FOR AN ALTERNATIVE PRESENT BETWEEN EXISTING AND DESIRED
CALL FOR CURATION XII International Architecture Biennale of São Paulo
CURATION PROPOSAL ELISABETE FRANÇA MARIA TERESA DINIZ MARIO FIGUEROA
SÃO PAULO, JULY 10TH 2018.
ORGANIZED BY
PARTNERSHIPS
CURATION PROPOSAL
FOR AN ALTERNATIVE PRESENT - BETWEEN EXISTING AND DESIRED
SUMMARY
The proposed theme is structured by SCENARIOS which consider challenges faced by architects in ev eryday life in the 21st Century:
XII INTERNATIONAL ARCHITECTURE BIENNALE OF SÃO PAULO old, with low income and education and living in run
•• for a better understanding of the complexity of
down neighborhoods, “specially where the State is
our times, this proposal refers to Manuel Castells,
absent and has no public action”.
ARCHITECTURE and URBANISM are, by essence, an
intellectual exercise, holding prospective actions thought of and launched in future actions. The pres ent state of emergency faced by humanity, whether in local or global scopes, brings all of us who inhabit this planet to a critical situation demanding ac tion. Therefore, we conceived the 12nd International Architecture Biennale of São Paulo (XII BIA) start ing from a national and international call in order to collectively build (auto)criticism, review of possible actions of broad acknowledgment within such a stressful reality for most people. We are searching for answers, inside and outside of our offices, which are vigorous and offer diversity, generosity and op timism. Our proposal is structured by three inter-relat ed events: [1] INTERACTIVE EXHIBITION, [2] XII MANIFESTOS (SEMINARS AND DEBATES) and [3] SCHOOL COMPETITION (SOCIAL ACTION). The XII BIA is imagined as a DINAMIC event (various venues and dissemination forms), INCLUSIVE (open and invit ing, as a specific and categorical EDUCATIONAL proj ect) and INSTIGATING (allowing for reflection, stimu lating senses and amplifying, to those who participate, the vision on people and the places we live).
for whom “in our society, the public space of the social movements is built up as an hybrid space
XII BIA : FOR AN ALTERNATIVE PRESENT I. scenario of institutional instabilities
connecting internet networks and occupied urban
III. scenario of climate change and environmental vulnerability
•• there is a sense of civic discouragement and dis interest which may or may not change after the
space in a relentless articulation, constituting in the end instantaneous communities with transfor mative practices.”.
•• according to the World Risk Report (2010), 2.6 bil
coming elections. The globalized world finds itself
lion of urban inhabitants around the world are ex
turned apart due to many conflicts regarding a
posed to the risk of natural disasters and the most
tice of Architecture relies between existing and
conservative wave, which seems to be rising day
vulnerable are the ones living in slums.
desired scenarios, paying respect to tradition but
after day.
challenging it when found conservative; turning •• according to IBGE and Centro Nacional de Monito
II. scenario of social inequality
•• it means that in this alternative scenario, the prac
networks and technology into design tools; and
ramento e Alertas de Desastres Naturais, 8.2 million
walking closely together with transformative so
Brazilians live in regions under the risk of environ
cial and urban movements.
mental disaster. •• urban poverty has been increasing around the globe: currently, almost a billion people live in fave-
•• experts become more and more worried about
las (slums/shanty towns) and in 2050 this number
deforestation in Amazon, which may be near the
is expected to reach 1.8 billion.
irreversible limits, besides the need to preserve its native/indigenous population and culture.
•• in Brazil, according to Instituto Trata Brasil, 100 million Brazilians have no access to sewage col
•• urban mobility points out as a big challenge for the
lection and 35 million aren´t connected to potable
development of sustainable cities, shifting urban
water infrastructure.
transport from individual to collective, less pollut ant and dependent on fossil fuels, creating alterna
•• this part of the population, personification of the
tive and articulated modes of transportation.
increasing social inequality, lives in deprived con ditions, lacking primary services and infrastructure,
•• urban mobility should also deal with safety: ac
in special sewage and water, as educational and
cording to Observatório Nacional de Segurança
health facilities.
Viária only in 2017 there were 47 thousand people died due to transit accidents in Brazil, besides 400
•• within this environment marked by shortages,
thousand incapacitated people.
many social issues arise, such as the levels of criminality related to drug addiction and trade by teenagers and youngsters, besides violence against
IV. alternative scenario
women and the rise on pregnancy indexes in child hood and youth.
•• the practice of Architecture in Brazil in the 21st century is marked by professionals who are young
•• according to Núcleo de Estudos da Violência of the
(60% of the 143 mil practitioners are under 40), fe-
University of Sao Paulo, in 2017, 59.103 people
male (62,5%), and active, distributed in more than
were murdered in the country and its majority is
20 thousand companies all over the country.
composed by black men who are up to 29 years
Based on these scenarios, our proposal for the XII BIA – For an alternative present – between existing and desired is one of resistance and insistence, questioning and breaking the status quo, and ultimately seeking for proposals and innovative projects that take into account the city’s current complexity, which propose collec tive practices, bringing together those who think differently, although sharing dreams of fairer and inclusive cities.
We also strongly recommend that the outcomes of this project should be aligned with the con ceptual lines of the 27th World Congress of Architects / UIA 2020 – All the worlds. Just one world when more than 25 thousand ar chitects will come to Rio de Janeiro in order to discuss topics related to diversity and mixture of cultures; to contemporary technological changes and its impact on the field of Architecture; and ultimately to global challenges as the 1 billion people living in informal settlements.
CURATION PROPOSAL
[1]
FOR AN ALTERNATIVE PRESENT - BETWEEN EXISTING AND DESIRED
XII INTERNATIONAL ARCHITECTURE BIENNALE OF SÃO PAULO
INTERACTIVE EXHIBITION
The structure proposed for the XII BIA is composed by THEMATIC AXES a main and a few parallel exhibitions, besides exhibi •• URBAN REGENERATION old railroad structures tion irradiations. In response to the proposed theme
• • CITY CENTER REGENERATION due to the
that used to transport the wealth of the country
infrastructures has been left behind. The richness
For an alternative scenario: between existing and
desired, the main exhibition is entitled Interactive
sprawled urban model adopted in the last de cades a set of heritage, memory, history and rich
Exhibition and concentrates 100 works or projects selected by an international jury through an open call. The selected submissions should address the chal lenges set by the scenarios that drive this proposal of curatorship.
and old port regions or structures through which
in which the city centers were established has
our exports flowed for centuries have lost their
come back to debate and we would like to build
functions. This ghostly scenario cuts off parts of
the XII BIA as a space for exhibiting, sharing and
ters questioned or even informally occupied. A no
how should we define urban regulations to attract
There are five fundamental thematic axes, which are categorized according to the acknowledgement of new approaches developed by architects since the last decades playing an important role in transform ing the city. More than widening the field of architec tural practice, the professionals have been trying to change their strategies and processes and bridging the gap with the general public.
table heritage to be recovered and re-inhabited by
new business, how could we avoid gentrification,
The works submitted to the international open call may be those already developed during the past 10 years, built or not, or may be elaborated with the spe cific purpose of taking part in the biennale.
the city where urban structures are abandoned,
justifying the future of this urban heritage. How
unoccupied downtown areas with property mat
should we retrofit it in order to provide housing,
new programmes. This topic is shared by cities in
how could we recover heritage and urban memory,
the country and worldwide.
these are the fundamental questions that orient this axis.
