BELLA:
“In our shop we combine influences from many different countries”
GLOBAL
The Zantedeschia: also called Calla, has a distinctive funnel-shaped bract.
Global
In this edition of 365 days of flowers, we take you on a global journey. All around us, we see borders blurring and interconnection growing. How beautiful is it that flowers, with their universal language, fit in perfectly with this?
The theme of this edition is Global. Just think of exotic colours, tropical atmospheres and fantastical bouquets. Flowers that tell the story of butterflies, birds and faraway places. We show you how to translate these influences to your shop and how to surprise your customers with something unique.
This magazine includes an inspiring article on how the blurring borders affects the colours and styles of bouquets. Dare to experiment with new combinations and discover what happens when tradition and innovation come together.
We also take you across the border. We visited a grower abroad and show you what we can learn from them. How do they work? What are the differences from here, and where exactly do we see similarities? Hopefully, this
look behind the scenes will stimulate you to embrace the global side of flowers yourself. Fellow florists will also give practical tips on how they incorporate the Global theme into their shop. Whether for bouquets, window displays or social media, the ideas are surprising and usable.
In short, this edition is packed with inspiration, colourful photography and stories that take you to exotic places. Be surprised and discover how flowers can bridge cultures, styles and people. Grab a drink, flip through the pages at your leisure and get inspired. We hope that after reading you will start working full of ideas to offer your customers something special.
Happy reading!
JACCO VAN DER HOEVEN
Cut flowers product manager at Royal FloraHolland
The Heliconia, also known as Toucan Beak, is often used as an exotic addition and to create height in a festive bouquet. Beautiful hand-blown glass vases in different colours and shapes create a global and luxurious feel. All around the world, people think life could be better somewhere else.
That is why the Flexa Colour of the Year 2025, True Joy, has been chosen. This is the colour to add a touch of optimism and warmth to your flower shop.
In brief | 6 UP-TO-DATE
The art of growing | 8 STRELITZIA
Floral Moodboards | 15 | 21 | 31 WITH TIPS FROM BELLA
Trends | 16 GLOBAL FLOWER TRENDS
Did you know | 19 | 32 | 46
TANACETUM, ILEX, CELOSIA
Flower world| 22
FIVE FLOWERS HIGHLIGHTED
Florist in the spotlight | 24
BELLA, MIRIAM, SHANNA
Trends | 33
GROWING OVER THE BORDER
Bouquets | 36 FIVE BOUQUETS IN CONNECTION
Up-to-date
Interesting flower news, events and more. Keep up-to-date on the latest news!
Tip from Bella
Each edition features a florist giving handy tips. This time Bella from Neptune Studios in Glasgow will be giving tips throughout the magazine. You can read her story on page 24.
The place for florists!
Slow Life
Within the horticulture sector trends for 2025, Slow Life is a notable style trend. This trend responds to uncertain times, in which we want to make the world smaller and clearer. At home in our own bubble, we find safety, trust and connection. This helps reduce loneliness and a hardened mentality.
Visit Royal FloraHolland’s auction building, the beating heart of the flower trade. This is the place for florists to experience the world of floriculture up close. Located in Aalsmeer, near Amsterdam, it is a unique opportunity to see how thousands of flowers and plants go around the world every day. Whether you are looking for inspiration or new suppliers, a visit is a must. Walk around by yourself or let a professional guide tell you all about the ins and outs of the floriculture market.
Plan your
Global bouquet
The world of flowers is full of colours and fragrances. We are curious to see the bouquets in your shop that fit perfectly within the ‘Global’ theme. Share a photo or video via social media by using the tag ‘#365daysofflowers’. We will then share your inspiring creations with our followers.
Keep up to date!
Every month we send out a packed newsletter, full of floral inspiration, fun facts, events and other news. Do you want to keep up to date with developments in the flower industry and make sure your flower shop stands out?
