Kroger Food 4 Less/Foods Co Bring It Home Campaign

“Bring

Stock Photography Used as background.

Color Story: Natural, comforting, versatile, practical, familiar

DIGITAL BANNERS PRODUCTION SHEET

BRING IT HOME TRAYÉNDOLO A CASA

Headline:

Keywords highlighted in FOODS CO® green. ALL bilingual marketing to be English leading with a 70/30% font size ratio.

Great job.

Language Divider: 2mm stroke in green.

Spanish Translation: Below divider in singular font size, left justified.

Call-to-Action: All CAPS with white 2mm frame.

Great benefits

Buen empleo.

Grandes benef icios

APPLY NOW APLICA AHORA

Circle or Partial Circle: Used in charcoal for headline background.

DROPSHADOW IS APPLIED

Circle offset In beige.

DROPSHADOW IS APPLIED + 63% TRANSPARENCY IS APPLIED

Campaign Font: Futura PT Demi Oblique

DESIGN TIP: Scale English words individually to bring playfulness to the headline.

As needed in white. Font: Futura PT Book Oblique, 6.5pt at full size.

Stock Photography

Used as background.

Full Banner: 1200 x 350 px web

DIGITAL BANNERS SIZING

Shown at 25% scale

Multi Banner: 596 x 350 px web + mobile

Thin Multi Banner: 596 x 175 px web + mobile

Single Card Tile: 228 x 380 px web + mobile

Double Card Tile: 464 x 380 px web + mobile

Full Banner: 1200 x 700 px mobile

Thin Full Banner: 1200 x 175 px web

Thin Full Banner: 1200 x 350 px mobile

Site Banner: 1200 x 65 px web

Site Banner: 500 x 65 px mobile

Color Story: Natural, comforting, versatile, practical, familiar

IN-STORE SIGNAGE PRODUCTION SHEET

BRING IT HOME TRAYÉNDOLO A CASA

In-Store Signage: 14”w x 11”h (shown at 33%)

Headline:

Keywords highlighted in FOOD4LESS® yellow. ALL bilingual marketing must be English leading with a 70/30% font size ratio. Spanish translation shown below divider, left justified.

Campaign Font: Futura PT Demi Oblique

DESIGN TIP:

Scale English words individually to bring playfulness to the headline.

Language Divider: 3pt stroke in yellow. Stock Photography Used

Circle or Partial Circle: Used in charcoal for headline background.

Call-to-Action:

All CAPS with translation in 3pt white frame.

Legal:

As needed. Font: Futura PT Book Oblique, 6.5pt at full size.

Logo Circle: Circle background in beige can also be used for a call-to-action alternate, logo placement and/or co-branding placement as shown here in white.

DESIGN TIP: Use a singular call-to-action. If the circle can be used for placement, then, remove the framed call-to-action from the design.

Color Story: Natural, comforting, versatile, practical, familiar

IN-STORE SIGNAGE PRODUCTION SHEET

BRING IT HOME TRAYÉNDOLO A CASA

In-Store Signage: 14”w x 11”h (Shown at 33%)

Headline:

Keywords highlighted in FOODS CO® green ALL bilingual marketing must be English leading with a 70/30% font size ratio. Spanish translation shown below divider, left justified.

Language Divider: 3pt stroke in green.

Circle or Partial Circle: Used in charcoal for headline background.

Call-to-Action: All CAPS with translation in 3pt white frame.

Legal:

As needed. Font: Futura PT Book Oblique, 6.5pt at full size.

Campaign Font: Futura PT Demi Oblique

DESIGN TIP:

Scale English words individually to bring playfulness to the headline.

Stock Photography

Used as background at 300dpi.

Logo Circle: Circle background in beige can also be used for a call-to-action alternate, logo placement and/or co-branding placement as shown here in white.

DESIGN TIP: Use a singular call-to-action. If the circle can be used for placement, then, remove the framed call-to-action from the design.

14x11” Sign: Trim: 14”w x 11”h

Bleed: 0.125”

Safety: 0.5”

IN-STORE SIGNAGE SIZING

Shown at 20% scale

Stanchion Sign:

Trim: 22”w x 28”h

Bleed: 0.25”

Safety: 0.5”

21x22” Sign:

Trim: 21”w x 22”h

Bleed: 0.125”

Safety: 0.5”

11x7” Sign:

Trim: 11”w x 7”h

Bleed: 0.125”

Safety: 0.5”

10” Round Sign: Trim: 10” round

Bleed: .125”

Safety: 0.5”