1 THE AMERICAN ADVERTISING AWARDS MEMPHIS TENNESSEE *WINNING NOT GUARANTEED - ONLY THE BEST WILL TAKE HOME THE GOLD HOTTEST INSPIRATION! LATEST TRENDS!
Crazy Addy’s
Come on down to see who's in the winner's circle at Crazy Addy's LOT OF WINNERS!
Crazy Addy here, purveyor of fine lightlyused automobiles and even finer lightly-used ideas. You know what they say - it’s all been done before, and everything old is new again. These classics still have some life in them yetlisten to those online ads purr! See the glossy shine on these out of home campaigns! Feast your eyes on the clean lines of these logos!
Welcome to the Lot of Winners, where you’re guaranteed to drive home with gold*, TODAY!
Client feedback got you in a low gear? Does your team have the lost pitch blues? We have the solution to help you recharge your creative drive - we’re offering validation from your peers and a panel of esteemed judges for a limited time, but the awards (and clout) will last forever! Or, at least until the sun expands into a red giant, incinerating us and wiping all evidence of our planet from the universe. Really puts what we’re doing into perspective, huh? Anyway!
We’ve gathered the best inspiration Memphis has to offer - killer copy, incredible campaigns, branding to dazzle your eyeballs, and commercials that will make your throw your wallet at the TV! We dare you to leave here without some pep in your step and some hardware for your walls. Thank you for joining us, and we’ll see you in the winner’s circle!
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*WINNING GOLD NOT GUARANTEED Bad Brief? No Brief? No Problem! We have the best inspiration in town to RECHARGE YOUR CREATIVE DRIVE!
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INTEGRATED ADVERTISING CAMPAIGN - CONSUMER - LOCAL
GOLD
INTEGRATED ADVERTISING CAMPAIGN - CONSUMER REGIONAL/NATIONAL GOLD
DCA
Rendezvous Brand Update
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Brody Kuhar
Digital Content Creator
Houston Cofield
Photographer in Residence
Emma Meskovic
Digital Content Manager
Cara Greenstein
VP Public Engagement
Leah Gafni
VP Strategic Activations
Annelise Danielson
Project Manager
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CROSS PLATFORM 2024 AMERICAN ADVERTISING AWARDS
CROSS PLATFORM
INTEGRATED BRAND IDENTITY
GOLD
CAMPAIGN
BABY GRAND
Alma del Jaguar Tequila
ALMA DEL JAGUAR
TEQUILA
Ben Colar Principal
Dan Price Principal
Chris Porter Partner, Creative Director
Patrick Weber Sr. Art Director
Marilyn Bedrossian Designer
Brittney Jackson Brown Project Manager
INTEGRATED BRAND IDENTITY CAMPAIGN
GOLD
BABY GRAND
Buster’s Butcher
BUSTER’S BUTCHER SHOP
Ben Colar Principal
Dan Price Principal
Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director
Marilyn Bedrossian Designer
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GOLD ADDY AWARDS
CROSS PLATFORM
INTEGRATED BRAND IDENTITY CAMPAIGN
GOLD
ST. FRANCIS ELEVATOR RIDE
Mempho 2023 Integrated Campaign
MEMPHO MUSIC FESTIVAL
Josh Breeden Art Director, Animation and Motion Graphics, Creative Direction Tree People International Animation & Motion Graphics
ONLINE/INTERACTIVE CAMPAIGN
GOLD
DCA
Rendezvous Online CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy Houston Cofield Photographer in Residence
Brody Kuhar Digital Content Creator
Cara Greenstein VP Public Engagement
Emma Meskovic Digital Content Manager
Annelise Danielson Project Manager
Leah Gafni VP Strategic Activations
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2024 AMERICAN ADVERTISING AWARDS
ART DIRECTION - CAMPAIGN
GOLD
LOADED FOR BEAR
Mining Exchange Hotel
MINING EXCHANGE HOTEL
ART DIRECTION - CAMPAIGN
LOADED FOR BEAR
Memphis Listening Lab
Art Direction
MEMPHIS LISTENING LAB
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ELEMENTS OF ADVERTISING GOLD ADDY AWARDS
ART DIRECTION - CAMPAIGN
GOLD
DCA
Belle Meade Social Environment
BELLE MEADE SOCIAL
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Katie Elizabeth Carpenter
Account Manager
Cara Greenstein
VP Public Engagement
Houston Cofield
Photographer in Residence
Brody Kuhar
Digital Content Creator
ART DIRECTION - CAMPAIGN
GOLD
ST. FRANCIS ELEVATOR RIDE
Mempho Fest 2023 Event Signage
MEMPHO MUSIC FESTIVAL
Josh Breeden
Art Director
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ELEMENTS OF ADVERTISING 2024 AMERICAN ADVERTISING AWARDS
ELEMENTS OF ADVERTISING
ART DIRECTION - CAMPAIGN
GOLD HOLTERMONSTER
Monster Market 2023
MONSTER MARKET
Lauren Holtermann
Art Director and Illustrator
Kathryn Hicks, Creature Studio
AR Filter
ART DIRECTION - CAMPAIGN
GOLD ARCHER
Raised By Sound Fest
WYXR: CROSSTOWN
RADIO PARTNERSHIP
Kong Wee Pang
Associate Creative Director
Amanda Dent
Creative Director
Wally Rose
Executive Creative Director
Martha Hample
SVP Director of Operations
ANIMATION, SPECIAL EFFECTS OR MOTION
GRAPHICS
GOLD ARCHER
Raised By Sound Fest 2023 Animation
WYXR: CROSSTOWN
RADIO PARTNERSHIP
Michael Norris
Motion Director / Editor
Kong Wee
Associate Creative Director
Amanda Dent
Creative Director
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GOLD ADDY AWARDS
ILLUSTRATION SERIES
GOLD
PRETTY USEFUL CO.
