HOT T E ST I N S PI R AT I O N ! L ATE ST T R E N D S !
THE AMERICAN ADVERTISING AWARDS MEMPHIS TENNESSEE * WINNING N OT G UA R A N T E E D - O N LY T H E B E ST W I L L TA K E H O M E T H E GO L D 1
Crazy Addy’s
Come on down to see who's in the winner's circle at Crazy Addy's LOT OF WINNERS! Crazy Addy here, purveyor of fine lightlyused automobiles and even finer lightly-used ideas. You know what they say - it’s all been done before, and everything old is new again. These classics still have some life in them yet listen to those online ads purr! See the glossy shine on these out of home campaigns! Feast your eyes on the clean lines of these logos! Welcome to the Lot of Winners, where you’re guaranteed to drive home with gold*, TODAY! Client feedback got you in a low gear? Does your team have the lost pitch blues? We have the solution to help you recharge your creative drive - we’re offering validation from your peers and a panel of esteemed judges for a limited time, but the awards (and clout) will last forever! Or, at least until the sun expands into a red giant, incinerating us and wiping all evidence of our planet from the universe. Really puts what we’re doing into perspective, huh? Anyway!
Bad Brief? No Brief?
No Problem! We have the best inspiration in town to
RECHARGE YOUR CREATIVE DRIVE!
We’ve gathered the best inspiration Memphis has to offer - killer copy, incredible campaigns, branding to dazzle your eyeballs, and commercials that will make your throw your wallet at the TV! We dare you to leave here without some pep in your step and some hardware for your walls. Thank you for joining us, and we’ll see you in the winner’s circle! *W I N N I N G G O LD N OT G UA R A NTEED
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C R O S S P L AT F O R M
INTEGRATED ADVERTISING CAMPAIGN - CONSUMER - LOCAL GOLD
INTEGRATED ADVERTISING CAMPAIGN - CONSUMER REGIONAL/NATIONAL GOLD
DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Houston Cofield Photographer in Residence Emma Meskovic Digital Content Manager Cara Greenstein VP Public Engagement Leah Gafni VP Strategic Activations Annelise Danielson Project Manager
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G O L D A D DY AWA R D S
C R O S S P L AT F O R M
INTEGRATED BRAND IDENTITY CAMPAIGN GOLD
BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR TEQUILA Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer Brittney Jackson Brown Project Manager
INTEGRATED BRAND IDENTITY CAMPAIGN GOLD
BABY GRAND Buster’s Butcher BUSTER’S BUTCHER SHOP Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer
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C R O S S P L AT F O R M
INTEGRATED BRAND IDENTITY CAMPAIGN GOLD
ST. FRANCIS ELEVATOR RIDE Mempho 2023 Integrated Campaign MEMPHO MUSIC FESTIVAL Josh Breeden Art Director, Animation and Motion Graphics, Creative Direction Tree People International Animation & Motion Graphics
ONLINE/INTERACTIVE CAMPAIGN GOLD
DCA Rendezvous Online CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager Leah Gafni VP Strategic Activations 6
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
G O L D A D DY AWA R D S
ELEMENTS OF ADVERTISING
ART DIRECTION - CAMPAIGN GOLD
LOADED FOR BEAR Mining Exchange Hotel MINING EXCHANGE HOTEL
ART DIRECTION - CAMPAIGN
LOADED FOR BEAR Memphis Listening Lab Art Direction MEMPHIS LISTENING LAB
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ELEMENTS OF ADVERTISING
ART DIRECTION - CAMPAIGN GOLD
DCA Belle Meade Social Environment BELLE MEADE SOCIAL Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Katie Elizabeth Carpenter Account Manager Cara Greenstein VP Public Engagement Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator
ART DIRECTION - CAMPAIGN GOLD
ST. FRANCIS ELEVATOR RIDE Mempho Fest 2023 Event Signage MEMPHO MUSIC FESTIVAL Josh Breeden Art Director