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Events
Autumn Fair
3 and 4 September 2025, Aalsmeer (NL)
Feerie Florale
26 to 29 September 2025, Alden Biesen (BE)
Novafleur
12 and 13 October 2025, Tours (FR)
Trade Fair
4 to 6 November 2025, Aalsmeer (NL)
IFTF
4 to 6 November 2025, Vijfhuizen (NL)
T he art of growing
Marco van Os , Strelitzia grower in South Holland
Tropical surprise Strelitzia: royal blue and orange
Marco van Os is somewhat addicted to Strelitzia, the bird of paradise flower, which he grows in a large greenhouse in South Holland. With great passion and energy, he works day in day out tending to the flowers with the most beautiful shades of orange and blue.
Next year, it will be fifty years since Marco’s father started growing Strelitzias. Before that, he grew other crops, such as vegetables. They later switched to Freesias and Carnations. His father made the switch to Strelitzias mainly because it is an easier crop in terms of labour. Marco: “When the flowers are ripe, they don’t need to be harvested immediately, which is often the case with other crops.”
Marco grew up in the business as a child and learned the tricks of the trade from his father. “I was involved in everything and was allowed to put my own spin on the business from a young age,” he enthuses. “At first, I was mainly interested in growing Chrysanthemums. So my father sent me to a colleague to gain experience. After a few years, I discovered that Chrysanthemums were not my thing after all.” Gradually, the Strelitzia stole his heart. “Yes, the process with Chrysanthemums is pretty standard: plant cuttings, grow and harvest. With Strelitzias, we had to figure out and optimise a lot more ourselves. For instance, we reduced the height of the plants from two metres to one-and-a half metres, which made the work more manageable.”
The perfect flower?
Optimisation is done at the nursery through selection. Plants that are less suitable, such as the very large ones, are removed from the greenhouse. Marco: “During the Covid pandemic, there was a lot of demand for large plants. People were at home more and wanted to make it cosy there with more plants. That was beneficial at the time. When selecting, I also pay attention to important things like the colour of the flower. If a flower is paler than an adjacent plant, I remove that plant. That way, we ensure the deepest orange and blue colours of the flower. Hard, highly contrasting colours are important. Really deep orange, not pale yellow. And dark blue flowers with lots of contrast. I like bright, bold colours the best. Flowers like that really stand out that in a bouquet.” In the greenhouse, plants are also propagated by dividing them. “When a plant is fully grown and has a nice dark colour, I cut it into two or four pieces,” Marco explains. “You can replant
those pieces. Each plant has its own DNA and characteristics, which allows you to grow exactly what you want through selection.’
DID YOU KNOW...
The Strelitzia is available all year round, but its peak is between September and April.
The Strelitzia reginae is grown not only as a cut flower, but also as a pot or tub plant.
Origins
The Strelitzia originates from South Africa. Nowadays, it grows in tropical and subtropical countries where it does not freeze. In the Netherlands, they are grown in greenhouses because they can’t withstand frost. But even in our country with a variable climate, there are challenges in the greenhouse, Marco explains. “The biggest challenge these days are the ever-changing government regulations, especially concerning energy. Policies change so often that it is difficult to invest. What is decided today can be reversed tomorrow.” And yet sustainability is a top priority at Marco’s company. For instance, they have invested in smart control equipment. For disease and pest control, they use natural measures and agents. Marco: “It does take time to arrange everything properly. This plant lends itself well to biological control. If you use non-natural means, it harms the biological control agents for the next cycle. That makes the balance difficult. No grower likes to use unnatural means. But suddenly banning everything and expecting biological methods to take over immediately does not work. The transition needs time.”
T he art of growing
How do the seasons affect biological control? “In summer, biological control agents work fine because they are used to warm conditions. But in winter, when it is cold and dark, they go into a kind of hibernation. Then pests become a problem again. However, consumers want a perfect product, without pests or damage. That remains a challenge.”
Unique colour combination
The Strelitzia is characterised by a unique colour combination, almost royal, with orange as well as blue. The Strelitzia is very versatile. Marco explains that you can use the flower in bouquets, decorations and completely on its own, with just one branch in a vase. “The flower is ideal for special occasions such as weddings, but also in funeral arrangements. For the florist, we work with sustainable, smaller packaging with smaller numbers of flowers.”
