's LOT OF WINNERS!

Crazy Addy here, purveyor of fine lightlyused automobiles and even finer lightly-used ideas. You know what they say - it’s all been done before, and everything old is new again. These classics still have some life in them yetlisten to those online ads purr! See the glossy shine on these out of home campaigns! Feast your eyes on the clean lines of these logos!

Welcome to the Lot of Winners, where you’re guaranteed to drive home with gold*, TODAY!

Client feedback got you in a low gear? Does your team have the lost pitch blues? We have the solution to help you recharge your creative drive - we’re offering validation from your peers and a panel of esteemed judges for a limited time, but the awards (and clout) will last forever! Or, at least until the sun expands into a red giant, incinerating us and wiping all evidence of our planet from the universe. Really puts what we’re doing into perspective, huh? Anyway!

We’ve gathered the best inspiration Memphis has to offer - killer copy, incredible campaigns, branding to dazzle your eyeballs, and commercials that will make your throw your wallet at the TV! We dare you to leave here without some pep in your step and some hardware for your walls. Thank you for joining us, and we’ll see you in the winner’s circle!

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*WINNING GOLD NOT GUARANTEED Bad Brief? No Brief? No Problem! We have the best inspiration in town to RECHARGE YOUR CREATIVE DRIVE!
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INTEGRATED ADVERTISING CAMPAIGN - CONSUMER - LOCAL

GOLD

INTEGRATED ADVERTISING CAMPAIGN - CONSUMER REGIONAL/NATIONAL GOLD

DCA

Rendezvous Brand Update

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Brody Kuhar

Digital Content Creator

Houston Cofield

Photographer in Residence

Emma Meskovic

Digital Content Manager

Cara Greenstein

VP Public Engagement

Leah Gafni

VP Strategic Activations

Annelise Danielson

Project Manager

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CROSS PLATFORM 2024 AMERICAN ADVERTISING AWARDS

CROSS PLATFORM

INTEGRATED BRAND IDENTITY

GOLD

CAMPAIGN

BABY GRAND

Alma del Jaguar Tequila

ALMA DEL JAGUAR

TEQUILA

Ben Colar Principal

Dan Price Principal

Chris Porter Partner, Creative Director

Patrick Weber Sr. Art Director

Marilyn Bedrossian Designer

Brittney Jackson Brown Project Manager

INTEGRATED BRAND IDENTITY CAMPAIGN

GOLD

BABY GRAND

Buster’s Butcher

BUSTER’S BUTCHER SHOP

Ben Colar Principal

Dan Price Principal

Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director

Marilyn Bedrossian Designer

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GOLD ADDY AWARDS

CROSS PLATFORM

INTEGRATED BRAND IDENTITY CAMPAIGN

GOLD

ST. FRANCIS ELEVATOR RIDE

Mempho 2023 Integrated Campaign

MEMPHO MUSIC FESTIVAL

Josh Breeden Art Director, Animation and Motion Graphics, Creative Direction Tree People International Animation & Motion Graphics

ONLINE/INTERACTIVE CAMPAIGN

GOLD

DCA

Rendezvous Online CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy Houston Cofield Photographer in Residence

Brody Kuhar Digital Content Creator

Cara Greenstein VP Public Engagement

Emma Meskovic Digital Content Manager

Annelise Danielson Project Manager

Leah Gafni VP Strategic Activations

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2024 AMERICAN ADVERTISING AWARDS

ART DIRECTION - CAMPAIGN

GOLD

LOADED FOR BEAR

Mining Exchange Hotel

MINING EXCHANGE HOTEL

ART DIRECTION - CAMPAIGN

LOADED FOR BEAR

Memphis Listening Lab

Art Direction

MEMPHIS LISTENING LAB

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ELEMENTS OF ADVERTISING GOLD ADDY AWARDS