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2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
G O L D A D DY AWA R D S
ELEMENTS OF ADVERTISING
ART DIRECTION - CAMPAIGN GOLD
HOLTERMONSTER Monster Market 2023 MONSTER MARKET Lauren Holtermann Art Director and Illustrator Kathryn Hicks, Creature Studio AR Filter
ART DIRECTION - CAMPAIGN GOLD
ARCHER Raised By Sound Fest WYXR: CROSSTOWN RADIO PARTNERSHIP Kong Wee Pang Associate Creative Director Amanda Dent Creative Director Wally Rose Executive Creative Director Martha Hample SVP Director of Operations
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS GOLD
ARCHER Raised By Sound Fest 2023 Animation WYXR: CROSSTOWN RADIO PARTNERSHIP Michael Norris Motion Director / Editor Kong Wee Associate Creative Director Amanda Dent Creative Director 9
ELEMENTS OF ADVERTISING
ILLUSTRATION SERIES GOLD
PRETTY USEFUL CO. National Parks Series NATIVE MAPS Allie Mounce Designer and Illustrator Clare Freeman Designer and Illustrator Katie Mars Project Manager David Harman Client, Photography
LOGO DESIGN GOLD
BABY GRAND Buster’s Butcher Shop BUSTER’S BUTCHER Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer
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G O L D A D DY AWA R D S
ELEMENTS OF ADVERTISING
ART DIRECTION - SINGLE GOLD
DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager
VIDEO EDITING GOLD
DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager
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PUBLIC SERVICE
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN GOLD
LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS
OUT-OF-HOME & AMBIENT MEDIA - CAMPAIGN GOLD
LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS
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PUBLIC SERVICE
G O L D A D DY AWA R D S
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN GOLD
ARCHER Raised By Sound Fest WYXR: CROSSTOWN RADIO PARTNERSHIP Kong Wee Pang Associate Creative Director Amanda Dent Creative Director Wally Rose Executive Creative Director Martha Hample SVP Director of Operations
wyxr_memphis
wyxr_memphis
ONLINE/INTERACTIVE WYXR_MEMPHIS CAMPAIGN Posts wyxr_memphis
GOLD
ARCHER Raised By Sound Fest WYXR: CROSSTOWN RADIO PARTNERSHIP Wally Rose Executive Creative Director Kong Wee Pang Associate Creative Director Amanda Dent Creative Director wyxr_memphis Thank wyxr_memphis Thank you you for for your your amazing amazing support support of of our our largest largest annual annual fundraiser! fundraiser! Gabe Martin Creative Director, UX Design
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SALES & MARKETING
PACKAGING - CAMPAIGN GOLD
BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR TEQUILA Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer Brittney Jackson Brown Project Manager
PACKAGING - SINGLE UNIT GOLD
BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer Brittney Jackson Brown Project Manager
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G O L D A D DY AWA R D S
SALES & MARKETING
CARD, INVITATION OR ANNOUNCEMENT - CAMPAIGN GOLD
BABY GRAND Clarity Attendee Swag CLARITY Ben Colar Principal Dan Price Principal Patrick Weber Sr. Art Director Chris Porter Partner, Creative Director Marilyn Bedrossian Designer
SPECIALTY ADVERTISING CAMPAIGN GOLD
ST. FRANCIS ELEVATOR RIDE Mempho Fest Merch Campaign - 2023 MEMPHO FEST Josh Breeden Art Director
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SALES & MARKETING
POINT OF PURCHASE CAMPAIGN GOLD
LOADED FOR BEAR Hattie B’s Franklin Merch Cabinet HATTIE B’S
SPECIALTY ADVERTISING CAMPAIGN GOLD
LOADED FOR BEAR Memphis Listening Lab Merchandise MEMPHIS LISTENING LAB
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2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
G O L D A D DY AWA R D S
SALES & MARKETING
