Betwix'd Improv Puppet Program - Protecting Senior from Scams

Program Overview Sponsorship Packages Community Partners

CHRŸS TEI Our Community Health Initiative Co-op Charity # 779432814RR0001

TABLE OF CONTENTS

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Overview ____________________________________________________________ 2 Money Matters ______________________________________________________ 4 Sponsorship Opportunities __________________________________________ 6 Information Resources ______________________________________________ 7 Community Partners __________________________________________________ 8 Artistic Partners ______________________________________________________ 9 Sustainability Plan __________________________________________________ 10 Program Timeline ___________________________ Error! Bookmark not defined.

WE RESPECTFULLY REQUEST THAT INFORMATION IN THIS DOCUMENT IS TREATED AS CONFIDENTIAL. WE ARE HAPPY TO ANSWER ANY QUESTION REGARDING IT.

We have members across BC, and we acknowledge the multiple First Nations traditional territories where we live, work and play.

Our organization is centered on the islands of the Mid-Salish Sea. As such we specifically acknowledge our hosts of several nations, collectively the SENĆOŦEN speaking peoples, also referred to as the Malchosen, the Lekwungen, the Semiahmoo, and the T’Sou-ke. We share a way forward based on mutual respect and marked by stories of sharing healing together in this time of Truth and Reconciliation.

May the voices of our ancestors lead us in our work and our touch always heal.

ABOUT THE COOP Our Co-op has served communities in need for over a decade, beginning with hosting support groups in Victoria as Rainbow Health Co-op. From 2018–2022, we completed a community-based research project with the University of Victoria, the Victoria Native Friendship Centre, and funding from the Vancouver Foundation.

The research confirmed a significant overlap between gender-diverse and neurodiverse communities—something long observed in our groups, now backed by national data.

This perspective highlighted the impact of trauma-related disorders. In response, we developed Community Wellness Practices—programs that not only provide a specific service but also reduce trauma’s effects.

We are grateful to our Indigenous partners for guiding us in this work.

As a result of this research project, the co-op was reorganized following the pandemic and now operates as two related co-ops to fulfill a common mission of mitigating trauma in marginalized communities.

Our Community Health Initiative Cooperative is our charity.

Tau Wellness Co-op is our operational worker’s co-op.

The O_CHI dash states that equity is never dependent on identity The O_CHI logo is five rings that overlap each other surrounded by a circle of dots.

The five rings represent our shared communities.

The overlap represents the intersectionality of our communities.

The colours represent the uniqueness of each, white our common struggles The Silver center represents our common goal of improving wellness The circle of dots represents our ongoing welcome to all to join us.

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OVERVIEW The Betwix’d Improv Puppet Program 2025 – 2026 is a creative, community-based initiative designed to educate seniors on fraud prevention through engaging, humorous, and interactive puppet performances.

Delivered in partnership with local senior centres, law enforcement, and community health organizations, the program aims to empower older adults with the knowledge and confidence to recognize and avoid scams.

The Betwix’d Troupe is anchored by gender/neuro diverse, Indigenous community elders. We believe that by demonstrating we are in service to our shared communities, society will come to respect the value of diversity.

JUST LIKE YOUR FAVOURITE PIZZA PLACE, OUR PROGRAMS ARE ALWAYS 2 FOR 1!

WHY THIS MATTERS: THE GROWING THREAT OF SENIOR FRAUD Fraud targeting seniors is a rapidly escalating issue in Canada. According to the 2025 FCT Fraud Insights Report, fraudsters are becoming increasingly sophisticated, leveraging technology and social engineering to exploit vulnerable populations [1]. Key findings include: • • • •

Seniors are disproportionately targeted due to isolation, trust in authority, and unfamiliarity with threats.

96% of Canadians aged 65+ believe companies and institutions must do more to protect them from fraud Common scams include impersonation fraud, phishing, investment fraud, and romance scams Scams often result in significant financial and emotional harm.