T
TIP FROM BELLA:
“I
love the rich, deep colour of chocolate-Cosmos and combine it with pastel shades to create a nice contrast.’
Floral moodboard
Cosmos
1.
2.
Global flower trends
The world of flowers is constantly changing.
International styles, colours and trends from different cultures increasingly define the image in shops and at trade fairs. What influences will we see back in 2025? Sarah Dikker, master florist who gets her inspiration mainly from abroad, shares her insights.
“The flower world has become incredibly international,” says Sarah Dikker. According to the master florist, we are seeing more and more influences from countries like India, Dubai and America. “The biggest difference? Abroad, unlike in the Netherlands, much more value is placed on the giving moment. Wrapping is everything! In the Netherlands, flowers are bought more for personal use and shelf life is increasingly important. This year, we are seeing a profusion of flowers at events and weddings. A real trend is the use of one type of flower per floral arrangement, arranged into larger groups from which an entire installation is made. So no traditional flower arrangements, but true works of art in all kinds of shapes. Flower arrangements on a column are a thing of the past. It is all very over the top. In the Netherlands we have to get used to this, but abroad it is almost taken for granted.”
Exotic and expressive
There is also a growing demand for exotic flowers. Sarah gives Gloriosa and Strelitzia as examples. “We can grow almost all flowers in the Netherlands, including the exotic ones. The character of these flowers makes them real eye-catchers for use in floral arrangements.” Another striking trend is the use of large flowers such as Delphinium, often grouped in imposing installations. “In Dubai and America, we see sleek and minimalist designs combined with an abundance of flowers in geographical forms.”
Colour and shape
“A global floral style is characterised by the story it tells,” explains Sarah. “Whether it’s Japanese minimalism or Latin-American exuberance, it’s all about the concept. If the concept is right, you can create something special even with one type of flower. Colours and shapes play an important role. The intense use of blue, red and orange, combined with large shapes and unique textures, gives a global feel.’
Storytelling
According to Sarah, social media is an indispensable source of inspiration. “Through platforms like Pinterest, you can see what is happening globally. This gives you the opportunity to adapt trends and make them your own.”
But she also stresses that innovation is crucial. “I do see a lot of copying going on. Flowers are a form of expression; you can communicate so much more with new styles. In India, I learnt that flowers really do have a story to tell; and now I always incorporate this into my work. It may sound a bit woolly, but flowers can speak any language”
“Flowers can speak any language”
Sarah Dikker grew up among plants and animals, so she herself is deeply rooted in nature. She travelled the world, from America to India, working as a master florist. At home and abroad, she inspires companies and organizations with her creative and innovative concepts in the areas of interior design, lifestyle and sustainability.
America: grand and compelling
“Americans have been trendsetters for years when it comes to events,” says Sarah. “What you see there, such as large floral installations and lavish bouquets, slowly trickle down to the Netherlands. Americans love generously filled bouquets with lots of foliage.’
Flowers: Delphinium - Gypsophila
India: colourful and with feeling
‘In India, flowers play an important role in daily life, religious rituals and festivities. Flowers represent spiritual enlightenment in India. They are especially fond of fragrant flowers that have a particular meaning. They thread the Tagetes together, forming a kind of temple. These threads are also used to decorate the bride during a wedding. This threading technique is hardly used in the Netherlands, but in India it is quite a ritual. What’s more, it is a beautiful way to incorporate flowers.’
Flower: Tagetes
Dubai: cultural melting pot
“All sorts of cultures come together in Dubai. This is because of the many expats who live and work here. What you see a lot here is floral installations being tied up very tightly. Also typical is the use of just one flower variety in a very large bouquet. In Dubai, they attach a lot value to the packaging. So they use a lot of paper, bows and ribbons. It’s really about the giving moment. In the Netherlands, customers often buy flowers when the buds are still closed, ‘because then they last nice and long’, but in Dubai, flowers are given when they are at their most beautiful: in fragrance and colour and fully open.”
Flower: Gypsophila
Wondering how Sarah gets her inspiration?
scan the QR code and read more.
