14. Identify Amplifiers & Advocates (continued)

6. Have large groupings of Amplifiers & Advocates been identified? If so, name them and consider developing a campaign media kit for similar organizations. Think of ways you can help these Amplifiers & Advocates to share your message. An example might be providing a media kit to a group of community churches, which all have a similar relationship with their audiences, including text and image content to include in their social media, bulletins, or website.

Reflection

Discuss the following with your campaign team.

» Identify the top 3-5 Amplifiers & Advocates who are critical to your campaign. Does your campaign team have existing relationships with them? If not, are there partners who can get you connected to these identified individuals?

» Read the Creative Actions that you’ve developed. Should anything be tweaked or changed with the Amplifiers & Advocates in mind? Did you identify any large groupings that would benefit from developing a campaign media kit? If so, add developing a media kit to your list of actions.

» Capture the work completed with a series of photos.

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 14 next to the heading title.

» Amplifiers & Advocates