EMERGING TRENDS IN FRAUD (2025) • • •

AI-generated scams: Deepfake voices and synthetic identities are being used to impersonate family members Phishing via text and social media: Fraudsters exploit platforms where seniors are increasingly active.

Real estate and service fraud: Seniors are targeted with home repair, insurance, or investment schemes.

EFFECTIVE AWARENESS & MITIGATION STRATEGIES • Timely, seasonal, Interactive education: Programs that use storytelling, humor, and role-play are more memorable and impactful. For example, seniors participating in a role-play scenario recalling key warning signs later.

• Community-based delivery: Familiar, trusted environments like senior centers increase participation and retention.

Hosting sessions at local senior hubs ensures attendees feel safe and more willing to engage.

• Partnerships with law enforcement: Co-delivered sessions with police enhance credibility and provide real-world examples.

A police officer sharing actual fraud cases helped participants connect theory to practice.

• Printed and digital takeaways: Reinforcement materials help seniors share knowledge with peers and caregivers.

Tip sheets placed on community bulletin boards often spark follow-up conversations among residents.

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Trauma mitigation supports participants’ resilience: Managing emotional impacts by offering trauma mitigation helps build long-term resistance to manipulation.

HELP PROTECT SENIORS IN YOUR COMMUNITY THIS COMING TAX SEASON EMAIL: CHRYS.TEI@TAUWELLNESS.COM || PHONE: 250 800 1383 || TEXT: 778 967 4465

PROGRAM GOALS •

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Reach at least 500 seniors per year across Vancouver Island: This target ensures broad regional coverage and equitable access to fraud prevention resources.

Sessions hosted in both urban centers and smaller communities.

Protect seniors during tax and holiday seasons: Timely programming during high-risk periods helps prevent seasonal scams.

Seasonal themed sessions highlight common fraud tactics and offer practical prevention tips.

Connect with over 2,200 seniors and elders over the next three years: Multi-year outreach supports sustained engagement and deeper community impact.

Annual follow-ups and repeat visits to reinforce learning and build lasting relationships.

Deliver 20+ puppet performances in collaboration with senior centers and community policing units: Puppetry offers a playful, engaging way to present serious topics, improving retention and understanding.

Seniors easily recalling key scam prevention tips weeks after a puppet show.

Distribute fraud prevention kits with tip sheets, contact info, and reporting tools: Each kit serves as a personal safety resource, empowering seniors to take informed action.

A future caregiver sharing that the kit helped her mother recognize and avoid a phone scam.

Evaluate impact through pre/post surveys and feedback forms: Surveys help refine programming and demonstrate measurable success.

Sessions showing a 40% increase in participants’ confidence to report fraud.

Include a healthy snack at every community engagement session: Nutritious refreshments encourage attendance and support overall well-being.

Creating a welcoming, comfortable learning environment by offering fruit, tea, and granola bars.

Provide trauma mitigation and wellness support at each community engagement: Integrating emotional care practices helps participants feel safe, supported, and resilient.

For example, sessions may include grounding exercises, peer support circles, or access to wellness resources.

EXPECTED OUTCOMES • Increased awareness and understanding of fraud among seniors: Seniors will be better equipped to recognize scams before falling victim.

For example, after attending a session, a participant might identify a phishing call and warn their neighbours.

• Strengthened community partnerships and engagement: Collaborations with local organizations foster trust and long-term support networks.

Joint events with Indigenous friendship centers and local libraries have led to ongoing co-hosted programming.

• Reduction in isolation for all participants: Group activities and shared learning experiences help build social connections.

Participants staying after sessions to chat, exchange contact info, or plan future meetups.

• Measurable improvements in social outcomes in our regions of practice within a decade: Long-term tracking will reveal how fraud education contributes to healthier, more connected communities.

Communities with sustained programming reporting increased volunteerism and intergenerational engagement.

• Reduction in trauma-related disorders through community wellness practices: Integrating emotional support and wellness tools helps participants process past experiences.

