100TrustedBrandsInFleet2024
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About360MediaGroup
360 Media Group is the authority on the UK fleet market; our focus on delivering insights, education, and thought leadership helps brands translate their marketing and sales strategies into results.
We deliver structured learnings, evidence, and actionable outcomes to guide fleets’ evolution and help them make informed decisions.
The 100 Trusted Brands Report is the only independently voted fleet buying guide and is produced byleading researcher 360 Media Group Ltd, we produce four established trackers measure brand perceptions, market outlook, media usage andtrust to inform sales and communications strategies.
We also author the of the Sustainability Index, the Fleet1000 report - Britain’s Largest Fleets Revealed. And collaborate with the BVRLA to produce their Industry Outlook.
Frequentqualitativeinsights
Explore Strategies for Future-Proofing Fleets in our Fleet1000 Impact Report. We conduct 25 interviews bi-monthly depth interviews throughout 2024 o deliver priorities for fleet suppliers to retain and grow clients.
ComingSoon! The Fleet1000 ImpactReport
Introduction
The third edition of the 100TrustedBrandsinFleetReportlaunches in June 2024 is a who’s-who of the fleet supply chain. Published by 360 MediaGroup, the 100Trusted Brands is the benchmark for fleet tenders and buying shortlists. The Trusted Brands programme surveys over 250 brands to compile the only 100%fleet-votedlistof suppliersrepresentingallcoresupplycategories.
We survey 400UK fleet buyers, twice-yearly through FleetTrends to measure trust, awareness and brand consideration. Our next survey will reveal the top 100brands with a mix of new entrants, returning brands and highly recommended companies.
Threewaytoparticipate.
1. Reneworenrol.
All brands included as aTrusted Brand will receive brand accreditation for 12-months, acknowledgement in the AZTrustList, and usage of the Trusted Brands logo. Companyprofiles will be now move to the new FleetWise Marketplace(and will remain availablein main report as an option for advertisers).
2. Advertiserpackages
360 MediaGroup has created media packages to elevate your brandand influence 35,000fleetbuyers, in this must-have buying guide. The report offers advertising slots on a first-come, first-served basis, with a FREEeditorial company profiles and FREEMediaToolkitavailableexclusively to advertisers.
3. PremiummediapackageandsubscriptiontoFleetWiseMarketplace
Enhanced advertising and editorial coverage plus exclusive 12-month access to a company showcase feature in the FleetWisemarketplacefor 12 months and TrustedProductsfeature.
Enroltoday
Elevate your brand through the Trusted Brands programme. Brands that wish to participate the trusted brands programme can now applyfor Trusted Brand accreditation, awarded to all successful applicantsin May2024.
– see details on page11and the orderformonpage22.
Reportformat
A4 Portrait
60-pagedigitalreport
Published in ISSUU, hosted on the 360 Media Group website.
Key editorial features:
▪ A-Z listing of 100 Trusted Brands
▪ Company profiles – brands introduce their proposition
▪ Fifteen supplier category overviews and compelling reasons to procure
▪ Supplier interviews on trust, innovation and the importance of future-proofing
▪ Buying guides
▪ Supplier shortlists – downloadable supplier lists for fleet buyers to save and contact
▪ Trusted Products – our trusted experts reveal fifteen innovations that fleets must explore.
▪ Fleet expenditure research, investment priorities revealed. Company profiles are included in advertising packages. Advertising positions are availablein each supplier category.
Testimonials
Trustmustbeearned;therecognitionasaTrustedBrandishighlyvalued.