National Parks Series
NATIVE MAPS
Allie Mounce
Designer and Illustrator
Clare Freeman
Designer and Illustrator
Katie Mars
Project Manager
David Harman
Client, Photography
LOGO DESIGN
GOLD
BABY GRAND
Buster’s Butcher Shop
BUSTER’S BUTCHER
Ben Colar
Principal
Dan Price
Principal
Chris Porter
Partner, Creative Director
Patrick Weber
Sr. Art Director
Marilyn Bedrossian Designer
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2024 AMERICAN ADVERTISING AWARDS
ELEMENTS OF ADVERTISING
ELEMENTS OF ADVERTISING
ART DIRECTION - SINGLE
GOLD
DCA
Rendezvous Testimonials
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Houston Cofield
Photographer in Residence
Brody Kuhar
Digital Content Creator
Cara Greenstein
VP Public Engagement
Emma Meskovic
Digital Content Manager
Annelise Danielson
Project Manager
VIDEO EDITING
GOLD
DCA
Rendezvous Grizzlies TV
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle
Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Brody Kuhar
Digital Content Creator
Annelise Danielson
Project Manager
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GOLD ADDY AWARDS
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN
GOLD
LOADED FOR BEAR
Ballet Memphis Season 37
BALLET MEMPHIS
OUT-OF-HOME & AMBIENT MEDIA - CAMPAIGN
GOLD
LOADED FOR BEAR
Ballet Memphis Season 37
BALLET MEMPHIS
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PUBLIC SERVICE 2024 AMERICAN ADVERTISING AWARDS
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN
GOLD ARCHER
Raised By Sound Fest
WYXR: CROSSTOWN RADIO PARTNERSHIP
Kong Wee Pang
Associate Creative Director Amanda Dent Creative Director
Wally Rose Executive Creative Director Martha Hample SVP Director of Operations
ONLINE/INTERACTIVE CAMPAIGN
WYXR_MEMPHIS Posts
WYXR_MEMPHIS Posts
wyxr_memphis
GOLD ARCHER
Raised By Sound Fest
WYXR: CROSSTOWN RADIO PARTNERSHIP
Wally Rose Executive Creative Director Kong Wee Pang
Associate Creative Director
wyxr_memphis Thank you for your amazing support of our largest annual fundraiser!
wyxr_memphis Thank you for your amazing support of our largest annual fundraiser!
