Selected Work
Yumo Wang, MFA
2020–2024
From Legos to Logos
Selected Work
Yumo Wang, MFA
2020–2024
From Legos to Logos
Introduction
This concept comes from my love for Lego’s Technic and Speed Champions series. These models broke the stereotype I had of building blocks and accurately recreated the design of many different car brands. Through the building process, I realized the importance of the structure and detail of design. Lego entertains and inspires my design thinking—from simple building blocks to exquisite car models to complex brand logos, I learned how to combine scattered elements into complete visual design works.
Project 01/10
From Skating to Soaring Airwalk Rebranding
Project 02/10
From Education to Participation
Aim High Website Redesign
Project 03/10
From Exhibition to Experience Photography Exhibition Redesign
Project 04/10
From Podcast to Community Chapbook
Project 05/10
From Screen Time to Eye Time
Screen Time Management
Project 06/10
From Forms to Frames Typography Card Set
Project 07/10
From Robots to Outer Space
In-Vehicle Robot Design
Project 08/10
From Records to Recipes
Diet Record and Management App
Project 09/10
From Poem to Bouquet
Translation
MFA Thesis Project
From Concern to Confidence
Pedestrian Safety in San Francisco
from skating to soaring
Course
Nature of Identity
Project
Airwalk Rebranding
Instructor
Hunter Wimmer
Semester
Spring 2024
Category
Branding Design
Editorial Design
Website Design
Keywords Self-expression
Passionate
Rebellious
Objective
To transform Airwalk from a traditional skateboard brand into a vibrant, culturally focused identity that inspires people to explore their individuality, question authority, and express themselves.
Approach
The rebranding includes a refreshed visual identity, encompassing a new logo and cohesive design elements while introducing innovative products and services that appeal to a broader audience, encouraging exploration and promoting self-expression.
from education to participation
Course
Digital Design Studio 1
Project
Aim High
Website Redesign
Instructor
Phil Hamlett
Semester Spring 2023
Category
Website Design
Keywords Reliable Robust
Helpful Inspiring
Objective
To use graphic design to find ways to promote the organization’s summer enrichment program to 6–9 graders and or parents and guardians from low-income communities in Northern California.
Approach
The redesign promotes overview, influence, and student stories of the organization’s summer enrichment program and increases the number of applicants for the program by redesigning the visual system and website.
from exhibition to experience
Course
Type Systems
Project
Photography
Exhibition Redesign
Instructor
Hunter Wimmer
Semester
Spring 2022
Category
Editorial Design
Environmental Design
Website Design
Keywords
Stunning Comprehensive
Detailed
Objective
To enhance the “Through the Lens” photography exhibition by creating an engaging environment that fosters a deeper understanding of the artworks and photographers. Through thoughtful design elements, improve the visitor experience.
Approach
The redesign establishes a cohesive visual system with consistent design language across exhibition materials, including an informative booklet, environmental deliverables, and a website. This comprehensive approach transforms the exhibition into an interactive narrative journey, allowing visitors to connect more meaningfully with the art and artists.
from podcast to community
Course
Type Systems
Project
Chapbook
Instructor
Hunter Wimmer
Semester
Spring 2022
Category
Editorial Design
Keywords
Caring
Objective
To design a 20-page chapbook that transforms selected excerpts from the episode “The Daily” in the podcast This American Life into a visual narrative centered on “caring.”
Approach
The project involves creating a mood board inspired by the theme of caring to guide the visual design. The chapbook features imagery and typesetting that evoke warmth and community. Each chapter is laid out to reflect the narrative flow of the podcast, enhancing reader engagement.
from screen time to eye time
Course
Visual Thinking
Project
Screen Time Management
Instructor
Sandra Isla
Semester
Spring 2022
Category
Environmental Design
Branding Design
Editorial Design
App Design
Keywords
Blurry
Digital
Recovering
Objective
To raise awareness about the negative impact of excessive screen time and help users adopt healthier habits by managing their screen usage.