Did you know...
Tanacetum (Matricaria) comes originally from Asia and North America?
Tanacetum View
TIP FROM BELLA:
“Combine white Protea ‘King’ with foliage for a sleek, fresh look, or mix pink Protea with burgundy and mauve flowers for a romantic mood.”
Floral moodboard
1. Rubus / 2. Delphinium / 3. Protea
4. Delphinium / 5. Celosia / 6. Eryngium
Flower world...
Did you know that the colourful flowers of ‘365 days of flowers’ come from as many as 15 countries? From the Dutch soil to faraway places – so we enjoy beautiful flowers all year round. Curious? We highlight five flowers.
Dahlia
Symbolic meaning: Dahlias, grown in the Netherlands and Italy, symbolise eternal love. If you give a bouquet of Dahlias to your beloved, you are saying ‘forever yours’. In addition, the flower is known for its elegance, cheerfulness and positive energy.
Curcuma
Care tips for the Curcuma (originates from South Asia):
• Not in the cold store >12°C
• Cut 2 centimetres diagonally
• Put the flower in a clean vase with clean water
• Do not place in direct sunlight
• Shelf life: 4 weeks. Good shelf life in summer too
Heliconia
Top 3 countries that supply via Royal FloraHolland:
1. The Netherlands
2. Suriname
3. Ghana
Nerine
Number of growers: there are between 8 and 14 growers that supply via Royal FloraHolland.
Sanguisorba
Origins: the Sanguisorba is originally from Europe.
Scan and discover
“I like experimenting with colours, textures and structures”
Bella works at Neptune Studios in Glasgow where she combines influences from many different countries in her flower arrangements
Florist in the spotlight
Bella is the owner of Neptune Studios, a new flower shop in Glasgow. The shop has already made a name for itself with creative and eye-catching combinations of traditional and unusual flowers.
What is your strength as florist?
“I have a degree in Fine Art and a background in TV and film. I bring all that creativity to Neptune Studios. I like experimenting with colours, textures and physical structures to create bouquets and arrangements that really catch the eye.”
Can global influences be seen in your work and shop?
“Absolutely! My partner Dominica and I both come from international backgrounds. She is from Slovakia and I was born and raised in Tokyo. That probably explains why I love the simplicity of ikebana, the Japanese art of flower arranging. I later grew up in Los Angeles and then moved to Glasgow, where I was introduced to more traditional European flowers and styles, like the natural style of Dutch florists. So our approach to flower arranging combines influences from many different countries.”
What flowers do you usually use?
“That depends on the context and the customer’s preferences. When I am free to choose, I like to go for natural colours and British flowers like the Dahlia, Delphinium and Clematis, but I then combine them with something special, like the Protea.”
What materials and techniques do you use?
“I like to make sculptural floral arrangements, and experiment a lot with sustainable structures that give a floral arrangement longevity. For one of my recent experiments, I created a biosphere installation with a single flower species in it. This creates a living and growing arrangement that evolves with time.”
What are the benefits and challenges of having your own shop?
“I love being surrounded by the beauty of flowers. This continues to inspire me as an artist and florist, and has helped me develop my own style. At the same time, there is also a business aspect, which sometimes limits the freedom to create exactly what I envisage. Fortunately, our customers appreciate our approach and actually like the fact that our work is a bit different.”
What bouquet that you made do you think back on occasionally?
“A teenager wanted an extravagant pink and purple bouquet for his sister’s birthday to go with her birthday cake. I combined all of sorts of things to create a really eye-catching bouquet. The boy and his mother kept taking pictures! It’s wonderful to make something a customer is so happy with.”
“I enjoy working
with exotic flowers
that are just that little bit different”
Miriam discovered her passion for flowers at a young age during a work placement at a nursery. Although she actually wanted to go to art school, she decided to express her creativity in the world of flowers. “My bouquets are works of art, and I like to work with contrasts and unique combinations. Sometimes even with a black flower in it for that artistic effect.”
Did you always want to have your own business?