•• ENVIRONMENTAL REGENERATION the city of Sao Paulo alone is marked by tragic numbers: since
• • HOUSING AND INFORMAL SETTLEMENTS
1930, 300 creeks and 70 rivers were enclosed by
UPGR ADE as pointed out in the scenarios that
avenues as a result of the car-driven policies adopt
support this curatorial proposal, urban reality
ed over decades. However this scenario has been
in global cities is characterized by urban pover
changing with new urban regulations that establish
ty associated with lack of primary services. The
the adoption parks along rivers, the resumption of
intention of exhibiting successful experiences al
public green areas informally occupied, the imple
ready implemented; integrated projects for slum
mentation of public spaces to be appropriated by
upgrading; retrofit of deprived housing complexes;
the local community. In addition to the public spac
projects for land-tenure regularization; ultimately,
es, projects are developed to waterfronts which
any kind of project that has enhanced the reality
increase their role in the everyday life of the cities,
in vulnerable communities – in national or inter
sometimes conquered by pressure of civil society
national cities – are fundamental to impact the
organizations. These and other projects that high
change of the prevailing status quo. Projects that
light the possibility of environmental regeneration
qualify as Technical Assistance in Social Housing
should be displayed in the exhibition in order to at
– ATHIS (LF 11.888/2008) are part of this axis, as
tract general public´s interest.
a consequence of the significant number of pro fessionals tackling this topic with good outcomes that should be shared in the exhibition in order to be acknowledge by the new generations as an ap proach to be explored.
CURATION PROPOSAL
[1]
FOR AN ALTERNATIVE PRESENT - BETWEEN EXISTING AND DESIRED
•• POIESIS based on the scenarios presented, our curatorial proposal is developed in a network of interventions in the city and may come from arts, literatures, music, etc. The complexity of today´s societies implies higher levels of awareness and increases the pressure for the discovery or inven tion of new ways to avoid the risk of social order collapse. We understand that the integration of all arts is one of the ways that gives meaning to the organization of cities and we open this space to the participation of projects elaborated by plastic artists, poets, literati, among others.
XII INTERNATIONAL ARCHITECTURE BIENNALE OF SÃO PAULO
INTERACTIVE EXHIBITION
AThe Interactive Exhibition will take place during the period established by the open call, potentially at the Pavilhão das Culturas Brasileiras, located inside the Ibirapuera Park, hosting casual events while stands by for its refurbishment´s completion. It is 11 thou sand square meters and would be occupied by both the Interactive Exhibition and Schools´ Exhibition. The venue is easily accessible through public transport and bicycle and could also support a complementary structure for food trucks.
The NETWORKS also irradiate to partner spaces lo cated in another cities and work as complementary and simultaneous exchange platforms with the XII BIA. Projectors are installed both at the Interactive Exhibition, in Sao Paulo, and at the partner venues, in a way that the Biennale Activities are national and in ternationally exhibited at the same time that the part ners share their current activities with the biennale audience. The partners are defined upon invitation of the curatorial team and focusing Academia.
With the aim of strengthening and amplifying the im pact of the XII BIA, a diffuse structure composed by parallel exhibitions and irradiations is proposed, en titled NETWORKS, in both national and international scales. These Networks configure spaces that house practical and exhibiting activities which are parallel and aligned to the curatorial proposal, promoting its movement within the city.
CURATION PROPOSAL
[2]
FOR AN ALTERNATIVE PRESENT - BETWEEN EXISTING AND DESIRED
XII INTERNATIONAL ARCHITECTURE BIENNALE OF SÃO PAULO
XII MANIFESTOS (SEMINARS AND DEBATES)
The series of seminars and debates, entitled XII MANIFESTOS, will take place along the whole XII BIA and will be spatially distributed according to schedule attached to this curatorship proposal. As part of the events, invited experts in different disciplines related to creation, thinking, research and communication will hold will dialogue with the audience, starting from a pre-established script focusing latent top ics which would awake society´s interest, ultimately building an open and horizontal relationship that al lows the sharing of experiences and the creation of an environment for reflecting about the role and impact of the profession.
Each event of the series XII MANIFESTO will be coordi The 12 meetings scheduled for this series are organized nated by a mediator and one rapporteur, both invited by in 4 themes dedicated to discussions about TEACHING the curators in order to organize the thematic approach, and PROFESSION. The proposed themes are: invited guests and selected works through open call. This format will be developed around artistic perfor mances (music, poetry, etc.), which will open and close each meeting. Therefore, the activities will combine reflection and art, always culminating in a closing de bate. The meetings are open and free, then the only requirement of participation would be to have previous inscription, and they will also be transmitted through web and social mediaão gratuitos, sendo necessária apenas inscrição antecipada, e serão transmitidos pela web e redes sociais.
•• [1] Teaching: which formation are we looking for, which (de)formation do we need •• [2] Professional equity: myths, facts and proposals •• [3] Historic Centers beyond preservation •• [4] Basic sanitation: why should it be public priority but it isn´t? •• [5] Urban violence and territorial exclusion •• [6] From the plot inside; the plot and the outside •• [07] Mobility versus Territory •• [08] Street Art as citizenship experience •• [09] Resist, occupy: new agents and new processes •• [10] If this street were mine: kids designing cities •• [11] Zero waste: strategies for cities with no waste •• [12] Do we have a common future?
CURATION PROPOSAL
FOR AN ALTERNATIVE PRESENT - BETWEEN EXISTING AND DESIRED
[3]
INTERNATIONAL COMPETITION OF STUDENTS OF ARCHITECTURE OF THE XII BIA
XII INTERNATIONAL ARCHITECTURE BIENNALE OF SÃO PAULO
SCHOOL COMPETITION (SOCIAL ACTION)
ACTIONS for SOCIAL TISSUE
ACTIONS for an URBAN TERRITORY
The participation announcement will be elaborat ed and will allow better knowledge of the territory through the vision of the social agents, identifying places and deciding collectively the best uses for each of these places. The instrument of transforma CONTEXT tion will be a guidebook of public space appropriation, The competition theme is directly aligned with the cu as well as to establish a series of easily recognizable ratorial proposal for the XII BIA and aims to generate parameters that will serve as guides for the competi a “reflection-action” over public spaces as a practice tion proposal. of urban regeneration, opening processes, rethinking spaces, weaving linked networks associated with the The developed document will act as a guidebook and territory, integrating itself to the city during the activ will have minimum content: ities of the biennale.
