FleetWiseEcosystem
ConnectingYOUR brand withfleetdecision-makers.
Powerfulinsights, educationalcampaigns,and impactfulmediasolutions.
Introducing 360 Media Group
360 Media Group is the definitive partner for brands looking to engage fleet decision-makers through authoritative insights, extensive reach, and compelling content. Combining the power of FleetWise, the industry's most trusted digital marketplace, with the deep intelligence of FleetTrends Market Research, we provide unparalleled access to 35,000 fleet buyers actively navigating their procurement journey.
Our unique blend of data-driven insights, thought leadership, and multi-platform content ensures that suppliers connect with the right audience at the right time—when they are making critical purchasing decisions. Through a combination of targeted media campaigns, market intelligence reports, and best practice guides, we empower brands to influence fleet strategies and drive measurable engagement. With a reputation for delivering trusted research, impactful storytelling, and expert-led content, 360 Media Group is the go-to source for suppliers looking to shape market perceptions, strengthen brand authority, and convert fleet interest into action.
Our experienced team of journalists, designers and researchers help you put your products & services at the heart of the fleet buyer’s journey.
Evolution of brands
FleetWise Core Proposition
FleetWise: Empowering Smarter Fleet Decisions
FleetWise is a comprehensive digital ecosystem connecting 500 brands and 2,000 products with an engaged audience of 35,000 fleet buyers.
As the trusted go-to platform for fleet decision-makers, FleetWise delivers an integrated digital marketplace, magazine, and newsletter, FleetWise providing a one-stop destination for fleet buyers to discover trusted products, access best practice resources, and make informed procurement decisions. With real-time market intelligence, product reviews, and category shortlists, buyers can confidently address key challenges including fleet electrification, cost optimisation, and operational efficiency.
For advertisers, FleetWise offers an unrivalled opportunity to reach and influence a highly targeted audience of fleet decision-makers. Our data-driven media solutions, educational programmes, and customised marketing strategies empower brands to enhance visibility, build trust, and drive meaningful engagement throughout the buyer journey.
Backed by robust market research, FleetWise equips both buyers and suppliers with actionable insights to shape go-to-market strategies and measure campaign effectiveness. From benchmarking tools to in-depth analytics, FleetWise ensures brands can connect with the right audience at the right time.
FleetWise isn’t just a platform—it’s a partner in helping you navigate the evolving fleet landscape.
Independent research on fleet media usage
The Fleet Media Tracker report outlines the most influential media formats that shape marketing campaigns in the UK automotive fleet sector. The study, based on insights from 200 UK fleets, provides a framework for effective media strategies.
The report identifies that white papers and webinars are a crucial component for driving quote requests, brochure downloads, and shortlisting suppliers, while newsletters sustain engagement and prompt enquiries. Events remain vital for networking, their preferred media format for future media consumption is video.
Most Influential Media Formats
1.Websites
▪ Primary source for product and service details, news, and car reviews.
▪ Essential for supplier research and decision-making.
2.White Papers & Market Reports
▪ 32% request a quote, and 36% request a brochure.
▪ 34% of readers will visit the host's website.
3.Newsletters
▪ 46% of readers visit the supplier’s website.
▪ 35% make an enquiry, and 24% request a quote.
4.Events (In-Person)
▪ 1 in 2 fleets attend an event each year.
▪ 69% of attendees to gain knowledge, while 35% attend to meet suppliers.
5.Webinars
1. Highly effective for supplier shortlisting (43% of participants take this action).
2. 40% of delegates request a brochure, and 30% make an enquiry.
Webinars and white papers stand out as the most effective media.
Products & Services
FleetWise Magazines and Reports
Digital Media
FleetWise produces three authoritative resources delivering unparalleled strategic insights, empowering better fleet decisions.
Trusted Products offers an in-depth analysis of key product categories, providing comparative product insights through three distinct, independently themed reports.
Turning critical knowledge into actionable intelligence.
FleetWise Magazine – Quarterly
100 Trusted Brands.
Trusted Brands is a comprehensive ranking of the most trusted brands, as voted for by fleet operators. Investment in awareness, thought leadership and operational excellence drives trust.
Streamlining fleet procurement with the best peer-endorsed solutions
Trusted Products Report – Quarterly
Improving procurement decisions with validated supplier shortlists
100 Trusted Brands Report – Quarterly
FleetWise Magazine: The Definitive Fleet Buying Resource
FleetWise is the leading digital media platform dedicated to empowering fleet buyers with expert-driven content, in-depth product reviews, and insightful analysis of industry trends.
▪ As part of a larger ecosystem, FleetWise Magazine provides unparalleled marketing opportunities, reaching an extensive audience of 35,000 fleet buyers.
▪ FleetWise serves as the go-to resource for fleet decision-makers, delivering authoritative advice, exclusive market insights, and comprehensive buying guides. The magazine addresses key industry challenges—such as operational efficiency, electrification, cost management, and regulatory compliance—ensuring that fleet managers stay informed and ahead of the curve.
