User research: summary

During my research, I interviewed five cat owners, uncovering four major concerns when buying cat food:

1. They are unsure about what to look for when choosing cat food.

2. With many options available, such as dry or wet, organic or non-organic, it's difficult to know what their cat will like.

3. The difference in ingredients and their impact on price is confusing, making it hard to judge value for money.

4. They struggle with understanding when and how often to change their cat's food.

In summary, cat owners need clearer guidance and information on cat food selection and feeding routines.