TOPIC: "CITIES IN TRANSITION: AN ALTERNATIVE PRESENT"
In this sense, it pursues the reactivation of underused, Collective cartography unconsolidated spaces, reminiscent areas, remnants It will contain space registration, knowledge territories and non-formally constituted lots. This and initiatives (formal and informal) and pub should be done through simultaneous strategies of lic experiences in the territory in which the citizen participation and architecture, which take into space is located. account the network of social and territorial stakehold ers network, neighboring the chosen sites and, thus, Space Catalog building co-responsibilities in decisions and ideas to It will contain the selected places, in which transform underused spaces into potential spots. the interests of the Activation Protocols will have to be observed and cared off. The XII International BIA Student Competition purpose is to enable the possibility of building dynamic nuclei Transformation Strategies and, radiate from them progressively process transfor A summary will be the content of the strate mation and consolidate the urban life in its immediate gies of physical transformations as a model surrounding areas. of local management which allows to gen erate sustainable dynamics with social and community practices.
It calls for proposal developments that can offer con ditions of urban activation from micro-architectures, what means, that do not involve large investments, but rather, focus on interventions on specific spac es that will be described in the "Guidebook for the Spaces Activation" of this competition. The meaning is to enrich the capacity of the proposals in trans forming the immediate surroundings, introducing new senses, as well as attending daily needs, expectations and daily routines. As presented on the bid, the proposals for the two spaces will be developed through public and open convocation considering that the final choices will be distributed as follows: •• 1 site for [design and construction] for the best proposal to a school of architecture and urbanism based in Brazil; •• 1 site for [design and construction] for the best proposal sent by a foreign school of architecture and urbanism.
WORKFLOW SCHEDULE [1] INTERACTIVE EXHIBITION
[2] XII MANIFESTOS (SEMINARS AND DEBATES)
[3] SCHOOL COMPETITION (SOCIAL ACTION)
NOV 18 — FEB 19
NOV 18 — FEB 19
NOV 18 — FEB 19
• Final review of the concept of the Interactive Exhibition;
• Debate and thematic definition of the XII Manifestos;
• Choice of intervention spaces;
• Development of the exhibition design;
• Beginning elaboration "Roadmap for the event of the XII Manifestos";
• Collective elaboration of the "Guide for the Activation of Spaces";
• National dissemination: call to communications.
• International promotion of the competition.
• Development of “Presentation norms for proposals”; • Study and evaluation of available venues; • National and international dissemination: communication calling.
MAR — JUN 19
MAR — JUN 19
MAR — JUN 19
• Development of the themes;
• Launch of the competition;
•
• Inscription of the Schools;
Choice of Rapporteurs by topic;
• Selecting and hiring venue;
• Details of the itinerary for the events;
• Development of proposals;
• Development of exhibition design;
• Conclusion of the "Roadmap for the event of the XII Manifestos"
•
• Organization of Educational events; • Delivery of proposals..
JUL 19
JUL 19 • Receipt of communication proposals;
JUL 19 • Deadline for applications for the Interactive Exhibition; • Judging of received proposals; • Dissemination of various events of Education Program;
• Judgment and choice of communication proposals; • Dissemination of communication proposals; •
Dissemination of the Guests to the Seminars and Debates..
• Trial and choice of proposals; •
Dissemination of tenders;
•
Opening of the vacancies for the "Construction Ateliers”.
AUG — SEP 19 • Collective review of proposals;
• Presentation of exhibition design.
• Development of the executive drawings of the proposals;
AUG 19 AUG 19
Submission of tenders..
• Final review of the schedule for the events;
• Fabrication of the components of each tender;
• Final review of the exposition project of the Exhibition;
•
• Collective physical preparation of spaces.
• Receipt of exhibition material;
• Physical preparation of the space that will receive the events;
• Physical preparation of space; •
Start of the exhibition assembly.
Confirmation of the Guests for Seminars and Debates;
• Disclosure and opening of registrations for the events.
OCT — NOV 19 • Public presentation of the proposals to be built; •
SEP — NOV 19 • End of the assembly of the exhibition; • Opening of the XII BIA;
SEP — NOV 19 • Temporary distribution of the XII Manifestos according to the program;
• Closing party of XII BIA;
• After the closing of the event, Meeting of the Rapporteurs;
• Exposure Disassembly.
• Closing the reports for digital and printed dissemination.
Week of the construction and assembly of the proposals;
• Opening parties of the spaces.
FINANCIAL SCHEDULE
XII BIA
DEC-18 JAN-19 FEB-19 MAR-19 APR-19 MAY-19 JUN-19 JUL-19 AUG-19 SEP-19 OCT-19 NOV-19 DEC-19 TOTAL [0] PRE-PRODUCTION 0.1 CURATORIAL TEAM R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$6.000,00 R$72.000,00
0.2 INSTITUTIONAL COMUNICATION R$10.000,00 R$10.000,00 R$15.000,00 R$15.000,00 R$50.000,00
0.3 GRAPHIC DESIGN R$10.000,00 R$10.000,00 R$10.000,00 R$10.000,00 R$40.000,00
0.4 OTHERS
R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$10.000,00
[1] INTERACTIVE EXHIBITION 1.1 PRODUCTION R$10.000,00 R$15.000,00 R$15.000,00 R$15.000,00 R$15.000,00 R $70.000,00
1.2 PRINTING AND OTHERS R$30.000,00 R$50.000,00 R$80.000,00
1.3 INSTALLATION AND OTHERS R$110.000,00 R$120.000,00 R$20.000,00 R$50.000,00 R$30.000,00 R$330.000,00
1.4 OTHERS R$2.000,00 R$2.000,00 R$2.000,00 R$2.000,00 R$2.000,00 R$10.000,00
[2] XII MANIFESTOS 2.1 PRODUCTION R$7.000,00 R$7.000,00 R$14.000,00
2.3 EVENTS R$10.000,00 R$10.000,00 R$10.000,00 R$30.000,00
2.4 OTHERS
R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$6.000,00
[3] SCHOOLS COMPETITION 3.1 PRODUCTION R$10.000,00 R$10.000,00 R$20.000,00
3.2 MAKING R$15.000,00 R$15.000,00 R $30.000,00
3.3 INSTALLATION AND OTHERS R$10.000,00 R$10.000,00 R$10.000,00 R$30.000,00
3.4 OTHERS
R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$1.000,00 R$8.000,00
R$26.000,00 R$6.000,00 R$7.000,00 R$37.000,00 R$30.000,00 R$40.000,00 R$59.000,00 R$71.000,00 R$186.000,00 R$176.000,00 R$51.000,00 R$81.000,00 R$30.000,00 R$800.000,00
ORGANIZATIONAL STRUCTURE
EXECUTIVE COMISSION
CURATORS
CONSULTING BOARD
Elisabete França + Maria Teresa Diniz + Mario Figueroa
Alexsandro Souza [GRAPHIC DESIGN]
▪
Eduardo Pizarro
▪
Fabiano Sobreira
▪
Gabriel Visconti
Marcy Junqueira
▪
Alexandros Washburn
▪
Daniel Corsi
▪
▪
Fabianne Hoelzel
Letícia Tamisari
▪
▪
Inés Moisset
Marcos Boldarini
▪
▪
Luciano Margotto
▪
Lubby Springall
▪
▪
Marta Lagreca
[EDUCATIONAL PROGRAM] ▪
▪
Nuno Sampaio
▪
Shelley McNamara
▪
Yolande Daniels
[1] INTERACTIVE EXHIBITION
[2] XII MANIFESTOS [INSTITUTIONAL COMUNICATION] ▪
Orlando Vasquez Paulo Portella Jr.
