SHOPPING RESEARCH:

research shopper: everywhere know products well need-based shopper: everywhere having plans or lists on shopping shopaholic : huge shopping mall / retail street carry lots of paper bags bargains hunters / negotiators: market/factory/online shopping hunt for the lowest price window shopper: huge shopping mall / retail street walking in retail space with comments brand fans: designers’ stores stay up in queue for the latest products

VALUE OF SHOPPING:

Marx had a famous theory called ‘theory of value’: The purchasing value= labour value + using value.(Marx, K. and Aveling, E., 1919.)

The purchase price is the money you need to pay.Labor value is the cost of goods, including personal labour time, wages…Using value is a commodity can create for itself after purchasing. However, i think the value of shopping could satisfy people’s both physical and mental needs. In my opinion, being in a better mood or adding happiness to life could all be the value of shopping.

MY OWN RETAIL EXPERIENCE:

As a brand fans and a window shopper, i have my own experience on retail...I have a regular jogging route, jogging 1.6 miles from my home in Victoria to Old Bond St, which is my favourite retail street. Because of doing sports, I usually do window shopping , and the dispaly designs could make consumers like me who browse quickly have a deep impression on the products. I will try some interested products on another day or place an order directly in the online store. What's more, the retail design in this street will be always changed, which also has a great inspiration for my interior design project. So I think a good retail store design is not only creative, but also convenient for different types of consumers.

MY OWN DEFINATION OF WHAT IS SHOPPING:

Shopping is happened between people. People gather in a public space and interact with each other for their own reason is my definition of shopping.

ACTIVITIES

IN QUEUING:

thinking photoing checking phones chating smoking reading friends meeting eating babysitting

ACTIVITIES IN STORE: drinking dating reading

Due to the recent pandemic, the distance between people queuing has changed a little. Generally, the effective queue distance is 15-20 cm, comfortable queuing distance is 45-55 cm, and the social distance that people need to keep is 50-100 cm. This has redefined the design of the queuing area in the retail store.

PANDEMIC AND QUEUE DISTANCE:

3M protective clothing makes people feel safe under this pandemic situation, which makes think me of the staff in aseptic factory. Their uniforms are protective clothing, and these clothes both technically and psychologically reassures users. The concept of factory come at this stage. Through the research of some food factories, I found that the interior design of factories generally uses hard texture, such as large area of aluminum equipment and glass wall. What’s more, The orderly production process will be open and transparent to all. Last but not least, complex but beautifully arranged pipes are also a feature of the factory.

Charlie and the chocolate factory. This is a 2005 British-American musical fantasy film directed by Tim Burton and written by John August, based on the 1964 British novel of the same name by Roald Dahl. The storyline follows Charlie as he wins a contest along with four other children and is led by Wonka on a tour of his chocolate factory.