RETAIL RESEARCH

my research blog:https://artslondon.padlet.org/zzhu07201811/Portfolio

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase.

Under this pandemic situation, many retail place closed, there are more and more abandoned malls. According to the documentary “Abandoned” ,most malls closed because of no customers . The loss caused they could not pay electrical and water bill. So, the only solution is close the stores.

So there is a theory called the retailing mix explains what help the retail.They are place, price, personnel, product , presentation and promotion.And any competitive advantages you have in your strategy should help form your retail mix.

And i record a shopping mall almost have the least effect under the pandemic in my hometown.It is IFC Shanghai.

Firstly, it has some exclusive brands that brand fans would like to queue for the latest products.

Then, it had an entrance connected with line2 subway, which is the busiest subway here. Last but not least, it is a multi-functional building. There is a hotel in the same building with it and several hotels nearby.