ART DIRECTION - CAMPAIGN

GOLD

DCA

Belle Meade Social Environment

BELLE MEADE SOCIAL

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Katie Elizabeth Carpenter

Account Manager

Cara Greenstein

VP Public Engagement

Houston Cofield

Photographer in Residence

Brody Kuhar

Digital Content Creator

ART DIRECTION - CAMPAIGN

GOLD

ST. FRANCIS ELEVATOR RIDE

Mempho Fest 2023 Event Signage

MEMPHO MUSIC FESTIVAL

Josh Breeden

Art Director

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ELEMENTS OF ADVERTISING 2024 AMERICAN ADVERTISING AWARDS

ELEMENTS OF ADVERTISING

ART DIRECTION - CAMPAIGN

GOLD HOLTERMONSTER

Monster Market 2023

MONSTER MARKET

Lauren Holtermann

Art Director and Illustrator

Kathryn Hicks, Creature Studio

AR Filter

ART DIRECTION - CAMPAIGN

GOLD ARCHER

Raised By Sound Fest

WYXR: CROSSTOWN

RADIO PARTNERSHIP

Kong Wee Pang

Associate Creative Director

Amanda Dent

Creative Director

Wally Rose

Executive Creative Director

Martha Hample

SVP Director of Operations

ANIMATION, SPECIAL EFFECTS OR MOTION

GRAPHICS

GOLD ARCHER

Raised By Sound Fest 2023 Animation

WYXR: CROSSTOWN

RADIO PARTNERSHIP

Michael Norris

Motion Director / Editor

Kong Wee

Associate Creative Director

Amanda Dent

Creative Director

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GOLD ADDY AWARDS

ILLUSTRATION SERIES

GOLD

PRETTY USEFUL CO.

National Parks Series

NATIVE MAPS

Allie Mounce

Designer and Illustrator

Clare Freeman

Designer and Illustrator

Katie Mars

Project Manager

David Harman

Client, Photography

LOGO DESIGN

GOLD

BABY GRAND

Buster’s Butcher Shop

BUSTER’S BUTCHER

Ben Colar

Principal

Dan Price

Principal

Chris Porter

Partner, Creative Director

Patrick Weber

Sr. Art Director

Marilyn Bedrossian Designer

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2024 AMERICAN ADVERTISING AWARDS
ELEMENTS OF ADVERTISING

ELEMENTS OF ADVERTISING

ART DIRECTION - SINGLE

GOLD

DCA

Rendezvous Testimonials

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Houston Cofield

Photographer in Residence

Brody Kuhar

Digital Content Creator

Cara Greenstein

VP Public Engagement

Emma Meskovic

Digital Content Manager

Annelise Danielson

Project Manager

VIDEO EDITING

GOLD

DCA

Rendezvous Grizzlies TV

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director

John David Dowdle

Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Brody Kuhar

Digital Content Creator

Annelise Danielson

Project Manager

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GOLD ADDY AWARDS

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN

GOLD

LOADED FOR BEAR

Ballet Memphis Season 37

BALLET MEMPHIS

OUT-OF-HOME & AMBIENT MEDIA - CAMPAIGN

GOLD

LOADED FOR BEAR

Ballet Memphis Season 37

BALLET MEMPHIS

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PUBLIC SERVICE 2024 AMERICAN ADVERTISING AWARDS

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN

GOLD ARCHER

Raised By Sound Fest

WYXR: CROSSTOWN RADIO PARTNERSHIP

Kong Wee Pang

Associate Creative Director Amanda Dent Creative Director

Wally Rose Executive Creative Director Martha Hample SVP Director of Operations

ONLINE/INTERACTIVE CAMPAIGN

WYXR_MEMPHIS Posts

WYXR_MEMPHIS Posts

wyxr_memphis

GOLD ARCHER

Raised By Sound Fest

WYXR: CROSSTOWN RADIO PARTNERSHIP

Wally Rose Executive Creative Director Kong Wee Pang

Associate Creative Director

wyxr_memphis Thank you for your amazing support of our largest annual fundraiser!

wyxr_memphis Thank you for your amazing support of our largest annual fundraiser!

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wyxr_memphis wyxr_memphis
PUBLIC SERVICE GOLD ADDY AWARDS

PACKAGING - CAMPAIGN

GOLD

BABY GRAND

Alma del Jaguar Tequila

ALMA DEL JAGUAR

Ben Colar

Principal

Dan Price

Principal

Chris Porter Partner, Creative Director

Patrick Weber Sr. Art Director

Marilyn Bedrossian Designer

Brittney Jackson Brown Project Manager

PACKAGING - SINGLE UNIT

GOLD

BABY GRAND

Alma del Jaguar Tequila

ALMA DEL JAGUAR

Ben Colar

Principal

Dan Price

Principal

Chris Porter Partner, Creative Director

Patrick Weber Sr. Art Director

Marilyn Bedrossian Designer

Brittney Jackson Brown Project Manager

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SALES & MARKETING 2024 AMERICAN ADVERTISING AWARDS

SALES

& MARKETING

CARD, INVITATION OR ANNOUNCEMENT - CAMPAIGN

GOLD

BABY GRAND

Clarity Attendee Swag

CLARITY

Ben Colar Principal

Dan Price Principal

Patrick Weber Sr. Art Director

Chris Porter Partner, Creative Director Marilyn Bedrossian Designer

SPECIALTY ADVERTISING CAMPAIGN

GOLD

ST. FRANCIS ELEVATOR RIDE

Mempho Fest Merch Campaign - 2023

MEMPHO FEST

Josh Breeden Art Director

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GOLD ADDY AWARDS

POINT OF PURCHASE CAMPAIGN

GOLD LOADED FOR BEAR

Hattie B’s Franklin Merch Cabinet

HATTIE B’S

SPECIALTY ADVERTISING CAMPAIGN

GOLD

LOADED FOR BEAR

Memphis Listening Lab Merchandise

MEMPHIS LISTENING LAB

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SALES & MARKETING 2024 AMERICAN ADVERTISING AWARDS

SALES & MARKETING

PACKAGING - CAMPAIGN

GOLD

HARVEST CREATIVE

Three Chord - Backstage Series

THREE CHORD BOURBON

Ronnie Lewis Creative Director

Daniel Brown Owner

FILM, VIDEO, & SOUND

LOCAL TELEVISION COMMERCIAL SINGLE SPOT

GOLD

DCA

Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director

John David Dowdle Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Brody Kuhar