“When I was 13, I had a work placement at a nursery, which is how I got into the flower business. After four years working for a florist, I thought: I find this too monotonous, I want to do what I like. So I decided to start my own business. When I was 19, I visited companies on my cargo bike. It was during Covid pandemic and this idea turned out to be a hit. I now have a shop and an electric flower bus. The great thing about having my own business is that I can follow my own style.”
How would you describe your style?
“Exotic and playful, with a unique twist. I like to work with unusual flowers that you don’t see too often, like banana flowers, hanging Heliconias and Proteas. You don’t often see those at other florists. Some flowers look beautiful when dried, such as Banksia and Anigozanthos, so you can enjoy a bouquet for a very long time.”
What do global bouquets make you think of?
“A constant search for unique flowers from all over the world. I draw inspiration from tropical flowers that tell a story, such as the Strelitzia and Gloriosa. At wholesalers I regularly come across new varieties that I then immediately want to try out in my bouquets.”
What global influences do you see reflected in your work?
“Lots of influences from America, where florists make bold creations with unexpected materials, such as chicken wire. You see that increasingly here, too, as well as organic flowers. Sustainability is important to many customers, so I try to follow that trend by using more and more organic flowers.”
Do you have examples of customers who wanted a unique global style?
“Two years ago, I had to make a funeral arrangement for a woman who unfortunately only lived to be 28. She travelled a lot and wanted bold colours and exotic flowers that would reflect her zest for life. The piece had flowers from countries from all over the world where she had been, and really made an impact.”
What are the challenges when making a global bouquet?
“Because my shop is in a reformed protestant village, people here had to get used to my style. But thanks to social media, customers now come from all over the place. Especially for weddings and big commissions, people find me, sometimes wanting particular flowers from countries they have visited. That way, you can really tell a story with the flowers.”
Miriam Poldervaart is only 22 and runs Art of the Flower, her own flower shop in the Dutch town of Putten and tours the Netherlands with her sustainable flower bus.
“Every culture has its own view on flowers and colours”
Shanna grew up among the flowers in her parents’ shops. Six years ago, she stepped into the business. “I love working with contrasts and creating unpredictable bouquets.”
What global influences do you see in your shop?
“We have divided our shop into themed corners. For example, there is a corner with Mexican influences, one with Asian details and lots of colourful accents. The idea behind this is that everyone can find a place in the shop where they feel at home. Orange and pink colours in particular are very trendy now and give an international feel.”
Do you notice that customers are interested in this trend?
“Definitely! Our exotic bouquets are often the first to sell out. Bouquets with flowers like the Strelitzia sell particularly well. I can understand that, they are real eye-catchers.”
How do you convey that global trend in your bouquets?
“By using a dynamic mix of striking flowers and colours. Contrasting colours work well, such as red and purple. And I add exotic flowers, such as Leucospermum, Delphinium, Protea and Gloriosa. This gives bouquets a unique look that fits a global theme.”
Which global bouquet has a special memory?
“Every few weeks a family with an Iranian background comes into the shop. We always make them a special bouquet. Every culture has its own ideas about flowers and colours, which I really like to see. Last year I made a very beautiful and large flower arrangement that you don’t often see in the Netherlands. I arranged the flowers very wide, with the Anthuriums really standing out. To complete the arrangement, I wrapped it with coloured paper, lots of ribbons and mat foil. For their wedding we made the bridal bouquet and the corsages, for which we used the exotic white Zantedeschia.”
Which of your parents’ lessons has stayed with you the most?
“Improve yourself every day. Every morning we start with a list of things that can be modified a little. Whether it’s making a video for social media or rearranging a corner
of the shop, we are always looking for ways to improve. My parents also taught me to make sure everything in the shop is fresh.”
Florist in the spotlight
her parents.
Shanna Schoone (34) runs Schoone Flowers in Assendelft with
TIP FROM BELLA:
“This flower deserves its own stage: use a few stems of different lengths with a little foliage for a sculptural statement.”
