A Unique Selling Proposition Today, John R. Wood is one of the largest and oldest brokerages in all of Florida. The brand heritage of integrity and market expertise dating back to 1958 is a salient and distinctive characteristic of the company---and a unique selling proposition to buyers and sellers. In broad terms, the remarkable longevity of the firm owes credit to the extraordinary level of service by agents and staff, the ongoing evolution to achieve ever higher goals, and a commitment to philanthropy and community involvement.
The Logo The trademark logo has evolved over 60 years to be understated, refined, and elegant. Its distinctive shape conveys luxury, evoking a profile and hue similar to the bronze address plaques found on prominent homes. The stately typeface is indicative of subtle brand attributes of lineage, integrity, and professionalism.
W HETHER AROUND THE CORNER OR AROUND THE GLOBE, JOHN R. WOOD MA X IMIZES THE EXPOSUR E OF
Your Hom e
Bring Your Highest Expectations™
Bring Your Highest Expectations™
Branded Materials The Q u alities You D ese r ve T R U S T. I N T E G R I T Y. E X P E R I E N C E .
The John R. Wood brand identity is followed throughout marketing materials for a consistent, cohesive image. The platinum and aqua colors are the lead colors in a unique palatte, conveying elegance, strength, and sophistication.
Bring Your Highest Expectations The tag line is a point of distinction, a sophisticated marketplace reminder that the firm is professional and prepared to exceed the challenges of the most discerning buyers and sellers. The logo and tag line are, together, the embodiment of the luxury John R. Wood brand.
Image Marketing Television Through television, utilizing dozens of channels, John R. Wood Properties is able to reach a large audience across Southwest Florida. No other medium so effectively combines multiple sensory perceptions into one powerful message, with a reach that is typically 10 times that of any printed publication. The Wood firm takes full advantage of this tool, conveying the sophisticated image with various campaigns to potential customers throughout Collier and Lee Counties.
THE BRAND 15