Digital Content Creator

Annelise Danielson

Project Manager

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GOLD ADDY AWARDS

POSTER CAMPAIGN

GOLD

ST. FRANCIS ELEVATOR RIDE

Mempho 2023 - Poster Series

MEMPHO MUSIC FESTIVAL

Josh Breeden Art Director

ONLINE & INTERACTIVE

SOCIAL MEDIA - CAMPAIGN

GOLD

DCA

Rendezvous Testimonials

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director

Abbie Gordon VP Account Service, Digital Strategy

Houston Cofield Photographer in Residence

Brody Kuhar Digital Content Creator

Cara Greenstein VP Public Engagement

Emma Meskovic Digital Content Manager Annelise Danielson Project Manager

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OUT OF HOME & AMBIENT MEDIA 2024 AMERICAN ADVERTISING AWARDS

SOCIAL MEDIA - CAMPAIGN

GOLD

LOADED FOR BEAR

Shut The Cluck Up Challenge

HATTIE B’S

SOCIAL MEDIA - CAMPAIGN

GOLD

THE BREAK UP SHOW

The Break-Up Show 2023

Social Ads

THE BREAK-UP SHOW

Savannah Bearden Executive Producer

Michael Norris Motion Director / Editor

Josh Breeden Art Director

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ONLINE & INTERACTIVE GOLD ADDY AWARDS

ART DIRECTION - CAMPAIGN

GOLD

ART DIRECTION - DIGITAL/VIDEO

GOLD

ARCHER

Wind Creek Fabulous

WIND CREEK HOSPITALITY

Leigh Anne Rose

Executive Creative Director

Eric Christopherson Group Creative Director

Richard Williams Creative Director

Claire Carpenter Associate Creative Director

Adam Shellabarger

Associate Creative Director

Everett Hughes Copywriter

John Markham Director of Broadcast

Lori Allen

Senior Production Artist

Patricia Emory-Walker Group Account Director

Mary Alice Snowden Account Director

Kay Campbell

Senior Account Executive

Tamera Dunn Communication Strategy

Natalie Gover Strategy and Insights

William Drummond Project Manager

McKenzie Thompson Director/Photographer

Joe Kell / Hiatus Post Post Production

Bill Kirstein Director of Photography

WTP Pictures Production Studio

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LOCAL ONLY 2024 AMERICAN ADVERTISING AWARDS

APPAREL CAMPAIGN

GOLD

HARVEST CREATIVE

Memphis Record Pressing Series

MEMPHIS RECORD PRESSING

Janelle Wisehart Designer

ART DIRECTION - CAMPAIGN

GOLD

DCA

Belle Meade Social Environment

BELLE MEADE SOCIAL

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Katie Elizabeth Carpenter

Account Manager

Cara Greenstein

VP Public Engagement

Houston Cofield

Photographer in Residence

Brody Kuhar

Digital Content Creator

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LOCAL ONLY GOLD ADDY AWARDS

LOCAL ONLY

SOCIAL MEDIA

GOLD

DCA

Rendezvous Testimonials

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Houston Cofield Photographer in Residence

Brody Kuhar

Digital Content Creator

Cara Greenstein VP Public Engagement

Emma Meskovic Digital Content Manager Annelise Danielson

Project Manager

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2024 AMERICAN ADVERTISING AWARDS
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HARVEST

Three Chord - Backstage Series

THREE CHORD BOURBON

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MIKE CAGUIN CHIEF CREATIVE OFFICER PERISCOPE Ronnie Lewis Creative Director
JUDGES SPECIAL AWARDS
Daniel Brown Owner
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SOPHIA LATTO XD DIRECTOR ORION INNOVATION
HARVEST
Lewis
Soul & Spirits Kolsch Night
AND SPIRITS BREWERY
Ronnie
Creative Director
SOUL
Brown
JUDGES SPECIAL AWARDS
Daniel
Owner

DCA

When it comes to design, I’m a strong believer in the power of restraint. Whether it’s an ad, a logo, or in this case, an environmental design, simplicity is always the best place to start, and the ultimate destination.