For instance, peer storytelling circles helping reduce anxiety related to past scam encounters.

• Recognition of businesses that are active in reducing fraud affecting seniors and elders: Highlighting fraud-aware businesses encourages ethical practices and community trust.

For example, a credit union hosting awareness posters receiving public acknowledgment or awards.

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MONEY MATTERS REVENUE AND CONTRIBUTIONS Funding for senior-focused fraud prevention programs typically comes from a diverse mix of community-minded contributors and government funding. Local businesses and financial institutions often support these initiatives, recognizing the importance of protecting older adults. Telecommunications, utilities, and retail chains may also contribute through sponsorships or in-kind donations. Government grants, while remaining essential, tend to be one-off, restrictive and not cover the range of expenses required for robust fraud protection education. Support by the business and banking sectors is critical to stemming the tide of fraud targeting seniors and elders.

Foundations and nonprofits focused on aging and community health are key partners, offering grants and advocacy. Arts and culture organizations can provide technical and promotional support.

Digital revenue—such as sponsored content, online monetization, and upselling additional elder’s education— can help sustain programming. Community contributions through ticket sales and donations also play a role.

Senior centres, retirement communities, and wellness programs often co-host or co-fund performances, especially when fraud prevention aligns with broader health and safety goals.

THREE YEAR PROGRAM BUDGET AND RETURNS With a total 3-year budget of $145,331 and an outreach goal of 2,250 individuals, (500 attendees / year x 3 years=1500 + 750 allowance for info diffusion) the cost per person for this program is approximately $64.59. This figure is notably cost-effective when compared to typical fraud prevention programs targeting seniors in Canada, which often range from $100 to $500 per participant. The program offers a high-impact, community-centered approach at a fraction of the usual cost, demonstrating strong value for investment.

Category Year 1 Personnel (Coordinator, Community Wellness Workers) $24,500 Materials (Puppets, Kits, Scripts) $5,538 Travel (Island-wide performances) $4,154 Artist Fees (Honorariums and/or Grand Prize?) $3,600 Marketing & Outreach (Print, digital, sponsor visibility) $2,769 Evaluation (Surveys, feedback analysis) $2,077 Overhead & Administration (10%) $3,462 Total $46,100 • • • • • •

Year 2 $25,725 $5,815 $4,362 $3,780 $2,908 $2,181 $3,635 $48,406

Year 3 $27,011 $6,106 $4,580 $3,969 $3,053 $2,290 $3,816 $50,825

Personnel (Community Wellness Workers): Covers costs for the team delivering the program, including planning and facilitating fraud prevention education.

Materials (Puppets, Kits, Scripts): Includes the cost of creating and maintaining puppets, assembling educational kits, and developing or licensing scripts used in performances.

Travel (Island-wide performances): Accounts for transportation, fuel, and related expenses for delivering performances across Vancouver Island communities.

Marketing & Outreach (Print, digital, sponsor visibility): Supports promotional materials, digital outreach, and sponsor recognition to ensure strong community engagement and visibility.

Evaluation (Surveys, feedback analysis): Funds the design, distribution, and analysis of participant feedback to assess program impact and guide improvements.

Overhead & Administration (10%): A standard allocation to cover administrative costs such as oversight, reporting, insurance, and general operations.

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SPONSORS Sponsors are essential partners in the success of the Betwix’d Improv Puppet Program, helping us bring engaging, educational performances to seniors across Vancouver Island. Their generous support fuels every aspect of the program—from live shows and volunteer training to the creation of fraud prevention materials.

HOW SPONSORS MAKE A DIFFERENCE FUNDING PROGRAM DELIVERY

Sponsor contributions directly support performer stipends, travel expenses, puppet maintenance, set design, and production materials—ensuring high-quality, community building performances.

EXPANDING COMMUNITY IMPACT

By backing a creative, grassroots initiative, sponsors champion senior safety, digital literacy, and social inclusion.