Stephanie Ribeiro
▪
Vanessa Padiá
▪
Vasco Caldeira
[EXHIBITION DESIGN] ▪
[3] SCHOOL COMPETITION
CURRICULUM
CURATORS
ELISABETE FRANÇA
MARIA TERESA DINIZ
MARIO FIGUEROA
[Lives in São Paulo, Brasil] Architect with more than 30 years dedicated to public policy life, coordinating and implementing residential, urban development and envi ronmental programs. Among the various acknowledg ments received, the UN-Habitat 2012 Scroll of Honors Award for the Slum Upgrading Program of the City of São Paulo. In 2015, got part of the list of the Collective Invisible Architects (Coletivo Arquitetas Invisíveis), as one of the 48 architects who have made a difference in the profession, in the social architecture category. Since 1991, she has been dedicated to the dissemina tion of architecture and urbanism, had participating in various administrations of the IAB.SP and the IAB. DN. In 2002, she was curator of the Brazilian Pavilion in Venice, presenting Slum Upgrading’s. In partnership with the Biennial of Rotterdam and the Museum of the Casa Brasileira, organized two exhibitions: The Informal City in the 21st Century (2010) and São Paulo: the informal city in the new neighborhoods (2012). Coordinator of the Jornada da Habitação (SP Calling), curated by the architect Stefano Boeri, who shared the experiences of six precarious settlements in the city of São Paulo, with the cities of Rome, Nairobi, Medellin, Mumbai, Moscow and Baghdad. Organized several publications, in 2017, published Architecture in retrospect: 10 biennials of São Paulo, an architecture production script with 40 years of expositions.
[Lives in São Paulo, Brasil] Architect and urban plan ner graduated from Izabela Hendrix in Belo Horizonte [2002], she has a MSc in Geography from Université Panthéon-Sorbonne [2004]. At SEHAB [2005 to 2012], she coordinated the Paraisópolis Program and the Design Team, integrating a team who con quered various prizes such as the UN-Habitat Scroll of Honour Award 2012 and Prêmio João Batista Vilanova Artigas IAB 2012. Alongside with IAB she co ordinated the national design competition Renova SP, the greatest public bid of its nature in Brazil. Fluent in English, French and Spanish, she was responsible for international partnerships and design studios: 4th IABR (Open City: Designing Coexistence / Sub-theme SQUAT), Harvard, Columbia, ETH Zurich, and lecturer in many events, with highlight to the C40 Summit, 5th and 6th editions of WUF and TEDx FMUSP - Sanus urben, sanus civis. She directed contente production and assembly of exhibitions in MCB (´Redesenhando a cidade informal´, ´A cidade informal no século XXI´ and ´São Paulo: da cidade informal aos novos bairros´), Centro Cultural São Paulo and Paraisópolis (Jornada da Habitação / SP Calling) as well as AEDES Berlin (´The Informal City of XXI Century´). Currently, she is an editor at Urbitandem, professor at the certifi cate course “City Planning and Management” at USP Cidades and technical advisor at CDHU.
[Lives in São Paulo, Brasil] is an architect and urban ist with a professional degree from PUCCAMP (1988) and doctoral degree from the Universidade de São Paulo – FAUUSP (2002). Awarded in 21 architecture and urbanism competitions, 2 international ones and 7 First Prizes. Some of his sketches for the creation of the Museu da Memoria in Santiago, Chile, since 2011, are part of the Architecture Collection of from the Centre George Pompidou in Paris, France, and the collection from Casa de Arquitetura in Matosinhos, Portugal, since 2018. He is frequently guest professor and lecturer in several universities and institutions worldwide, such as Brazil, Argentina, Bolivia, Chile, Colombia, Ecuador, Spain, México e Panamá. Professor at the Escola da Cidade since 2006, Mario Figueroa has taught at the Faculdade de Arquitetura e Urbanismo of the Universidade Mackenzie for 21 years, coordinated the Architecture and Urbanism course for the Fundação Armando Alvares Penteado – FAAP, between the years of 2013 and 2015. Figueroa was Teaching Manager of the IAB/SP under Pedro Cury ad ministrations between the years of 1996-97 and 199899. During this, he was also Technical Consultant for the Architecture Schools International Competition from the III BIA (1997) and IV BIA (1999), this last one, Figueroa also integrated the Advisory Council.
CURRICULUM
EXECUTIVE COMISSION
ALEXSANDRO SOUZA
EDUARDO PIZARRO
[Resident in Rio de Janeiro, Brasil] Designer graduat ed from the School of Industrial Design - ESDI / UERJ [2009], worked as trainee in the academic monitoring program, representing the School at Microsoft Design Expo - Seattle [2006] he studied photography and typography in the interchange at the Institute of Arts, Design, and Marketing of Lisbon - IADE [2008]. In the studio Tecnopop [2006-2013] participated in several projects in the national cultural scene, such the exhibi tions held at MAM SP, CCBB RJ, CCSP, Caixa Cultural, Fundação Bienal of Sao Paulo and National Library; Produced the signaling for the Museum of Science and Life, Environment Museum and Rio de Janeiro library park; as well as branding and visual identity projects for Aliança Francesa, Museu do Meio Ambiente and Cais do Sertão. Since 2014 he has developed proj ects related to the cultural area in his studio, Dynamo, such as visual identity and communication pieces for artistic homes, film festivals and art publications. Continuing development of identity, and communica tion projects in exhibitions at CCBB RJ, Caixa Cultural RJ, Museum of Tomorrow, Museum of Art of Rio - MAR, MAM RJ, Museum of Contemporary Art - MAC, Sesc Consolação and May 24, BNDES Gallery and Museum of Immigration of the State of São Paulo.