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wyxr_memphis
wyxr_memphis
PUBLIC SERVICE GOLD ADDY AWARDS
PACKAGING - CAMPAIGN
GOLD
BABY GRAND
Alma del Jaguar Tequila
ALMA DEL JAGUAR
Ben Colar
Principal
Dan Price
Principal
Chris Porter Partner, Creative Director
Patrick Weber Sr. Art Director
Marilyn Bedrossian Designer
Brittney Jackson Brown Project Manager
PACKAGING - SINGLE UNIT
GOLD
BABY GRAND
Alma del Jaguar Tequila
ALMA DEL JAGUAR
Ben Colar
Principal
Dan Price
Principal
Chris Porter Partner, Creative Director
Patrick Weber Sr. Art Director
Marilyn Bedrossian Designer
Brittney Jackson Brown Project Manager
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SALES & MARKETING 2024 AMERICAN ADVERTISING AWARDS
SALES
& MARKETING
CARD, INVITATION OR ANNOUNCEMENT - CAMPAIGN
GOLD
BABY GRAND
Clarity Attendee Swag
CLARITY
Ben Colar Principal
Dan Price Principal
Patrick Weber Sr. Art Director
Chris Porter Partner, Creative Director Marilyn Bedrossian Designer
SPECIALTY ADVERTISING CAMPAIGN
GOLD
ST. FRANCIS ELEVATOR RIDE
Mempho Fest Merch Campaign - 2023
MEMPHO FEST
Josh Breeden Art Director
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GOLD ADDY AWARDS
POINT OF PURCHASE CAMPAIGN
GOLD LOADED FOR BEAR
Hattie B’s Franklin Merch Cabinet
HATTIE B’S
SPECIALTY ADVERTISING CAMPAIGN
GOLD
LOADED FOR BEAR
Memphis Listening Lab Merchandise
MEMPHIS LISTENING LAB
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SALES & MARKETING 2024 AMERICAN ADVERTISING AWARDS
SALES & MARKETING
PACKAGING - CAMPAIGN
GOLD
HARVEST CREATIVE
Three Chord - Backstage Series
THREE CHORD BOURBON
Ronnie Lewis Creative Director
Daniel Brown Owner
FILM, VIDEO, & SOUND
LOCAL TELEVISION COMMERCIAL SINGLE SPOT
GOLD
DCA
Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Brody Kuhar
Digital Content Creator
Annelise Danielson
Project Manager
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GOLD ADDY AWARDS
POSTER CAMPAIGN
GOLD
ST. FRANCIS ELEVATOR RIDE
Mempho 2023 - Poster Series
MEMPHO MUSIC FESTIVAL
Josh Breeden Art Director
ONLINE & INTERACTIVE
SOCIAL MEDIA - CAMPAIGN
GOLD
DCA
Rendezvous Testimonials
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director
Abbie Gordon VP Account Service, Digital Strategy
Houston Cofield Photographer in Residence
Brody Kuhar Digital Content Creator
Cara Greenstein VP Public Engagement
Emma Meskovic Digital Content Manager Annelise Danielson Project Manager
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OUT OF HOME & AMBIENT MEDIA 2024 AMERICAN ADVERTISING AWARDS
SOCIAL MEDIA - CAMPAIGN
GOLD
LOADED FOR BEAR
Shut The Cluck Up Challenge
HATTIE B’S
SOCIAL MEDIA - CAMPAIGN
GOLD
THE BREAK UP SHOW
The Break-Up Show 2023
Social Ads
THE BREAK-UP SHOW
Savannah Bearden Executive Producer
Michael Norris Motion Director / Editor
Josh Breeden Art Director
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ONLINE & INTERACTIVE GOLD ADDY AWARDS
ART DIRECTION - CAMPAIGN
GOLD
ART DIRECTION - DIGITAL/VIDEO
GOLD
ARCHER
Wind Creek Fabulous
WIND CREEK HOSPITALITY
Leigh Anne Rose
Executive Creative Director
Eric Christopherson Group Creative Director
Richard Williams Creative Director
Claire Carpenter Associate Creative Director
Adam Shellabarger
Associate Creative Director
Everett Hughes Copywriter
John Markham Director of Broadcast
Lori Allen
Senior Production Artist
Patricia Emory-Walker Group Account Director
Mary Alice Snowden Account Director
Kay Campbell
Senior Account Executive
Tamera Dunn Communication Strategy
Natalie Gover Strategy and Insights
William Drummond Project Manager
McKenzie Thompson Director/Photographer
Joe Kell / Hiatus Post Post Production
Bill Kirstein Director of Photography
WTP Pictures Production Studio
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LOCAL ONLY 2024 AMERICAN ADVERTISING AWARDS
APPAREL CAMPAIGN
GOLD
HARVEST CREATIVE
Memphis Record Pressing Series
MEMPHIS RECORD PRESSING
Janelle Wisehart Designer
ART DIRECTION - CAMPAIGN
GOLD
DCA
Belle Meade Social Environment
BELLE MEADE SOCIAL
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Katie Elizabeth Carpenter
Account Manager
Cara Greenstein
VP Public Engagement
Houston Cofield
Photographer in Residence
Brody Kuhar
Digital Content Creator
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LOCAL ONLY GOLD ADDY AWARDS
LOCAL ONLY
SOCIAL MEDIA
GOLD
DCA
Rendezvous Testimonials
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Houston Cofield Photographer in Residence
Brody Kuhar
Digital Content Creator
Cara Greenstein VP Public Engagement
Emma Meskovic Digital Content Manager Annelise Danielson
Project Manager
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2024 AMERICAN ADVERTISING AWARDS
23 23
HARVEST
Three Chord - Backstage Series
THREE CHORD BOURBON
24
MIKE CAGUIN
CHIEF CREATIVE OFFICER PERISCOPE
Ronnie Lewis Creative Director
JUDGES SPECIAL AWARDS
Daniel Brown Owner
25
SOPHIA LATTO XD DIRECTOR ORION INNOVATION
HARVEST
Lewis
Soul & Spirits Kolsch Night
AND SPIRITS BREWERY
Ronnie
Creative Director
SOUL
Brown
JUDGES SPECIAL AWARDS
Daniel
Owner
DCA
When it comes to design, I’m a strong believer in the power of restraint. Whether it’s an ad, a logo, or in this case, an environmental design, simplicity is always the best place to start, and the ultimate destination.
