SAVVY ADULTS

The savvy adult is the entry point into the market. They get it. They naturally gravitate to environmentally conscious products and are early adopters in change. They’re already deeply engaged in the world around them, socially conscious, politically aware, environmentally charged. They are already considered ‘cool’ amongst their peers. Their choices reflect their own curiosity and passion for the new and better. Through them, others are ignited. They lead the way.

Who They Are

These change makers and visionaries don’t have a tough time adapting to something new. Rather, they embrace it. And when they do, others follow. These savvy adults might be in the thick of the hustle and bustle of city life, or in the fringes but socially active. They carry the newest technology in their leather bag, think before asking for a straw, buy “in-season” produce, remember to call their moms and are genuinely up to date on social and environmental issues. They also have some money rolling through their account and know nice things when they see them. They spend according to their values which can range anywhere from a trip to an ecological resort in Costa Rica, to a bamboo shower curtain in their downtown apartment. They like hip things, and also want them to matter. Substance is critical.

What They Care About

• Cutting edge

• Environmentally friendly

• Effective

• Substantive (socially conscious)

• Innovation

WHO WE EXIST FOR