Marketing
It is a discipline which deals with analyzing the market behavior in a determined situation and also of the consumers. Marketing is the way in a business meets and expands its objectives through the solution of needs or desires of the customers. Some authors of this theoretical field have explained this concept, for example: Philip Kotler "Systematization and administration by which people solve their lack, that is, permutation of a good or service. Or the forming and shaping from this”. Jerome McCarthy proposes that marketing is the activity of a company which seeks to consolidate its business, by anticipating the desires of potential consumers. For your product or service in a market. Also, this author defined it the assets of a company in 4 elements are product, price, place, promotion. Or well, known marketing mix, in which a company formed an analysis of its internal situation taking these factors. To lead to a subsequent positioning strategy. The American Marketing Association defines marketing as the sum of actions and processes in an organized manner, seeking to achieve a finished product. So, having a field in which it is created, communicated, relationships are managed and scales of values are set to customers. Getting profits for the company, at the same time, that satisfies customers. In perspective, the act of defining a market is to install a product or service according to supply and demand. From the inside to the outside, producing a bidirectional and interconnectedness between what the customer wants and what the company does. Taking with it a place where goods payment utilities are created, in what comprises a business management. Therefore, marketing is a social and administrative process in which a group of people in an organized activity undertaken to address the concerns and needs. Thus, a company that maintains a positive correlation between sales and distribution, reach their goals and will remain in effect. In the same way, a company that knows its customers will have a better future in front of the market, thanks to marketing. A recommended book is marketing management, 14va edition, Philip Kotler and Kevin Lane Keller.