Section1Mapping

unit brief mapping the site mapping the building mapping the unit mapping the function and facade mapping the competitors

BRIEF:

Our group decided to do an ice-cream retail store at the very beginning. I am inspired by the experience i walked in the Piccadilly Circus : I used to buying some ice cream in Soho, and then wandering to Piccadilly Circus. On my way to there, many passers-by would ask me where I bought the ice cream. This matter made me think about whether there are some ice cream shops in this place, or the existing ice cream shops are not enough to supply the people in this area . In the research stage, we mapped the entire site, from large scale to small scale , including analysis of surrounding competitors. We evaluated some attractive reasons of ice cream and tried to combine them with our design elements. The final outcome will be a multi-functional ice cream shop with two atmospheres.

THE SITE :

Piccadilly Circus is a road intersection and public space in Westminster, West London. It now connects Piccadilly, Regent Street, Shaftesbury Avenue, Hay Market, Leicester Square and Glasgow street. It's close to the main shopping and entertainment area. Piccadilly Circus is a major transportation hub, a busy meeting place and tourist attraction.

PRODUCED BY AN AUTODESK STUDENT VERSION

Produced By An Autodesk Student Version

MAPPING THE BUILDING:

The site of this project is in the building with the famous billboard. It is designed by Fletcher Priest Architects.We have eight units to choose. They all have different areas, directions and floors.

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION the 1st floor plan

MAPPING UNIT F:

We quickly decided the location of the site would be on Denmark street, because of the properties of ice-cream store , the best site is to show more space horizontally and have fewer floors. In unit D,E,F,G,H, we choose unit F because of the width and two floors. It is the smallest of all sites, so from this stage, we are thinking about how to design the layout.

the ground floor plan

MAPPING FUNCTION:

MAPPING FACADE :

The facade of buildings is Georgian architecture. It is an architectural styles current between 1714 and 1830. And Piccadilly Circus is firstly opened in 1819.

Georgian style is highly variable, but a market of symmetry and proportion based on the classical architecture of Greece and Rome, as revived in the architecture of the Renaissance. Decoration is also usually in the classical tradition, but usually restrained and sometimes almost completely distant from the outside. The period shifted the vocabulary of classical architecture to smaller and more modest buildings than before.

Georgian architecture is characterized by its proportion and balance; simple mathematical ratios were used to determine the height of a window in relation to its width or the shape of a room as a double cube.