The restraint showcased in the Belle Meade Social Environment pieces truly shines; all of the branded elements work together in a cohesive, simplistic manner to suggest a sense of confidence and directness. Kudos to all involved.”
Belle Meade Social Environment
BELLE MEADE SOCIAL
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Katie Elizabeth Carpenter Account Manager
Cara Greenstein VP Public Engagement
Houston Cofield
Photographer in Residence
Brody Kuhar Digital Content Creator
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DAVID SOAMES
CO-FOUNDER
JUDGES SPECIAL AWARDS
THE SHOP AGENCY
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Best of Video
DCA
Rendezvous Grizzlies TV
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Brody Kuhar Digital Content Creator
Annelise Danielson Project Manager
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BEST OF AWARDS
Best of Outstanding Graphic Design
HOLTERMONSTER
Monster Market 2023
MONSTER MARKET
Lauren Holtermann
Art Director and Illustrator
Kathryn Hicks, Creature Studio
AR Filter
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Best of Print
ST. FRANCIS ELEVATOR RIDE
Mempho 2023 Poster Series
MEMPHO MUSIC FESTIVAL
Josh Breeden Art Director
30
Best of Branding
LOADED FOR BEAR
Mining Exchange Hotel
MINING EXCHANGE HOTEL
SPONSORED BY
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Best of Interactive
DCA
Rendezvous Testimonials
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle Associate Creative Director
Abbie Gordon VP Account Service, Digital Strategy
Houston Cofield Photographer in Residence
Brody Kuhar Digital Content Creator
Cara Greenstein VP Public Engagement
Emma Meskovic Digital Content Manager
Annelise Danielson Project Manager
Leah Gafni VP Strategic Activations
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BEST OF AWARDS
Best of Packaging
BABY GRAND
Alma del Jaguar Tequila
ALMA DEL JAGUAR TEQUILA
Ben Colar
Principal
Dan Price Principal
Chris Porter Partner, Creative Director
Patrick Weber
Sr. Art Director
Marilyn Bedrossian
Designer
Britney Jackson Brown
Project Manager
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34 LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS Best of Public Service
Best of Illustration
PRETTY USEFUL CO.
National Parks Series
NATIVE MAPS
Allie Mounce
Designer and Illustrator
Clare Freeman
Designer and Illustrator
Katie Mars
Project Manager
David Harman
Client, Photography
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BEST OF AWARDS
Best of Self-Promotion
ARCHER
Archer Holiday Wish Book
Amanda Casabella
Group Creative Director
Josh Harper
Associate Creative Director/Copywriter
Steven Peeler
Creative Producer/Copywriter
Donna Morley
Production Manager
Leigh Anne Rose
Executive Creative Director
Wally Rose
Executive Creative Director
Meredith Cuevas
Chief Growth Officer
Shannon Robichaud
Group Account Director
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BEST OF AWARDS
LOADED FOR BEAR
Memphis Listening Lab
MEMPHIS LISTENING LAB
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Merchandise
Best of Apparel
Best of Animation
ARCHER
Raised By Sound Fest
WYXR: CROSSTOWN RADIO PARTNERSHIP
Michael Norris Motion Director / Editor
Kong Wee Associate Creative Director
Amanda Dent Creative Director
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DCA
We Don’t Make the Art
ARTSMEMPHIS
Doug Carpenter
Executive Creative Director
John David Dowdle
Associate Creative Director
Katie Elizabeth Carpenter
Account Manager
Brody Kuhar
Digital Content Creator
Leah Gafni
VP Strategic Activations
THE AAF MOSAIC AWARD
honors companies and individuals who exemplify a spirit of diversity and inclusion. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.
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2024 AMERICAN ADVERTISING AWARDS
2024 SPECIAL AWARDS SLATE
MARY ELIZABETH WHITMIRE
“What makes Mary Elizabeth truly exceptional is her self-taught journey in graphic design. Despite lacking formal training, her innate eye for design and genuine love for the craft shine through in every project she undertakes. Her work is a testament to her passion and creativity, and it’s evident that she possesses a rare talent that goes beyond conventional education.”
SPONSORED BY
JOSH HORTON
“Josh has helped connections flourish in the Memphis creative community both through the Creative Works conference and personally. Now that the conference is nationally known, it sheds a positive light on our city. I don’t think the creative community in Memphis would be as fun as it is without Creative Works and Josh’s efforts. It’s helped establish businesses, freelancers, and up-andcoming creatives as real players in the field making a living.”
