Agent Programs & Services

A COMPREHENSIVE GUIDE TO

AGENT P ROGR A MS & S ERVICES

A word from our Founder People make John R. Wood Properties a special place. They do their job with utmost integrity and delight in finding someone a special home in paradise.

We are fortunate to provide a venue where they can achieve ultimate success‌. and are blessed that they donate their time and dollars to help those in need.

OVERVIEW

AGENT BRANDING

4

John R. Wood History

Business Cards,

5

Guiding Principles

Name Badges & Portrait Photos

6

Facilities

Yard Signs

7

Agent Staff & Management Team

18

Collaterals

20

Affiliations

HomeLook Weekly

Philanthropy

Relocation Guide Personal Branding

21

TRAINING & RECOGNITION 8

Training

9

Recognition

SALES TOOLS 22

Presentation Boxes, Folders & Seller Presentation Longest Appointment Hours

TECHNOLOGY

22-23 Apps & Programs

10 - 11

Photography

24

Brochures & Postcards

25

JohnRWood.com & Your Agent Website

LEADS

26

HomeLook Magazine

27

Estate Lifestyles

28

HomeLook Weekly

12

Web & Management Leads

29

Digital Marketing

13

Relocation, LRE

30

Luxury Marketing

31

Other Print Marketing

32-33

THE BRAND

35

14

The Culture

15

A Unique Selling Proposition

Community Maps JRW Research Department, Market Reports Other Additional Information

The Logo Branded Material Bring Your Highest Expectations Image Marketing - Television 16

Image Marketing - Print Ads Public Relations

17

Digital Marketing

Bring Your Highest Expectationsâ„¢

Over 60 Years of History...

Cutting Edge Leadership John R. Wood Properties is the oldest real estate brokerage operation in Collier and Lee County. They have seen, and mostly created, the real estate history of the area, including numerous price records.

More importantly, they have learned from history and from experience. They

OVERVIEW 4

are fully committed to the agents, with dozens of services designed to help those agents reach new levels of achievement.

Today, the Wood firm is a dynamic, high-tech operation, constantly exploring new methodologies for improving the real estate buy and sell process.

The company remains 100% family owned, and is independent---not a franchisee of any national operation that requires payments from agents.

It’s a growing and thriving organization, consistently #1 in SW Florida for the highest number of properties sold each year.

Guiding Principles at John R. Wood Properties

John R. Wood Properties has been fortunate and blessed for over 60 years. The success of the firm can be traced to the culture that was first established in 1958, and has evolved with only minimal changes to the guiding principles.

FAMILY

BIG DREAM

God and family are priorities. The company welcomes people of all faiths.

Focus on your dreams to accomplish worthy and appropriate goals.

HELPING OTHERS

BE VISIONARY

Helping others, especially the less fortunate, is a tradition at the Wood firm. This may take the form of time and personal support as well as monetary donations.

Be visionary and innovative, but don’t get too many pioneer arrows in your back.

THE CULTURE All John R. Wood personnel are hired based on their compatibility with the culture. To prosper and achieve their true potential, each individual needs to contribute to the overall welfare of the team.

KINDNESS & RESPECT Treat everyone with kindness and respect, regardless of their financial, social, or other status.

ETHICS Always, always do business in an ethical manner.

LEGENDARY SERVICE AND KNOWLEDGE

HARD WORK Hard work will ultimately always triumph over luck.

POSITIVE ATTITUDE Having a positive attitude is crucial to long term success and happiness.

EQUAL TREATMENT The Company does not discriminate based on age, race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

PEOPLE MAKE THE COMPANY The ultimate success of John R. Wood Properties has always been the result of having great staff, agents, and management. It’s the people.

Perfectionism in customer service is a good thing. To provide legendary service, we use extensive market knowledge and experience.

OVERVIEW 5

Facilities With multiple offices from Marco through Sanibel, John R. Wood Properties has the largest presence in Southwest Florida, all of them located in high traffic, high visibility areas. The offices have great signage, a major asset in building the brand behind your sales efforts.

For your convenience, the five main facilities have key code access, thus making restrooms, conference rooms, and copiers/ printers easily available no matter where you might be showing property. Cyber cafes are also available with collaborative work areas, WiFi, and some unique coffee selections.

OVERVIEW 6

Agent, Staff, Management Team Agents at the Wood firm are knowledgeable and well trained, and above all, very helpful to others. It is a friendly atmosphere, with professionals working together to achieve success and fun. Staff is top quality. Most have been with the firm for a decade or longer, so they can be very helpful to new and existing agents. There is a full-time, non-competing Office Manager at each location. They have years of expertise in helping agents sell real estate ethically, professionally, and with no legal issues.

