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Fleet Media Tracker Dashboards
About360MediaGroup
360 Media Group is a leading specialist market research agency thatpowers the FleetWise marketplace. We have a history of producing authoritative insights, pioneering media content, and collaborating with communities of value, including car, van,and truck buyers.
As a leading automotive insight specialist, we run several tracking studies, benchmarking brand health and market direction and measure future expenditure predictions. Our #FleetTrends insights are adopted byindustry leaders in all supply categories and inform go-to-market strategies and implementation via media agencies.
We identify priority growth areas and action plans for communications professionals to increase the opportunity to influence fleet buyers.
Ourcapabilities
Our capabilitiesinclude end-to-end research projects using quantitativeand qualitative methodologies. We conduct over 3,000 fleet interviews annuallyacross our tracking studies and market reports using our research panel to ensure robust research.
Our insights hub hosts over 100 accessible market KPIs to inform market sizing, segmentation and sector trends.
FleetTrends support client research assignments informing go-to market strategies, proposition development and market opportunities. We are also the research partners for the BVRLA’sIndustryOutlook.
Frequentqualitativeinsights
Explore Strategies for Future-Proofing Fleets in our Fleet1000 Impact Report. We conduct 25 interviews bi-monthlydepth interviews to deliver priorities for fleet suppliers to retain and grow clients.
Innumbers
3,000 interviews per annum
41OEMs participating in the brand tracker
150 depth interviews inform the Fleet1000 impact report
100 Trusted Brands
FleetMediaTracker
TheFleetMediaTrackerisanextensivetoolfor media analysis,specificallycraftedforcommunications professionals.
It evaluatesthe mediaconsumptionpatternsof fleet buyers to pinpointeffectivechannelsfor communicationstrategy development.
Conductedbiannually,thesurveyby360MediaGrouppolls 200 UKfleets, tomeasuretenstandardKeyPerformance Indicators(KPIs),examininghowtheyusevariousmedia outletsin termsof channel,frequency,andsubsequent actions.
Respondentsincludeadiverserangeof SMEs,mid-sized corporations,andmajorfleets. Thereportfeatureskey summariseddatainthe dashboardsdesignedto summarisemediaandeventusage.
Clientshavetheflexibility to customiseadditionalanalyses andmaysponsorextraquestionsfor proprietaryinsights. Thereportisaccessibleto FleetTrendssubscribers.
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Dashboards
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Video i.e. non-interactive for information,… Social media (Facebook, Twitter, Instagram… Websites
Webinars i.e. live/interactive for…
Market reports/White papers (information…
Audio i.e. podcasts, interviews, chatrooms… LinkedIn Digital newsletters
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Wave 32024 47% 41%
leasing
in the
47% use OEMwebsites to seeks EV advice 41% Information needs,
preferred
4.4% 5.9% 6.3% 9.3% 10.7% 12.7% 21.5% 28.3% Print media (i.e.
Newsletter
White
Webinars Digital media
Video
15% 21% 20% 17% 25% 25% 24% 26% 33% 40% 48% 54% 3% 4% 4% 4% 5% 5% 6% 7% 8% 10% 17% 22%
Media usage and information needs Fleet Media Tracker by 360Media GroupLtd
of fleets will source information from
companies
future
sources and
format for future use.
magazines) Audio (i.e. podcasts, chat rooms)
Reports
Papers
(i.e. magazines, blogs)
(i.e. YouTube, LinkedIn etc.) Preferredformatfor accessinginformationin thefuture
Magazines - Print version Magazines - Digital version Newspapers - Digital version Newspapers - Print version
Time spent
Sourcesof informationaccessed,andtimespent 55% #1Products& services Informationneeds* 49% #2News 36% #3
Accessed
CarReviews #4product features#5best practice
Most influential information when researching and sourcing new suppliers
Websites rank in 1st place votes, with market reports/white papers andnewsletters 2nd and 3rd respectively. The average unweighted score ranks webinars #2. The following dashboards provide a breakdown of influence for the top 5 channels (apart from websites).