PACKAGING - CAMPAIGN GOLD
HARVEST CREATIVE Three Chord - Backstage Series THREE CHORD BOURBON Ronnie Lewis Creative Director Daniel Brown Owner
FILM, VIDEO, & SOUND
LOCAL TELEVISION COMMERCIAL SINGLE SPOT GOLD
DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager
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OUT OF HOME & AMBIENT MEDIA
POSTER CAMPAIGN GOLD
ST. FRANCIS ELEVATOR RIDE Mempho 2023 - Poster Series MEMPHO MUSIC FESTIVAL Josh Breeden Art Director
O N L I N E & I N T E R AC T I V E SOCIAL MEDIA - CAMPAIGN GOLD
DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager 18
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
G O L D A D DY AWA R D S
ONLINE & INTERACTIVE
SOCIAL MEDIA - CAMPAIGN GOLD
LOADED FOR BEAR Shut The Cluck Up Challenge HATTIE B’S
SOCIAL MEDIA - CAMPAIGN GOLD
THE BREAK UP SHOW The Break-Up Show 2023 Social Ads THE BREAK-UP SHOW Savannah Bearden Executive Producer Michael Norris Motion Director / Editor Josh Breeden Art Director
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L O C A L O N LY
ART DIRECTION - CAMPAIGN GOLD
ART DIRECTION - DIGITAL/VIDEO GOLD
ARCHER Wind Creek Fabulous WIND CREEK HOSPITALITY Leigh Anne Rose Executive Creative Director Eric Christopherson Group Creative Director Richard Williams Creative Director Claire Carpenter Associate Creative Director Adam Shellabarger Associate Creative Director Everett Hughes Copywriter John Markham Director of Broadcast Lori Allen Senior Production Artist Patricia Emory-Walker Group Account Director Mary Alice Snowden Account Director Kay Campbell Senior Account Executive Tamera Dunn Communication Strategy Natalie Gover Strategy and Insights William Drummond Project Manager McKenzie Thompson Director/Photographer Joe Kell / Hiatus Post Post Production Bill Kirstein Director of Photography WTP Pictures Production Studio
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L O C A L O N LY
G O L D A D DY AWA R D S
APPAREL CAMPAIGN GOLD
HARVEST CREATIVE Memphis Record Pressing Series MEMPHIS RECORD PRESSING Janelle Wisehart Designer
ART DIRECTION - CAMPAIGN GOLD
DCA Belle Meade Social Environment BELLE MEADE SOCIAL Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Katie Elizabeth Carpenter Account Manager Cara Greenstein VP Public Engagement Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator
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L O C A L O N LY
SOCIAL MEDIA GOLD
DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager
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2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
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HARVEST
Three Chord - Backstage Series THREE CHORD BOURBON Ronnie Lewis Creative Director
Daniel Brown Owner
MIKE CAGUIN C H I E F C R E AT I V E O F F I C E R
PERISCOPE J U D G E S S P E C I A L AWA R D S 24
Soul & Spirits Kolsch Night S O U L A N D S P I R I T S B R E W E RY Ronnie Lewis Creative Director
Daniel Brown Owner
HARVEST
SOPHIA LATTO X D D I R E C TO R
O R I O N I N N OVAT I O N J U D G E S S P E C I A L AWA R D S 25
DCA
Belle Meade Social Environment BELLE MEADE SOCIAL Doug Carpenter
Katie Elizabeth Carpenter
Houston Cofield
Executive Creative Director
Account Manager
Photographer in Residence
John David Dowdle
Cara Greenstein
Brody Kuhar
Associate Creative Director
VP Public Engagement
Digital Content Creator
When it comes to design, I’m a strong believer in the power of restraint. Whether it’s an ad, a logo, or in this case, an environmental design, simplicity is always the best place to start, and the ultimate destination. The restraint showcased in the Belle Meade Social Environment pieces truly shines; all of the branded elements work together in a cohesive, simplistic manner to suggest a sense of confidence and directness. Kudos to all involved.”