LILY HURT
“The amount of work Lily does behind the scenes that contributes to our success as a group is unreal. Our partners may never see Lily’s face, but she works tirelessly on each and every account. When she became part of our team, she essentially had to establish her own processes and procedures for her position as we had not yet had a dedicated media manager. Lily rose to that challenge with intelligence and grace. She would never, ever brag on herself, but she deserves so much recognition and praise.”
CYNTHIA DANIELS
“Cynthia Daniels has spearheaded so many events that spotlight and feature black business. She’s created new opportunities for black owned businesses to showcase their offerings, black entrepreneurs and employees to mix and mingle for future job opportunities, and established annual heavily attended events in Memphis that have black business at their heart.”
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SPECIAL AWARDS SLATE 2024 2024 SPECIAL AWARDS SLATE
The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, including:
CONTRIBUTION TO COMPANY
CONTRIBUTION TO THE COMMUNITY
CREATIVE ABILITY
CONTRIBUTION TO THE GENERAL ADVANCEMENT OF ADVERTISING
CYNTHIA SAATKAMP
Cynthia Saatkamp represents the crossroads of Southern charm and sophisticated, strategic thinking. She co-founded Hemline Tailored Brand Strategies 20 years ago, and thanks to her collective and intuitive leadership, this all-female owned and operated boutique advertising, marketing and communications agency, which employs more than a dozen women, has worked with over 100 companies, organizations and entrepreneurs since its inception.
Throughout her spectacular career, Cynthia has led with grace and grit, working alongside clients to build better, stronger, more meaningful brands within Memphis and around the world. Clients like the Memphis Grizzlies, Smith & Nephew, Ballet Memphis, LEO Events, AutoZone, Hilton and FedEx. Presently, she’s on a roll with Bentonville Moves, building futures with Alia Wealth Partners, and creating beautiful music with Iris Collective.
Not one to sing her own praises, she’s not only a leader in business but also a mentor in the Memphis advertising community. Cynthia has served with AAF Memphis for over 10 years as a board member, executive committee member, president and past president. She has been an active member and steward of the Memphis community through her mentorship and service, serving on boards including GraceSt. Luke’s Episcopal School, Grace-St. Luke’s Episcopal Church, the Junior League of Memphis, Midtown Memphis Development Corporation and Central Gardens Association.
Cynthia was recently named one of Memphis Business Journal’s Super Women in Business 2023, and in the past was honored as a Memphis Business Journal “Top 40 Under 40,” AAF Memphis “Marketing Professional of the Year,” and Inside Memphis Business “Power Player” for Advertising & Marketing.
While her business accomplishments are impressive, she’s most proud of her family, her husband Andrew and their 18-year-old twins, Bronwyn and Jackson.
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SILVER MEDAL AWARD
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Best of Show
DCA
Rendezvous Grizzlies TV
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter Executive Creative Director
John David Dowdle Associate Creative Director
Abbie Gordon
VP Account Service, Digital Strategy
Brody Kuhar Digital Content Creator
Annelise Danielson Project Manager
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45 BEST OF SHOW
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CROSS PLATFORM
INTEGRATED ADVERTISING CAMPAIGN - REGIONAL/NATIONALCONSUMER
SILVER
ARCHER
Wind Creek Fabulous WIND CREEK HOSPITALITY
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
INTEGRATED BRAND IDENTITY CAMPAIGN
SILVER
DCA
Rendezvous Brand Update
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Abbie Gordon, VP Account Service + Digital Strategy
Brody Kuhar, Digital Content Creator
Houston Cofield, Photographer in Residence
Emma Meskovic, Digital Content Manager
Cara Greenstein, VP Public Engagement
Leah Gafni, VP Strategic Activations
Annelise Danielson, Project Manager
INTEGRATED BRAND IDENTITY CAMPAIGN
SILVER
PRETTY USEFUL CO.
JEM Dining Brand JEM DINING
Allie Mounce, Designer, Illustrator
Clare Freeman, Design Support
Katie Mars, Project Manager
Joshua Mutchnick, Client
INTEGRATED BRAND IDENTITY CAMPAIGN
SILVER
PRETTY USEFUL CO.