The restraint showcased in the Belle Meade Social Environment pieces truly shines; all of the branded elements work together in a cohesive, simplistic manner to suggest a sense of confidence and directness. Kudos to all involved.”

Belle Meade Social Environment

BELLE MEADE SOCIAL

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Katie Elizabeth Carpenter Account Manager

Cara Greenstein VP Public Engagement

Houston Cofield

Photographer in Residence

Brody Kuhar Digital Content Creator

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DAVID SOAMES CO-FOUNDER
JUDGES SPECIAL AWARDS
THE SHOP AGENCY
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Best of Video

DCA

Rendezvous Grizzlies TV

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director

John David Dowdle Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Brody Kuhar Digital Content Creator

Annelise Danielson Project Manager

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BEST OF AWARDS

Best of Outstanding Graphic Design

HOLTERMONSTER

Monster Market 2023

MONSTER MARKET

Lauren Holtermann

Art Director and Illustrator

Kathryn Hicks, Creature Studio

AR Filter

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Best of Print

ST. FRANCIS ELEVATOR RIDE

Mempho 2023 Poster Series

MEMPHO MUSIC FESTIVAL

Josh Breeden Art Director

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Best of Branding

LOADED FOR BEAR

Mining Exchange Hotel

MINING EXCHANGE HOTEL

SPONSORED BY

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Best of Interactive

DCA

Rendezvous Testimonials

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director

John David Dowdle Associate Creative Director

Abbie Gordon VP Account Service, Digital Strategy

Houston Cofield Photographer in Residence

Brody Kuhar Digital Content Creator

Cara Greenstein VP Public Engagement

Emma Meskovic Digital Content Manager

Annelise Danielson Project Manager

Leah Gafni VP Strategic Activations

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BEST OF AWARDS

Best of Packaging

BABY GRAND

Alma del Jaguar Tequila

ALMA DEL JAGUAR TEQUILA

Ben Colar

Principal

Dan Price Principal

Chris Porter Partner, Creative Director

Patrick Weber

Sr. Art Director

Marilyn Bedrossian

Designer

Britney Jackson Brown

Project Manager

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34 LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS Best of Public Service

Best of Illustration

PRETTY USEFUL CO.

National Parks Series

NATIVE MAPS

Allie Mounce

Designer and Illustrator

Clare Freeman

Designer and Illustrator

Katie Mars

Project Manager

David Harman

Client, Photography

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BEST OF AWARDS

Best of Self-Promotion

ARCHER

Archer Holiday Wish Book

Amanda Casabella

Group Creative Director

Josh Harper

Associate Creative Director/Copywriter

Steven Peeler

Creative Producer/Copywriter

Donna Morley

Production Manager

Leigh Anne Rose

Executive Creative Director

Wally Rose

Executive Creative Director

Meredith Cuevas

Chief Growth Officer

Shannon Robichaud

Group Account Director

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BEST OF AWARDS

LOADED FOR BEAR

Memphis Listening Lab

MEMPHIS LISTENING LAB

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Merchandise
Best of Apparel

Best of Animation

ARCHER

Raised By Sound Fest

WYXR: CROSSTOWN RADIO PARTNERSHIP

Michael Norris Motion Director / Editor

Kong Wee Associate Creative Director

Amanda Dent Creative Director

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DCA

We Don’t Make the Art

ARTSMEMPHIS

Doug Carpenter

Executive Creative Director

John David Dowdle

Associate Creative Director

Katie Elizabeth Carpenter

Account Manager

Brody Kuhar

Digital Content Creator

Leah Gafni

VP Strategic Activations

THE AAF MOSAIC AWARD

honors companies and individuals who exemplify a spirit of diversity and inclusion. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

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2024 AMERICAN ADVERTISING AWARDS
2024 SPECIAL AWARDS SLATE

MARY ELIZABETH WHITMIRE

“What makes Mary Elizabeth truly exceptional is her self-taught journey in graphic design. Despite lacking formal training, her innate eye for design and genuine love for the craft shine through in every project she undertakes. Her work is a testament to her passion and creativity, and it’s evident that she possesses a rare talent that goes beyond conventional education.”

JOSH HORTON

“Josh has helped connections flourish in the Memphis creative community both through the Creative Works conference and personally. Now that the conference is nationally known, it sheds a positive light on our city. I don’t think the creative community in Memphis would be as fun as it is without Creative Works and Josh’s efforts. It’s helped establish businesses, freelancers, and up-andcoming creatives as real players in the field making a living.”

LILY HURT

“The amount of work Lily does behind the scenes that contributes to our success as a group is unreal. Our partners may never see Lily’s face, but she works tirelessly on each and every account. When she became part of our team, she essentially had to establish her own processes and procedures for her position as we had not yet had a dedicated media manager. Lily rose to that challenge with intelligence and grace. She would never, ever brag on herself, but she deserves so much recognition and praise.”