DAVID SOAMES CO-FOUNDER
T H E S H O P AG E N C Y J U D G E S S P E C I A L AWA R D S 26
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Best of Video
DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager B E S T O F AWA R D S 28
Best of Outstanding Graphic Design
HOLTERMONSTER Monster Market 2023 MONSTER MARKET Lauren Holtermann Art Director and Illustrator Kathryn Hicks, Creature Studio AR Filter
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Best of Print
ST. FRANCIS ELEVATOR RIDE Mempho 2023 Poster Series MEMPHO MUSIC FESTIVAL Josh Breeden Art Director
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Best of Branding
LOADED FOR BEAR Mining Exchange Hotel MINING EXCHANGE HOTEL
SPONSORED BY
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Best of Interactive
DCA Rendezvous Testimonials CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Houston Cofield Photographer in Residence Brody Kuhar Digital Content Creator Cara Greenstein VP Public Engagement Emma Meskovic Digital Content Manager Annelise Danielson Project Manager Leah Gafni VP Strategic Activations
B E S T O F AWA R D S 32
Best of Packaging
BABY GRAND Alma del Jaguar Tequila ALMA DEL JAGUAR TEQUILA Ben Colar Principal Dan Price Principal Chris Porter Partner, Creative Director Patrick Weber Sr. Art Director Marilyn Bedrossian Designer Britney Jackson Brown Project Manager
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Best of Public Service
LOADED FOR BEAR Ballet Memphis Season 37 BALLET MEMPHIS
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Best of Illustration
PRETTY USEFUL CO. National Parks Series NATIVE MAPS Allie Mounce Designer and Illustrator Clare Freeman Designer and Illustrator Katie Mars Project Manager David Harman Client, Photography
B E S T O F AWA R D S 35
Best of Self-Promotion
ARCHER Archer Holiday Wish Book Amanda Casabella Group Creative Director Josh Harper Associate Creative Director/Copywriter Steven Peeler Creative Producer/Copywriter Donna Morley Production Manager Leigh Anne Rose Executive Creative Director Wally Rose Executive Creative Director Meredith Cuevas Chief Growth Officer Shannon Robichaud Group Account Director 36
B E S T O F AWA R D S
Best of Apparel
LOADED FOR BEAR Memphis Listening Lab Merchandise MEMPHIS LISTENING LAB
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Best of Animation
ARCHER Raised By Sound Fest WYXR: CROSSTOWN RADIO PARTNERSHIP Michael Norris Motion Director / Editor Kong Wee Associate Creative Director Amanda Dent Creative Director
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2 0 2 4 S P E C I A L AWA R D S S L AT E
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
T H E A A F M O S A I C A W A R D honors companies and individuals who exemplify a spirit of diversity and inclusion. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.
DCA We Don’t Make the Art ARTSMEMPHIS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Katie Elizabeth Carpenter Account Manager Brody Kuhar Digital Content Creator Leah Gafni VP Strategic Activations
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S P E C I A L A W A R D S S L AT E 2 0 2 4
2 0 2 4 S P E C I A L AWA R D S S L AT E
MARY ELIZABETH WHITMIRE
L I LY H U R T
“What makes Mary Elizabeth truly exceptional is her self-taught journey in graphic design. Despite lacking formal training, her innate eye for design and genuine love for the craft shine through in every project she undertakes. Her work is a testament to her passion and creativity, and it’s evident that she possesses a rare talent that goes beyond conventional education.”
“The amount of work Lily does behind the scenes that contributes to our success as a group is unreal. Our partners may never see Lily’s face, but she works tirelessly on each and every account. When she became part of our team, she essentially had to establish her own processes and procedures for her position as we had not yet had a dedicated media manager. Lily rose to that challenge with intelligence and grace. She would never, ever brag on herself, but she deserves so much recognition and praise.”
SPONSORED BY
JOSH HORTON
CYNTHIA DANIELS
“Josh has helped connections flourish in the Memphis creative community both through the Creative Works conference and personally. Now that the conference is nationally known, it sheds a positive light on our city. I don’t think the creative community in Memphis would be as fun as it is without Creative Works and Josh’s efforts. It’s helped establish businesses, freelancers, and up-andcoming creatives as real players in the field making a living.”
“Cynthia Daniels has spearheaded so many events that spotlight and feature black business. She’s created new opportunities for black owned businesses to showcase their offerings, black entrepreneurs and employees to mix and mingle for future job opportunities, and established annual heavily attended events in Memphis that have black business at their heart.”
