11. Communicate the Message (continued)

Reflection

Discuss the following with your campaign team.

» Spend a couple of minutes reviewing your headline concepts individually, noting any common themes or powerful messages. Then briefly report out as a group with your findings.

» While all of these slogans and messages could likely be used for the campaign, prioritize at least one headline for each Issue Statement for potential use on social media, on creative assets, and in campaign messaging.

» Capture the work completed with a series of photos.

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 11 next to the heading title.

» Headline