Affiliations The Wood company is an established leader with a reputation for expertise. As a powerful local brand, the firm has many professional affiliations, including some that are by invitation only, such as Leading Real Estate Companies of the World, Luxury Portfolio, and The Realty Alliance.

Philanthropy Philanthropy is a key element of the company culture. Its long standing tradition of philanthropy started with the Founder, John R. Wood. He served on dozens of boards and organizations and still continues to volunteer today. His involvement has been recognized with honors such as the Naples Daily News Citizen of the Year, Hodges University Humanitarian of the Year, and as a Laureate for the Junior Achievement Hall of Fame. Today, this legacy continues with staff and agent involvement in numerous philanthropic events, enhancing lives and fostering positive change within SWFL communities.

OVERVIEW 7

Training John R. Wood Properties has long been considered the number one source of agent training in SWFL. For 20 years, the firm has had a full-time director for career development.

CLASSROOM

Over three dozen classroom courses are offered on subjects to help veterans as well as newer agents. Included in the curriculum are a number of technology courses, covering diverse subjects such as mobile phones, IPads, MLS, transaction management, forms software, and more.

The Wood Company also offers Ninja Training Courses, renowned across the country for helping agents make a substantial upward move in their level of listings and sales.

ON-LINE

The John R. Wood Properties On-Line Learning Center features over 200 additional courses that agents can view at their leisure, but the content is ultra-professional and guaranteed to help you be more successful.

MENTOR

The Mentor Program pairs a veteran with new agents, guiding them through their first few listings and sales. This program has been extremely successful, helping a number of new agents achieve excellent success levels.

TRAINING & RECOGNITION 8

Recognition Each office has a “Top Agents Board” for the month, prominently displayed, with the Top 10 agent name and photos. A professional color page is also provided, so agents can send it to their clients or prospects.

The Annual Awards Breakfast is a special event for the entire organization, with multiple categories of achievement being recognized. It occurs in February of each year, recognizing the previous year’s enterprise leaders.

TRAINING & RECOGNITION 9

Apps & Programs to Increase Your Income TECH SUPPORT Ensuring that agents are always operational is key to their success. Phones, laptops, tablets, and desk tops must all be functioning properly. The Client Server, a local IT company, provides exceptional tech support services to the Wood firm, by phone, email, remote computer assist, and in person. They will make your transition to the firm easy and seamless.

CLOUD CMA Considered the best CMA product in the industry, this excellent package is provided at no cost to agents. Not only can you easily produce informative and impressive CMAs for your sellers, but also outstanding buyer tour packages to help consummate the sale.

SKYSLOPE With rave reviews across the nation, Skyslope provides forms software, digital signing, and transaction management. The Wood firm selected it as an easy to use, intuitive format that frees up agents for more selling and personal time. It is far more advanced than our previous software, AppFiles, and it was a preferred choice over Dotloop, since the later requires providing Zillow with the contact information on all company customers.

VENDORS Every agent needs to know carpenters, plumbers, electricians, and more to assist their customers. The Wood intranet has an ever evolving compilation of home related vendors that have been recommended by other agents. Look like a shining star to your clients!

Your own web site and personal App! Go to JohnRWood.com, try searching. Now go to Sotheby’s, Raveis, and any of our other competitors. See for yourself the ease of use. See why JohnRWood.com has the lowest bounce rate of any major real estate site in SWFL. See why agents from competitive firms tell their customers to use the Wood site, then call them with the properties they wish to tour. Your personal site will have the same great features, ease of use, and speed as JohnRWood.com, all under the domain name of your choice and tied it to the main site so customers can easily find you. And, when customers go to your web site using an IPhone, Android, or IPad, they will be prompted to download your personal App, which benefits the customer with great search and other features in an easy to use format, plus a convenient and simple method to contact you. The App and your personal web site allows you to monitor customer activity, to see what areas and properties they are searching. Favorite homes can be used by the agent to help narrow the customer search and decrease the time spent actually showing properties. The Wood agent App is powerful and effective.

TECHNOLOGY 10

TECHNOLOGY 11

Web & Management Leads John R. Wood agents have the opportunity to benefit from the state of the art website which attracts thousands of consumers. At JohnRWood.com, customers experience the best website in the area, with impressive graphics and powerful search tools to provide highly detailed information on every listing.

