Fleet Media Tracker Dashboards
About360MediaGroup
360 Media Group is a leading specialist market research agencythat powers the FleetWise marketplace. We have a history of producingauthoritative insights, pioneering media content, and collaboratingwith communities of value, includingcar, van, and truck buyers.
As a leading automotive insight specialist, we run several trackingstudies, benchmarkingbrand health and market direction and measure future expenditure predictions. Our #FleetTrends insights are adopted by industry leaders in all supply categories and inform go-to-market strategies and implementation via media agencies.
We identify priority growth areas and action plans for communicationsprofessionals to increase the opportunity to influence fleet buyers.
Ourcapabilities
Our capabilities includeend-to-end research projects using quantitative and qualitative methodologies. We conductover 3,000 fleet interviews annuallyacross our tracking studies and market reports using our research panel to ensure robust research.
Our insights hub hosts over 100 accessible market KPIs to inform market sizing, segmentation and sector trends.
FleetTrends support client research assignments informing go-to market strategies, propositiondevelopment and market opportunities. We are also the research partners for the BVRLA’sIndustryOutlook.
Frequentqualitativeinsights
Explore Strategies for Future-Proofing Fleets in our Fleet1000 Impact Report. We conduct25 interviews bi-monthly depth interviews to deliver priorities for fleet suppliers to retain and grow clients.
Innumbers
3,000 interviews per annum
41OEMs participating in the brand tracker
150 depth interviews inform the Fleet1000 impact report
100 Trusted Brands
FleetMediaTracker
TheFleetMediaTrackeris an extensivetool for media analysis, specificallycraftedfor communications professionals.
It evaluatesthe mediaconsumption patternsof fleetbuyers to pinpoint effectivechannels for communication strategy development.
Conducted biannually, thesurveyby360MediaGroup polls 200UK fleets,to measureten standard KeyPerformance Indicators (KPIs),examininghow theyuse variousmedia outlets in termsof channel, frequency,and subsequent actions.
Respondentsinclude a diverserangeof SMEs,mid-sized corporations, and majorfleets. Thereportfeatureskey summariseddata in thedashboards designed to summarisemediaand eventusage.
Clientshave theflexibilityto customiseadditional analyses and maysponsor extraquestions forproprietaryinsights.
Thereportisaccessibleto FleetTrendssubscribers.
Dashboards
Media usage and information needs
Information needs,sourcesand preferredformat for future use.
47%use OEMwebsites to seeks EV advice
Social media (Facebook, Twitter, Instagram…
Video i.e. non-interactive for information,…
Webinars i.e. live/interactive for…
Market reports/White papers (information…
Audio i.e. podcasts, interviews, chatrooms…
41% of fleetswill sourceinformation from leasing companiesin the future
Preferredformatfor accessinginformationin thefuture
Mostinfluential information when researchingand sourcing newsuppliers
Websites rank in 1st place votes, with market reports/white papers and newsletters 2nd and 3rd respectively. The average unweighted score ranks webinars #2. The following dashboards provide a breakdown of influence for the top 5 channels (apart from websites).
Most InfluentialMediaChannels
Q - Which of the following information is the most influential when researching and sourcing new suppliers?
3 n=200
In-person events are the 4th most influential platform for sourcing new suppliers
Key actions taken from the top influential channels
Supplier Newsletters Webinars
White Papers/MarketReports
ofnewsletter subscribersmade anenquiry
ofnewsletter subscribers requestedaquote
of webinarusers requesteda brochure
ofwebinar users madean enquiry
ofwhite paper recipients visitedthe hostswebsite
of white paper recipients requestedaquote
Influential events for sourcing new suppliers
Q75. Which types of fleet industry events do you expect to be the most influential when sourcing potential new suppliers in the next 6 and 12 months?
Summary and next steps
Summaryandnextsteps
The Fleet Media Tracker offers valuable insights for media agencies and communicationexperts by highlightingthe media platforms effective in sparkingactions, especially crucial as fleets are perpetually in the purchasing process.
Notably, LinkedInaids in self-development and events serve as an efficient networking tool, but for shortlisting suppliers it’s webinars and white papers that are most effective.
The Tracker’s dashboards reveal that white papers, newsletters, events and webinars as potent methods of communication,with video the preferred format of the future.
For more tailored insights, additionalanalysis canbe performed based on fleet type or purchase patterns and custom questions can be arranged to supplement the research findings.
Four established trackers measure brand perceptions, market outlook,media usage and trust to inform sales and communications strategies.
Prioritisemessaging to change brand perceptions.
Feedtrend data into proposition development.
Prioritise media channels to increase engagement.
Build your trust score through thought leadership
#FleetTrendsTestimonials
“The Fleet OutlookReport is a must-read for anyone involved in the fleet industry”
Philip Nothard, Cox Automotive
“Accessing Fleet Trends insights was quick,easy and cost effective”.
Charlotte Sullivan,Fleet Marketing Manager, VolkswagenFinancialServices
“360 Media Group delivered an insightful market report on time, on budget which received high praise from our members”
Toby Poston, BVRLA.
“We have commissioned several research projects to inform Alphabet’s thought leadership campaign,the process was seamless, and the insights were robust ”
Nelson Bostock
“The Fleet OutlookReport is a fundamental resource for creative agencies to elevate PR content”.
Steve Moody, SMC Creative, working with Allstar.
“360 Media Group has provided multiple insights to support planning, propositionsand brand during the last five years”
Andy Dinham, Tactical Marketing Manager-Fleet, Volvo UK
More testimonials are available on our website. www.360mediagroupltd.com