Sheet Cake Gallery Brand
SHEET CAKE GALLERY
Clare Freeman, Designer, Developer
Allie Mounce, Designer
Katie Mars, Project Manager
Lauren Kennedy, Client
ELEMENTS OF ADVERTISING
ART DIRECTION - CAMPAIGN
SILVER
DCA
Rendezvous Brand Update
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Abbie Gordon, VP Account Service + Digital Strategy
Brody Kuhar, Digital Content Creator
Houston Cofield, Photographer in Residence
Emma Meskovic, Digital Content Manager
Cara Greenstein, VP Public Engagement
Leah Gafni, VP Strategic Activations
Annelise Danielson, Project Manager
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2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS
SILVER ADDY AWARDS
CINEMATOGRAPHY - CAMPAIGN
SILVER DCA
Working Behind the Scenes Videos ARTSMEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Katie Elizabeth Carpenter, Account Manager
Brody Kuhar, Digital Content Creator
Leah Gafni, VP Strategic Activations
ART DIRECTION - SINGLE
SILVER ARCHER
2023 Archer Holiday Wish Book ARCHER
Amanda Casabella, Group Creative Director
Josh Harper, Associate Creative Director/Copywriter
Steven Peeler, Creative Producer/Copywriter
Donna Morley, Production Manager
Leigh Anne Rose, Executive Creative Director
Wally Rose, Executive Creative Director
Meredith Cuevas, Chief Growth Officer
Shannon Robichaud, Group Account Director
ART DIRECTION—SINGLE
SILVER ARCHER
Raised By Sound Fest
WYXR: CROSSTOWN RADIO PARTNERSHIP
Kong Wee Pang, Associate Creative Director
Amanda Dent, Creative Director
Wally Rose, Executive Creative Director
Martha Hample, SVP Director of Operations
VIDEO EDITING
SILVER ARCHER
Wind Creek Fabulous WIND
CREEK HOSPITALITY
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
COPYWRITING
SILVER LOADED FOR BEAR
Hattie B’s Dallas Awareness Campaign
HATTIE B’S
ILLUSTRATION - SERIES
SILVER HOLTERMONSTER
Time Warp Drive-In 2023 Illustration Series
TIME WARP DRIVE-IN
Lauren Rae Holtermann, Art Director and Illustrator
48
2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS
ILLUSTRATION - SINGLE
SILVER BABY GRAND
Alma del Jaguar Illustration
ALMA DEL JAGUAR
Patrick Weber, Sr. Art Director
Chris Porter, Partner, Creative Director
Dan Price, Principal
Ben Colar, Principal
Marilyn Bedrossian, Designer
Brittany Jackson Brown, Project Manager
PHOTOGRAPHY - CAMPAIGN
SILVER DCA
ARTSmemphis New Ballet Photography ARTSMEMPHIS
Houston Cofield, Photographer in Residence
Brody Kuhar, Digital Content Creator
SILVER DCA
People of the Rendezvous
CHARLIE VERGOS’ RENDEZVOUS
Houston Cofield, Photographer in Residence
SILVER DCA
Spirited A.F. Mocktail Photography
SPIRITED A.F.
Houston Cofield, Photographer in Residence
Brody Kuhar, Digital Content Creator
Emma Meskovic, Digital Content Manager
PHOTOGRAPHY - SINGLE
SILVER DCA
Rendezvous Cook
CHARLIE VERGOS’ RENDEZVOUS
Houston Cofield, Photographer in Residence
SILVER DCA
ARTSmemphis New Ballet Dancer ARTSMEMPHIS
Houston Cofield, Photographer in Residence
Doug Carpenter, Executive Creative Director
Katie Elizabeth Carpenter, Account Manager
VIDEO EDITING
SILVER ARCHER
Wind Creek Fabulous
WIND CREEK HOSPITALITY
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
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2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS
FILM, VIDEO, & SOUND
REGIONAL/NATIONAL TELEVISION COMMERCIAL- CAMPAIGN
SILVER
ARCHER
Wind Creek Fabulous
WIND CREEK HOSPITALITY
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT
SILVER
ARCHER
Wind Creek Fabulous Slots
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT
SILVER ARCHER
Wind Creek Fabulous Casino
WIND CREEK HOSPITALITY
Leigh Anne Rose, Executive Creative Director
Eric Christopherson, Group Creative Director
Richard Williams, Creative Director
Claire Carpenter, Associate Creative Director
Adam Shellabarger, Associate Creative Director
Everett Hughes, Copywriter
John Markham, Director of Broadcast
Lori Allen, Senior Production Artist
Patricia Emory-Walker, Group Account Director
Mary Alice Snowden, Account Director
Kay Campbell, Senior Account Executive
Tamera Dunn, Communication Strategy
Natalie Gover, Strategy and Insights
William Drummond, Project Manager
McKenzie Thompson, Director/Photographer
Joe Kell/Hiatus Post, Post Production
Bill Kirstein, Director of Photography
WTP Pictures, Production Studio
FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS
SILVER DCA
Working Behind the Scenes: Music ARTSMEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Katie Elizabeth Carpenter, Account Manager
Brody Kuhar, Digital Content Creator
Leah Gafni, VP Strategic Activations
50