CYNTHIA DANIELS

“Cynthia Daniels has spearheaded so many events that spotlight and feature black business. She’s created new opportunities for black owned businesses to showcase their offerings, black entrepreneurs and employees to mix and mingle for future job opportunities, and established annual heavily attended events in Memphis that have black business at their heart.”

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SPECIAL AWARDS SLATE 2024 2024 SPECIAL AWARDS SLATE

The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, including:

CONTRIBUTION TO COMPANY

CONTRIBUTION TO THE COMMUNITY

CREATIVE ABILITY

CONTRIBUTION TO THE GENERAL ADVANCEMENT OF ADVERTISING

CYNTHIA SAATKAMP

Cynthia Saatkamp represents the crossroads of Southern charm and sophisticated, strategic thinking. She co-founded Hemline Tailored Brand Strategies 20 years ago, and thanks to her collective and intuitive leadership, this all-female owned and operated boutique advertising, marketing and communications agency, which employs more than a dozen women, has worked with over 100 companies, organizations and entrepreneurs since its inception.

Throughout her spectacular career, Cynthia has led with grace and grit, working alongside clients to build better, stronger, more meaningful brands within Memphis and around the world. Clients like the Memphis Grizzlies, Smith & Nephew, Ballet Memphis, LEO Events, AutoZone, Hilton and FedEx. Presently, she’s on a roll with Bentonville Moves, building futures with Alia Wealth Partners, and creating beautiful music with Iris Collective.

Not one to sing her own praises, she’s not only a leader in business but also a mentor in the Memphis advertising community. Cynthia has served with AAF Memphis for over 10 years as a board member, executive committee member, president and past president. She has been an active member and steward of the Memphis community through her mentorship and service, serving on boards including GraceSt. Luke’s Episcopal School, Grace-St. Luke’s Episcopal Church, the Junior League of Memphis, Midtown Memphis Development Corporation and Central Gardens Association.

Cynthia was recently named one of Memphis Business Journal’s Super Women in Business 2023, and in the past was honored as a Memphis Business Journal “Top 40 Under 40,” AAF Memphis “Marketing Professional of the Year,” and Inside Memphis Business “Power Player” for Advertising & Marketing.

While her business accomplishments are impressive, she’s most proud of her family, her husband Andrew and their 18-year-old twins, Bronwyn and Jackson.

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SILVER MEDAL AWARD
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Best of Show

DCA

Rendezvous Grizzlies TV

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter Executive Creative Director

John David Dowdle Associate Creative Director

Abbie Gordon

VP Account Service, Digital Strategy

Brody Kuhar Digital Content Creator

Annelise Danielson Project Manager

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45 BEST OF SHOW
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CROSS PLATFORM

INTEGRATED ADVERTISING CAMPAIGN - REGIONAL/NATIONALCONSUMER

SILVER

ARCHER

Wind Creek Fabulous WIND CREEK HOSPITALITY

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

INTEGRATED BRAND IDENTITY CAMPAIGN

SILVER

DCA

Rendezvous Brand Update

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Abbie Gordon, VP Account Service + Digital Strategy

Brody Kuhar, Digital Content Creator

Houston Cofield, Photographer in Residence

Emma Meskovic, Digital Content Manager

Cara Greenstein, VP Public Engagement

Leah Gafni, VP Strategic Activations

Annelise Danielson, Project Manager

INTEGRATED BRAND IDENTITY CAMPAIGN

SILVER

PRETTY USEFUL CO.

JEM Dining Brand JEM DINING

Allie Mounce, Designer, Illustrator

Clare Freeman, Design Support

Katie Mars, Project Manager

Joshua Mutchnick, Client

INTEGRATED BRAND IDENTITY CAMPAIGN

SILVER

PRETTY USEFUL CO.

Sheet Cake Gallery Brand

SHEET CAKE GALLERY

Clare Freeman, Designer, Developer

Allie Mounce, Designer

Katie Mars, Project Manager

Lauren Kennedy, Client

ELEMENTS OF ADVERTISING

ART DIRECTION - CAMPAIGN

SILVER

DCA

Rendezvous Brand Update

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Abbie Gordon, VP Account Service + Digital Strategy

Brody Kuhar, Digital Content Creator

Houston Cofield, Photographer in Residence

Emma Meskovic, Digital Content Manager

Cara Greenstein, VP Public Engagement

Leah Gafni, VP Strategic Activations

Annelise Danielson, Project Manager

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2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS

SILVER ADDY AWARDS

CINEMATOGRAPHY - CAMPAIGN

SILVER DCA

Working Behind the Scenes Videos ARTSMEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Katie Elizabeth Carpenter, Account Manager