[Lives in São Paulo, Brasil] Architect and urban de signer undergraduated as the first ranked from the University of São Paulo, FAUUSP (2012). Pizarro also holds a Master’s Degree from FAUUSP (2014) with a research internship abroad at the Architectural Association Graduate School, AA, in London (2013). Pizarro is currently a PhD Candidate at FAUUSP (since 2015), with a research internship abroad as Academic Guest at ETH Zurich, in Switzerland (2017). Pizarro was awarded many national and international prizes, as the National Young Scientist Award grant ed by the President of Brazil on behalf of the National Council for Scientific and Technological Development (Brazilia, 2012); 1st Prize in the LafargeHolcim Forum Student Poster Competition (Detroit, 2016); LafargeHolcim Awards for outstanding creativity and contribution to sustainable construction (Cairo, 2016); besides another awards granted in São Paulo, New York, Buenos Aires, London and Beijing. Curator of the exhibition “Cidade Vivida/Cidade Sonhada” at the Tenda Ortega y Gasset of the University of São Paulo (2014), compiling drawings developed by children living in the second largest favela in the city of São Paulo.
FABIANO SOBREIRA
[Lives in Brasília, Brasil] Fabiano José Arcadio Sobreira has is an Architect and Urbanist with professional de gree from the Universidade Federal de Pernambuco – UFPE, 1996, Doctoral degree in Desenvolvimento Urbano from UFPE and University College London, 2002, and is also Post-PhD in Architecture Competitions and Sustainability from the École d´architecture - Université in Montréal, 2009. Sobreira is the Architect of the Brazilian Parliament since 2004, where he heads the Accessibility and Sustainable. Professor and researcher from the Architecture and Urbanism course at the Centro Universitário de Brasília and partner from the architecture office MGS – Macedo, Gomes & Sobreira, he is also editor of the portal and online magazine concursosdeprojeto.org. Sobreira has articles published about Architecture Project, Urban and Favela Development, Inclusive Universal Design, Sustainable Architecture and Competitions. He is co-author/org. of the book Forma Estática, Forma Estética, ensaios de Joaquim Cardozo sobre Arquitetura e Engenharia.
He was also part of the winning team of the competi tion for the Sede da Fundação Habitacional do Exército em Brasilia. Won 2006 Award for best Built Work – Pizarro is Ambassador of the Latitudes Global Network Interior and Landscaping, at the Bienal Internacional (University of Westminster, London), and Ambassador de Arquitetura de Brasília with the Project for the of the LafargeHolcim Awards (Zurich), Research Fellow Espaço Lúdico para a Escola Classe 304 N. of the Caju Initiative (USP/UnB/Harvard) and Professor of the University São Judas Tadeu (São Paulo).
CURRICULUM
EXECUTIVE COMISSION
GABRIEL VISCONTI STOPELLO
[Lives in Caracas, Venezuela] is an architect with professional degree from the Universidad Santa Maria and degree in Design e Inovação Social from the UCABProDiseño, both in Caracas, Venezuela. He is Co-founder of the AGA Estúdio with Orlando Vásquez Pérez.
LETÍCIA TAMISARI
[Lives in São Paulo, Brasil] is an architect and ur banist with professional degree from the Faculdade de Arquitetura e Urbanismo of the Universidade Mackenzie (2012) with final project “Estratégias Contemporâneas para Espaços Museológicos” and technical degree in Interior Design from Professor and Lecturer in several universities from ETEC Getúlio Vargas (2006). Co-founded FIGUEROA. Venezuela and America, his work has been published ARQ in 2011 alongside with Mario Figueroa. Tamisari in multiple platforms and exhibited worldwide, be is regularly been invited to be guest lecturer in several sides many exhibitions on the official Venezuelan cities in Brazil and abroad, such as: Architecture and Urbanism Biennale. Talca (Chile), La Paz (Bolívia), Zacatecas and Cidade Stopello has received the Young Architect in Latin Guzmán (México), Chapecó, Itajaí and Joinville (SC), America Award from the CA’ASI at the 2018 Venice Curitiba and Cascavel (PR), Fortaleza (CE) and São International Architecture Biennale, the Espacio Paulo (SP). Tamisari’s professional works has been Público Sustentable Award at the 2017 Buenos Aires regularly published online and specialized maga International Architecture Biennale, the Hábitat zines. Recently, she’s been participating on special Social y Desarrollo Prize on the international compe ization courses on the Art, Architecture and Culture tition at the 2016 Quito Pan-American Biennale and area, as well as the postgraduate course “Arquitetura, the Diseño Sostenible Prize at the 1º Salón de Diseño Educação e Sociedade” at Escola da Cidade, where Industrial Venezuelano 2014. she is also assistant professor on the Estúdio Vertical since 2017.
MARCOS BOLDARINI
[Lives in São Paulo, Brasil] is an architect and urban ist with professional degree from the Universidade Braz Cubas (1998). Author of several winning projects, he is a professor in the bachelor and master pro grams at Escola da Cidade, coordinates and develops public spaces and equipment projects, social hous ing, urbanization of risky and informal settlements for more than 18 years. Founder of the architecture firm Boldarini Arquitetos Associados, his work has been exhibited at the 2002, 2010, 2012 and 2018 International Architecture Biennale of Venice, 2009 and 2012 International Architecture Biennale of Rotterdam, 2010 Quito Pan-American Biennale, 2010 Buenos Aires International Architecture Biennale and 2011 and 2013 São Paulo’s International Architecture Biennale, awarded in the last three ones.
CURRICULUM
EXECUTIVE COMISSION
MARCY JUNQUEIRA
ORLANDO VÁSQUEZ-PÉREZ
PAULO PORTELLA FILHO
She worked for ten years in the Communication Management of Rhodia S/A, occupying the position of Public Relations. She was a communications consul tant for Procon from 1990 to 1993, when she joined the Profession Comunicações. In 1994, she founded the Communication Pool focused at culture segment of plastic arts, architecture, design, cinema, dance, theater, music and literature. Amongst the main proj ects highlighted are: 31st and 32nd editions of the São Paulo International Biennial and respective representa tions in Venice, 6th Mercosur Biennial, Brazilian Pavilion in Architecture in Venice, Projects of the Municipal Department of Housing of São Paulo, Performing Cities Seminar, Architecture and Design of the Tomie Ohtake Institute. In addition to more than 30 areas, Names of Sejima and Nishizawa - SANAA, Thom Mayne, Álvaro Siza, Gaudí, Oscar Niemeyer, Vilanova Artigas, Ruy Ohtake, Karim Rashid Arne Jacobsen, five editions of the Program Brazilian Architecture, among other peo ple and collectives.
