STYLE GUIDE
BRANDING APPLICATION
Copywriting Guidelines
LOGO
Food4Less® Logo
Foods Co® Logo
Logo Misuses
Logo Combination
QUALITY BRANDING
BILINGUAL APPLICATION
04
06
10
11
BRANDING APPLICATION
Our branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers with FOOD4LESS® and FOODS CO®.
Keeping company consistency is crucial when dealing with: in-store, print, signage, circulars, and digital presence.
Here are the FOOD4LESS® and FOODS CO® branding applications.
SImPLE GUIDELINES TO FOLLOw
when writing the brand names in ANY copy format, please ensure to use ALL CAPS and follow with a ® mark.
Here is an example of how the brand names look when placed in ENGLISH and SPANISH copy.
ENGLISH
Download the FOOD4LESS® App to your smart phone.
OR
Download the FOODS CO® App to your smart phone.
SPANISH
Descarga la aplicación de FOOD4LESS® a tu teléfono móvil.
OR
Descarga la aplicación de FOODS CO® a tu teléfono móvil.
FOOD4LESS® LOGO
COLOR PALETTE
Full Color | Color w/ White Outline on Dark Background
LOGO COmBINATION
When using both the FOOD4LESS® and FOODS CO® logos together, they must be appropriately stacked as shown to the left. The FOODS CO® logo needs to be staggered right, where the “C” is just slightly passed the ® mark.
LoGo MISUSES
- Do not rearrange the logo elements
- Do not Distort the logo elements
- Do not recreate logo with any other typeface
- Do not use any other color combinations
QUALITY TAGLINE BRANDING
Quality Logo and Tagline Options
The following logo and typeface orientations, need to be appropriately placed on all necessary Quality branding items, including: circulars, banners, signage, and in-store.
abcdefghijklmnopqrstuvwxyz
Abcdefghijklmnopqrstuvwxyz (.,;:?!$&*) 1234567890
ALL bilingual marketing and communications collateral must be English leading with a 70%/30% font size ratio.
Here is an example of how the English leads 70% over the Spanish copy, placed at 30%.