Most Influential Media Channels
Q - Which of the following information is the most influential when researching and sourcing new suppliers?
Wave 3 n=200
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0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Websites Market reports/White papers Digital newsletters from the fleet supply chain In-person events Webinars Video Social media LinkedIn Magazines - Digital version Audio Magazines - Print version Other
1 Rank 2 Rank 3 Average
Rank
In-person events are the 4th most influential platform for sourcing new suppliers
200 fleetssharetheirinformationneedsand communicationsusagetwiceyearly
Attendance by type
Fleet Media Tracker by 360Media GroupLtd
Wave 32024
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27% 27%attendbetween 3–5 events per year 59% attendbetween 1–2 events per year 59% 55% 69% 35% 69%useevents to gainknowledge 35%attend events tomeet new suppliers 55% of fleets attend events for business reasons 42.6%attend Ride and Drive events 42.6% 55.9% 44.1% 44.1% 42.6% 42.6% 38.2% 36.8% 35.3% 32.4%
Fleet attendance bytype Events frequency of attendance Events rationale to attend
Supplier Newsletters Webinars
Key actions taken from the top influential channels Fleet Media Tracker by 360Media Group Ltd
Q-Whenresearchingandevaluatingpotentialnewsuppliers,whatactionshave youtakenwhilstusingyourprimaryinformation sourcesinthelast12months? 200 fleetssharetheirinformationneedsandcommunicationsusage.
White Papers/Market Reports
*excludes events (see slide 7) and websites.
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2024 24% 24% of newsletter subscribers
35% of newsletter subscribers made anenquiry 35% 46% 40% 30% 40% ofwebinar users requesteda brochure 30% of webinar users madean enquiry 46% of fleets that usesupplier newsletters visited their website 43% of webinar users shortlist suppliers 43%
Wave 3
requestedaquote
34%
32% ofwhite
36% 36% of white paper readers request a brochure 34% 32%
of whitepaper recipients visitedthe hostswebsite
paper recipients requestedaquote
Summary and next steps
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Summaryandnextsteps
The Fleet Media Tracker offers valuableinsights for media agencies and communication experts by highlighting the media platforms effective in sparking actions, especially crucial as fleets are perpetually in the purchasing process.
Notably,LinkedIn aids in self-development and events serve as an efficient networking tool, but for shortlisting suppliers it’s webinars and white papers thatare most effective.
The Tracker’s dashboardsreveal that white papers, newsletters, events and webinars as potent methods of communication, with video the preferred format of the future.
For more tailored insights, additionalanalysis can be performed based on fleet type or purchase patterns and custom questions can be arranged to supplement the research findings.
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#FleetTrendsReports
Four established trackers measure brand perceptions, market outlook, media usage and trust to inform sales and communications strategies.
Prioritise messaging to change brand perceptions.
Feed trend data into proposition development.
Prioritise media channels to increase engagement.
Build your trust score through thought leadership
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#FleetTrendsTestimonials
“The Fleet Outlook Report is a must-read for anyone involved in the fleet industry”
Philip Nothard, Cox Automotive
“Accessing Fleet Trends insights was quick,easy and cost effective”.
Charlotte Sullivan, Fleet Marketing Manager, Volkswagen Financial Services
“360 Media Group delivered an insightful market report on time, on budget which received high praise from our members”
Toby Poston, BVRLA.
“We have commissioned several research projects to inform Alphabet’s thought leadership campaign,the process was seamless, and the insights were robust ”
Nelson Bostock
“The Fleet Outlook Report is a fundamentalresource for creative agencies to elevate PR content”.
Steve Moody, SMC Creative, working with Allstar.
“360 Media Group has provided multiple insights to support planning, propositions and brand during the last five years”
Andy Dinham, Tactical Marketing Manager-Fleet, Volvo UK
More testimonials are availableon our website. www.360mediagroupltd.com
ian.richardson@360mediagroupltd.com
2024
Fleet Media Tracker
Wave 3 results