[Lives in Medellín, Colômbia] holds a B Arch degree from the Universidad Santa María as well as a Master degree on Desenho Urbano Menção Design from the Universidad Central de Venezuela, both in Caracas, Venezuela. Co-founder of the AGA Estúdio with Gabriel Visconti Stopello.
[Lives in São Paulo, Brasil] Artist, educator and mu seologist, has a degree in Plastic Arts by the ECAUSP, with specialization course in Museum Arts and Education.
Professor and Lecturer in several universities and in stitutions from Venezuela and America, develops in vestigative, interventive and teaching works on the ar chitectural and urban area, public spaces recuperation through participative planning strategies, community initiatives, supported by the Venezuelan State, univer sities and architecture colleges, student and neighbor hood associations from Venezuela and outside. Between the projects which was part, enhances the following: Parque cultural La Pantalla (Cumaná, Edo. Sucre), Simulacro de Sistema de Transporte em Bicicleta para Caracas (Plan Caracas 2020) e Sistema de Equipamentos turísticos comunitários para o orde namento de Punta Arenas (Edo. Sucre). Pérez has also received the Diseño Sostenible Prize at the 1º Salón de Diseño Industrial Venezuelano 2014.
Portela implemented e coordinated the Educative Services from the Pinacoteca do Estado de São Paulo (1976-1988) and MASP (1997-2014). He has devel oped educative programs for the Museu Vale in Regina Silveira’s and Irmãos Campana’s exhibitions, besides conceiving and executing the Educative Program for the Fundação Vale’s Wholetrain project on the Minas Gerais, Espírito Santo, Maranhão and Pará stages, act ing in 8 cities, with 240 teachers, 24 public schools and 950 students. Portela has also developed educative programs for Carmela Gross’ and Regina Silveira’s na tional and international exhibitions. The artist, which has works on public and private col lections, was part of the Orientation Council from the Pinacoteca do Estado de São Paulo for ten years and the MASP Curatorship Council for two years. Aside of working as independent curator, he was Aracy Amaral’s curator assistant at the Trienal de Arte de Santiago, Chile; at the exhibitions Foujita, Kaminagai e o Jovem Mori: um círculo de ligações, and Volpi: Pequenos Formatos. He has also organized seminars about the teaching of arts in Brasil, in São Paulo and at the Picasso Museum in Málaga, Spain.
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EXECUTIVE COMISSION
STEPHANIE RIBEIRO
VANESSA PADIÁ SOUZA
VASCO CALDEIRA
[Lives in São Paulo, Brasil] Stephanie Ribeiro holds an B Arch degree but does not persue a career. She is a black feminist writer who lectures and act through art, poli tics, culture and others, emphasizing the importancy of the fundamental spot of the black activism and subjects such as the Women and Black in the world. Ribeiro has been published in several online media platforms, such as the Huffington Post and ArchDaily Brasil, which was translated to spanish, english and russian at the Strelka Magazine. In 2016 and 2017 Stephanie has lectured at the TEDxSãoPaulo and in 2015 received the Theodosina Ribeiro Medal from São Paulo’s Legislative Assembly, which honored her activism on behalf of Black Women. She is currently columnist at Marie Claire Brasil and was considered one of the 100 most influencial black woman of the world by the MIPAD 100 on the religious & human itarian category.
Architect and Urbanist, completed her master's de gree at Mackenzie Presbyterian University, focusing on urban morphology. Worked in the government spheres Municipal, State and in the Private initiative. Represented the Municipality of São Paulo in nation al and international events. In particular, the awards received at the United Nations - Design with the oth er 90% Cities - Sustainable and Inclusive Cities - The Right to the City event, for the participatory manage ment work focused on waste management / recycling in the community of Heliopolis (in partnership with the Swiss Federal Institute of Technology Zurich ETH). Between 2005 and 2012 she was in charge of the Coordination of Heliopolis Project (part of the Slum Upgrading Program of São Paulo City Hall). Coordinated Sao Paulo Calling - Heliopolis, an event that made it possible to show the creativity of the res idents of the community, in artistic performances and urban experiences.
[Lives in São Paulo, Brasil] Vasco Caldeira holds a de gree from the Faculdade de Arquitetura e Urbanismo of the Universidade Mackenzie(1978) and Social Science from the Universidade de São Paulo (1980), master degree in Urbanism from Universidad de Paris XII (1983). Author from books and articles about archi tecture, Urbanism and Museography edited in Brazil and abroad. Curator, productor and designer from exhibitions since 1987, he was responsible for the production and museography from hundreds of exhibitions at the Museu de Arte de São Paulo - MASP between the years of 1994 and 2006, such as Monet, Michelangelo, Caravaggio, Salvador Dali, Degas, Renoir, Brasil 500 Anos, Portinari, Picasso, Le Corbusier e o Brasil, Gaudí, Alvar Aalto, Freud, Lina Bo Bard and more. Since 2005, through his architecture office Artifício Arquitetura e Exposições, organized awarded exhi bitions with the Prêmio APCA, besides designing the museugraphy and being the technical consultant from some of the most important museum projects from Brazil, such as Museu da Língua Portuguesa, Museu do Futebol, Museu de Ciências da Unicamp, Catavento Cultural, Museu do Clube de Regatas do Flamengo, Museu da Imagem e do Som and Museu do Amanhã, the last two in Rio de Janeiro. Professor at the bachelor courses of Architecture and Interior Design at the Faculdade de Arquitetura e Urbanismo of the Universidade Mackenzie. .
CURRICULUM
CONSULTING BOARD
ALEXANDROS WASHBURN
BETA GERMANO
DANIEL CORSI
Alexandros Washburn is industry professor and founding director of the Center for Coastal Resilience and Urban Xcellence (CRUX) at the Stevens Institute of Technology. He was formerly the chief urban designer of the New York City Department of City Planning under Mayor Michael Bloomberg and former public works advisor and chief architect for Senator Daniel Patrick Moynihan. He lives in Red Hook, Brooklyn.