2024 AMERICAN ADVERTISING AWARDS
SILVER
DCA
We Don’t Make the Art ARTSMEMPHIS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Katie Elizabeth Carpenter, Account Manager
Brody Kuhar, Digital Content Creator
Leah Gafni, VP Strategic Activations
SILVER ARCHER
Grizzly Pouch Moments: Snow Shovel GRIZZLY SMOKELESS TOBACCO
Grizzly, Client
8th Street Productions, Production Company
Nic Iyer, Director
SILVER ARCHER
Grizzly Pouch Moments: Plumbing
GRIZZLY SMOKELESS TOBACCO
Grizzly, Client
8th Street Productions, Production Company
Nic Iyer, Director
BRANDED CONTENT & ENTERTAINMENT - CAMPAIGN
SILVER ARCHER
Grizzly Pouch Moments Campaign
GRIZZLY SMOKELESS TOBACCO
Grizzly, Client
8th Street Productions, Production Company
Nic Iyer, Director
SILVER ADDY AWARDS
BRANDED CONTENT & ENTERTAINMENT FOR TELEVISION
SILVER
DCA
Rendezvous Grizzlies TV
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Abbie Gordon, VP Account Service + Digital Strategy
Brody Kuhar, Digital Content Creator
Annelise Danielson, Project Manager
OUT-OF-HOME & AMBIENT MEDIA
OUT-OF-HOME INSTALLATION - SINGLE INSTALLATION
SILVER
LOADED FOR BEAR
UAX Wall Installation
UNITED AUTO EXCHANGE
OUT-OF-HOME MULTIPLE INSTALLATIONS
SILVER
LOADED FOR BEAR
Hattie B’s Franklin
HATTIE B’S
SALES & MARKETING
CARD, INVITATION, ANNOUNCEMENT - CAMPAIGN
SILVER
HARVEST CREATIVE
Soul & Spirits Kolsch Night
SOUL & SPIRITS BREWERY
Ronnie Lewis, Creative Director
Daniel Brown, Owner
51
2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS
PUBLIC SERVICE
POSTER - SINGLE
SILVER
LOADED FOR BEAR
WYXR I’m Listening Posters
WYXR
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN
SILVER
LOADED FOR BEAR
WYXR I’m Listening Campaign
WYXR
ONLINE/INTERACTIVE
CONSUMER WEBSITE
SILVER
PARADIGM MARKETING & CREATIVE
Beechfork Ranch Website
BEECHFORK RANCH
Becca Hand, Partner, Creative Director
Jeff Glenn, Partner, Web Director
Lexie Danford, Brand Strategist & Account Executive
SOCIAL MEDIA - CAMPAIGN
SILVER DCA
Rendezvous 75th Anniversary
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Abbie Gordon, VP Account Service + Digital Strategy
Brody Kuhar, Digital Content Creator
Houston Cofield, Photographer in Residence
Emma Meskovic, Digital Content Manager
Cara Greenstein, VP Public Engagement
Leah Gafni, VP Strategic Activations
Annelise Danielson, Project Manager
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
SILVER DCA
Amelia Gene’s Video
AMELIA GENE’S
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Houston Cofield, Photographer in Residence
Brody Kuhar, Digital Content Creator
Annelise Danielson, Project Manager
ADVERTISING INDUSTRY SELF-PROMOTION
DIRECT MARKETING & SPECIALTY ADVERTISING
SILVER ARCHER
2023 Archer Holiday Wish Book ARCHER
Amanda Casabella, Group Creative Director
Josh Harper, Associate Creative Director/Copywriter
Steven Peeler, Creative Producer/Copywriter
Donna Morley, Production Manager
Leigh Anne Rose, Executive Creative Director
Wally Rose, Executive Creative Director
Meredith Cuevas, Chief Growth Officer
Shannon Robichaud, Group Account Director
52
2024 AMERICAN ADVERTISING AWARDS
SILVER ADDY AWARDS
SPECIAL EVENT MATERIALS
SILVER INFERNO
Inferno Murder Mystery Party
Derrick Alston, Creative Director
Amy Lind, Associate Creative Director
Morgan McKinney, Copywriter
AD CHAPTER OR MARKETING CHAPTER
SILVER HEMLINE
CommaCon
AAF MEMPHIS
Derikah Scott, Art Director
Amy Consiglio, Copywriter
Jenny Myers, Video Editor
Cynthia Saatkamp, Account Lead
Signs & Designs, Signage
LOCAL ONLY
ART DIRECTION - CAMPAIGN
SILVER DCA
Rendezvous Brand Update
CHARLIE VERGOS’ RENDEZVOUS
Doug Carpenter, Executive Creative Director
John David Dowdle, Associate Creative Director
Abbie Gordon, VP Account Service + Digital Strategy
Brody Kuhar, Digital Content Creator
Houston Cofield, Photographer in Residence
Emma Meskovic, Digital Content Manager
Cara Greenstein, VP Public Engagement
Leah Gafni, VP Strategic Activations
Annelise Danielson, Project Manager
53
2024 AMERICAN ADVERTISING AWARDS
ELEMENTS OF ADVERTISING
PHOTOGRAPHY - SINGLE
GOLD
ZACH WALL “Almost”
UofM Men’s Basketball
UNIVERSITY OF MEMPHIS
54
ELEMENTS OF ADVERTISING
PHOTOGRAPHY - SINGLE
SILVER
ZACH WALL
“Media Day”
UofM Men’s Basketball
UNIVERSITY OF MEMPHIS
MAGAZINE ADVERTISING CAMPAIGN
SILVER
ELIZABETH KOGLER
NCRM Ad Campaign Concept
UNIVERSITY OF MEMPHIS
55
2024 AMERICAN ADVERTISING AWARDS
STUDENT ADDY AWARDS
55
As a Ul/UX designer and marketing professional, Sophia develops digital strategy around brand storytelling, delivering compelling visual experiences, and provides governance of Orion Innovation’s global visual brand.