Brody Kuhar, Digital Content Creator

Leah Gafni, VP Strategic Activations

ART DIRECTION - SINGLE

SILVER ARCHER

2023 Archer Holiday Wish Book ARCHER

Amanda Casabella, Group Creative Director

Josh Harper, Associate Creative Director/Copywriter

Steven Peeler, Creative Producer/Copywriter

Donna Morley, Production Manager

Leigh Anne Rose, Executive Creative Director

Wally Rose, Executive Creative Director

Meredith Cuevas, Chief Growth Officer

Shannon Robichaud, Group Account Director

ART DIRECTION—SINGLE

SILVER ARCHER

Raised By Sound Fest

WYXR: CROSSTOWN RADIO PARTNERSHIP

Kong Wee Pang, Associate Creative Director

Amanda Dent, Creative Director

Wally Rose, Executive Creative Director

Martha Hample, SVP Director of Operations

VIDEO EDITING

SILVER ARCHER

Wind Creek Fabulous WIND

CREEK HOSPITALITY

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

COPYWRITING

SILVER LOADED FOR BEAR

Hattie B’s Dallas Awareness Campaign

HATTIE B’S

ILLUSTRATION - SERIES

SILVER HOLTERMONSTER

Time Warp Drive-In 2023 Illustration Series

TIME WARP DRIVE-IN

Lauren Rae Holtermann, Art Director and Illustrator

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2024 AMERICAN ADVERTISING AWARDS

SILVER ADDY AWARDS

ILLUSTRATION - SINGLE

SILVER BABY GRAND

Alma del Jaguar Illustration

ALMA DEL JAGUAR

Patrick Weber, Sr. Art Director

Chris Porter, Partner, Creative Director

Dan Price, Principal

Ben Colar, Principal

Marilyn Bedrossian, Designer

Brittany Jackson Brown, Project Manager

PHOTOGRAPHY - CAMPAIGN

SILVER DCA

ARTSmemphis New Ballet Photography ARTSMEMPHIS

Houston Cofield, Photographer in Residence

Brody Kuhar, Digital Content Creator

SILVER DCA

People of the Rendezvous

CHARLIE VERGOS’ RENDEZVOUS

Houston Cofield, Photographer in Residence

SILVER DCA

Spirited A.F. Mocktail Photography

SPIRITED A.F.

Houston Cofield, Photographer in Residence

Brody Kuhar, Digital Content Creator

Emma Meskovic, Digital Content Manager

PHOTOGRAPHY - SINGLE

SILVER DCA

Rendezvous Cook

CHARLIE VERGOS’ RENDEZVOUS

Houston Cofield, Photographer in Residence

SILVER DCA

ARTSmemphis New Ballet Dancer ARTSMEMPHIS

Houston Cofield, Photographer in Residence

Doug Carpenter, Executive Creative Director

Katie Elizabeth Carpenter, Account Manager

VIDEO EDITING

SILVER ARCHER

Wind Creek Fabulous

WIND CREEK HOSPITALITY

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

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2024 AMERICAN ADVERTISING AWARDS

SILVER ADDY AWARDS

FILM, VIDEO, & SOUND

REGIONAL/NATIONAL TELEVISION COMMERCIAL- CAMPAIGN

SILVER

ARCHER

Wind Creek Fabulous

WIND CREEK HOSPITALITY

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT

SILVER

ARCHER

Wind Creek Fabulous Slots

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT

SILVER ARCHER

Wind Creek Fabulous Casino

WIND CREEK HOSPITALITY

Leigh Anne Rose, Executive Creative Director

Eric Christopherson, Group Creative Director

Richard Williams, Creative Director

Claire Carpenter, Associate Creative Director

Adam Shellabarger, Associate Creative Director

Everett Hughes, Copywriter

John Markham, Director of Broadcast

Lori Allen, Senior Production Artist

Patricia Emory-Walker, Group Account Director

Mary Alice Snowden, Account Director

Kay Campbell, Senior Account Executive

Tamera Dunn, Communication Strategy

Natalie Gover, Strategy and Insights

William Drummond, Project Manager

McKenzie Thompson, Director/Photographer

Joe Kell/Hiatus Post, Post Production

Bill Kirstein, Director of Photography

WTP Pictures, Production Studio

FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS

SILVER DCA

Working Behind the Scenes: Music ARTSMEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Katie Elizabeth Carpenter, Account Manager

Brody Kuhar, Digital Content Creator

Leah Gafni, VP Strategic Activations

50
2024 AMERICAN ADVERTISING AWARDS

SILVER

DCA

We Don’t Make the Art ARTSMEMPHIS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Katie Elizabeth Carpenter, Account Manager

