Perfect Protocols Start with Getting Skin Ready ®
1. This simple ZO® Skin Health protocol of cleansing, exfoliating and toning is the essential first step to bring skin back to its healthiest state.
THE GETTING SKIN READY® PROTOCOL (GSR®) IS DESIGNED TO:
• Remove surface oil, makeup + pollutants that can cause breakouts and contribute to premature skin aging
• Initiate renewal of skin’s upper layers to improve texture
• Enhance penetration of corrective products to optimize overall results
• Help to optimize the effectiveness of all ZO® Skin Health protocols
2. Expand any ZO® Regimen beyond GSR® for transformative results and glowing, healthy skin with one of the product pairings below.
RESTORE + LIFT
Growth Factor Serum + Firming Serum
This duo of powerhouse products creates the perfect anti-aging routine.
BRIGHTEN + RENEW
Brightalive® + Retinol Skin Brightener 1%
Combat stubborn dark spots and post-inflammatory hyperpigmentation with this powerful, science-backed duo.
STRENGTHEN + DEFEND
Daily Power Defense + Sheer Fluid Broad-Spectrum Sunscreen SPF 50
This pairing works together to keep skin healthy + provide all-day defense.
Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 459k+ global followers.
GloPro Activation: February 2025
Share with your audience how to achieve their healthiest skin with ZO® perfect pairs in expertly curated protocols, designed to elevate anyone’s routine and deliver exceptional results:
1. Start with Getting Skin Ready® to prepare the skin, ensuring optimal absorption of the following products.
2. Then, share how you might enhance a regimen with a powerful combination of preventative and corrective pairs that maximize benefits. When used together, these perfect pairs work in harmony to deliver targeted solutions, providing a comprehensive skincare regimen for smooth, refreshed, and radiant skin every day.
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth
• Required Hashtags: #ZOGloPro #ZOPerfectPairs
Each eligible post is entered into a random drawing for a chance to win:
• One (1) Instagram Feature
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
MONTHLY MARKETING KIT
Perfect Pairings
Encourage patients to complement their routine with perfect ZO® pairings that work synergistically to prevent + correct with this month’s NEW marketing tools, including Instagram posts and stories.
Available on Pro Portal
Instagram LIVE Takeover
Ashley Pratt, Owner + Nurse Practitioner
Ash-thetics | Leawood, Kansas
Ashley will discuss how to incorporate perfect pairings into a protocol to boost hydration for targeted solutions.
Tuesday 2/18/25
11 AM PST / 1 PM CST / 2 PM EST Watch LIVE on @zoskinhealth SOCIAL MEDIA TIP OF THE MONTH
Adjusting to Instagram's New Grid Post Sizes
Instagram has updated its grid post sizes for 2025, now using a 4:5 aspect ratio instead of the traditional 1:1 square. This change affects how posts appear on your grid, where they may crop to accomodate. To ensure your content looks its best:
• Create visuals at 1080 x 1350 pixels (4:5 aspect ratio), and leave extra space on the sides.
• Use Instagram's new Adjust Preview tool to fine-tune existing posts to align with the new update.
This update allows for larger, more eye-catching posts that are perfect for capturing your audience’s attention. Take advantage of the extra vertical space to take your messaging to the next level!
Gift with Purchase Program
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.
Getting Skin Ready Kit - All Skin Types
$78 value
IN YOUR PRACTICE
Program Integration
Design a promotion around ZO® product pairings with the Getting Skin Ready® gift with purchase. Offer this gift to patients who purchase two or more recommended products, creating the perfect ZO® protocol to help them achieve their skincare goals.
Getting Skin Ready® Kit - All Skin Types
Growth Factor Serum
ZO’s Growth Factor Serum is the best growth factor serum for mature skin. “Its gentle, fast-absorbing formula is suitable for sensitive skin, making it a versatile choice for various skin types,” via Allure.
Share this feature with your audience.
MARKETING SPOTLIGHT
Merchandising Tools
Give your retail areas an upgrade in 2025 with ZO® merchandising pieces + visual tools. View all items in the Practice Marketing Lookbook.
Available for purchase with Marketing Credits.
Virtual Training Calendar Order Form Updates
Explore ZO’s extensive education and training programs, designed to provide targeted curricula with strategic training formats to meet the learning needs of all staff. BACK IN STOCK ZO® Treatment Room Blanket 800370 | $33.00
EDUCATION SPOTLIGHT
STAY CONNECTED
