SwinburneUniversityOfTechnology|SchoolofDesign
BachelorofDesign(Architecture)
JesseHill|102578774
ARC30003ArchitecturalCommunication
Folio
Semester1,2023
Tutor|SaibalDutta
Allrightsreserved
Nopartofthispublicationmaybereproducedortransmittedinanyformby means,electronicormechanical,includingphotography,recordingoranyother informationstorageandretrievalsystem,withoutpermissioninwritingfrom SwinburneUniversityofTechnology.
DeclarationofOriginalityandCopyright
Unlessspecifically,correctlyandaccuratelyreferencedindicatedabove,the publicationandallothermaterialinthisublicationistheoriginalcreationof thedesignersubmittingthisassignmentaspartoftheircourseworkforARC30003 ArchitecturalCommunication.While everyefforthasbeenmadetoensurethe accuracy,thepublisherdoesnotunderanycircumstanceacceptanyresponsibility forerrororomission.
TableofContents
PartA|Ideation
Introduction
Scenario
References
StoryDiagramming
Experimentation
PartB|Design
DesignConcept
DesignPrecedents
DevelopingtheDesign
Situatingthe Design
AttachingtheDesign
PartC|Communication
DesigningthePosters&ReflectivePractice
PartD|Conclusion
Conclusion
ListofFigures
Bibliography
PartA|Ideation
Throughvisualcommunication,concisemessagingandselfexplanatoryPartA requirestheseprimaryreasonstocommunicatefourcomplexpostersofaparticularmythicalcharacter,andafabricatedmechanicalsystemextractedfromacertain milestonewithinthestory.
Scenario
Fromideatoresearch,Idecidedto choosethemythologicalcharacter Narcissus.Withthe helpofAItool Chatgpt,Iwasabletogeneratean allegoryonNarcissuswhichIwas thenabletoextractaparticular importantmomentfromthestory anduseitasasourceforanidea.
HighlightedinblueweretheimportantpartsIextractedandused,these representedNarcissus,being. Self absorbed,showinga transformation andanimportant symbolic reference.
“What font would best describe the myth Narcissus”,inputingthis questiontotheAIsytemthiswas abletohelpmeselectafontformy postersthatwouldhaveaclearlink andrepresentationtomyallegory.
Ithenbeganextractingkeywords suchas, reflective, water features, natural materials, symbolic materials (beingaflowerfromthe myth,representingnewlifeand beauty),andsymmetry.Ithenused thesekeyordsfromAItoMidJourneytocreateamomentanddesign ideas.
References
Oncegettinganunderstandingfor thestorybehindNarcissusIwasable touseMid-JourneyanAIsystem thatturnsideasthroughtheusekey wordsintoanimage.Thishelped translatemychosenmythintoadesignideaandIwasabletovisulaise itasascene.
KeyWordsforAIGeneration
Surroundedbyapond,reflection, yellowflowersorplantsrepresenting Narcissusflower,reflective materials,polishedgold,natural backdropandgreysmoothstones.
MythicalGreekGodNarcissus, sittingbesideapond,revealing beauty,calmnessandthelookof utterdesire.
Abuilding,waterfeautures,polishedmetals,reflectivematerials, symmetricalelements,setina naturalenvironment,daffodilora narcissusflower.
Story Diagramming
ThediagramwhichIcreated capturesthekeyvariablesofthe extractedallegoryfromthemyth Narcissus.Thediagramshowsthe maincharacter, Narcissus,theaction or sin inwhichwasamajorinfluence onthecharacterthroughthestory.A keylocationbeingthe pond andthe relationshipsbetweenthevariables areshown.Then resurrected asa reflection representingtheoverall messageofhimbeing resurrected into a flower
3KeyImagesfromAI
Usedforcreatingkeypartsofthe Diagram.
10)Thedistractionfromthebeauty ofhimselfleadimtodisconnect/ rejecthelpofferedbyotherscausing greatweakness.
11)Ahiddenmeaning,the reflection,reflectinghisoldselfwith hisressurectedself.
12)Theflower,showingresurrection.
Experimentation
Extractingthepartofthestoryin whcihIwanttoincorporateintoa design.Ibegansketchingideason howIwouldcreatethepartofthe storyintoamovingmechanical system.
Creatingapulleysystemwasmy firststratergy,althoughthiswasnot reflectingthemovementofmusclein whichIwasaimingfor.Idecidedto addaspringcomponent,whichwhen pulledbythe cabletiewouldrelease andpopthe floweroutreferencing moreamusclemovement.
Experimentation
Aftercompletingthediagramsand troubleshootingwhichdirectionI wouldenduptakingIbegan collectingmaterialsthatwouldbest representthestoryinmechanical form.
Theflowerconsistedofafolding techniquefromaseriesoflines,then paintedyellowtofullyrepresentthe daffodilflower.Thestemneededto beofcylindertypetobeabletofit thespringsysteminside,andneeded abasetoattachtobeabletostandup straight.Oncesetupthespringwas placedinsideandthenthecabletie andtheflower.
Figure20showsthreelongexposure shotsonhowthemodelisusedand thereactiontowhenthecabletieis letgoof,forcingthespringupwards andtheflowertoopen.
PartB|Design
Demonstratingideasthrough2and3dimensionalmodelsandsketchestoshowarchitecturalcommincationwhileidentifyingpointsofsustainabilityandresourceful zerowasteeffectswithinarchitecturalsystems.Throughvariationsofthecurrent designaninstallationanditsintendedmovingaffectswhilebeshownthroughthe useofdrawnandrendereddiagrams.