Their support helps reduce isolation and empowers older adults with practical fraud prevention tools.

STRENGTHENING PUBLIC TRUST

Sponsors align themselves with a trusted, community-based initiative, building goodwill and fostering authentic connections with older adults and their families.

ACCESS TO EDUCATIONAL EXPERTISE

Many sponsors bring years of experience in fraud prevention and financial literacy. Their materials and insights help keep our program content current, relevant, and impactful.

SPONSOR AND COMMUNITY PARTNER BENEFITS MEMORABLE VISIBILITY THROUGH PUPPET COMMERCIALS

Each performance includes a lighthearted, custom puppet commercial that reflects the sponsor’s mission and values. Delivered in the same theatrical style as the show, these segments entertain while reinforcing the sponsor’s role in promoting senior safety.

MEASURABLE SOCIAL RETURN ON INVESTMENT (ROI)

Sponsors receive regular updates on program reach, audience feedback, and community outcomes— demonstrating the tangible impact of their investment MULTI-CHANNEL RECOGNITION

Sponsors are also acknowledged across a variety of platforms, including: • • • •

Printed programs and educational handouts Digital outreach (email newsletters, social media, and website) Media coverage and community bulletins Volunteer training materials and community presentations

COMMUNITY ENGAGEMENT OPPORTUNITIES

Sponsors may be invited to participate in community events, panel discussions, or post-show Q&As—offering direct engagement with audiences and stakeholders.

BRAND ALIGNMENT WITH SOCIAL GOOD

Supporting Betwix’d positions sponsors as champions of elder empowerment, fraud prevention, creative education, and inclusion of diversity—values that resonate with socially conscious consumers and clients.

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SPONSORSHIP OPPORTUNITIES Make your brand part of something unforgettable. The Betwix’d Improv Puppet Program is a touring community wellness initiative that brings fraud prevention education to over 2200 seniors across Vancouver Island through 20+ interactive, humorous performances. By sponsoring this program, you’ll not only support a vital community cause— you’ll also gain unique visibility through custom puppet commercials, logo placements, and public recognition. With tiered sponsorship options starting at just $250, there’s a meaningful way for every organization to get involved.

Join us in empowering seniors and showcasing your commitment to community wellness.

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INFORMATION RESOURCES Information resources are central to the program’s strategy for educating seniors about fraud prevention. These resources serve to: • • • • •

Enhance credibility through partnerships with trusted institutions like police departments Broaden outreach through networking with senior advocacy organizations.

Provide accurate, localized content for puppet scripts, handouts, and fraud prevention kits.

Support outreach and sustainability by connecting seniors with ongoing services and reporting tools.

Enable collaboration with community policing units and health organizations in co-hosting events

THESE RESOURCES INCLUDE: • • •

Law enforcement agencies (e.g., Sooke RCMP, Victoria Police, Saanich Police) offering fraud awareness talks and community policing.

Health and elder advocacy organizations (e.g., Island Health, Seniors First BC, Office of the Seniors Advocate) providing referrals, legal support, and scam prevention materials.

Community directories like Seniors 101 and Community Policing Centres that distribute educational content and host workshops.

THESE RESOURCES ARE ASSEMBLED INTO A SINGLE TAKEHOME PACKAGE:

Materials are assembled from multiple information resources and delivered to participants in sturdy canvas shopping bags, soon to become the fashion accessory across Vancouver Island while anchoring the lessons learned through regular use in shopping transactions.

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COMMUNITY PARTNERS Community partners are essential to the success and sustainability of the Betwix’d Improv Puppet Program. Their involvement ensures that the program is deeply rooted in local needs, trusted by participants, and supported by a network of organizations committed to senior safety and fraud prevention. Key roles include: • Venue Hosting & Outreach: Senior centers, libraries, and community halls provide welcoming spaces for performances and help promote events.

For example, a local library hosts a puppet show and promotes it through its monthly newsletter and bulletin board.