Gloriosa
View
Floral moodboard
1. Gloriosa / 2. Kalanchoe / 3. Cosmos / 4. Campanula
5. Zantedeschia / 6. Amarcrinum / 7. Lysimachia
Did you know...
you can find the Ilex in the wild in Southern and Western Europe and West Asia?
Growing over the border
Exotic flowers from South Africa
The Netherlands is world famous for its flower cultivation, but for exotic beauties like the Protea and Leucospermum we have to cross some borders. Noud Visschers founded an export company in South Africa in 2008. Together with Kristel Emmerik, he tells how they produce locally and export worldwide.
“In South Africa, they also call the Protea ‘Sugarbossie”
How did you start growing exotic flowers in South Africa?
Noud: “Until 2008, I lived and worked in South Africa. Together with Freddie Kirsten, a South African partner and flower grower, I founded FreshCap. I’m now based here in the Netherlands while he’s there in South Africa. We combine local production in South Africa with direct exports to markets worldwide, including the Netherlands, Asia and the Middle East.”
What flowers do you grow and why specifically there?
Noud: “We grow flowers that are native to South Africa, such as Protea and Leucospermum. The nursery is located
on the slopes of Paarl Mountain, about 60 kilometres north of Cape Town. The growing conditions are perfect: dry and hot summers with cool and wet winters. Our flowers grow outdoors, without greenhouses, and we work completely along with the seasons. We have year-round production, but the peak is in September to November, when it’s spring in South Africa.”
DID YOU KNOW...
the Protea symbolizes perseverance and overcoming challenges? The Protea is a symbol for diversity, change and courage, which makes this flower popular in bouquets and floral art worldwide.
Kristel Emmerik en Noud Visschers produce locally and export worldwide.
What does ‘working hand-in-hand with Mother Nature’ mean to you?
Noud: “The flowers grow in their natural habitat, but the microclimate in the different locations determines which varieties we can plant. It’s an interaction of natural conditions and market potential. We have certificates from Global G.A.P. (Good Agricultural Practice) and SIZA (Sustainability Initiative South Africa). We also have a sustainability
HOW TO KEEP THE PROTEA PRETTY THE LONGEST...
Store the Protea in the cold storage. Refresh the water regularly. Advise customers to leave the water out of the vase after 3 weeks; that way, the flower will dry out on its own and you can enjoy it even longer.
How does the Protea grow?
Noud: “The Protea is one of the oldest flowering plants in the world, but growing it is a process that requires patience and dedication. The plants don’t like the wet, so make sure they have well-drained, slightly acidic soil. They need plenty of sunlight to grow and flower well. Proteas grow slowly and it takes at least two to three years before the first flowers can be harvested for commercial use.”
What makes growing exotic flowers so special?
Kristel: “Exotic flowers are unique and often still unknown. Fortunately, people are becoming more familiar with them. What’s more, growing in South Africa is truly magical; our location on top of a mountain is amazing. Not at all like the greenhouses in the Westland. You don’t often think about it, but we really work in a beautiful sector with beautiful products.” programme, which includes education for our employees’ children. We try to make the logistics chain of our flowers as short as possible by shipping directly to the international markets. This creates short and efficient lines, which I think also fits in with sustainability.”
Scan and discover
the difference between growing in the Netherlands and in South Africa
Whimsical character
Warm orange hues combined with the whimsical shapes create a look ideally suited for Halloween.
Halloween
The flowers Gloriosa and Leucospermum are perfect for a Halloween bouquet. The graceful and playful petals remind you of spider legs. And the twists and shape of the Celosia resemble brains. The wild blackberries also add to the irregular, whimsical character of the whole.
Shape
Use a pot or vase that is not transparent. This allows you to use floral foam and chicken wire to position the flowers correctly and create the desired shape.
In this bouquet:
Leucospermum / Gloriosa
Skimmia / Rubus / Euphorbia
Carthamus / Celosia
Bouquets
Bouquets
Exotic chic
This bouquet is a spectacle of colour and form. It is composed of extraordinary flowers that enhance each other.
