13. Asset Mapping (continued)

3. Category by category, plot the sticky notes on the axis where the group feels they should go. As the plotting unfolds, note those assets that will have the greatest influence, with the greatest support. Use this plotting to prioritize assets and resources.

4. Using the ranked assets, place those sticky notes in a column with the most influential and most supportive of the campaign being at the top. This should be a single column of sticky notes with assets (the most influential and supportive asset at the top).

5. Next, take the Creative Actions (Ex. 12) that you have prioritized and add their sticky notes in a separate column alongside the assets. Keep the columns at least a foot or so apart.

6. Begin to draw lines between the assets in the left column and the actions in the right column. You should connect any asset that can help to support an action. There will likely be multiple dependencies in either direction.

Reflection

Discuss the following with your campaign team.

» Look at the connections between the assets and actions.

» Does the most influential asset support a highly prioritized action?

» Do the actions need to be rearranged to support higher influence and opportunity with an asset?

» Remind the group of the budget for the campaign by writing it on the wall.

» Discuss and write down a high and low budget estimate for each action.

» Discuss how the campaign is impacted by the budget and what steps the organization can take to attract additional funding, or reduce the number of actions to align with existing resources.

» Capture the work completed with a series of photos.

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 13 next to the heading title.

» Creative Actions (revised)

» Assets

» Budget Estimate