• Co-Delivery & Expertise Sharing: Law enforcement and fraud prevention organizations contribute real-world insights, and credibility to the content.

During a session, a community officer shares a recent scam case that resonated deeply with attendees.

• Volunteer Recruitment & Support: Local nonprofits and service groups assist in identifying and supporting volunteers, helping to build a team.

For instance, a seniors' advocacy group helps recruit multilingual volunteers to support diverse audiences.

• Resource Distribution: Partners help disseminate fraud prevention kits to ensure the message reaches beyond the performance.

A community center places extra kits in its lobby, allowing visitors to take them home and share with others.

• Feedback & Evaluation: Community organizations play a vital role in gathering feedback and helping evaluate the program’s impact.

A partner collects anonymous feedback forms and shares insights that lead to improved session accessibility.

• In-Kind Contributions: Organizations contribute space, refreshments, printing, and staff time to support program delivery.

For example, a local co-op donates snacks and printing services for a series of workshops.

• Strengthening the Co-op Sector: Engaging co-ops in fraud prevention efforts builds sector-wide awareness and reinforces community values.

A regional credit union co-hosts an event and integrates fraud education into its member newsletters.

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ARTISTIC PARTNERS Artistic partners—particularly puppeteers and improv theatre teams—are the creative heartbeat of the Betwix’d Improv Puppet Program. Their contributions go far beyond performance; they shape the emotional tone, educational clarity, and audience engagement that make the program so impactful for seniors.

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Puppeteers: Puppeteers bring characters to life with warmth, humor, and empathy, transforming complex fraud prevention topics into accessible, memorable stories.

Their expressive movement and voice work build trust and connection with older adult audiences Improv Theatre Teams: Improv teams play a vital role in adapting performances in real time, responding to audience cues, and incorporating local context or emerging scam trends.

A participant mentions a phone scam and the performers seamlessly weave it into the next scene.

Visual Artists: Visual artists contribute to set design, puppet creation, and educational materials, enhancing the visual appeal and accessibility of the program.

Hand-painted backdrops that reflect local landmarks, help seniors feel represented in the story.

Creative Writers: Writers craft scripts that balance humor, clarity, and emotional resonance, ensuring that each performance is both educational and engaging.

Scripts include culturally relevant dialogue, making the content more relatable and easier to retain.

Collaborative Impact: Together, these artistic collaborators co-create a dynamic, trauma-informed learning environment that empowers seniors through laughter, storytelling, and shared experience.

Their work not only entertains—it educates, heals, and inspires.

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SUSTAINABILITY PLAN Like many co-ops, OCHI and Tau are anchored by what we call co-op hours. Co-op hours are like stacking the shelves in a co-op grocery store. It’s the bit each person gives so that there is more for everyone. Tau members, doing their bit gives them access to short term, living wage contracts averaging $300-$600 per month rather than cheaper food. As a worker’s co-op, Tau is very efficient in managing dozens of small contracts. These are typically supplemental income for people on a pension. They provide stable staffing each six-month program season and return for the next. We always love to explain about co-ops, let us know if you have any questions.

TEAM STRUCTURE The Betwix’d Improv Puppet Program team is composed of seven roles working collaboratively to deliver engaging, trauma-informed fraud prevention education to seniors.

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The Program Director provides strategic leadership, oversees funding and sponsors, and ensures alignment.

The Outreach & Partnerships Manager builds relationships with community partners, coordinates cohosted events, and supports visibility efforts.

The Creative Director shapes the artistic vision, maintains connection to the wider artistic community, develops scripts, and ensures performances are emotionally safe and impactful.

The Program Coordinator manages logistics, scheduling, and resource distribution to keep operations running smoothly.

The Community Liaison & Evaluation Analyst designs and analyzes surveys, maintains community relationships for information resources, and ensures the program remains responsive to feedback.