We're thrilled to be named a Trusted Brand in the 'Fleet Software' category in the latest Trusted Brands in Fleet report! Here at Wialon, we strive to offer nothing but the best to our valued clients. We truly appreciated the recognition. Wialon
Being recognised in the 100 Trusted Brands Report is one of the highlights of the year. ColinHennesey,Diode
Since 2017 we’ve been unearthing challenges to the electrification of business vehicles and solutions that businesses need to make this transition easier. Thank you for the recognition FleetTrends. Paua
Proud that REDCorporateDriverTrainingis including in this group. ColinPaterson
We are delighted to have been included in FleetTrends ‘100Trusted Brands in Fleet Report’ for 2024. TraXallInternational, operates completely independently helping them improve fleet efficiency, safety and sustainability
This is amazing. Thank you for including us. MarkDickens,MobilizePowerSolutions
Thank you for the recognition FleetTrends and including Europcar in your top 100 Trusted Brands. We are committed to driving our customers journey to more sustainable travel and will keep pushing. MarkNewberry
We are proud be one of and alongside other accredited businesses in the 100Trusted Brands in Fleet report from FleetTrends for 2024 in their 'Fleet Services' category. Optimize
epyxLtd. Are proud to be recognised by FleetTrends as a key trusted brand in Fleet Services. This recognition is testament to our commitment and dedication to delivering best in class digitalsolutions. MarcLees
Thank you, FleetTrends for naming Enterpriseand Nationaltop 100Trusted Brands and Highly Recommended in their Fleet Report 2024. And thank you to allour fleet customers for trusting us - and to all our colleagues for everything you do every dayto warrant that trust. KhaledShahbo
With a 98% client retention rate and no contract lost through nonperformance, we're proud to be included in the 100 Trusted Brands report. VensonAutomotive Solutions
Three ways to get involved
Renewal
Open to previous participants
Non-advertisers
▪ Inclusion in the Trust list – company name & category.
▪ Access to PR accreditation andusage of trusted brands logo.
▪ Inclusion in the FleetWise digitaldirectory.
Enrolment
Open to new participants
1. Survey participation.
2. 50-word companyprofileplus imageto appear in your chosen category.
3. Inclusion in the suppliershortlists.
4. Access to MediaToolkit.
5. Inclusion of 50-word companyprofile in the FleetWise marketplace for 12 months.
6. Brand identified in the marketplace by Trusted Brand search terms.
Media Opportunities
Standardpackage
1.Advertising Quarter page or half-page advert.
2.EditorialincludedFREEofchargetoall advertisers.
▪ 50-word editorial intro with image FREE with quarter page and half-page advert.
3. Alladvertiserstoappearinsuppliershortlists foryourprimarycategory.
4.MediaToolkitincludedtooptimise touchpoints.
5. Inclusion of 50-word company profile in the FleetWise marketplace for 12 months.
Editorial Suppliershortlists
Premiumpackage
1.Advertising Full-page advert.
2.EnhancededitorialincludedFREEofchargeto alladvertisers.
▪ 100-word editorial intro with image FREE with full page advert., Fact File and QR code.
3.Alladvertiserstoappearinsuppliershortlists foryourall-relevantcategories.
4.MediaToolkitincludedtooptimise touchpoints.
5. Inclusion of 100-word companyprofile in the FleetWise marketplace for 12 months.
FleetMarketplacesubscription
6. Branded company showcase in the FleetWise marketplacefor12months.
7. 100-word product profile in the FleetWise marketplaceTrusted Products feature.
Methodology& enrolment
Report
Methodology
FleetTrends adoptsa continuous research process to identify, validateand analyse fleet suppliers for inclusion in the 100Trusted Brands in Fleet Report. We deploy a fivestage process to confirm the brands included in the report.
Publish Results
Validate
Fivestagemethodology
1. The five-stage process starts with brands nomination through the #FleetTrends research panel.
2. All nominated brands enrol for participationin the next available survey to measure brand awareness, trust and consideration.
FleetTrends interviews 400fleet managers, twice-yearly to determine the brands for inclusion, the research sample represents a mix of SMEs and corporate fleets.
3. Brands are measured in their primary supplycategory and those achieving the highest score (from the latest survey) are included in the 100Trusted Brands Report.
4. The top 25% brands recognised with our HighlyRecommended status.
5. The results are compiled in the 100Trusted Brands report and supplier shortlists.
The report is published and shared online, via social media and in the FleetWise marketplace.