In the background, the CRM software allows agents to see what their customers view, and lead tracking helps immediately route inquiries to the customer’s agent. In short, it is purely designed to increase sales!

With such longevity in the area, the Wood firm has dozens of leads each year from potential customers who go direct to a manager. These are termed management leads, and distributed to various agents throughout the company.

LEADS 12

Relocation - LRE John R. Wood Properties has been a “by invitation only” member of LeadingRE (Leading Real Estate Companies of the World) for two decades. As the #1 international referral network, LeadingRE recruits only the best firms from around the world, since each firm’s brand and performance reflects upon other affiliates. Globally, LeadingRE is comprised of the most powerful 550 independent brokerage firms in the world with 4,000 offices and over 128,000 sales associates. The network is responsible for $368 billion in annual home sales; LeadingRE sends more referrals through its system than any other company, franchise, or broker network resulting in an unprecedented 40% conversion ratio. $62 BILLION MORE U.S. HOME SALES VOLUME IN 2016 THAN OUR CLOSEST COMPETITOR Volume shown in billions of dollars 350

300

$306

$260

250

$225 200

150

$150 $127

100

$68

Sotheby’s

Century 21

Homes Berkshire Hathaway Services

Keller Williams

Coldwell Banker

RE/MAX

Leading Real Estate Companies of the World (John R. Wood)

$368

50

0

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2016 production.

LEADS 13

Meeting Your Highest Expectations Since 1958 The Culture John R. Wood Properties has been the leading edge of real estate in SWFL for many years, with a heritage dating to 1958. The foundations of the culture are legendary service, unwavering ethics, and philanthropy.

The company is highly regarded as the preeminent brand in the luxury market, having consistently achieved the number one market share for the past 3 years---more properties sold than any other company in the Collier/Lee County area.

Customers are duly impressed by the many listing signs, the volume of marketing, the large number of offices, and the “impeccable reputation� comments they receive when asking friends about the firm.

THE BRAND 14

A Unique Selling Proposition Today, John R. Wood is one of the largest and oldest brokerages in all of Florida. The brand heritage of integrity and market expertise dating back to 1958 is a salient and distinctive characteristic of the company---and a unique selling proposition to buyers and sellers. In broad terms, the remarkable longevity of the firm owes credit to the extraordinary level of service by agents and staff, the ongoing evolution to achieve ever higher goals, and a commitment to philanthropy and community involvement.

The Logo The trademark logo has evolved over 60 years to be understated, refined, and elegant.

Its distinctive shape conveys luxury, evoking a profile and hue similar to the bronze address plaques found on prominent homes. The stately typeface is indicative of subtle brand attributes of lineage, integrity, and professionalism.

W HETHER AROUND THE CORNER OR AROUND THE GLOBE, JOHN R. WOOD MA X IMIZES THE EXPOSUR E OF

Your Hom e

Bring Your Highest Expectations™

Bring Your Highest Expectations™

Branded Materials The Q u alities You D ese r ve T R U S T. I N T E G R I T Y. E X P E R I E N C E .

The John R. Wood brand identity is followed throughout marketing materials for a consistent, cohesive image. The platinum and aqua colors are the lead colors in a unique palatte, conveying elegance, strength, and sophistication.

Bring Your Highest Expectations The tag line is a point of distinction, a sophisticated marketplace reminder that the firm is professional and prepared to exceed the challenges of the most discerning buyers and sellers. The logo and tag line are, together, the embodiment of the luxury John R. Wood brand.

Image Marketing Television Through television, utilizing dozens of channels, John R. Wood Properties is able to reach a large audience across Southwest Florida. No other medium so effectively combines multiple sensory perceptions into one powerful message, with a reach that is typically 10 times that of any printed publication. The Wood firm takes full advantage of this tool, conveying the sophisticated image with various campaigns to potential customers throughout Collier and Lee Counties.

THE BRAND 15

W H E N T I M I NG IS E V E RY T H I NG Bring Your Highest Expectations

FOR T H E MOS T DISCE R N I NG C L I E N T E L E

TM

Bring Your Highest Expectations

The right place at the opportune moment. Especially when you’re purchasing a home.

When timing is everything, trust proven expertise. Call 239-262-1900.

TM

You’ve worked hard. Now’s the time for complete enjoyment and memories to come.

You’ve earned it. Call 239-262-1900 today.

FOR T H E S T Y L E OF YOU R L I FE Bring Your Highest Expectations

TM

Home is the place where you can be yourself. It’s the pinnacle expression of your style.

