Food 4 Less Style Guide

STYLE GUIDE

INTRODUCTION + CONTACT

The purpose of this style guide is to assist partners that create advertising material for Food4Less® and / or Foods Co®. The goal is to provide a better understanding of the brand guidelines to uphold brand integrity.

For marketing and advertising questions please contact: Eddie Vasquez Customer Communications Manager eddie.vasquez@food4less.com (310) 884-4405

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INDEX BRANDING APPLICATION Copywriting Guidelines

LOGO Food4Less® Logo Foods Co® Logo Logo Misuses Logo Combination

Quality Branding BILINGUAL APPLICATION

04 06 10 11

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BRANDING APPLICATION

Our branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers with FOOD4LESS® and FOODS CO®.

Keeping company consistency is crucial when dealing with: in-store, print, signage, circulars, and digital presence.

Here are the FOOD4LESS® and FOODS CO® branding applications.

Simple GUIDELINES to follow

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COPYWRITING® GUIDELINES

When writing the brand names in any copy format, please ensure to use all caps and follow with a ® mark.

FOOD4LESS® FOODS Co®

ENGLISH Here is an example of how the brand names look when placed in ENGLISH and SPANISH copy.

Download the FOOD4LESS® App to your smart phone.

OR Download the FOODS CO® App to your smart phone.

SPANISH Descarga la aplicación de FOOD4LESS® a tu teléfono móvil.

OR Descarga la aplicación de FOODS CO® a tu teléfono móvil.

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FOOD4LESS® LOGO Full Color | Color w/ White Outline on Dark Background

COLOR PALETTE

FOOD4LESS® Yellow PANTONE Process Yellow C

FOOD4LESS® Yellow C 0 M 0 Y 100 K 0 R 255 G 241 B 0 # fff100

FOOD4LESS® Black C 0 M 0 Y 0 K 100 R 35 G 31 B 32 # 231f20

COLOR PALETTE

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FOOD4LESS® Yellow PANTONE Process Yellow C

FOOD4LESS® Yellow C 0 M 0 Y 100 K 0 R 255 G 241 B 0 # fff100

FOOD4LESS® Black C 0 M 0 Y 0 K 100 R 35 G 31 B 32 # 231f20

FOOD4LESS® White C 0 M 0 Y 100 K 0 R 255 G 241 B 0 # ffffff

FOODS CO® LOGO Full Color | Color w/ White Outline on Dark Background

COLOR PALETTE

FOODS CO® Green C 100 M 0 Y 91 K 0 R 0 G 165 B 91 # 00a55b

FOODS CO® Green PANTONE 7482 C

COLOR PALETTE

FOODS CO® Green C 100 M 0 Y 91 K 0 R 0 G 165 B 91 # 00a55b

FOODS CO® Green PANTONE 7482 C

FOODS CO® White C 0 M 0 Y 100 K 0 R 255 G 241 B 0 # ffffff

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LOGO COMBINATION

When using both the Food4Less® and Foods Co® logos together, they must be appropriately stacked as shown to the left. The Foods Co® logo needs to be staggered right, where the “C” is just slightly passed the ® mark.

NAM

Here is an example of how the stacked orientation looks on particular branding elements.

P.O. B o Los An x 54143 geles, N A M E CA 90 054 Position

P.O. Box 54143 Los Angeles, CA 90054

08

Positio n

E

phone (0 name@ 00) 000.00 00 food4le phone (000) 000.0000

name@food4less.com

ss.com

LOGO MISUSES LOGO MISUSES - Do not rearrange the logo elements - Do not distort the logo elements - Do not recreate logo with any other typeface - Do not use any other color combinations

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QUALITY TAGLINE BRANDING Quality Logo and Tagline Options

The following logo and typeface orientations, need to be appropriately placed on all necessary Quality branding items, including: circulars, banners, signage, and in-store.

Quality logo

Quality “Brings You Back” Logo

Aa abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*) 1234567890

Univers 67 Bold Condensed Oblique

10

Tagline w/ Quality treatment

BILINGUAL APPLICATION

All bilingual marketing and communications collateral must be English leading with a 70%/30% font size ratio.

Here is an example of how the English leads 70% over the Spanish copy, placed at 30%.

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P.O. Box 54143 Los Angeles, CA 90054 DATE: 07.22.13 VERSION 03