Brands that do not appear in the current edition of the Trusted Brands Report can enrol, see details om page 10.
Enrolmentprocess
Brands can applyto enrol to the trusted brands programme, it’s a simple process that requires the applicationform andpayment submitted by April15th,2024.
One-third of fleets cite searching and evaluating suppliers as a pain point due to the time spent. The Trusted Brands Report is an authoritative solution, delivering a comprehensive choice of validated,trusted suppliers.
Howitworks
1. All brands enrol to participate in the next availabletrust survey to measure brand awareness, trust and consideration.
2. Brands can submit up to three nominations from existing customers that count towards your trust score.
3. Applicants can specify their primary supplier category and submit a 50-word company profile, plus image for inclusion in the report (see option 1 opposite).
4. All brands (not just the top 100) will be included in the relevant supplier category shortlist to appear in the magazine and on-demand.
5. The survey results will confirm the highest scoring 100brands qualifying to feature in the ‘top 100trust list’.
6. Brands that feature outside the top 100will earn Trusted Brands status*.
*Upon achieving the minimum criteria.
Enrolmentfeesguaranteeinclusioninthereport,accesstothemediatoolkit companyprofile,andsuppliershortlist.Seepage21.
Fifteen product category shortlists will be shared as downloadablePDFs with 35,000fleet buyers, andvia social mediapost every month.
We will also share a link to each category shortlist in our monthly newsletters.
2024Report
▪ 68-page insight-driven report.
▪ Editorial features include buying guides for each product category.
▪ Increased number of fleet and EV service suppliers.
▪ Exclusive market analysisof fleet buying trends.
▪ The report is produced by the insight specialists behind the Fleet Outlook report, Industry Outlook Report and SustainabilityIndex.
▪ All trusted brandsincluded in the Trusted Brands searchable directory.
▪ Fourteen core supplier categories featured.
▪ One-year shelf life.
Suppliercategories
Socialmediapostsare shared every week on LinkedIn.
✓ We write and sharesocial media posts for each of the 100 Trusted Brands featured in the report.
✓ Each social post outlines the brand credentials and is shared across our social media platforms.
✓ We also publish a post of each supplier category to raise awareness of the products & services included in the service.
Our social media activity attracts ‘000’s of page impressions every month and drives traffic to the 100 TrustedBrandsinFleetReport.
New for 2024 – we will feature product information and share related posts.
Reportcirculation
The next edition to be published in June 2024 the distribution increases to 35,000 UK Fleets, from 10,507,making this the biggest distribution of a fleet report.
▪ We will distribute to fleet buyers using the new FleetWise media circulation, reaching buyers of 2 million vehicles which includes exclusive reach to the Fleet1000 the definitive community of corporate fleets.
▪ We promote the 100 Trusted Brands Report every week to our 12,000social media followers (combined reach of our media brands and in the most influential groups once per month.
▪ The FleetWise newsletter with host a link to the report and our new searchable directory will be prominent on the website to attract more page views for each category.
The 2023100 Trusted BrandsReport was distributed to 10,507UK fleets.
Distribution breakdownby fleet size
▪ 2,563fleet buyers with 100 + vehicles
▪ 3,216 fleet buyers with 25+ vehicles ▪ 4,728 fleet buyers with 10-24 vehicles
1.Advertisingstandardpackage
▪ Halfpage landscape £999.00
✓ 100-wordeditorialintro with image FREEwith full page advert.
Or
▪ Quarter page £599.00
20% off!
Order by April 22nd
✓ 50-wordeditorialintro with image FREEwith quarter or half pageadvert.
PLUS
❑ All advertisers to appear in suppliershortlistsfor your primary category.
❑ MediaToolkitincluded to optimise touchpoints.
❑ 50-word company profile in the FleetWise marketplacefor 12 months.
2. Premiumadvertisingpackage
▪ Full page £1999.00or Advertisement features £1999.00
✓ PLUS, editorialintro, image and 3x 50-word product profiles.
❑ All advertisers to appear in suppliershortlistsfor your primary category.