Brody Kuhar, Digital Content Creator

Leah Gafni, VP Strategic Activations

SILVER ARCHER

Grizzly Pouch Moments: Snow Shovel GRIZZLY SMOKELESS TOBACCO

Grizzly, Client

8th Street Productions, Production Company

Nic Iyer, Director

SILVER ARCHER

Grizzly Pouch Moments: Plumbing

GRIZZLY SMOKELESS TOBACCO

Grizzly, Client

8th Street Productions, Production Company

Nic Iyer, Director

BRANDED CONTENT & ENTERTAINMENT - CAMPAIGN

SILVER ARCHER

Grizzly Pouch Moments Campaign

GRIZZLY SMOKELESS TOBACCO

Grizzly, Client

8th Street Productions, Production Company

Nic Iyer, Director

SILVER ADDY AWARDS

BRANDED CONTENT & ENTERTAINMENT FOR TELEVISION

SILVER

DCA

Rendezvous Grizzlies TV

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Abbie Gordon, VP Account Service + Digital Strategy

Brody Kuhar, Digital Content Creator

Annelise Danielson, Project Manager

OUT-OF-HOME & AMBIENT MEDIA

OUT-OF-HOME INSTALLATION - SINGLE INSTALLATION

SILVER

LOADED FOR BEAR

UAX Wall Installation

UNITED AUTO EXCHANGE

OUT-OF-HOME MULTIPLE INSTALLATIONS

SILVER

LOADED FOR BEAR

Hattie B’s Franklin

HATTIE B’S

SALES & MARKETING

CARD, INVITATION, ANNOUNCEMENT - CAMPAIGN

SILVER

HARVEST CREATIVE

Soul & Spirits Kolsch Night

SOUL & SPIRITS BREWERY

Ronnie Lewis, Creative Director

Daniel Brown, Owner

51
2024 AMERICAN ADVERTISING AWARDS

SILVER ADDY AWARDS

PUBLIC SERVICE

POSTER - SINGLE

SILVER

LOADED FOR BEAR

WYXR I’m Listening Posters

WYXR

MARKETING & SPECIALTY ADVERTISING - CAMPAIGN

SILVER

LOADED FOR BEAR

WYXR I’m Listening Campaign

WYXR

ONLINE/INTERACTIVE

CONSUMER WEBSITE

SILVER

PARADIGM MARKETING & CREATIVE

Beechfork Ranch Website

BEECHFORK RANCH

Becca Hand, Partner, Creative Director

Jeff Glenn, Partner, Web Director

Lexie Danford, Brand Strategist & Account Executive

SOCIAL MEDIA - CAMPAIGN

SILVER DCA

Rendezvous 75th Anniversary

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Abbie Gordon, VP Account Service + Digital Strategy

Brody Kuhar, Digital Content Creator

Houston Cofield, Photographer in Residence

Emma Meskovic, Digital Content Manager

Cara Greenstein, VP Public Engagement

Leah Gafni, VP Strategic Activations

Annelise Danielson, Project Manager

BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE

SILVER DCA

Amelia Gene’s Video

AMELIA GENE’S

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Houston Cofield, Photographer in Residence

Brody Kuhar, Digital Content Creator

Annelise Danielson, Project Manager

ADVERTISING INDUSTRY SELF-PROMOTION

DIRECT MARKETING & SPECIALTY ADVERTISING

SILVER ARCHER

2023 Archer Holiday Wish Book ARCHER

Amanda Casabella, Group Creative Director

Josh Harper, Associate Creative Director/Copywriter

Steven Peeler, Creative Producer/Copywriter

Donna Morley, Production Manager

Leigh Anne Rose, Executive Creative Director

Wally Rose, Executive Creative Director

Meredith Cuevas, Chief Growth Officer

Shannon Robichaud, Group Account Director

52
2024 AMERICAN ADVERTISING AWARDS

SILVER ADDY AWARDS

SPECIAL EVENT MATERIALS

SILVER INFERNO

Inferno Murder Mystery Party

Derrick Alston, Creative Director

Amy Lind, Associate Creative Director

Morgan McKinney, Copywriter

AD CHAPTER OR MARKETING CHAPTER

SILVER HEMLINE

CommaCon

AAF MEMPHIS

Derikah Scott, Art Director

Amy Consiglio, Copywriter

Jenny Myers, Video Editor

Cynthia Saatkamp, Account Lead

Signs & Designs, Signage

LOCAL ONLY

ART DIRECTION - CAMPAIGN

SILVER DCA

Rendezvous Brand Update

CHARLIE VERGOS’ RENDEZVOUS

Doug Carpenter, Executive Creative Director

John David Dowdle, Associate Creative Director

Abbie Gordon, VP Account Service + Digital Strategy

Brody Kuhar, Digital Content Creator

Houston Cofield, Photographer in Residence

Emma Meskovic, Digital Content Manager

Cara Greenstein, VP Public Engagement

Leah Gafni, VP Strategic Activations

Annelise Danielson, Project Manager

53
2024 AMERICAN ADVERTISING AWARDS

ELEMENTS OF ADVERTISING

PHOTOGRAPHY - SINGLE

GOLD

ZACH WALL “Almost”