[Resident in São Paulo, Brasil] Graduated in journalism from Rio de Janeiro's PUC, she has worked in several areas of the fashion market: costume design for dance, cinema, theater and television; research for fashion his tory and contemporary trends and style. Also had the opportunity to work in various fashion medias, always looking for different ways to communicate "fashion culture": websites, newspapers, magazine and televi sion. The goal is to show the general public that fashion goes hand in hand with art and clothing and it is a very rich form of visual communication. That's why she has also worked in fashion exibitions. She lived in New York. Currently is the Editor of Culture and Lifestyle at Casa Vogue Brasil.
[Lives in São Paulo, Brasil] is an architect with the professional degree from the Faculdade de Arquitetura e Urbanismo of the Universidade Mackenzie (2003) as well as a Master degree from the Universidade de São Paulo – FAUUSP (2012). Professor at FAU-Mackenzie and Escola da Cidade, he is co-founder of the Atelier Daniel Corsi, which holds several public competitions awards, both national and international, such as: First Prize on the competition for the Complexo Trabalhista do TRT-Goiânia, First Prize on the competition for the Museu Exploratório de Ciências da Unicamp, First Prize on the competition for the Nova Sede Administrativa da Câmara Municipal de Porto Alegre. His projects have been exhibited both in Brazil and abroad, enhancing the following: 12a, 14a e 16a Internazionale di Architettura della Biennale di Venezia exhibitions and DAM - Deutsches Architekturmuseum in Frankfurt, where his work from the Fórum Trabalhista em Goiânia now integrates the permanent collection. Besides the exhibitions, Corsi has also received many Awards, such as the Honorable Mention at the Prêmio AsBEA for the o Fórum Trabalhista em Goiânia Project, and the Prêmio O Melhor da Arquitetura and Prêmio W Award with the Casas AV Project.
CURRICULUM
CONSULTING BOARD
FABIENNE HOELZEL
INÉS MOISSET
[Based on Zürich, Switzerland] is a Professor of Urban Design at the Stuttgart State Academy of Art and Design and the founding-director of FABULOUS URBAN, a design, research and planning practice for less de veloped regions. She founded FABULOUS URBAN in 2013/2014 after working in São Paulo (Brazil) for one of Latin America's largest slum-upgrading programs as the head of the urban design and planning team at the city's Social Housing and Urban Development Authority that was awarded in 2012 the UN Habitat Scroll of Honor for its pioneering work. She is currently involved into the Makoko Regeneration Plan, Lagos, Nigeria, that was shortlisted for the 2014 Fuller Challenge, and imple mented from 2014-2017 the pilot Makoko Neighborhood Hotspot, a multipurpose community center.
[Lives in Buenos Aires, Argentina] Ines Moiset [Lives in Austin, Texas] She received a Bachelor of holds a B Arch degree from Universidad Nacional de Fine Arts from the University of Michigan in 1998 and Córdoba, Argentina and a Doctoral degree from the a Master of Architecture from the University of Texas Instituto Universitário do Architettura di Venezia. She is at Austin. She is a registered architect and an assistant Researcher on CONICET - National Council of Scientific professor of Architecture in the College of Architecture and technological Researches. at Texas Tech University. She was previously a National Science Foundation SBE post doctoral fellow at the Ines Moiset was awarded the 2003 Bernardo Houssay University of Texas at Austin, where she earned her Award by the Science technology and productive in doctorate in International Planning and Development. novation Secretariat, on the Young Researcher of the Her research and practice focus upon the intersection Architecture subject. Editor on the “30-60 Cuaderno of sociospatial analysis, data democratization, and ur Latinoamericano de Arquitectura” magazine, which ban design in large Latin-American cities, with a par has received honorable mention at the 2010 Quito Panticular focus on informality. She currently teachs urban American Biennale. Her articles have been published design studios and seminars about housing, infrastruc on different platforms worldwide: ARQ Clarín, Summa, ture, and urbanization. Vitruvius, Quaderns. Moiset has written 4 books and is co-author of 14 others. Coordinator of the Um Dia | Uma Arquitecta Collective, which was awarded the 2016 Milka Bliznakov Award by the International Archive of Women in Architecture (Virginia Tech, EE. UU.). Ines Moiset has taught and giv en speeches in several universities from different coun tries, such as Brazil, Bolivia, Uruguay, Ecuador, Chile, Peru, Mexico and Spain.
KRISTINE STIPHANY
CURRICULUM
CONSULTING BOARD
LUBY SPRINGALL
[Lives in Ciudad de México, México] Architect and plas tic artist with specialization course at the Royal College of Art in London, Luby Springall has substantive built and in progress works, many of them as a result of the winning of competitions. Recently, her office has been recognized with important prizes, such as the following: Competitions first prizes: International Competition for the Parque Linear Ferrocarril de Curenavaca (2017), Catedral de Celaya (2015), Mejorando la Unidad- Infonavit (2015), Mejorando la Unidad- Infonavit (2015 Mexican Pavilion at the Venice International Architecture Biennale (2014), First international prize of Urban Design and Landscaping Architcture at the Quito Architecture Biennale for the Victims Memorial (2014), Memorial a las Víctimas de la violencia en México (2012). Biennale Awards: Silver Medal: Bienal de Arquitectura de las Ciudad de México, for the Casa Taller GS (2017), Primera Bienal de Arquitectura de la Ciudad de México, por el MVVM (2014), XII Bienal de Arquitectura Mexicana, por el MVVM (2015). Springall was the curator of the Melburne’s ARCHMX2010 the Mexican Pavilion at the 2014 Venice International Architecture Biennale. Her work was individually exhibited at the Building in the Metropolis, Aedes Berlin, 2014 and at the GAETASPRINGALL, IUAV in Venice, 2016; and in together with other artists ins several countries, such as México, Spain, Israel, Uruguay, Argentina, Brasil, Ecuador, Italy, France, and Germany. The artist has also hold a FONCA-CONACULTA scholar ship for artistic residence at Banff Center for the Arts, Canadá, 2003.
LUCIANO MARGOTTO
[Lives in São Paulo, Brasil] is an architect with pro fessional degree from the Universidade de São Paulo – FAUUSP (1989), with Master (2001) and Doctoral (2016) degree from the same institution. Margotto has been teaching the Project subject at the Faculdade de Arquitetura e Urbanismo da Universidade Presbiteriana Mackenzie since 1994, and at the Escola da Cidade since 2004. Among different experiences in the architecture and urbanism area, with emphasis in the Architecture and Urbanism Project, his work is mainly related to edi fication and urban renewal projects. Margotto co-found ed Núcleo de Arquitetura and was Managing Partner between the years of 1988 and 2010, when Founded REPUBLICA Arquitetura 2010. Awarded in multiple architecture and urbanism public competitions, which enhances the winning project for the new SEBRAE head office in Brasilia, Brasil, and the 2011 APCA Prize.