❑ MediaToolkitincluded to optimise touchpoints.
❑ FleetWiseMarketplacesubscription –12months
❑ Inclusion of 100-word company profile in the FleetWise marketplace. Premiumpackageearly-birdBONUS*
❑ Brandedcompanyshowcasepageand unlimitedproduct articles in the FleetWisedigitalmarketplace.
❑ 100-wordproductpostsharedonsocialmedia.
Book an appointment today!
Click here: https://bit.ly/Ian360MG
Email production@360mediagroupltd.com
AccesstheTrustedBrandsMediaToolkitFREEwith anyadvertisingpackage
The 100 Trusted Brands in Fleet Report helps fleets make better procurement choices faster.
The Media Toolkit is a resource that brandscan utilise website, emails, social media, and their office reception to reinforce their trustedcredentials at every touchpoint.
Optimise your fleet touchpointsto increase brand consideration through the Trusted Brands MediaToolkit.
Stand out from the crowd with permission to:
✓ Host the trusted brand badgeon your website.
✓ Unlimited use of the social media template (justadd your companylogo).
✓ Elevate your LinkedIn companypage.
✓ Showcase your framed certificate in your reception.
✓ Reinforce your brand status throughthe unique email signature across all sales and marketing communications.
✓ Plus access a GIF andsocial media distribution.
From just £299.00 + VAT – valid for 12 months
Reinforceyourtrustedcredentialsateverytouchpoint usingtheMediaToolkit.
Inclusioninsuppliershortlists–FREEwithanyadvertisingpackage
New for this year are the FleetWise fleet supplier shortlists.
The shortlists solve an issue that fleets raise, identifying relevant suppliers.
FleetWise feature brands that fleets trust to deliver easy to use reliable information to help fleets source new suppliers.
All brands participating in the Trusted Brands programme will feature in their relevant supplier shortlist.
The supplier shortlists series covers fifteen supplier categories and will be shared with the FleetWise audience of buyers, and made readily availableacross all relevant content, giving an advantageto brands that are awarded Trusted Brands status.
All participatingbrands will be also featured in the FleetWiseMarketplace,the destination to source suppliers. Fleet buyers can use advance search terms to identify Trusted Brands in any supplier category.
Fleets can search,saveandshortlist suppliers instantly.
UploadyourproductstoFleetWiseMarketplace
With71%of fleetsciting trust akey factorin making decisions, beinga Trusted Brand isessential.
Trusted Brands have an opportunity to subscribe to FleetWise to boost their online presence.
Reducing the administrativeburden remains the number one priority for fleets, and FleetWise addresses this need to be more efficient through aggregated advice,opinion and insights to increase knowledge.
FleetWise compiles comprehensive databasesof product information to support buying guides, making product news comparable, simplifying shortlisting and evaluation.
SupplierscanjointheFleetWisemarketplacetorevealandexplaintheirproductstofleetbuyers;while thesebuyerswillfindcarefullycuratedproductlistsandinsighttosavethemtimeandmoney.
View our brochure and offers: FleetWise Marketplace Brochure
FleetWisedigitalmarketplace
FleetWise digitalmarketplace isthe destinationfor fleets searching for solutions.The digitalbrandshowcase consolidatesthe brands products inasingledestinationenablingfleet buyers tosearch, save andshortlist.
12-monthscoverageincludedfor premiumadvertisingpackages! Join the Trusted Brands todayand feature in the NEWFleetWisedigital
The digitalproductsearchfunctionenables fleet buyers to searchfor TrustedProducts by category, achievingstandout for suppliers.Fleetbuyers search, saveandshortlist Trusted Productswith productsalsopushedto the fleet buyer's inbox.
❑ All advertisers to appear in suppliershortlistsfor your primary category.
❑ MediaToolkitincluded to optimise touchpoints.
❑ 50-word company profile in the FleetWise marketplacefor 12 months.
package
✓ Survey participation.
✓ 50-word company profile plus image
✓ Inclusion in the supplier shortlists.
✓ Media Toolkit.