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S I LV E R M E D A L AWA R D
The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, including:
CONTRIBUTION TO COMPANY CONTRIBUTION TO THE COMMUNITY CREATIVE ABILITY CONTRIBUTION TO THE GENERAL ADVANCEMENT OF ADVERTISING
CYNTHIA SAATKAMP Cynthia Saatkamp represents the crossroads of Southern charm and sophisticated, strategic thinking. She co-founded Hemline Tailored Brand Strategies 20 years ago, and thanks to her collective and intuitive leadership, this all-female owned and operated boutique advertising, marketing and communications agency, which employs more than a dozen women, has worked with over 100 companies, organizations and entrepreneurs since its inception. Throughout her spectacular career, Cynthia has led with grace and grit, working alongside clients to build better, stronger, more meaningful brands within Memphis and around the world. Clients like the Memphis Grizzlies, Smith & Nephew, Ballet Memphis, LEO Events, AutoZone, Hilton and FedEx. Presently, she’s on a roll with Bentonville Moves, building futures with Alia Wealth Partners, and creating beautiful music with Iris Collective. Not one to sing her own praises, she’s not only a leader in business but also a mentor in the Memphis advertising community. Cynthia has served with AAF Memphis for over 10 years as a board member, executive committee member, president and past president. She has been an active member and steward of the Memphis community through her mentorship and service, serving on boards including GraceSt. Luke’s Episcopal School, Grace-St. Luke’s Episcopal Church, the Junior League of Memphis, Midtown Memphis Development Corporation and Central Gardens Association. Cynthia was recently named one of Memphis Business Journal’s Super Women in Business 2023, and in the past was honored as a Memphis Business Journal “Top 40 Under 40,” AAF Memphis “Marketing Professional of the Year,” and Inside Memphis Business “Power Player” for Advertising & Marketing. While her business accomplishments are impressive, she’s most proud of her family, her husband Andrew and their 18-year-old twins, Bronwyn and Jackson. 42
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Best of Show
DCA Rendezvous Grizzlies TV CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter Executive Creative Director John David Dowdle Associate Creative Director Abbie Gordon VP Account Service, Digital Strategy Brody Kuhar Digital Content Creator Annelise Danielson Project Manager
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BEST OF SHOW
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S I LV E R A D D Y AWA R D S
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
C R O S S P L AT F O R M
INTEGRATED BRAND IDENTITY CAMPAIGN
INTEGRATED ADVERTISING CAMPAIGN - REGIONAL/NATIONAL CONSUMER
SILVER
SILVER
ARCHER Wind Creek Fabulous
PRETTY USEFUL CO. JEM Dining Brand JEM DINING Allie Mounce, Designer, Illustrator
WIND CREEK HOSPITALITY
Clare Freeman, Design Support
Leigh Anne Rose, Executive Creative Director
Joshua Mutchnick, Client
Katie Mars, Project Manager
Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director
INTEGRATED BRAND IDENTITY CAMPAIGN
Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter
SILVER
John Markham, Director of Broadcast
PRETTY USEFUL CO.
Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer
Sheet Cake Gallery Brand SHEET CAKE GALLERY Clare Freeman, Designer, Developer Allie Mounce, Designer Katie Mars, Project Manager Lauren Kennedy, Client
Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio
INTEGRATED BRAND IDENTITY CAMPAIGN SILVER
DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations Annelise Danielson, Project Manager 47
ELEMENTS OF ADVERTISING ART DIRECTION - CAMPAIGN SILVER
DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations Annelise Danielson, Project Manager
S I LV E R A D D Y AWA R D S
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
CINEMATOGRAPHY - CAMPAIGN
VIDEO EDITING
SILVER
SILVER
DCA
ARCHER
Working Behind the Scenes Videos
Wind Creek Fabulous
ARTSMEMPHIS
WIND CREEK HOSPITALITY
Doug Carpenter, Executive Creative Director
Leigh Anne Rose, Executive Creative Director
John David Dowdle, Associate Creative Director
Eric Christopherson, Group Creative Director
Katie Elizabeth Carpenter, Account Manager
Richard Williams, Creative Director
Brody Kuhar, Digital Content Creator
Claire Carpenter, Associate Creative Director
Leah Gafni, VP Strategic Activations
Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast
ART DIRECTION - SINGLE
Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director
SILVER
Mary Alice Snowden, Account Director
ARCHER
Kay Campbell, Senior Account Executive
2023 Archer Holiday Wish Book