Strelitzia
The Strelitzia, also called bird of paradise flower, adds a tropical element with its striking, bright orange and blue flowers, reminiscent of the graceful flight of a bird. Once the Strelitzia’s first flowers have finished blooming, you can remove them. This way, you help the flower with the last buds that are usually still hidden within the head.
Lush
With its tall, slender flowers in enchanting shades of blue and purple, the entire Delphinium is a beauty to behold. The Gloriosa adds an accent with its fiery, curly yellow and red petals. Finally, the Celosia, with its velvety, curly blooms in intense shades of red and orange, brings a lush and exotic feel to the bouquet.
In
this bouquet:
/ Delphinium / Gloriosa / Celosia
Strelitzia
Small but beautiful
With this idea, you create an atmospheric and versatile floral combination that is perfect both for small accents in the home and for special occasions.
Playful
When creating a bouquet for small vases, it is important to play around with flowers of different shapes, textures, colours and sizes. This creates a playful effect that brings any space to life. Consider, for example, the elegant Zantedeschia, the airy flowers of the Cosmos, and the rich texture of the Sanguisorba. Combine these with the delicate leaves of Bupleurum, the pure white of Campanula and the cheerful Kalanchoe for a dynamic look.
Atmospheric
Small vases are perfect for a variety of uses: put them on a cabinet, decorate a dining table or place them on an etagère. They also make splendid gifts, for example for a birthday, wedding or funeral, or on Mother’s Day and Valentine’s Day. Several small vases together can form a beautiful ensemble for a wedding or event, or as decoration in the home.
In this bouquet:
Zantedeschia / Cosmos / Sanguisorba Campanula / Bupleurum / Kalanchoe
Bouquets
Autumn sun
A mix of beautiful flowers that bring a fresh, vibrant accent even during the autumn months. The choice of Clematis, Delphinium, Cosmos, Symphoricarpos, Kalanchoe, Sanguisorba and Trachelium creates a harmony of soft pastel tones and surprising accents. Ideal for an autumn bouquet.
Elegance
Make sure the flowers combine well in terms of colour, but also play with the contrasts between the softer tones. The taller flowers give the bouquet an elegant look, while the Symphoricarpos (Snowberry) and Sanguisorba provide a playful and natural feel.
Texture
Want to add varied textures? You can combine, for example, the coarse leaves of the Sanguisorba with the delicate blooms of the Clematis. This creates some beautiful depth.
In this bouquet:
Clematis / Delphinium / Cosmos
Symphoricarpos / Kalanchoe
Sanguisorba / Trachelium
African ambiance
These Zantedeschias in an elegant glass vase will give you a global feel, where the rich colours and shapes take you on a dream-like journey to South Africa. Perfect for any occasion when you want to add a touch of exotic charm.
Refined
Zantedeschias bring a refined atmosphere, making them ideal for moments that require that little bit extra.
Flexible
When creating this bouquet, it is good to know that Zantedeschias are very flexible. The stems can be bent or cut for a playful, dynamic effect in the vase. Also be sure to keep the flowers well upright so that they retain their elegant form.
In this bouquet:
Zantedeschia
Bouquets
Did you know...
Celosia originates from the tropics (Asia, Africa, Indonesia and South America)?
Celosia View
Colophon
The themed magazine ‘365 &’ is part of the ‘365 days of flower’ campaign. This campaign is an initiative of the committee 365 days of flowers. Over 1800 growers from 15 different countries make this possible. They grow over 150 different flowers which are promoted throughout the year based on Royal FloraHolland availability dates. The objective of the ‘365 days of flowers’ campaign is to jointly develop sales opportunities for florists.
CIRCULATION
10,000 copies
2025, edition#2
COPYRIGHT
Nothing from this publication may be reproduced and or published by means of print, photocopy, audio recording, digital or in any other way, without the written permission of 365 days of flowers.
CONTACT
E-mail: hello@365daysofflowers.com www.365daysofflowers.com
How can you continue to develop yourself as a florist and what growth do flowers go through over the years? Read all about this in the next issue.
“If the concept is right, you can create something special even with a single variety of flower.”
MASTERFLORIST SARAH DIKKER: PAG. 16