✓ Inclusion of companyprofile in the FleetWise marketplace for 12 months.
Deadline for new brands to enrol is April 15th,2024.
Deadline for advertising booking is May 1st,2024.
Deadline for early-bird bookingis April 22nd, 2024.
Please email your completed order form to production@360mediagroupltd.com
Suppliercategories
We have identified over 500suppliers representing 70sub-categories in the fleet ecosystem. The Trusted Brands report will feature 100 brands in the trusted list and additionalbrands in our product shortlists, with the top 100 easily identifiable. Fifteen core categories as listed below are the primary options to position your brand profile and advertising on the order form.
▪ Driver evaluation tools
▪ Driver services
▪ EV Charging
▪ EV Payments
▪ EV Services
▪ Fleet services
▪ Fleet software
▪ Fuel cards
▪ Leasing
▪ Rental
▪ Risk management
▪ Salary Sacrifice Schemes
▪ Service maintenance & repair
▪ Telematics & tracking
▪ Vehicle conversions
Adpositions
1.Select your categoryfrom one of fifteen categories (see page 22).
2. Key advertisingpositions(subjecttoavailability)
▪ Insidefrontcover
▪ Firstleft-handpage (after contents – P4)
▪ Firstright-handpage
▪ Outsideback cover
▪ 1st Right-hand pageinproductcategory
▪ Consecutive right-handpage horizontalstrips
▪ 1/4-pagehorizontalstripat thebottom of each page
▪ Banner onthe category introduction1/6 page
3. Advertisingfeatures availableoppositeyour companyprofile
A. Place your advertorialthe beginningof the category (see example A)
B. Full pageadvertisingfeature (see exampleB)
C. Half pageeditorialprofilewithfact fileandQR code(see example C)
D. Full pageadvertisingfeature includingproductfeature (see example D)
Pleaseemail the team shouldyou requireanadvertoppositeyour company profileor ina positionnot currently shown.
Email production@360mediagroupltd.com
IntroducingFleetWise Marketplace
FleetWise is the new home for Trusted Products.
The marketplace is the only comprehensive listing of products, providing useful functionality to search, save and shortlist. Brands can uploadunlimited products, link their products to relevant content and join our curated lists.
Our marketplace offers unique functionality to unlock sales.
FIVE REASONS TO USEFLEETWISE
1. Access brand insights
2. Upload your products
3. Become a Trusted Expert
4. Push content to subscribers
5. Continuous presence for 12 months Register
IntroducingtheFleetWisedigitalmarketplace
FleetWise, is the new marketplace for knowledge and trusted products to help future-proof fleets. The combination of compelling insights, trusted advice and comprehensive product information from a single source helps time-poor fleets to streamline their decision-making and make better procurement choices.
FleetWisesolves threeproblems for fleet managers:
1. Thecontinuoussearchfornewsuppliers.
For many, runningafleet is partof abroaderfunction, as such, knowledge levels vary,often resultinginalackof familiaritywithtrends andsolutions from the supplychain.As fleets typicallyrelyon 10informationsources to assesshundreds of productproviders,accessingconsistentcontent is time-consuming.
2. Keepinguptodatewithlegislation andmarketdevelopments
As fleets transitiontoelectric vehicles, theneed to understandcosts, grants and taxation, etc, becomes ever greater. The growthin alternativefundingmethods, shorter-term leases, anincreaseinreportingandstakeholder collaboration,all addtothe complexity.
3. Future-proofingfleets(andfleet-managerroles)
Organisationsmustpreparefor the broadeningof the fleet roletoaccommodate EVs andEV-charginginfrastructure.They need to upskillandfamiliarisetheir fleet managers withnew processes,suppliersandskills.FleetWisedeliversinformation simply andconveniently, throughits comprehensive andcarefully-curated productguides.
“The FleetWise platform is a crucial support system for fleets, who spend a combined £15 billion in the fleet ecosystem”
Ian Richardson, MD, 360 Media Group
View the brochure and offers: FleetWise Marketplace Brochure