MARTA LAGRECA
[Lives in São Paulo, Brasil] Holding a PhD in History and Foundations of Architecture and Urbanism from FAUUSP, a master's degree in Urban Environmental Structures from the same institution and an under graduate degree in Architecture from the Federal University of Pernambuco, she teaches at FAUUSP and Escola da Cidade. She is currently involved with Diagonal Urbana in São Paulo as a consultant in urban projects.
CURRICULUM
CONSULTING BOARD
NUNO SAMPAIO
[Lives in Porto, Portugal] is an architect and urban ist with professional degree from the Universidade Lusíada (1997) and master degree from the ETSA Barcelona da Universidade Politécnica de Catalunya - UPC. Founder of the atelier Nuno Sampaio – Arquitectos in 2000, he was guest professor at the Universitad Politécnica de Catalunya – UPC, in 2002, and commissioner from several exhibitions and lecturer in numerous institutions and universities. Sampaio was part of the judge team of architec ture competitions, enhancing the Prémios FAD 2013. Member from Mesa da Assembleia Geral da Ordem dos Arquitectos and director at “Casa da Arquitetura”, he is also President “Estratégia Urbana” – Laboratório de Inovação and Vice-President from the Associação Trienal de Arquitetura de Lisboa.
SHELLEY MCNAMARA
YOLANDE DANIELS
[Based in Dublin, Ireland] Irish architect, co-founder [Lives in NYC] Received architecture degrees from of Grafton Architects with Yvonne Farrell and curator Columbia University and City College, CUNY. She of the 16th Venice Biennale of Architecture [2018]. has taught architecture since 1991 and is currently a Visiting Associate Professor at Massachusetts Institute Grafton Architects was awarded the Silver Lion at the of Technology Graduate School of Architecture. Her Venice Biennale 2012 for their exhibition Architecture independent design research on the spatial effects as New Geography, focused in the work of the Brazilian and techniques of power was supported by fellow architect Paulo Mendes da Rocha. McNamara was ships from the Rome Prize in Architecture and the also granted several awards worldwide, as the World Independent Study Program of the Whitney American Building of the Year award in 2008 for their Bocconi Museum of Art and has been published in a wide range University building in Milan; the fourth annual Jane of anthologies. Daniels is a co-founding principal of stu Drew Prize for their "massive influence" on the pro dioSUMO, an architecture and design practice that has fession; and the inaugural RIBA International Prize in received grants from NYSCA/New York State Council 2016 for their Universidad de Ingeniería y Tecnología on the Arts; NYFA/New York Foundation for the Arts; building in Lima, Peru. and received various design awards including the McNamara has held the Kenzo Tange chair at GSD American Academy of Arts and Letters Architecture Harvard and the Louis Kahn chair at Yale University Award, Emerging Voices Award, Design Vanguard and has been visiting professor at EPFL, Lausanne, Award, and the League Prize. Their built works in Switzerland; and at Accademia d’Archittettura, New York and Tokyo have been recognized for design excellence in awards from the Japan National Design Mendrisio, Switzerland. Council, German National Design Council, Chicago Athenaeum, Brooklyn Chamber of Commerce, New York City AIA, and the New York State AIA.
COMMUNICATION AND DISSEMINATION PLAN The whole curatorial proposal is based on parameters of signification and resignification of cultural values that have recently involved architecture and urbanism. Therefore, it will be open to propositions and actions of educational nature involving the public that is already connected to it, by interest and empathy, and other au diences that need to be actively touched for a more ho mogeneous and representative composition of desired results, allowing the whole event be understood and admired by a different public spectrum from what has been used to. Before the announcement of the selected participants, and therefore of the official beginning of the XII BIA, a medium-term course will be developed, carried out by specialists, aiming at teachers who will disseminate not only the objects addressed by the biennale, but also touch future activities to be organized with school chil dren, as well as familiarizing teachers in general with the history of architecture and urbanism in the country. In each place where the XII BIA presentation is defined, a set of actions will be developed, mobilizing especially the community: local schools, associations, and gener al public. A wide and diversified program of actions and visits will be scheduled to groups to the different exhibition ven ues of the biennale is intended as a form of institutional mediation to matters that concern all. To develop XII BIA information channels for the general public through institutional communication actions and with the national and international press.
Sending release I. INSTITUTIONAL COMMUNICATION 1. Implementation and management of social net works - Facebook and Instagram. 2. Creation and feeding of site. 3. Edition of a newsletter directed to a mailing of ar chitects, teachers, students and critics. 4. Print media, online and out of home (street clocks, bus stops and subway stations). For the cultural
Sending of the press release in general and
(October, November and December)
specialized national and international medias.
Focus on Programming
Follow-up with major vehicles. Activation of the theme Architecture and Urbanism Effort for Architecture and Urbanism to occu py more space in the media, proposing cura tors' articles, and interviews with prominent Brazilian architects on themes focused on this proposal for the XII Edition. Suggestion of notes for columnists
vocation of the event, this paid media can be nego
Selection of information with potential to
tiated, introducing the brand of the partners in the
generate interest for the columns of the main
institutional material of the biennale.
vehicles of the country.
Note: The art of all pieces will be standardized and developed by the graphic design team of the exhibition.
II. DISCLOSURE / PRESS
National press - magazines, newspapers, radios, TV, news agencies and on-line news services in the areas of architecture, urbanism, housing, construction, art, culture, education and behavior. International press - the vehicles indicated by the cu rators will be contacted. 1. Pre-opening Production of material Portuguese and English release of the XII BIA, from the exhibition, curators and projects in volved.
Write releases for each scheduled activity and send them to the respective media relat ed to the topic addressed. Adjustment in actions Take back previously suggested actions that may yield new guidelines, or even those pro posals that did not bear fruit at the time and which became more pertinent in this period. Follow-up of the repercussion Create new possibilities of presence in the media, through the analysis of published ma terial. Printed, online and electronic
5. Production of catalog and graphic material of dif fusion.
3. Post-opening
2. Opening (August / September) Sending release
Writing and sending of a new press release in general and specialized national and international medias, adding information about contest, debates, educational actions and other scheduled activities. Follow-up with major vehicles. Contact Radio and TV Scheduling interviews with curators for specif ic programs and journalism. Press conference Invitation to print, online, radio and TV jour nalists for presentation of the project and guided visit to the exhibition with curators (two days before opening). Cover of opening Contact with social columns and magazines to send photographers on opening day.
clipping service: Send digital clipping systematically to the main stakeholders and, in December, present a report with the valuation of the published material. Press Release Attend permanently to the requests of the journalists, throughout the period.
FOR AN ALTERNATIVE PRESENT BETWEEN EXISTING AND DESIRED