Getting Skin Ready
GSR® is the solid foundation to build upon for all skincare routines. Share this month’s NEW marketing tools with your audience, including Instagram posts and stories. Available on Pro Portal
Calling all ZO® GloPros—engage with the ZO® community for a chance to be shared on ZO’s Instagram, with an audience of 434k+ global followers.
GloPro Activation: July 2024
Rising temperatures are a reminder of how important it is to maintain the right skincare protocol through the summer. Share your expertise in maintaining healthy skin this season, from Getting Skin Ready® to your non-negotiable essentials for sun protection.
1. What can patients implement into their skincare routines to target their specific skin concerns during the summer months?
2. What is your advice to patients for their at-home skincare protocol, after an in-office treatment during the summer?
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth
• Required Hashtags: #ZOGloPro #ZOSummerSkin
Each eligible post is entered into a random drawing for the chance to win:
• One (1) Instagram Feature
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
Getting Skin Ready ®
Return to the basics with this simple, 3-step system that maximizes overall protocol results.
1. CLEANSE
Cleansing removes dirt, oil + environmental pollutants to provide a prepped canvas for subsequent steps
2. EXFOLIATE
Exfoliating sweeps away dead surface cells to enhance absorption of corrective products while restoring a glowing complexion
3. TONE
ZO® toners remove excess surface sebum + provide gentle chemical exfoliation to enhance penetration of corrective products while refining the look of pores
PROVEN RESULTS
At the 8-week interval of an independent clinical study assessing Getting Skin Ready®, patients reported:
62%
69%
73%
improvement in improvement in improvement in skin dullness oiliness skin roughness
PROTOCOL: An 8-week clinical study on 35 subjects. Subjects cleansed AM + PM with Gentle Cleanser, exfoliated in the AM with Exfoliating Polish and toned skin AM + PM with Oil Control Pads. Subjects used their own self-selected SPF 30+ sunscreen during the study.
Post-Facial Treatment Pairing Protocol
For a limited time, purchase a professionally curated, custom treatment protocol. Each protocol is designed to accompany an in-office treatment and includes a results-driven combination of ZO® Skin Health products + in-office treatments.
Marketing Support Available
Enhance the patient experience with our newest in-office looping video designed to highlight key products for maintaining that post-facial glow through the summer months.
Download Now
Our newest collection, designed for post-facial perfection. This collection features award-winning Illuminating AOX Serum which protects against pollution + premature signs of aging while visibly brightening the skin with a subtly luminous, soft-focus finish.
#ZOTREATMENTPAIRINGS
NEW Social Media Provider Challenge
In addition to our patient challenge, this collection will also offer providers a chance to win a practice feature on ZO’s Instagram page. See the Clinical Collection Overview Sheet for challenge details.
Learn more about our high-value, limited-time only kits.
ZO® Skin Health at the Met Gala
ZO® Skin Health is featured by Byrdie as part of “All The Best Beauty Looks From the 2024 Met Gala.” The article notes that Ashley Graham’s “glowing complexion is the result of” Exfoliating Cleanser, Exfoliating Polish, Complexion Renewal Pads, Illuminating AOX Serum, and Growth Factor Serum.
Share this feature with your audience.
Gift with Purchase Program
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.
Available to all accounts for purchase with marketing credits
This month’s Gift with Purchase includes:
Getting Skin Ready® Kit – All Skin Types
Gentle Cleanser | 60 mL / 2 Fl. Oz.
Exfoliating Polish | 6.2 g / 0.57 Oz.
Complexion Renewal Pads | 30 Pads
$71 value
Marketing Support Available
Receive a protocol display insert with every GWP order. Use our digital tools to make marketing easy. The social media template and product images are available on Pro Portal. View them here.
New Digital Marketing Webinar Series
This new webinar series is designed to provide you with the knowledge and tools needed to elevate your digital marketing efforts and drive practice growth.
JULY WEBINAR TOPIC Optimizing Your Practice’s Website
Define your practice’s digital presence with an engaging + effective online experience. Obtain practical tips and actionable steps to transform your practice’s website into a powerful tool for client acquisition and retention.
Join us during either session:
SESSION 1
Tuesday, July 23rd
9:30 AM PDT
11:30 AM CDT
12:30 PM EDT
Register Now
SESSION 2
Wednesday, July 24th
12:00 PM PDT
2:00 PM CDT
3:00 PM EDT
Register Now
Webinar Giveaway
Two lucky attendees per session will be randomly selected to win a complimentary 1:1 practice website audit and consultation with ZO®
CONTENT TIP OF THE MONTH
Instant
Engagement with Instagram Polls
Instagram polls are an excellent tool for fostering immediate engagement and gathering valuable insights from your audience. Now, you can add polls to your Instagram Posts + Reels, making it easier to promote interaction and gain a deeper understanding of your audience’s preferences.
POSE RELEVANT AND CONCISE QUESTIONS
Ensure your questions are straightforward and relevant to your audience. This approach encourages participation and yields clear, actionable insights.
INTEGRATE POLLS INTO EDUCATIONAL CONTENT
Use polls to quiz your audience on their knowledge or solicit their opinions. This method not only engages but also educates your followers.
ANALYZE AND UTILIZE FEEDBACK
Closely monitor the results of your polls and leverage the feedback to refine your content strategy by focusing on the products, topics, and types of content that resonate most with your audience.
New On-Demand Offering
Register to view a 20-minute Q+A session with Emily Rockwell, RN, MSN, NP-C. Emily shares her tips for building a successful skincare practice with her proven approach to identifying patient challenges, prescribing protocols for predictable results and gaining patient commitment for optimal patient satisfaction.
Register Today
NEW + IMPROVED
ZO ® Pro Regimen Builder
This user-friendly digital tool is designed specifically for ZO® Providers to easily create and deliver patient skincare regimens. The ZO® Pro Regimen Builder helps increase patient compliance and provide an enhanced level of product education, while creating a seamless shopping experience and supporting a paperless and virtual office.
RECENT TOOL ENHANCEMENTS:
• Updated the design to align with our elevated branding
• Added a “Remember Me” option for saved passwords to simplify logins for providers
• Introduced a custom logo feature for practices to personalize regimen printouts and emails
• Optimized the creation of recommended regimens for tablet and mobile view
• Included sub-protocol descriptors to assist providers in selecting the proper regimen for their patients
• Updated the Pro Regimen Builder “Quick Start” video for tool instructions
Get Started Today
Sustainable Product Updates
The following products now incorporate sustainable packaging:
Pigment Control Program + Hydroquinone Kit 978100
Now contains Gentle Cleanser featuring a recyclable tube made with 50% post-consumer recycled content and a recyclable cap.
Anti-Aging Program Kit 974800
Aggressive Anti-Aging Program Kit 974900
Both kits contain the following updates:
Hydrating Cleanser featuring a recyclable tube made with 50% post-consumer recycled content and a recyclable cap.
Complexion Renewal Pads featuring a change in material to 100% Viscose, which is plant-based + plastic-free. Jar is now made with 50% post-consumer recycled content.
Start Your Next Order
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