DATA IS THE NEW FUEL Accelerate growth by securely enhancing the customer journey
Your customers and their data are on a journey, don’t let your brand get left behind – know your customers and anticipate their needs without risking their privacy. Drive customer loyalty with a data-centric approach to optimizing their experience while protecting their private information.
Give a green light to enterprise innovation and overtake your competitors with secure analytical insights that fuel opportunities to create products and services for customers by protecting data itself to bypass the threats in your big data landscape without impacting processing performance.
There are 291 million vehicles on Europe’s roads
35m+ plus vehicle registration plates are read daily in Europe using ANPR technology
86%
of drivers are part of a loyalty card scheme
82%
of forecourt shoppers consider themselves ‘environmentally friendly’
Without loyalty would select a less busy forecourt
1/3
13%
of forecourt shoppers don’t have a car
68%
of forecourt shoppers purchase a hot drink at breakfast time Demand for food- to-go grows by
33%
year on year
An average shopper visits a petrol forecourt
1/3 of customers use loyalty apps
1/5 of customers buy on a special offer
2.7 times a week
Of the @100,000 filling stations in Europe over half have a retail provision
£4.3bn
from the UK forecourt shop sector annually
1/3
of German grocery retail is forecourt based
Fastest
area of retail growth in France is forecourt market
Time poor, tech rich consumers are embracing digital disruption in a bid to extract more convenience from the brands they’re loyal to. Confidently enhance their experience in your forecourt with the ability to securely blend their data from a broad set of sources, for consumer-centric insights that will enable your business to be more profitable; protect the value of the data fueling your brand’s transformation with Protegrity.
Get in touch today: +442036775458 www.protegrity.com