17. Measuring Impact (continued)

3. Provide each person five sticky dots, which will serve as five votes.

» Ask the participants to survey the map and identify the five KPIs that will provide the greatest information on campaign performance.

» Each person can place one sticky dot per sticky note or grouping. Ask them to decide their votes in their heads to diminish voting bias.

» Invite them as a group to add the sticky dots to the KPIs.

4. Determine KPIs your campaign will track by discussing patterns in the voting.

» Where do concentrations of votes exist?

» Ideally you should select between three to five KPIs to measure. Depending on your resources and experience, you may track more or less. Pull these sticky notes out and list them in a column.

5. Determine your baseline level for each KPI.

» If known, list the current value on a sticky note next to each KPI. For example, if you’ve determined that one of your KPIs will be an increase in social media followers, then list the current number of followers.

6. Consider a reasonable target to reach by the end of this campaign (as determined by the end date). List this next to the KPI on another sticky note.

7. Capture the work completed with a series of photos.

Reflection

Discuss the following with your campaign team.

» Does our campaign team have the capacity and experience to implement this measurement plan?

» What tools or processes do we have or need to support the plan?

» Will knowing the information from these KPIs help to advance progress on the issue?

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 17 next to the heading title.

» Key Performance Indicators

» Creative Advocacy Goal (supported by each KPI)

» Baseline (value for each KPI)

» Target (value for each KPI)