PIONEER

Passion for taking initiative in blazing new trails

Poppits

Toothpaste tubes are the way of the past. Our Poppits are the way of the future.

Courageously leaves behind the known for the promise of what might be.

People have been using and throwing away tubes for over a century. We believe it’s time to throw the tube away once and for all.

Likes to be first - the first to market or the first to discover a new technology, concept or art form.

We’re the first to completely ditch the tube - and equally committed to oral care and environmental care.

Characterized by innovation, this archetype creates the path rather than looks for it.

No one has ever imagined toothpaste without the container. That is, until we came along.

Possesses a potent zest for life, exuding energy, faith and creative potential.

We love and live for the moment, and the Poppit is made for every such moment.

Examples: Mission Markets, NASA, Cousteau Society, Sigmund Freud, and Tesla

Poppits Is An Innovator

The Innovator thrives on change and would rather ask ‘Why Not’ than ‘Why’. Taking wild and frequent risks, the Innovator makes unexpected connections that shift the status quo. This archetype has a high tolerance for ambiguity and follows a path with no guarantees. The Innovator is willing to experiment and is known as an opportunity hunter. With head in the clouds and feet on the ground, the Innovator is characterized by rigorous research, willpower and imagination. The innovator is a trend spotter, able to smell high potential concepts a mile away.

Innovator

Thrives on change and prefers to ask “why not?” as opposed to “why?”

Poppits

Can we use toothpaste to start the anti-plastic revolution? We think so.

Makes unexpected connections that shift the status quo. Follows a path with no guarantees.

We’ve reimagined how people brush their teeth. What in your life could use some reimagination?

There’s no guarantee that everyone will ditch the tube, but we will never stop encouraging them to do so.

With head in the clouds and feet on the ground, this archetype is characterized by rigorous research, willpower and imagination.

For years we’ve put in the work to make tubeless toothbrushing a reality, so others might enjoy the benefits.

A trend spotter, this archetype is able to smell high-potential concepts a mile away.

What better way to help save our planet, than by literally brightening the smiles of everyone who calls it home?

Examples: Thomas Edison, Amelia Earhart, IBM, Apple, and Google