resQfood
delicious food with Local UnsoldTreasures!
Enjoy
Project overview
The product: Discover resQfood, a revolutionary mobile application designed to connect local customers with restaurants and stores that have surplus, unsold food. Our innovative service aims to combat food
Project duration:
June 1 2023 - June 27 2023
4 weeks
Project overview
The problem:
1. Many restaurant and bakery owners have to toss away heaps of unsold food, leading to a massive amount of food waste.
2. Plenty of folks who wouldn't mind buying unsold food in a low price due to the high living cost.
The goal:
1. Reduce food waste by connecting unsold food with customers, ensuring it doesn't go to waste.
2. Provide people with an enjoyable dining experience at a fraction of the original price.
3. Promote sustainability by raising awareness about reducing food waste
Project overview
My role: UX designer and UX researcher.
Responsibilities: Execute comprehensive interviews to understand user needs, craft both paper and digital wireframes, develop low and high-fidelity prototypes, conduct usability studies, implement accessibility considerations throughout the design process, constantly iterate on the overall design, refining and improving based on user feedback and evolving needs.
● User research
Understanding the user
● Personas
● Problem statements
● Competitive audit
● Ideation
User research: summary
Throughout my research, I had the opportunity to conduct interviews with both store owners and customers, and I was delighted to discover that this idea resonated positively with both groups.
Store owners expressed their willingness to share unsold food, as long as it didn't disrupt their regular operating hours. On the other hand, customers were eager to purchase such food, as long as the quality remained satisfactory.
The valuable feedback received through this research unequivocally conveyed the shared desire of both owners and customers to combat food waste collaboratively.
Goals
"Those pies, they're absolutely delicious, you know? We can't let them go to waste.”
JurgenKlopp
Age:
Address:
Hometown:
Occupation:
60 Liverpool,UK Germany FootballManager
“We need to find a way to get them to the right people who truly appreciate them. “
“It's all about creating a win-win situation!"
Jurgen,arenownedfootballmanager,hasatraditionofenjoyinga pieafteravictoriousmatchatAnfieldstadium.However,he's dismayedbytheexcessiveamountofpiesdiscardeddailyinthe bakerystore,whichworsensonmatchdaysduetotheinfluxof fans.Hecontemplatesasolutiontorescuethesedelectablepies, ensuringtheyreachthosewhotrulyappreciatethem.
● Digital wireframes
Starting the design
● Low-fidelity prototype
● Usability studies
Digital wireframes
Based on the user's research, I designed the resQfood mobile app to help users find the local unsold food and get it easily. The design focused on the discover page and reserved process.
Low-fidelity prototype
View low-fidelity here
Usability study: parameters
Study type:
Unmoderated usability study
Location: California, remote
Participants: 10 participants
Length: 30-60 minutes
Usability study: findings
Safety-driven delivery
Surprising bag insights
Seamless bag reservation
Add a delivery function to address safety concerns for female users picking up orders after 8 pm
Include general tags, customer reviews, and photos to provide users with an idea of what to expect inside each surprise bag, such as beverages, meals, or bakery items.
Include a reminder function and auto-reserve feature to simplify the process of reserving trending surprise bags with uncertain release times
1 2 3
Refining the design
● Mockups
● High-fidelity prototype
● Accessibility
Mockups
Informed by usability studies, I integrated customer reviews and accompanying pictures into the platform.
This enhancement enables users to gain a clearer understanding of what they can expect from their orders, empowering them to make informed decisions and avoid unnecessary waste.
Before usability study
After usability study
Mockups
Informed by usability studies, I made design adjustments to address users' safety concerns during nighttime pickups. By introducing both delivery and pick-up options, I aimed to alleviate any apprehensions related to picking up orders after dark.
Before usability study
After usability study
Mockups
High-fidelity prototype
The ultimate high-fidelity prototype showcased streamlined user-flows for signup, browse , reserve, checkout, delivery/pickup and review features.
https://www.figma.com/file/Xf
b0Jz0SaLo3eFPqKMhO90/hi
gh-fidelity?type=design&node
-id=1%3A1039&mode=design
&t=xJIliBeN7MExwDJ9-1
Accessibility considerations
1 2 3
Used icons and contrasting colors to improve vision accessibility
Take into account all scenarios and assign appropriate accessibility tags to ensure inclusive access.
Incorporated large images to enhance user comprehension of functionality.
Responsive Design
● Information architecture
● Responsive design
Sitemap
Responsive designs
The design for screen size variation included mobile and desktop.
Going forward
● Takeaways
● Next steps
Takeaways
Impact:
By leveraging the power of technology, resQfood is leading the charge in sustainability efforts. Through our app, users can effortlessly access a wide variety of surplus food options, ranging from delicious restaurant meals to quality grocery store products. Experience the joy of discovering hidden culinary gems while contributing to a cleaner, greener planet.
What I learned:
With the aid of the design system, I dedicated ample time to refining the critical user-flow for discovering food and making reservations, ensuring a delicate balance of benefits between both restaurants and users, as a truly exceptional app should not only favor one party.
Next steps
1 2 3
QuickPay
Auto-Reserve
OrderShield
Implement a one-click payment option to alleviate delays in the payment process, preventing bags from being sold out before order completion
Design the auto-reserve feature to simplify the process of reserving trending surprise bags with uncertain release times
Incorporate a feedback and complaint feature to safeguard users from last-minute order cancellations, ensuring a positive user experience and reliable food availability
Let’s connect!
Thank you for your time reviewing my work on this cat-food finder app!
If you'd like get in touch, my contact information is provided below. Email: yue@datartb.com