UofM Men’s Basketball

UNIVERSITY OF MEMPHIS

54

ELEMENTS OF ADVERTISING

PHOTOGRAPHY - SINGLE

SILVER

ZACH WALL

“Media Day”

UofM Men’s Basketball

UNIVERSITY OF MEMPHIS

MAGAZINE ADVERTISING CAMPAIGN

SILVER

ELIZABETH KOGLER

NCRM Ad Campaign Concept

UNIVERSITY OF MEMPHIS

55
2024 AMERICAN ADVERTISING AWARDS
STUDENT ADDY AWARDS
55

As a Ul/UX designer and marketing professional, Sophia develops digital strategy around brand storytelling, delivering compelling visual experiences, and provides governance of Orion Innovation’s global visual brand.

Her 30-year career spans many disciplines such as advertising, web, publishing, and product design, and includes significant b2c and b2b design experience in both online and offline media. She has worked with clients, partners, and cross-functional teams in a variety of industries, including financial, beverage, utility, technology, and nonprofit.

Sophia is an award-winning designer, public speaker, and thought leader.

David Soames is Co-Founder and Creative Director of The Shop (theshopagency.com) – a Dallas-based ad agency that is the AOR for Tiff’s Treats Cookie Delivery, Major League Rugby, Huffines Auto Dealership, Garrison Brothers Distillery, and more. Before co-founding The Shop, David worked at agencies in New York and Texas, including spending 6 years as Creative Director on McDonald’s, where he created award-winning TV spots, outdoor boards, print ads, and more for the iconic brand.

His work has been awarded by The One Show, The Clios, Communication Arts, The Webby Awards, the London International Awards, Lürzer’s Archive, The Obies, the National ADDY Awards, and more. Experience includes McDonald’s, ConAgra Foods, Dr Pepper and Coke, Extended Stay Hotels, University of Texas at Austin, Office Max, and The Dallas Cowboys – just to name a few.

Mike joined Periscope two years ago as Chief Creative Officer, and during that time has helped add several national clients to the roster including Titleist, CLR, Nielsen-Massey Vanillas, Cacique Foods and Raw Sugar. Previously, Caguin was at Colle McVoy for 18 years transforming a sleepy agency in the suburbs into an internationally recognized and creatively vibrant agency in downtown Minneapolis. Prior to that, Mike worked from coast to coast and at creative hot shops TBWA/Chiat/Day and AdAge’s Small Agency of the Decade, BSSP.

His work for brands BMW MINI, Caribou Coffee, Cub Cadet, Duluth Trading Co., Feeding America, Hefty, Indian Motorcycle, Invisalign, Jackson Hole Tourism, Land O’Lakes, Nestlé Purina and USA Swimming has earned recognition from the Effies, Cannes Lions, Webbys, D&AD, Creative Media Awards, Jay Chiat awards, Anthem Awards and National Addys. Mike is passionate about DEI and mental health in life and at work.

56 OUR JUDGES 2024 AMERICAN ADVERTISING AWARDS

SPECIAL THANKS TO:

Video and Editing

MICHAEL NORRIS

Crazy Addy

PAUL GILLIAM

Filming Location

ZU AUTO SALES

Filming Location

MARY’S BOTE

Creative

PRETTY USEFUL CO.

President

KATIE MARS

Pretty Useful Co.

Vice President

SHELDA EDWARDS

Legend of Shelda

Immediate Past President

RICHARD FUDGE

Baptist Memorial Heath Care

Board Member

KAYLA EARWOOD

Sullivan Branding

Board Member

CHRIS PORTER

Baby Grand

Board Member

ALLIE MOUNCE

Pretty Useful Co.

Board Member

ELI BATES

Sullivan Branding

Board Member

EMMA MESKOVIC

Board Member

HEATHER EADIE

Archer

Board Member

MEGAN BURSI

Baptist Health Sciences University

Board Member

ANNA TEAGUE

Archer

Board Member

JESSICA WILLIAMS

Youth Villages

Board Member

KATHRYN HICKS

Creature Studio

Board Member

LAUREN HOLTERMANN

Holtermonster

Board Member

LEXIE DANFORD

Memphis Brand

Board Member

MICHAEL NORRIS

Archer

Board Member

RONNIE LEWIS

Harvest Creative

Board Member

ZAC COX

Baptist Health Sciences University

Historian and Past President

MICKEY WOODHAM

Inferno Creative

57 OUR BOARD 2024 AMERICAN ADVERTISING AWARDS 57

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59 OUR SPONSORS 2024 AMERICAN ADVERTISING AWARDS
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