Studio Chromatica Style Guide

D N A R B E D I U G E L Y T S A MANUA

L FOR STA YING

ON VIBE

ZEV LANE DESIGN STUDIO II SPRING 2025

S T N E T CON

BRAND OVERVIEW

01

LOGO & USAGE

03

COLOR

09

TYPOGRAPHY

10

GRAPHIC ELEMENTS

12

TONE OF VOICE

13

1

BRAND OVERVIEW FOUNDED 2021

AUDIENCE

Studio Chromatica is a queer-owned, one-man stained glass studio making vibrant, handmade pieces that transform sunlight into moments of joy. Rooted in self-expression, color, and connection, every piece brings a little more magic into everyday spaces.

PERSONALITY Playful, heartfelt, & a little bit silly, the brand identity is an extension of founder Anthony’s fun-loving & vibrant personality.

Adults 20-40+ with some disposable income Art Lovers Plant/Nature Lovers LGBTQIA+ & Allies Creatives Pet Owners

CORE VALUES Self-Expression Accessibility in Pricing Celebration of Queer Identity Honoring the Beauty of Imperfection

BRAND OVERVIEW

2 TAGLINE

MISSION To create vibrant, handmade stained glass and other works of art that celebrate selfexpression, light, & whimsy– bringing everyday joy into homes and lives.

VISION To build a world where color, craft, and queer identity shine proudly in the spaces we live and love—one beam of sunlight at a time.

Spark joy, catch light.

LOGO OVERVIEW The primary logo is composed of a pictorial mark & a wordmark, in a horizontal lockup. The pictorial or wordmark can also be used on their own.

PICTORIAL MARK

WORDMARK

The primary logo can & should be used in most instances , including on both dark & light backgrounds.

3

WHAT IT MEANS The Studio Chromatica logo combines symbolism and structure to reflect the heart of the brand. The abstract “C” mark is composed of layered, semi-transparent geometric shapes, referencing the process of glassmaking while evoking ideas of light, color, and personal identity. The staggered vertical alignment of the wordmark draws inspiration from the movement of light waves, reinforcing a sense of rhythm and visual energy. Together, the bold colors and modular type communicate the studio’s playful spirit and commitment to self-expression in a way that feels both crafted and approachable.

4

LOGO VARIATIONS RESPONSIVE The pictorial mark can be used on its own for small spaces such as social media profile icons, favicons, or as part of a pattern.

B&W

REVERSED

The B&W logo can be used on light backgrounds when a single color is needed for printing, embroidery, or cost-saving purposes.

The Reversed logo can be used on dark backgrounds when a single color is needed for printing, embroidery, or cost-saving purposes.

5

LOGO VARIATIONS SINGLE COLOR Any of the brand colors can be used in a single-color variation of any of the marks, provided that proper contrast is available between the chosen color and the background. See Colors (page 9) for more information.

CLEAR SPACE & MINIMUM SIZES

Clear space around the logo is necessary to retain its integrity and legibility in all use cases.

No other text or imagery should come within one “STUDIO” height of the logo.

The logo may, however, be placed fully on top of an image in rare cases, so long as the placement provides clear legibility of the logo.

7

MINIMUM SIZES The logo should never be reproduced below the following minimum sizes, in order to maintain legibility of both text and imagery.

PRINT: 1.25” (32mm) DIGITAL: 150 px

INCORRECT LOGO USAGE Do not disproportionately stretch the logo.

Do not recolor the logo outside of the brand colors.

Do not present the logo at different angles.

Do not place the logo on top of any of the colors in the logo. Ensure proper contrast.

Do not use the pictorial & wordmark together in any alternative lockups/arrangements.

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9

COLOR, COLOR, COLOR Color is a cornerstone of the Studio Chromatica brand identity, & it is important to use the brand colors to build a consistent & recognizable visual identity. The brand colors represent the spectrum of light and queer joy, with a retro twist.

SUNBEAM SASS HEX #F04E23 RGB 240, 79, 35 CMYK 0, 85, 100, 0 CITRUS RIOT HEX #FF931E RGB 255, 147, 30 CMYK 0, 51, 96, 0 JOY JUICE HEX #FED30F RGB 254, 211, 15 CMYK 1, 15, 98, 0 FRESH CUT HEX #AFD136 RGB 175, 209, 54 CMYK 36, 0, 100, 0 QUEER SKIES HEX #17C1F2 RGB 23, 193, 242 CMYK 66, 1, 0, 0 STUDIO GRIT HEX #17C1F2 RGB 23, 193, 242 CMYK 66, 1, 0, 0

Playful use of the brand colors is encouraged!

However, there are still a few rules to preserve accessibility & brand cohesion: Never use Joy Juice as a text color except as a header on dark backgrounds.

Be cautious of using Fresh Cut for text, except for large, bold headlines.

Don’t use white/light text over Joy Juice or Fresh Cut except with bold typefaces.

If legibility is in question, use this color accessibility checker to be sure.

10

TYPOGRAPHY The brand’s typography system uses two complementary typefaces: Antarctican Headline and Korolev Rounded Light.

ANTARCTICAN HEADLINE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?()[]{}‘“@&%$#*-+/=<>_

Antarctican Headline brings bold energy and modern edge to the brand. Its clean, geometric structure gives headlines and the wordmark a punchy, eye-catching feel that fits the creative, vibrant spirit of the brand.

KOROLEV ROUNDED LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?()[]{}‘“@&%$#*-+/=<>_

Korolev Rounded Light adds balance with a softer, more approachable tone. Its rounded shapes keep body text feeling fresh, friendly, and easy to read, supporting the brand’s welcoming personality.

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TYPOGRAPHY HEADER SUBHEADER 1 SUBHEADER 2

This is an example of body copy using Korolev Rounded Light. Korolev Rounded Medium and Korolev Rounded Light Italic can be used for emphasis within any body copy.

130 pt | ALL CAPS 50 pt | ALL CAPS 52 pt | ALL CAPS

32 pt | Sentence case

GRAPHIC ELEMENTS PATTERN

SHAPES

ICONS

ILLUSTRATIONS

12

TONE OF VOICE PLAYFUL, BUT SINCERE

Speak with warmth, humor, and a little sparkle—without ever sounding fake or overly polished.

FRIENDLY AND APPROACHABLE

Like chatting with a creative friend, not selling from a pedestal.

QUEER-AFFIRMING AND INCLUSIVE

Use language that feels welcoming to LGBTQ+ audiences and allies without tokenizing or over-explaining.

HANDMADE AND PERSONAL

Lean into imperfections, individuality, and realness—this isn’t mass-produced, and that’s the point!

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U O Y K N A H T HAPPY CR

EATING!

ZEV LANE DESIGN STUDIO II SPRING 2025