▪ With the largest audience in the fleet industry, FleetWise offers suppliers a unique opportunity to showcase product innovations as Game Changers, collaborate on in-depth features, and establish thought leadership through expert columns such as AI Unlocked.
▪ FleetWise delivers unique product ratings and extensive supplier shortlists helping fleets confidently navigate purchasing decisions.
distribution to the Fleet1000 The definitive community of corporate fleets
by #fleettrends
100 Trusted Brands Report
Since its establishment in 2022, the 100 Trusted Brands Report has become the definitive guide for fleet buyers, aiding thousands of UK fleet operators in making faster and more informed procurement decisions.
Independently voted and widely distributed, the report identifies the brands that fleets trust most, reflecting the priorities of key decision-makers within the Fleet1000 community.
Inclusion in the report is a testament to commitment to innovative and deliver solutions that meet the needs of modern fleet operators.
The 4th edition of 100 Trusted Brands is due to be published in May 2025, featuring more research, more buying insights and seven new entrants voted for by fleet buyers.
Digital Media
FleetWise Connected: Your Direct Line to 15,000 UK Fleet Buyers
FleetWise Connected is the must-read newsletter for decision-makers in the UK fleet industry, delivering essential insights to 15,000 engaged fleet buyers. Designed to showcase the latest innovations, it provides in-depth product analysis, exclusive fleet management tools, and supplier shortlists—all in one place. With high-impact features like Product of the Week, cutting-edge EV training videos, and expert-led market intelligence, FleetWise Connected keeps fleet professionals ahead of the curve. It’s the perfect platform to get your brand in front of key buyers actively seeking new solutions.
Put your products in the spotlight where it matters most—FleetWise Connected influences buyers.
Newsletter sponsorship package
✓ Your brand featured as the lead story
✓ Lead banner advertising
✓ PLUS, banner advert to feature in the news section of FleetWise.Digital for one week
✓ Branding on the newsletter
Thought Leadership
Exclusive Brand Partnership Opportunity – Lead the Conversation in Your Supplier Category
Position your brand as the leading authority on fleet management and elevate your brand visibility as a trusted resource to 35,000 engaged buyers. As an official brand partner of our fleet best practice educational series, your brand will share the platform with leading suppliers to deliver expert knowledge on a series of informational communications in multiple media settings. This partnership includes:
Content Leadership: Co-branded white papers that form the basis of widely attended webinars.
Exclusive Category Positioning: Be the sole Trusted Expert from your supplier category.
Prominent Branding: Featured placement across all series materials.
First Mention Priority: References on all relevant solutions will position ‘your brand first’ increasing brand visibility.
Engaged Audience Access: Links to website, access to data derived from downloads, and direct engagement through webinars.
Strategic Alignment: 3 x online meetings to provide a collaborative platform for UK fleet operators to discuss challenges, share insights, and explore solutions around transitioning to electric vehicles (EVs).
Rotate your messaging: Address specific fleet pain points and showcase case studies.
Social media presence: Dedicated LinkedIn page and WhatsApp group to maximise series engagement.
The programme runs for six months from May to November 2025 and includes a series of white papers, webinars and open forum meetings, augmented by editorial and social media. Lead industry conversations, drive buyer engagement, and reinforce your place as a market leader.
Six monthly programme, fees start from £3,000 to £5,000 per month.
FleetWise webinars offer a powerful opportunity for sponsors to engage with fleet decision-makers through content-driven partnerships. By cocreating insightful discussions with outstanding industry guests, sponsors can position themselves as thought leaders while reaching a highly targeted audience. Our webinars are optimised for maximum impact, leveraging LinkedIn’s booking system for seamless registrations and ensuring strong prepromotion through our magazine, newsletter, and social media channels. Maximise your investment by extending the webinar’s reach beyond the live event—share downloadable guides to reinforce key messages, repurpose content into short videos for ongoing engagement, and feature highlights across FleetWise digital platforms. This multi-channel approach ensures long-term visibility, helping sponsors build credibility and sustain audience interaction well beyond the event itself.
Digital Marketplace
FleetWise is a comprehensive ecosystem that connects fleet buyers and suppliers through a digital marketplace, offering expert advice, trusted product reviews, and data-driven insights to streamline procurement decisions and enhance fleet efficiency.
Insights
Product Search
Over 500 brands!
Buying Guides
Fees and schedule
*Customise your advertising for each campaign. Design fees are waived on any campaign exceeding £5,000 (excluding VAT), booked by March 31st, 2025. Includes one set of edits and imagery
FleetWise is a quarterly magazine delivering insights, advice comprehensive products reviews and buying advice.
Trusted Brands is a comprehensive ranking of the most trusted brands, as voted for by fleet operators to aid shortlisting decisions.
Trusted Products offers an in-depth analysis of key product categories, providing comparative product insights through three distinct, independently themed reports.
Influence 35,000 buyers every month!
