3. History of the Issue (continued)

Reflection

Discuss the following with your campaign team.

» What can be learned about the successes related to this issue throughout history?

» What can be learned about the challenges related to this issue throughout history?

» What do we need to do to avoid any of the previous pitfalls and maximize historic successes?

» What additional research is needed to inform our campaign?

» Considering the timeline of the past, our present environment, and where we can see things heading with this issue, is this the right time to launch this campaign?

» Does our present historical context call for a reconsideration of how we address this issue?

» Based on this historical information, what is a logical timeline for our campaign?

Update the Campaign Canvas

Build your plan by completing sections of the Campaign Canvas that have Ex. 3 next to the heading title.

» Campaign Issue

» History of the Issue

» Campaign Geography

» Campaign Timeline