Natalie Gover, Strategy and Insights
ARCHER Amanda Casabella, Group Creative Director Josh Harper, Associate Creative Director/Copywriter Steven Peeler, Creative Producer/Copywriter Donna Morley, Production Manager
Tamera Dunn, Communication Strategy William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio
Leigh Anne Rose, Executive Creative Director Wally Rose, Executive Creative Director
COPYWRITING
Meredith Cuevas, Chief Growth Officer Shannon Robichaud, Group Account Director
SILVER
LOADED FOR BEAR ART DIRECTION—SINGLE
Hattie B’s Dallas Awareness Campaign HATTIE B’S
SILVER
ARCHER Raised By Sound Fest
ILLUSTRATION - SERIES
WYXR: CROSSTOWN RADIO PARTNERSHIP
SILVER
Kong Wee Pang, Associate Creative Director
HOLTERMONSTER
Amanda Dent, Creative Director
Time Warp Drive-In 2023 Illustration Series
Wally Rose, Executive Creative Director
TIME WARP DRIVE-IN
Martha Hample, SVP Director of Operations
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Lauren Rae Holtermann, Art Director and Illustrator
S I LV E R A D D Y AWA R D S
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
ILLUSTRATION - SINGLE
PHOTOGRAPHY - SINGLE
SILVER
SILVER
BABY GRAND
DCA
Alma del Jaguar Illustration
Rendezvous Cook
ALMA DEL JAGUAR
CHARLIE VERGOS’ RENDEZVOUS
Patrick Weber, Sr. Art Director
Houston Cofield, Photographer in Residence
Chris Porter, Partner, Creative Director Dan Price, Principal Ben Colar, Principal Marilyn Bedrossian, Designer Brittany Jackson Brown, Project Manager
SILVER
DCA ARTSmemphis New Ballet Dancer ARTSMEMPHIS
PHOTOGRAPHY - CAMPAIGN SILVER
DCA
Houston Cofield, Photographer in Residence Doug Carpenter, Executive Creative Director Katie Elizabeth Carpenter, Account Manager
ARTSmemphis New Ballet Photography ARTSMEMPHIS
VIDEO EDITING
Houston Cofield, Photographer in Residence
SILVER
Brody Kuhar, Digital Content Creator
ARCHER
SILVER
DCA
Wind Creek Fabulous WIND CREEK HOSPITALITY
People of the Rendezvous
Leigh Anne Rose, Executive Creative Director
CHARLIE VERGOS’ RENDEZVOUS
Eric Christopherson, Group Creative Director Richard Williams, Creative Director
Houston Cofield, Photographer in Residence
Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter
SILVER
John Markham, Director of Broadcast
DCA
Lori Allen, Senior Production Artist
Spirited A.F. Mocktail Photography
Mary Alice Snowden, Account Director
SPIRITED A.F. Houston Cofield, Photographer in Residence Brody Kuhar, Digital Content Creator Emma Meskovic, Digital Content Manager
Patricia Emory-Walker, Group Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio
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S I LV E R A D D Y AWA R D S
FILM, VIDEO, & SOUND REGIONAL/NATIONAL TELEVISION COMMERCIAL- CAMPAIGN
2 0 2 4 A M E R I C A N A DV E R T I S I N G AWA R D S
Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography
SILVER
WTP Pictures, Production Studio
ARCHER Wind Creek Fabulous WIND CREEK HOSPITALITY
REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT SILVER
Leigh Anne Rose, Executive Creative Director
ARCHER
Eric Christopherson, Group Creative Director
Wind Creek Fabulous Casino
Richard Williams, Creative Director
WIND CREEK HOSPITALITY
Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio
Leigh Anne Rose, Executive Creative Director Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy Natalie Gover, Strategy and Insights William Drummond, Project Manager McKenzie Thompson, Director/Photographer
REGIONAL/NATIONAL TELEVISION COMMERCIAL - SINGLE SPOT SILVER
ARCHER Wind Creek Fabulous Slots Leigh Anne Rose, Executive Creative Director Eric Christopherson, Group Creative Director Richard Williams, Creative Director Claire Carpenter, Associate Creative Director Adam Shellabarger, Associate Creative Director Everett Hughes, Copywriter John Markham, Director of Broadcast Lori Allen, Senior Production Artist Patricia Emory-Walker, Group Account Director Mary Alice Snowden, Account Director Kay Campbell, Senior Account Executive Tamera Dunn, Communication Strategy 50
Joe Kell/Hiatus Post, Post Production Bill Kirstein, Director of Photography WTP Pictures, Production Studio
FILM/VIDEO/SOUND BRANDED CONTENT, :60 SECONDS OR LESS SILVER
DCA Working Behind the Scenes: Music ARTSMEMPHIS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Katie Elizabeth Carpenter, Account Manager Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations
S I LV E R A D D Y AWA R D S
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SILVER
BRANDED CONTENT & ENTERTAINMENT FOR TELEVISION
DCA
SILVER
We Don’t Make the Art ARTSMEMPHIS
DCA
Doug Carpenter, Executive Creative Director
CHARLIE VERGOS’ RENDEZVOUS
John David Dowdle, Associate Creative Director Katie Elizabeth Carpenter, Account Manager Brody Kuhar, Digital Content Creator Leah Gafni, VP Strategic Activations
