16. Timed Delivery (continued)

Reflection

Discuss the following with your campaign team.

» Is the marketing plan timeline appropriate based on local, regional, state, national, and international states of affairs?

» Are there any unrelated environmental factors (such as a major news event) that may make your campaign more or less impactful?

» How does the capacity of your team and partners line up with this timeline? Are there any competing or conflicting commitments?

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 16 next to the heading title.

» Marketing Plan (reorder list of Content/Action/Tools based on this exercise)

» Start Date

» End Date