2022–23 Winners Tab
aMeriCan aDVerTisinG aWarDs
AAF DUBUQUE OFFICERS
President / AAA Chair
Johanna Talarico; National Mississippi River Museum & Aquarium
Vice President / Communications & Social Media Director
Mallory Blondin; Dupaco Community Credit Union
Past President / Sponsorship Director
Patrick McCullough; McCullough Creative
Secretary
Bridgett Reidy; Envision
Treasurer
Austin McElroy; Dupaco Community Credit Union
AAF DUBUQUE DIRECTORS
Membership Director
Taylor Chapman; OnMedia
Education Director
Jason Schwass; McCullough Creative
Social Director
Sarah Burandt; HTLF
Programming Director
Jan Sigwrath; Buzz Creative
Public Service Director
Mariah Pellino; BabyQuip
At-Large Director
Tyler Breitbach; My Four Creative
a LeTTer FrOM THe PresiDenT
Johanna TalaricoGood evening and welcome to the 2022-23 American Advertising Awards! I’m Johanna Talarico, President of AAF Dubuque this year and I think that it is just so peachy keen to be here with all of you and to kick off another great show.
Being surrounded by technology 24/7, and feeling like we are never moving fast enough to keep up with trends or the world, it is nice to take a step back to the simpler times of sock hops, and soda shops. Being able to celebrate our achievements with our friends and family. Feeling like we are finally turning the corner towards normalcy, making new client partnerships, and just celebrating life in general. So tonight, we honor all the amazing work and new connections that have been produced by our incredibly talented creative community.
Over the past few months, I’ve had the honor and privilege to collaborate with some of the area’s best and brightest advertising professionals— the AAF board. These individuals banded together to make tonight and all our events this year possible.
If you are looking to get involved with AAF Dubuque, please visit aafdqb.org or reach out to any of the board members. I can’t say enough great things about AAF and how much it has helped me grow and enrich my life.
The Silver Medal Award was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.
This year’s winner is the epitome of all the above. She is a dedicated and driven professional who fully understands the importance of culture and brand, and works to instill this approach with her colleagues and staff. As a vice president of marketing communication, she leads her organization’s marketing, communication, advertising, social media, copywriting, and digital experience efforts for 22 branches and more than 155,000 stakeholders.
Jennifer Hanniford Dupaco Community Credit UnionShe is an innovative leader who helps drive the success of her team, living out her organization’s brand promise in all she does. Her belief in helping first successfully builds trust and develops relationships, keeping her organization top of mind as an industry leader.
Her experience, skills, and ability to connect with people allow her to have a strong impact everywhere she goes. Her forward-thinking ability and passion help future-proof her organization, providing opportunities to continue growing and driving for success. She’s always pushing her to team to problem solve creatively and always willing to try new ideas. She’s behind the scenes working to coach, create, or deliver, timely, impactful marketing communication.
Early in her career, she was very involved in AAF Dubuque as a member and board member, attending local, regional, and national events for AAF
and encouraging new advertising professionals to get involved. She also served as a judge during Student Talk Back events, helping with portfolios and professional recommendations to further the advertising and design careers of emerging talent.
If all the above wasn’t enough, she has a demonstrated history of lending her time throughout the community, serving in roles including:
• Being a board member of the Northeast Iowa Chapter of the American Red Cross
• Past Hospice of Dubuque volunteer and Best Fest Committee Member
• Past Girl Scouts volunteer
• Past Dubuque Area Swimming Hurricanes volunteer
• Past President and board member of AAF Dubuque
And she has also been honored with:
• The Dubuque Telegraph Herald Rising Star Award in 2016
• AAF Dubuque Member of the Year Award
• Red Cross Above and Beyond Award
• The Red Cross Philanthropic Volunteer of the Year Award
With no further ado, it is my distinct pleasure to honor Jennifer Hanniford with this year’s Silver Medal Award.
AMERICAN ADVERTISING FEDERATION OF DUBUQUE Member of the Year
The AAF Dubuque Member of the Year Award is given to an individual who has worked hard over the year to be a driving force behind the American Advertising Federation of Dubuque.
Tyler Breitbach My Four Creative
The AAF Dubuque Member of the Year Award is given to an individual who has worked hard over the year to be a driving force behind the American Advertising Federation of Dubuque. In addition, nominees actively participate in club activities, planning events, and volunteering. This year, our recipient has all these qualities and more.
Tyler Breitbach joined the board in 2022 as our At-Large Director. He has offered his time, creativity, and talents to bring each opportunity to life through video—recapping the many benefits of AAF Dubuque—including the AAAwards event production! Since the beginning, Tyler has gone above and beyond to support the needs of AAF. Early on, it became clear that he is a significant asset to our club!
Tyler is a visionary that breathes life into every idea and is a fun, lively collaborator that makes every project a joy. With over a decade working in video production, he’s had the opportunity to work in various markets with fortune 500 companies, small businesses, and non-profits. As a Co-Founder of My Four Creative, Tyler works daily to simplify the video production process to make it more accessible and affordable for businesses and organizations of any size.
