Uncork Texas Wines Brand Guide

BRAND

STYLE GUIDE

Table of

contents 2

Table of Contents

3 Logo 4

Logo Usage

6

Horizontal Logo & Usage

8

Vertical Logo & Usage

10

Colors

11

Color Usage

14

UTW Logo & Secondary Logo

15

Stacked Logo

16

Typography

17

Voice

19

llustrations & Images

21

Social Media Usage

2 | TABLE OF CONTENTS

Logo Logos are the single most impactful symbol used when establishing brand recognition. All logos in this guide have been approved and should not be modified. For logo specifics and logo variations, go to the horizontal & vertical usage sections in this guide.

BEST PRACTICE To retain the visual impact, limit the number of times you use a logo within a document or presentation.

3 | LOGO

Logo USAGE Minimum space around the logo should be equal to the width of the first two letters of the word "Uncork" defined as "X" below.

X

X

X

X

USAGE ON AN IMAGE

4 | logo USAGE

X

LOGO RESTRICTIONS Don't Stretch

Don't Change The Ratio

Don't Use Unapproved Colors Never Change The Distribution Of The Logo Information Inside The Logo

Do Not Place The Logo On Busy/Heavily Patterned Backgrounds Or Backgrounds With Similar Colors

5 | logo USAGE

HORIZONTAL LOGO

Black

Burgundy

White

6 | HORIZONTAL logo

HORIZONTAL LOGO USAGE

Black

Burgundy

White

7 | HORIZONTAL LOGO

VERTICAL LOGO

Black

Burgundy

White 8 | VERTICAL LOGO

VERTICAL LOGO USAGE

Black

Burgundy

White

9 | VERTICAL LOGO

COLORS COLOR PALETTES:

BLACK

10% BLACK

WHITE

ROSE

BURGUNDY

RGB 35 31 32 #231f20

RGB 35 31 32 #231f20 10% TINT

RGB 255 255 255 #ffffff

RGB 174 138 135 #ae8a87

RGB 93 26 36 #5c1a24

CMYK 70 67 64 74 #231f20

CMYK 7560 #231f20 10% TINT

CMYK 0000 #ffffff

CMYK 32 46 41 2 #ae8a87

CMYK 38 91 71 54 #5c1a24

COLORS ON ELEMENTS

DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.

TRANSPARENT & MULTIPLIED IMAGES USE THE ROSE COLOR APPLIED IN PHOTOSHOP. ROSE RGB 174 138 135 #ae8a87

10 | COLORS

DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.

TRANSPARENT & MULTIPLIED IMAGES USE THE BURGUNDY COLOR APPLIED IN PHOTOSHOP. BURGUNDY RGB 93 26 36 #5c1a24

DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.

TRANSPARENT & MULTIPLIED IMAGES USE THE WHITE COLOR APPLIED IN PHOTOSHOP. WHITE RGB 255 255 255 #ffffff

11 | COLORS

COLOR USAGE COMBINATION VERTICAL LOGO

12 | COLOR USAGE

HORIZONTAL LOGO

13 | COLOR USAGE

UTW Logo

SECONDARY LOGOS Logo USAGE Secondary logos should only be used upon special request, and they must fall under all preset parameters for Texas Wines logos.

14 | UTW LOGO & SECONDARY LOGOS

STACKED LOGO WITH PARTNER

PARTNER COMPANY PARTNER COMPANY

PARTNER COMPANY 15 | STACKED LOGO

TYPOGRAPHY

FONTS Wines

AL FRESCO BOLD

UNCORK TEXAS

RIGATONI REGULAR

TEX AS DEPARTMENT OF AGRICULTURE

MINION VARIABLE CONCEPT REGULAR

These fonts are exclusively for the use of the UTW logo.

They are not meant to be used for other purposes.

LOGOTYPEFACES RESTRICTIONS

Al Fresco Bold

ABCDEFGHIJKLMNOPQRST UVWX YZ

abcdefghijqlmnopqrstuvwxyz 0123456789

Minion Variable Concept Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijqlmnopqrstuvwxyz

0123456789

16 | TYPOGRAPHY

Rigatoni Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijqlmnopqrstuvwxyz

0123456789

voice In crafting the voice for Uncork Texas Wines, it's crucial to capture the unique character of the region's winemaking. It should conjure rugged authenticity and sophistication, mirroring the diverse climates that make up Texas.

The tone should evoke the sun-drenched vineyards and pioneering spirit of Texan winemakers. It should convey a sense of community and fun, inviting patrons to embark on a sensory journey that celebrates the rich tapestry of flavors, aromas, and stories woven into every bottle of Texas wine. The language should be warm, inviting, and proudly reflective of the state's commitment to supporting and showcasing its local wineries.

