ZO® Pro Connect December 2024

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DECEMBER

Winter-Proof Your Skin With ZO ® Functional Hydrators

Maintain a soothed + comfortable complexion throughout winter with clinically proven Hydration + Calming solutions.

Why Use a ZO® Functional Hydrator over Conventional Moisturizer?

Offer only temporary surface hydration

Provide only superficial improvement in the look of aging skin

Can weaken skin’s barrier long-term – creating “sensitive skin” and moisturizer dependency

Promote rapid moisture replenishment + lasting hydration restoration

Are formulated with technologies that enhance skin’s natural rejuvenation to minimize signs of aging long-term

Support skin’s barrier for increased tolerance + a calm complexion

Can reduce natural cell exfoliation from skin’s surface Do not impede natural cell exfoliation

YOUR CONCERN: Mild dryness + redness

SOLUTION: Renewal Crème, a lightweight, fast-absorbing hydrator clinically proven to revitalize the appearance of stressed skin while visibly softening fine, dynamic lines

YOUR CONCERN: Moderate dryness + redness; neck aging

SOLUTION: Recovery Crème, a luxuriously rich hydrator clinically proven to rejuvenate the appearance of fragile skin, including neck aging

YOUR CONCERN: Severe dryness + redness; post-treatment skin; eczema flareups

SOLUTION: Hydrating Crème, a healing, multi-purpose hydrator with 1% colloidal oatmeal, clinically proven to soothe visible irritation and replenish natural moisture to aid skin recovery.

VISIBLE RESULTS

Conventional Moisturizers
ZO® Functional Hydrators

Elevate Holiday Gifting

The following items are available exclusively for the holiday season, while supplies last:

ZO® Holiday Box Ships with ZO® Tissue Paper

$8.00 | 800321

2024 CIRCLE CLUB

Wrinkle + Texture Repair + ZO® Spa Headband

$25.00 | 600180

Last Chance: Top Tier Benefits

With our CO-OP Advertising benefit, Gold, Platinum + Blue Diamond Members qualify to apply for product credit reimbursement on co-branded marketing items.

Program closes December 31, 2024.

Submit projects here

Gift with Purchase Program

Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.

Intense Eye Crème | 8 mL / 0.3 Fl. Oz + ZO® Cosmetic Bag

$85 value

Complexion Clearing Masque + ZO® Cosmetic Bag

$25.00 | 600199

Marketing Support Available

Receive a protocol display insert with every GWP order. Use our digital tools to make marketing easy. The social media template and product images are available on Pro Portal. View them here.

Intense Eye Crème

Exfoliating Polish

SOCIAL

MEDIA TIP OF THE MONTH

Exfoliating Polish was featured in the 2024 Readers Choice Awards from NewBeauty. The feature highlights the product’s ability to “reveal the smooth, soft radiant complexion of your dreams.”

Share this feature with your audience.

Create Customizable ‘Add Yours’ Templates to Boost Engagement

Looking for a fun, interactive way to engage your patients and expand your reach? This month, try Instagram’s ‘Add Yours’ sticker to start a chain of usergenerated content, which can help increase interaction with existing + new patients.

How Can You Use It for Your Practice?

• Create a Skincare Routine Challenge: Ask your audience to share their favorite product in their skincare routine using the ‘Add Yours’ sticker.

• Before + After Transformations: Encourage your patients to share their results from a treatment, starting the chain with your own transformation image to spark the conversation.

• Seasonal Skincare Tips: Get creative by sharing a prompt such as “Add Yours: Holiday skincare must-haves” encouraging your patients to reveal their go-to skincare products for the season.

How to Create Your Own ‘Add Yours’ Template:

Step 1: Open Instagram and create a new Story by uploading an image, product shot, or graphic that aligns with your prompt.

Step 2: Tap the sticker icon at the top of your screen and select the ‘Add Yours’ sticker.

Step 3: Write a prompt that invites users to participate.

Pro Tip: Reshare the best entries on your own Stories to keep the conversation going and highlight patient success stories.

Step 4: Share your Story and watch as your followers start adding their own content to the chain.

Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 450k+ global followers.

GloPro Activation:

December 2024

Start the new year with a clear focus on achieving your healthiest, most radiant complexion yet. With the right combination of professional treatments and personalized skincare routines, anyone can enjoy glowing, hydrated skin all year long.

Share how you’re preparing for a luminous 2025 by showing us:

1. Your key skincare focus for the year and how you’re prioritizing long-term skin health.

2. In-office treatments + at-home skincare essentials to kickstart your glow in the new year.

Who is a ZO ® GloPro?

A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro

PARTICIPATION REQUIREMENTS:

• Instagram Post: Reel, Image or Carousel

• Tag + mention: @zoskinhealth

• Required Hashtags: #ZOGloPro #ZOSkinGoals

Each eligible post is entered into a random drawing for a chance to win:

• One (1) Instagram Feature

Three participants will be chosen randomly to win. Winners will be contacted directly for more information.

MONTHLY MARKETING KIT

New Year’s Resolutions

Encourage patients to set the foundation for healthy skin in the New Year with this month’s NEW marketing tools, including Instagram posts and stories.

Available on Pro Portal

December is your last opportunity to offer patients this exclusive athome peel collection featuring ZO® powerhouse Radical Night Repair. Promote as a last-minute gift for skincare enthusiasts (gift packaging included!) or a new year protocol to kick off a year of healthier skin. This is also your last chance to participate in our social media provider challenge (ending December 13, 2024), so share how your own athome peel helped you achieve glowing skin for the holidays.

Both updated pieces feature the latest ZO® product portfolio

Explore ZO’s extensive education and training programs, designed to provide targeted curricula with strategic training formats to meet the learning needs of all staff.

STAY CONNECTED

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