Along with building My Four Creative with his wife, Nicole, he’s also a dedicated father of three daughters, Austin, Dylan and Logan. They live their lives to the fullest and can often be found traveling, spending time on the river and making many beautiful memories together. Congratulations to this year’s Member of the Year, Tyler Breitbach!
PROFESSIONAL JUDGES
Principal / Creative Director-Video
Upswing Creative: St. Paul, MN
VP of Marketing
HTLF: Albuquerque, NM
Partner / Director of Web
Neon Pig Creative: Colorado Springs, CO
Creative Director & Illustrator Jacksonville, FL
Chris Fink
Shauna Shannon
Mike O’Cana
Carl Vervisch
PROFESSIONAL
CrOss PLaTFOrM
LOVe Our WaTer CaMPaiGn MCCuLLOuGH CreaTiVe FOr CiTy OF nOrTH LiberTy
Foster
SILVER ADDY Integrated Campaigns // Local or Regional/National
Amy
McCullough Creative Team
eLeMenTs OF aDVerTisinG
PROFESSIONAL
SILVER ADDY
COuGar LOGO
MCCuLLOuGH CreaTiVe FOr nOrTHeasT iOWa COMMuniTy COLLeGe
Katie Burrichter McCullough Creative Team
Visual // Logo Design
O’COnneLL OrGaniC aCres LuCkyTHirTeen DesiGn
Jill Paisley-Creative Director and Designer
SILVER ADDY
Visual // Logo Design
Digital Creative Technology // Augmented Reality
GOLD ADDY // TOP THREE // BEST OF SHOW
ibC TeCHnOLOGy - ar DireCT MaiLer MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry
Miranda Lampe McCullough Creative Team
VieW
PROFESSIONAL
PrinT aDVerTisinG
Turn TO JOHn Deere inserT MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry Miranda Lampe
Creative Team GOLD ADDY // JUDGE’S CHOICE Magazine Advertising // Spread, Multiple Page or Insert
McCullough
saLes & MarkeTinG
PROFESSIONAL
“sHininG briGHT” FeaTure sPreaD MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry
Miranda Lampe
McCullough Creative Team
SILVER ADDY Collateral Material // Publication Design // Editorial Spread or Feature
GriT & GrinD FeaTure sPreaD MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry
GOLD ADDY Collateral Material // Publication Design // Editorial Spread or Feature
Miranda Lampe McCullough Creative Team
Direct Marketing // Direct Mail
SILVER
904 P-Tier aGGreGaTe LOaDer MaiLer MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry
Miranda Lampe McCullough Creative Team
ADDY
Direct Marketing // Direct Mail
GOLD ADDY
644 X-Tier LOaDer DireCT MaiLer MCCuLLOuGH CreaTiVe FOr JOHn Deere COnsTruCTiOn & FOresTry
Miranda Lampe McCullough Creative Team
PROFESSIONAL
FiLM, ViDeO & sOunD
VOiCes DOCuMenTary
DreaMCaTCHer PrODuCTiOns FOr DuPaCO COMMuniTy
CreDiT uniOn
VieW
SILVER ADDY Branded Content & Entertainment // Non-Broadcast
eVeryDay HerO-ausTin brOWn My FOur CreaTiVe FOr aMeriCan reD CrOss Austin Brown, Bernard Volunteer Firefighter SILVER ADDY Branded Content & Entertainment // Online Film, Video & Sound VieW
HOMkaMP
ViDeO HOnkaMP, P.C.