The Puppet Performance & Script Lead coordinates performers, leads rehearsals, and ensures highquality delivery of puppet shows.

Finally, the Volunteer & Intern Training Manager supports CWW interns through training, mentorship, and trauma-informed guidance, ensuring their contributions align with program goals. Together, this team delivers a dynamic, community-rooted initiative that empowers seniors through education and creativity.

POWERED BY CO-OP INTERNS The Betwix’d program is facilitated by co-op interns who contribute five hours of community work monthly in exchange for Community Wellness Worker (CWW) training (valued at $6,000). Ideal interns are 2nd-year students in any healthcare field. The CWW program fosters a Community of Practice of healthcare workers with enhanced palliative skills, offering evidence-based, non-chemical pain treatment—a much-needed option at this time.

Offered by Tau Wellness Co-op, this three-year, in-person and online program equips participants with traumainformed palliative skills and hypnotherapy certification. It supports the Betwix’d Program by preparing Community Wellness Workers with emotional intelligence, trauma mitigation, and communication skills to engage seniors empathetically. You will find full details on the CWW program on the Tau website.

These competencies enhance the program’s ability to deliver fraud prevention education through interactive, trust-building puppet performances—especially for vulnerable or trauma-affected audiences.

FUTURE TOPICS Principles of the TRC: Truth and Reconciliation Commission principles and relevance to elder care and healing.

Elder Abuse: Covers types of abuse older adults may face and provides tools for recognition and prevention.

Death and Dying: Addresses end-of-life planning, grief, and cultural perspectives to support others.

Financial Security: Empowers seniors with knowledge about budgeting, pensions, and asset protection.

What is Wellness: Explores holistic wellness—physical, emotional, social, and spiritual—tailored to older adults.

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PROJECT TIMELINE

PHASE 1: PRE-LAUNCH (NOVEMBER 2025 – JANUARY 2026) Goal: Secure sponsors, build awareness, and generate buzz.

Step 1: Sponsor Outreach & Activation Target: 15–20 potential sponsors • Send customized sponsorship emails with attached fact sheet and infographic • Offer early-bird perks (e.g., bonus social media spotlight) Step 2: Community Endorsements Target: Senior centers, police departments, health orgs • Collect letters of support • Share endorsements with sponsors to build confidence Step 3: Social Media Teasers Platforms: Facebook, Instagram, LinkedIn • Post behind-the-scenes puppet photos • Announce confirmed sponsors with branded visuals Post-Prelaunch Reporting (Late January 2026) Share engagement metrics and sponsor confirmations Summarize community endorsements Send prelaunch impact highlights to partners PHASE 2: TAX SEASON TOUR (FEBRUARY – APRIL 2026) Goal: Deliver performances, highlight sponsors, and engage the public.

Step 4: Sponsor Visibility at Events • Display sponsor logos on banners, kits, and programs • Perform custom puppet commercials for Silver+ sponsors • Invite sponsors to attend or speak at select shows Step 5: Media & Press Coverage • Send press releases to local media (e.g., CHEK News, Times Colonist) • Pitch human-interest stories featuring seniors and puppets • Offer interviews with sponsors and program leads Step 6: Digital Highlights • Weekly social media posts tagging sponsors • Short video clips of performances and sponsor shoutouts Post-Tax Season Reporting (Late April 2026) Share survey results and testimonials Provide sponsor-specific performance highlights Distribute visual recap with sponsor branding PHASE 3: HOLIDAY SEASON TOUR (OCTOBER – DECEMBER 2026) Goal: Deliver final performances, celebrate sponsors, and close the year with impact.

Step 7: Holiday Shows & Sponsor Spotlights • Include festive themes in puppet performances • Feature sponsors in end-of-year celebration content • Invite partners to final shows or virtual wrap-up Step 8: Final Media Push • Send year-end press release with program highlights • Launch final social media campaign with gratitude posts Post-Holiday Reporting (Late December 2026) Publish full-year impact report with testimonials and sponsor logos

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