Her 30-year career spans many disciplines such as advertising, web, publishing, and product design, and includes significant b2c and b2b design experience in both online and offline media. She has worked with clients, partners, and cross-functional teams in a variety of industries, including financial, beverage, utility, technology, and nonprofit.
Sophia is an award-winning designer, public speaker, and thought leader.
David Soames is Co-Founder and Creative Director of The Shop (theshopagency.com) – a Dallas-based ad agency that is the AOR for Tiff’s Treats Cookie Delivery, Major League Rugby, Huffines Auto Dealership, Garrison Brothers Distillery, and more. Before co-founding The Shop, David worked at agencies in New York and Texas, including spending 6 years as Creative Director on McDonald’s, where he created award-winning TV spots, outdoor boards, print ads, and more for the iconic brand.
His work has been awarded by The One Show, The Clios, Communication Arts, The Webby Awards, the London International Awards, Lürzer’s Archive, The Obies, the National ADDY Awards, and more. Experience includes McDonald’s, ConAgra Foods, Dr Pepper and Coke, Extended Stay Hotels, University of Texas at Austin, Office Max, and The Dallas Cowboys – just to name a few.
Mike joined Periscope two years ago as Chief Creative Officer, and during that time has helped add several national clients to the roster including Titleist, CLR, Nielsen-Massey Vanillas, Cacique Foods and Raw Sugar. Previously, Caguin was at Colle McVoy for 18 years transforming a sleepy agency in the suburbs into an internationally recognized and creatively vibrant agency in downtown Minneapolis. Prior to that, Mike worked from coast to coast and at creative hot shops TBWA/Chiat/Day and AdAge’s Small Agency of the Decade, BSSP.
His work for brands BMW MINI, Caribou Coffee, Cub Cadet, Duluth Trading Co., Feeding America, Hefty, Indian Motorcycle, Invisalign, Jackson Hole Tourism, Land O’Lakes, Nestlé Purina and USA Swimming has earned recognition from the Effies, Cannes Lions, Webbys, D&AD, Creative Media Awards, Jay Chiat awards, Anthem Awards and National Addys. Mike is passionate about DEI and mental health in life and at work.
56 OUR JUDGES 2024 AMERICAN ADVERTISING AWARDS
SPECIAL THANKS TO:
Video and Editing
MICHAEL NORRIS
Crazy Addy
PAUL GILLIAM
Filming Location
ZU AUTO SALES
Filming Location
MARY’S BOTE
Creative
PRETTY USEFUL CO.
President
KATIE MARS
Pretty Useful Co.
Vice President
SHELDA EDWARDS
Legend of Shelda
Immediate Past President
RICHARD FUDGE
Baptist Memorial Heath Care
Board Member
KAYLA EARWOOD
Sullivan Branding
Board Member
CHRIS PORTER
Baby Grand
Board Member
ALLIE MOUNCE
Pretty Useful Co.
Board Member
ELI BATES
Sullivan Branding
Board Member
EMMA MESKOVIC
Board Member
HEATHER EADIE
Archer
Board Member
MEGAN BURSI
Baptist Health Sciences University
Board Member
ANNA TEAGUE
Archer
Board Member
JESSICA WILLIAMS
Youth Villages
Board Member
KATHRYN HICKS
Creature Studio
Board Member
LAUREN HOLTERMANN
Holtermonster
Board Member
LEXIE DANFORD
Memphis Brand
Board Member
MICHAEL NORRIS
Archer
Board Member
RONNIE LEWIS
Harvest Creative
Board Member
ZAC COX
Baptist Health Sciences University
Historian and Past President
MICKEY WOODHAM
Inferno Creative
57 OUR BOARD 2024 AMERICAN ADVERTISING AWARDS 57
EM Printing
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59 OUR SPONSORS 2024 AMERICAN ADVERTISING AWARDS
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