VieW
HOLiDay
SILVER ADDY Branded Content & Entertainment // Online Film, Video & Sound
Katie Yunt Homkamp Marketing team
FisCHer FaMiLy sTOry My FOur CreaTiVe FOr MarCH OF DiMes Fischer Family SILVER ADDY Branded Content & Entertainment // Online Film, Video & Sound VieW
VieW iLLuMinaTiOns My FOur CreaTiVe FOr DuMa DUMA SILVER ADDY Branded Content & Entertainment // Online Film, Video & Sound
Cinema Advertising // In-Theatre Commercials or Slides
GOLD ADDY // JUDGE’S CHOICE // TOP THREE
2022 JDiFF sPOnsOr reeL- iMPOsTOr DreaMCaTCHer PrODuCTiOns FOr JDiFF
Tim Connery, Writer/Director/Editor
Jackson Cooper Gango, Director of Photography
VieW
VieW
LeaP aMbiTiOns ViDeO MCCuLLOuGH CreaTiVe FOr Deere & COMPany
Danell Stewart McCullough Creative Team
SILVER ADDY
Sales Promotion // Audio/Visual Sales Presentation
babyQuiP baby Gear renTaLs COMMerCiaL
Connolly,
Director
Digital
SILVER ADDY Online Film, Video & Sound // Internet Commercials VieW
Kim
Creative
Nicole Kitzman, Director of
Marketing
Film, Video & Sound// Television Advertising
SILVER ADDY
MeMber sTOry - THe sisk FaMiLy
DreaMCaTCHer PrODuCTiOns FOr DuPaCO COMMuniTy
CreDiT uniOn
DreamCatcher Productions
VieW
PROFESSIONAL JUDGES’ CHOICE
Thank Use Spadea Dupaco Community Credit Union
2022 JDIFF Sponsor Reel- Impostor DreamCatcher Productions
Fund-A-Need Video National Mississippi River Museum & Aquarium
Turn to John Deere Insert McCullough Creative
VieW
STUDENT JUDGES
Emily Adlfinger
Marketing & Communications Manager National Mississippi River Museum & Aquarium
Annie Koelker
Art Director, Experiential Design McCullough Creative
Katie Anderson
Graphic & Web Design Instructor Southwest Tech
David Tucker
Creative Content Producer LC Productions
STUDENT
eLeMenTs OF aDVerTisinG
SILVER ADDY
TaiLs OF THe HearT
Casey Rasmussen University of Dubuque
Illustration // Illustration Campaign
THe LOVe PrOJeCT
Film, Video & Sound // Cinematography VieW
SILVER ADDY
Marion Edwards Loras College
FLair ViDeO series
//
Film, Video & Sound // Cinematography VieW
Libby
Perry
Loras College
GOLD ADDY // Judge’s Choice
Best of Show
STUDENT
OnLine / inTeraCTiVe
THe LasT OF
us Fanzine
SILVER ADDY Blogs & Digital Publications // Digital Publications VieW
Jan Wadsack Clarke University
Social Media // Social Media Campaign
GOLD ADDY
FLair sOCiaL MeDia CaMPaiGn
Libby Perry Loras College
STUDENT
saLes & MarkeTinG
THe aMazinG abLOH eDiTOriaL sPreaD
SILVER ADDY Collateral Material // Publication Design // Editorial Spread or Feature
Jan Wadsack Clarke University
POCkeT DinO zine MaGazine DesiGn
Rath Northeast Iowa Community College SILVER ADDY // Judge’s Choice Collateral Material // Publication Design // Magazine Design
Gabrielle
iLLuMinae COVer DesiGn
GOLD ADDY Collateral Material // Publication Design // Cover
Gabrielle Rath Northeast Iowa Community College
STUDENT
saLes PrOMOTiOn
LOVe GOes aLbuM DesiGn
Gabrielle Rath
SILVER ADDY
Promotion // Packaging
Northeast Iowa Community College
Sales
STUDENT JUDGES’ CHOICE
FLAIR video series
Libby Perry
The Anatomy of the Glizzy Jenna Gibson
Pocket Dino Zine
Gabrielle Rath
Designer’s Code of Ethics editorial spread
Carleigh Hodgson
How many glizzies gobbled?! Hey there little buddy, you got a HOTDOG? (Listeria monocytogenes is the bacteria found in the intestinal track of animals, and can also be found Okay... what’s inside? Hot dogs are made of some combination of: pork, beef, chicken, or turkey. But what PARTS of these animals, you may ask? head meat, feet, fatty tissue, blood... ...and other edible slaughter by-products! How many wieners can eat before my organs shut down? A study found that person can handle about 7-8 hot dogs, along with the buns, per minute. If this is done each minute for 10 minutes during the hot dog eating contest, measures out to about 20,000 calories. After that point, the body stops digestion and starts shutting down. The data was taken from Nathan’s Hot Dog Eating Contest. Nobody at Nathan’s Hot Dog Eating Contest has died (yet), but people have been hospitalized from choking, esophageal tears, and breathing in their own vomit. It’s dangerous to eat that many hotdogs at once, and the potential for death is there. Please don’t let your death be from improperly eating hot dog. That would be embarrassing. Why are they called hotdogs? The word “hot dog” originated from “hot dachshund sausages.” One popular reference from 1906, when cartoonist referred to them as hot dogs. How many of them bad boys? Each year, Americans will usually purchase approximately 350 million pounds of hot dogs, or about billion individual hot dogs. The number of individual hot dogs consumed by Americans may be up to 20 billion, which is Why does America love hotdogs? Hot dogs are typically associated with basethe Fourth of July, the Americans are estimated to eat about 150 million hotdogs (no, not individually). Their connection with sports in America is probably Far too many. Too many to count, even! we can only get rough because nobody really documenting wienies. It’s estimated an American will eat about 70 hot dogs in one year. don’t know who can eat that many, but power to you guess. So, how did you die? Choked to death on hot dog lol Cool with the f*cking hotdogs!! gonna lose it
THANK YOU TO THE COOLEST CATS AROUND—OUR SPONSORS
sPeCiaL THank yOu TO CHARLOTTE RODEWALD FOr iLLusTraTinG Our aMazinG branDinG THis year!
