SILLY KIDS

Profile

Kids want to have fun! Their daily life is a science experiment that oscillates between bursts of laughter and pushing boundaries to see what will happen. (Ah, the good old days).

They also express their dissatisfaction by way of screams, messes and destruction-mode (look for that, it’s a setting in their user panel).

Kids just want you to cooperate with their agenda. Facilitate it, pay for it, clean it up and put bandaids on any of the bad bits.

Poppits are a whole new way for kids to be oh-so-intrigued (while getting the oral care they need and no clean up). Parents everywhere are saying ‘where have you been my whole life’. Granted, you might find a Poppit in your morning coffee. The experiments do have to go on. But your mirror will be clean.

Who They Are

Kids don’t make purchasing decisions but they certainly influence them. When it comes to ‘what will my kid use’ a parent will buy the effective toothpaste… the one that gets used. Kids are the forerunners of this movement. They will be the lifeline for Poppits long term too. There is a reason that soda/pop and tobacco companies focus their ad campaigns on the ‘kids’ as ghastly as that is - they are investing in their future buyers.

What They Care About

• Fun

• Curiosity

• Satisfying parents in the shortest amount of time

• Imagery, playfulness

• Flavor

How the world will change because of us

We envision a future where everyone in the world uses Poppits.

Poppits are part of a revolution. An environmental, social and face it, bathroom evolution. There is no reason NOT to use a Poppit instead of a toothpaste tube. If you are a resident of this global community, Poppits will be part of your daily routine because nothing less will do. No matter your age, gender, country of origin, or political view - choosing a Poppit brings every smile closer to a conscious and clean new frontier. We’ll lead by example; demonstrating a modern progressive product that says no to plastic, paving the way for other brands to follow suit and proving market demand for it.

The Stance We Take In The Crowd

Someone, somewhere, said to just do it. So, Heck yeah we did.

We took your toothpaste and made it better

We looked at your sink, and made it cleaner

We looked at landfills and said let’s make them 1.5 billion toothpaste tubes (a year!) lighter We’re not excusing ourselves for improving, well, everything.

What’s your excuse? Brush Better.

New eras and trends as well as generation altering innovations belong to those who stand up and dare. We want to inspire people to brush better. Better for their personal lives and better for the planet. We’ve created a new delivery system for toothpaste that will inspire people to do just that.

Why What We Do Matters

Poppits empowers people to brush better. Poppits will wipe plastic toothpaste tubes from existence.

• Better oral hygiene starts with correct doses. Poppits delivers the right dentist-recommended amount of toothpaste every time.

• Better also means a more pleasant and quite frankly, fun experience in brushing! Pop. Brush. Ah.

• Better means no waste. No gunk on a toothpaste tube. No residue loitering in your sink. No toothpaste tube at all!

• Better means environmentally conscious. 1.5 billion less plastic tubes in US landfills.

The Elevator Pitch

We are the innovators of a cutting edge new toothpaste delivery product that will change the world - the Poppit This toothpaste filled water soluble poppit eliminates waste, using zero plastic and no tube, while delivering the correct dose of active ingredients for complete oral care. Each Poppit is a small bite-size soluble pod filled with gel toothpaste. You pop it in your mouth, bite it and brush. The outer film melts while you brush and voilathere’s no mess! Every person worldwide will replace their old toothpaste tube with this fun and environmentally conscious product reducing the burden on landfills and improving our most valuable feature - our smile.

Our Slogan

Brush better.