LOGO SOCIAL RESTRICTIONS MEDIA

17 | VOICE

WEBSITE

PRINTING Find Your Perfect Match This Fall This October Wine Month, we added a twist to your favorite wine by heating it up with exciting additions that are sure to warm you to the core.

FALL PAIRINGS

Shining Stars: shaved beef, honey, figs The aroma of red wine simmering on the stove with citrus, spices, and a little brandy fills the house. When mixing up your Mulled Wine, select a red that is slightly fruity, such as a Cabernet Sauvignon. With the strong flavors of citrus, clove, cinnamon, & cardamom, this warm drink is a great starter that pairs with the flavors of your favorite shaved beef and the sweetness of the honey and figs that adorn your charcuterie board. The tannins in this drink also pair well with the powerful flavors of blue cheese and dark chocolate.

Texas Essentials: pear, creamy cheeses, brown butter sage pasta Warm crisp apple cider and Madeira wine on the stove or over the campfire makes the perfect Wassail! Madeira wine is considered a dessert wine, with flavors of carmel, dried fruit, and complex spices. The flavor of the Madeira pairs nicely with ginger, nutmeg, cloves, allspice, and citrus. With all these complex fall flavors, this drink pairs perfectly with ham, turkey, and your favorite creamy cheese like brie. It also pairs well with squash, pumpkin, apple, pear, and brown butter sage pasta. It’s perfect for an Autumn celebration with friends, or a romantic night in.

Fixins: dessert charcuterie board, cider donuts, stone fruits End your evening with an adult twist to hot chocolate, combined with your favorite red wine, like a Pinot Noir. Bittersweet Hot Chocolate with Red Wine paired with a fall dessert charcuterie board filled with Fall favorites like toasted marshmallows, cider donuts, and stone fruits. Adding citrus flavors such as orange and dried cranberry will cut through the sweetness with the help of dark chocolate and assorted nuts. All in all, a delightful way to end the night before braving the brisk Autumn breeze again.

UNCORKTEXASWINES.COM

18 | VOICE

-

TEXAS WINES -

SpreadingThe Cheer This Holiday Season With the holidays fast approaching, spread the cheer with a slight new take on the butter board: A Cheese Board. This time of year is a wonderful time to share the many flavors from the GO TEXAN Market: GoTexan.org/HOME/SHOP. Discover an array of pairings and a variety of products to pair with your favorite flavors of the holiday season and create a cheese board everyone will want to dig into.

WINE MONTH PAIRINGS

SHINING STARS: Mascarpone & Fresh Figs Mascarpone has a hint of sweet and acidic flavors. With its buttery and almost nutty flavor; this cheese spreads easily on your board. Be sure to slice ripe figs and add some berry and honey flavors.

These combinations of flavors are a perfect match to a nicely chilled Tannat Rosé, with its refreshing berries and cream flavor.

Texas Essential: Rolen’s Honey, Fig Jam, Iberico Coppa, & Charlie’s Treats Cinnamon Sugar Pecans Honey from GO TEXAN partner Rolen's Honey and a nice rich fig jam are the perfect addition to this board. The Cinnamon Sugar Pecans from Charlie’s Treats really add to the holiday spice. The blend of all these flavors are the perfect match to the Merlot’s spice of the pecans and fruity flavors.

The medium acidity of this wine helps cut through the fattiness of the Mascarpone and sweetness of the honey. The Iberico Coppa brings a nice saltiness to balance all the flavors out. This combination blends perfectly with your favorite Texas Merlot.

Fixins: Edible Flowers, sliced apples & pears and brioche bread Chenin Blanc has a sweet crisp flavor that has hints of nectar. This wine will enhance the flavors throughout the board, bringing out flowery aromas and cutting through the buttery taste of the brioche bread. The sweetness of this wine is the perfect way to end an evening.

UNCORKTEXASWINES.COM

ILLUSTRATIONS & IMAGES

LOGO ILLUSTRATIONS RESTRICTIONS

19 | ILLUSTRATIONS & IMAGES

LOGO RESTRICTIONS IMAGES

20 | ILLUSTRATIONS & IMAGES

UTW & SOCIAL MEDIA USAGE The social media icons have also been spaced, sized, and stacked proportionately to the UTW logo.

Minimum space around the logo should be .25 inches. The minimum size for the social media logos should be 25% width proportionally to the UTW logo.

100%

50% 25%

100%

50%

25%

COLOR LOGOUSAGE RESTRICTIONS VARIATIONS The icons can be colored according to the UTW logo color usage variations.

21 | SOCIAL MEDIA USAGE

P.O. BOX 12847 AUSTIN, TX 78711

For more information on great Texas wines, visit uncorktexaswines.com.

This publication is provided as a services of the Texas Department of Agriculture – Wine Marketing Program and is not for sale.