Rendezvous Grizzlies TV
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Annelise Danielson, Project Manager
SILVER
ARCHER Grizzly Pouch Moments: Snow Shovel GRIZZLY SMOKELESS TOBACCO Grizzly, Client 8th Street Productions, Production Company Nic Iyer, Director
OUT-OF-HOME & AMBIENT MEDIA OUT-OF-HOME INSTALLATION - SINGLE INSTALLATION SILVER
LOADED FOR BEAR UAX Wall Installation
SILVER
UNITED AUTO EXCHANGE
ARCHER Grizzly Pouch Moments: Plumbing
OUT-OF-HOME MULTIPLE INSTALLATIONS
GRIZZLY SMOKELESS TOBACCO SILVER Grizzly, Client 8th Street Productions, Production Company Nic Iyer, Director
LOADED FOR BEAR Hattie B’s Franklin HATTIE B’S
BRANDED CONTENT & ENTERTAINMENT - CAMPAIGN
SALES & MARKETING SILVER
ARCHER Grizzly Pouch Moments Campaign GRIZZLY SMOKELESS TOBACCO Grizzly, Client 8th Street Productions, Production Company Nic Iyer, Director
CARD, INVITATION, ANNOUNCEMENT - CAMPAIGN SILVER
HARVEST CREATIVE Soul & Spirits Kolsch Night SOUL & SPIRITS BREWERY Ronnie Lewis, Creative Director Daniel Brown, Owner
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PUBLIC SERVICE
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Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager
POSTER - SINGLE
Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations
SILVER
LOADED FOR BEAR WYXR I’m Listening Posters
Annelise Danielson, Project Manager
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
WYXR SILVER
MARKETING & SPECIALTY ADVERTISING - CAMPAIGN
DCA
SILVER
AMELIA GENE’S
LOADED FOR BEAR WYXR I’m Listening Campaign WYXR
Amelia Gene’s Video
Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Houston Cofield, Photographer in Residence Brody Kuhar, Digital Content Creator
ONLINE/INTERACTIVE
Annelise Danielson, Project Manager
A D V E R T I S I N G I N D U S T R Y CONSUMER WEBSITE S E L F - P R O M O T I O N SILVER
PARADIGM MARKETING & CREATIVE Beechfork Ranch Website BEECHFORK RANCH Becca Hand, Partner, Creative Director Jeff Glenn, Partner, Web Director Lexie Danford, Brand Strategist & Account Executive
DIRECT MARKETING & SPECIALTY ADVERTISING SILVER
ARCHER 2023 Archer Holiday Wish Book ARCHER Amanda Casabella, Group Creative Director Josh Harper, Associate Creative Director/Copywriter
SOCIAL MEDIA - CAMPAIGN SILVER
DCA Rendezvous 75th Anniversary CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy 52
Steven Peeler, Creative Producer/Copywriter Donna Morley, Production Manager Leigh Anne Rose, Executive Creative Director Wally Rose, Executive Creative Director Meredith Cuevas, Chief Growth Officer Shannon Robichaud, Group Account Director
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SPECIAL EVENT MATERIALS SILVER
INFERNO Inferno Murder Mystery Party Derrick Alston, Creative Director Amy Lind, Associate Creative Director Morgan McKinney, Copywriter
AD CHAPTER OR MARKETING CHAPTER SILVER
HEMLINE CommaCon AAF MEMPHIS Derikah Scott, Art Director Amy Consiglio, Copywriter Jenny Myers, Video Editor Cynthia Saatkamp, Account Lead Signs & Designs, Signage
L O C A L O N LY ART DIRECTION - CAMPAIGN SILVER
DCA Rendezvous Brand Update CHARLIE VERGOS’ RENDEZVOUS Doug Carpenter, Executive Creative Director John David Dowdle, Associate Creative Director Abbie Gordon, VP Account Service + Digital Strategy Brody Kuhar, Digital Content Creator Houston Cofield, Photographer in Residence Emma Meskovic, Digital Content Manager Cara Greenstein, VP Public Engagement Leah Gafni, VP Strategic Activations Annelise Danielson, Project Manager
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ELEMENTS OF ADVERTISING PHOTOGRAPHY - SINGLE GOLD
ZACH WALL “Almost” UofM Men’s Basketball UNIVERSITY OF MEMPHIS
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S T U D E N T A D D Y AWA R D S
ELEMENTS OF ADVERTISING PHOTOGRAPHY - SINGLE SILVER
ZACH WALL “Media Day” UofM Men’s Basketball UNIVERSITY OF MEMPHIS
MAGAZINE ADVERTISING CAMPAIGN SILVER
ELIZABETH KOGLER NCRM Ad Campaign Concept UNIVERSITY OF MEMPHIS
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OUR JUDGES
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As a Ul/UX designer and marketing professional, Sophia develops digital strategy around brand storytelling, delivering compelling visual experiences, and provides governance of Orion Innovation’s global visual brand. Her 30-year career spans many disciplines such as advertising, web, publishing, and product design, and includes significant b2c and b2b design experience in both online and offline media. She has worked with clients, partners, and cross-functional teams in a variety of industries, including financial, beverage, utility, technology, and nonprofit. Sophia is an award-winning designer, public speaker, and thought leader.