Approach
The project develops a mobile app that tracks screen time, offers break reminders, and provides eye care tips. Complement this with eye care services and events to educate people on reducing screen-related health problems.
from forms to frames
Course
Type Forms
Project
Typography Card Set
Instructor
Jeremy Stout
Semester
Summer 2021
Category
Editorial Design
Keywords
Consistent
Objective
To design a set of typography cards to showcase typefaces from the Vox Type Classifications, using visual hierarchy to emphasize each typeface’s form and creator.
Approach
Each card features a pangram, typeface name, classification, and designer, organized with varying type sizes for clarity, ensuring cohesive design across the set.
from robots to outer space
Course
NASA Sponsored Project
Product Design
Project
In-Vehicle Robot Design
Instructor
John Guenther
Claudia Dallendoerfer
Semester Fall 2023
Category
Branding Design
Environmental Design
Keywords
Augment
Dynamic
Supportive
Objective
To design an in-vehicle robot that enhances human capabilities for Mars exploration by 2075 as part of the NASA Project.
Approach
Collaboration across design disciplines results in a unified brand identity and user experience for the in-vehicle robot. Presentation materials, a visual system, and exhibition posters are developed to effectively showcase the robot’s innovative features and potential impact on space travel.
from records to recipes
Course
User Experience Design
Project
Diet Record and Management App
Instructor
Edward Cho
Semester Spring 2024
Category UI/UX Design
Keywords Warm Refreshing
Objective
To create a user-friendly app that helps people manage their diet and track their meals, allowing users to record their daily intake and find healthy recipes for meals.
Approach
By focusing on intuitive design, the app guides users through two main processes: easily logging their lunch details and seamlessly browsing recipe suggestions for dinner. The interface prioritizes ease of use, with quick access to meal tracking and recipe discovery, enhancing users’ overall health management experience.
from poem to bouquet
Course
Type Experiment
Project
Translation Instructor David Hake
Semester
Fall 2022
Category
Branding Design
Packaging Design
Keywords Unknown Forgotten Ephemeral
Objective
To create a fragrance brand inspired by the Turkish poem “Mendil,” focusing on themes of fleeting beauty and emotional connection, allowing consumers to engage with the sentiments expressed in the work.
Approach
The project involves designing a cohesive brand identity, including packaging for scented candles, room sprays, and hand creams. Each product embodies elements from the poem, reflecting its rich imagery and emotional depth, enhancing the overall consumer experience.
from concern to confidence MFA thesis project
Course
Thesis 3
Project
Pedestrian Safety in San Francisco
Instructor John Nettleton
Semester Fall 2024
Category Environmental Design
Packaging Design
App Design
Keywords Moveable Active Perceptive Geometrical
Objective
To find ways to increase safety for pedestrians in San Francisco.
Approach
The project creates a mobile navigation app based on data from high-injury networks and a pedestrian fatalities map collected by the city. It also introduces reflective and glow-in-the-dark product packaging to improve pedestrian visibility and design environmental deliverables for the city’s top three dangerous intersections on Market Street.
My heartfelt thanks
This portfolio is a culmination of hard work, creativity, and endless learning, but it would not have been possible without the support and encouragement of those around me.
To my family, who have been my steadfast supporters every step of the way—thank you for your patience, understanding, and belief in my journey. Your encouragement gave me the courage to pursue this path with determination.
To my friends for their constant inspiration, feedback, and unwavering support. You brought perspective, laughter, and motivation into each challenge and achievement.
To my instructors, whose insights and guidance have been invaluable. Your dedication to teaching has shaped my skills and my vision as a designer. I am deeply grateful for your mentorship and the knowledge you have shared.
Thank you to all who have been part of this journey, guiding and inspiring me to reach this point. This is as much your accomplishment as it is mine.
Behind the pages
Copyright © 2024 Yumo Wang
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the copyright holder.
Title of Book From Legos to Logos
Contact yumowang.design wangyumo998818@gmail.com
School
Academy of Art University School of Graphic Design
Degree
Master of Fine Arts
Instructor
Mary Scott Course
GR 800 MFA Portfolio Seminar
Photography google.com unsplash.com stock.adobe.com
Printing and Binding blurb.com
Paper Stock
Mohawk Superfine Eggshell #100 Text
Typography
InDesign 2024
yumowang.design