1 minute read
SMART PARENTS
The smart parent knows that all they want their kids to do is go to bed already!
OK not completely true - first what they want to do is excite their beloved child to embrace their oral care. It’s either brush your teeth well or hang out at the dentist office while cavities are attended to. Good oral care is less expensive, face it. No child, ever, in the measurable universe, has begged to brush their teeth. But give them a Poppit and all that changes. Children are like little scientists and are going to spend their time brushing mostly wondering why it tastes so good and how did it magically vanish.
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Who They Are
Parents are ambassadors and teachers. And one of the most important parts of the day is bedtime! Like, go to bed already! Kids no longer need to fight this quite so hard. They can look forward to a Poppit and then drift off dreaming about the wonders of the universe. Clean teeth. No cavities. No bribes. No mess. Parents everywhere unite!
What They Care About
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SHARP TWEENS & TEENS WHO WE EXIST FOR
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Shockingly, this group already knows everything.
But importantly, they also like to be the first to know new stuff (except as it pertains to anything they’re supposed to be learning at school). New music, new trends, new technology and new ways to do things better than their parents once did.
Poppits are an easy way for a tween to shine. They are often in that hygiene focused, zit focused, braces-wearing phase of personal awareness. A tween is hyper-vigilant about their self care and will embrace a more sophisticated way of managing oral care, especially if that means they hold rank in their tribe group. Doing it better is a way to demonstrate successful adaptation. More importantly, if it looks cool next to their face wash and beauty products then it is a must have.
If the tween happens to be of the ‘I just rolled out of bed and took an army shower’ variety… Poppits are going to be their salvation.
Who They Are
This group can be one of the biggest influencers for the brand, even though they have little monetary backing. They know how to work the system (aka parent) and value being cutting edge. They are also our up and coming voters and statistics show that the 11-21 year olds are aligned with social consciousness and environmental issues more than any generation before them. They could be Poppits biggest and loudest ambassadors if they get behind the concept.
• Hey - this is something your kids will want to use because it’s just that much fun!”
What They Care About
• Change making
• Belonging
• Fighting the norms
• Social consciousness
• Environment