David Soames is Co-Founder and Creative Director of The Shop (theshopagency.com) – a Dallas-based ad agency that is the AOR for Tiff’s Treats Cookie Delivery, Major League Rugby, Huffines Auto Dealership, Garrison Brothers Distillery, and more. Before co-founding The Shop, David worked at agencies in New York and Texas, including spending 6 years as Creative Director on McDonald’s, where he created award-winning TV spots, outdoor boards, print ads, and more for the iconic brand. His work has been awarded by The One Show, The Clios, Communication Arts, The Webby Awards, the London International Awards, Lürzer’s Archive, The Obies, the National ADDY Awards, and more. Experience includes McDonald’s, ConAgra Foods, Dr Pepper and Coke, Extended Stay Hotels, University of Texas at Austin, Office Max, and The Dallas Cowboys – just to name a few.
Mike joined Periscope two years ago as Chief Creative Officer, and during that time has helped add several national clients to the roster including Titleist, CLR, Nielsen-Massey Vanillas, Cacique Foods and Raw Sugar. Previously, Caguin was at Colle McVoy for 18 years transforming a sleepy agency in the suburbs into an internationally recognized and creatively vibrant agency in downtown Minneapolis. Prior to that, Mike worked from coast to coast and at creative hot shops TBWA/Chiat/Day and AdAge’s Small Agency of the Decade, BSSP. His work for brands BMW MINI, Caribou Coffee, Cub Cadet, Duluth Trading Co., Feeding America, Hefty, Indian Motorcycle, Invisalign, Jackson Hole Tourism, Land O’Lakes, Nestlé Purina and USA Swimming has earned recognition from the Effies, Cannes Lions, Webbys, D&AD, Creative Media Awards, Jay Chiat awards, Anthem Awards and National Addys. Mike is passionate about DEI and mental health in life and at work.
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OUR BOARD
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SPECIAL THANKS TO:
Video and Editing
President
Board Member
K ATI E MARS
ANNA TEAGUE
Pretty Useful Co.
Archer
Vice President
Board Member
MICHAEL NORRIS
SHELDA EDWARDS
JESSICA WI LLIAMS
Legend of Shelda
Youth Villages
Crazy Addy
Immediate Past President
Board Member
PAUL GI LLIAM
RICHARD FUDGE
K ATHRYN HICKS
Baptist Memorial Heath Care
Creature Studio
Board Member
Board Member
K AYLA EARWOOD
LAUREN HOLTERMANN
Sullivan Branding
Holtermonster
Board Member
Board Member
Creative
CHRIS PORTER
LEXI E DANFORD
PRETTY USEFUL CO.
Baby Grand
Memphis Brand
Board Member
Board Member
Filming Location ZU AUTO SALES Filming Location MARY’S BOTE
ALLI E MOUNCE
MICHAEL NORRIS
Pretty Useful Co.
Archer
Board Member
Board Member
ELI BATES
RONNI E LEWIS
Sullivan Branding
Harvest Creative
Board Member
Board Member
EMMA MESKOVIC
ZAC COX Baptist Health Sciences University
Board Member HEATHER EADI E
Historian and Past President
Archer
MICKEY WOODHAM Inferno Creative
Board Member MEGAN BURSI Baptist Health Sciences University
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OUR SPONSORS
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OUR SPONSORS
SPONSOR AMERICAN ADVERTISING AWARDS
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