ICE-CREAM RESEARCH:

RETAIL SELECTION:

Linking to the retail research, we decide to sell not only ice cream in this store, but also selling some ice cream accessories. Such as ice-cream favour fragrance, frozen ice-cream, kitchenware and logo T-shirts …

Then we were looking at the characteristics of ice cream itself from the perspective of texture. It is mainly composed of two kinds of texture, the soft and rich texture of ice cream , the hard and crisp texture of cone biscuit. The combination of two completely different texture makes people feel happy. And we found space elements from it. The whole twofloor space can be like the layering of ice cream. The atmosphere of upper layer is soft and the lower layer is hard, as shown in the section drawing.

TASTE