PORKY’S STORY
PORKY’S STORY
The Porky image is a nod to that tenacious, indomitable spirit that has defined Javelinas for generations. The illustration includes a beanie atop Porky’s head—a tribute to a long-standing tradition during the Texas A&I years in which freshmen were encouraged to wear green, blue or gold beanies to identify themselves as freshman and to unite the new class. The freshman beanie tradition ended in the 1970s.
BRAND ESSENCE AND CHARACTERISTICS
Porky pays homage to the university’s proud past. The mark offers alumni and current Javelinas a link to history, while also celebrating the Javelina spirit. As the first institution of higher learning in South Texas, the university has played an important role in the development of South Texas for nearly a century.
PORKY’S STORY
TONE
Porky is a symbol of the tenacious, indomitable spirit of the university and long-standing tradition. His appearance at an event or on an award is meant to declare to the community/world that the recipient(s) have displayed the highest standard of achievement and excellence, and/or have gone above and beyond as befits a Javelina student/ alumni.
GUIDANCE ON LOGO USAGE
PRIMARY USAGE
As a recognition mark, Porky is to be used only when recognizing special events, awards or other acknowledgments.
INTERNAL USE OF PORKY
May only be used full color, no one color variations (the logo loses its recognizability and impact in one color).
Example of where to use Porky:
• Alumni events
• Campus recognition
PARTNER USAGE
Co-branding between the TAMUK logo and/or a partner entity as secondary logos on the materials will need approval and will be reviewed on a case-by-case basis. Please reach out to the Office of Marketing and Communications, Trademarks and Licensing Program.
• Sporting events
• Community events
Porky may not represent any College, Department, Program or Student Organization.
APPROVED WORDING WITH PORKY LOGO
Javelinas or Go Javelinas
Hogs or Go Hogs
Only Brush Script font may be used with approved wording.
PROMOTIONAL ITEMS
Promotional items orders with Porky must first be approved by the Office of Marketing & Communications (case by case basis).