Finding the right home begins with finding the right real estate experts. Call 239-262-1900 today.

Image Marketing Print Ads Corporate image ads help further the upscale image in sources such as the Artis-Naples program guide, the Naples, Bonita, and Marco Annual Chamber publications, Gulfshore Life, Naples Illustrated, Pelican Bay Post, Bay Watch, and more.

THE BRAND 16

Public Relations The company retains a public relations firm, and corporate news is communicated to hundreds of media outlets via a variety of written and digital press releases. The PR firm is available at no charge to agents, who can leverage the company’s successful media relationships to further advance their careers.

Digital Marketing Social media is truly an evolving spider web of promotional and marketing opportunities. John R. Wood Properties is constantly exploring and pioneering social media and content marketing methods to market listings and other information to potential customers on the interconnected global network.

Both the Corporate Marketing Department and John R. Wood Agents use Facebook, Twitter, LinkedIn, YouTube, Google Plus, Instagram, Active Rain, blogging and other social media platforms to market properties and keep the John R Wood digital audience informed. Few local brokerages have utilized these tools as effectively as the Wood firm, ensuring maximum online exposure for Wood listings.

THE BRAND 17

Business Cards, Name Badges & Portrait Photos It’s a key element for agents in building a successful business. Using an elegant and professional approach to tell people that you are with the #1 company in SWFL is a powerful message. Agents at JRW have multiple, full-color options for various business card designs and color schemes. The Marketing Department will design and assist with producing a perfect image for your personal marketing. Name badges are also recommended.

Daniel Wong REALTOR®

239-863-4199 DWong@JohnRWood.com JohnRWood.com

Heneka NikkiPaterson Laura REALTOR® REALTOR ®

Za chary S.Williams Monger Jennifer REA LTO R® REALTOR®

23 9-3 07 -84 24 239-645-9431 ZM onger@JohnRWood.com JWilliams@JohnRWood.com

Yard Signs John R. Wood has contracted with several sign companies to assist in creating and maintaining signs compliant with the municipality and neighborhood for particular listings.

Signs without the agent name are generally provided by the company.

AGENT BRANDING 18

c 219-405-5 523 239-555-1234875 f 239-325-2 LPaterson@JohnRWood.com NHeneka@JohnRWood.com JohnRWood.com NikkiHeneka.com

FL 34134 Springs, Bonita Trail S., Tamiami 80026269 5th Avenue S, Suite 200, Naples, FL 34102

AGENT BRANDING 19

Collaterals At no cost, agents are provided with a variety of marketing materials to assist in working with customers, including note cards, presentation folders, maps, listing presentation boxes, and more.

HomeLook Weekly Published approximately 30 Sundays during the year, agents have the opportunity to purchase an ad to promote an individual property. The ad includes the agent photo and phone number, thus furthering individual branding efforts.

HomeLook Weekly ÂŽ

Bring Your Highest Expectations ™

#1

in

S o u t h we S t F lo r i da

F o r n u m be r o F c loS i n gS a n d S a l eS vo lum e i n

2016

Relocation Guide The John R. Wood Relocation Guide is an invaluable tool for agents and clients.

The 50+ page guide covers Lee and Collier County, with new/potential resident resources including beaches, golf courses, schools, medical facilities, entertainment, shopping, utilities, and more. An agent can substantially decrease their educational time for new customers using narrowed search parameters prior to showing properties. The Guide is available in a customized format, with agent photo and contact info, at a nominal, subsidized price.

AGENT BRANDING 20

OPEN HOUSES 1-4 PM SUNDAY, APRIL 16

VANDERBILT BEACH $4,295,000 9235 Gulf Shore Dr #702 - Stunning Gulf views! Upscale beach tower boasting just two residences per floor! Resort pool, spa, exercise room, private elevator, secured lobby, gated. 3+Den/3.5 (C12578) Mari Vesci, 269.8889

AQUALANE SHORES $3,950,000 2050 6th St S - Price reduction on this recently remodeled, waterfront cul-de-sac home! Vaulted ceilings. All new lanai, pool, spa plus master bath.

Walk to 3rd Street and beach! 4+Den/3 (H11477) Mitch & Sandi Williams, 370.8879

PARK SHORE $3,499,000 373 Neptunes Bight - Prime location! Gulf access from private dock and short walk to Venetian Village, Park Shore Beach/Park.

Split floor plan, soaring ceilings and views. 3+Den/3 (H11484) Rose Mary Everett, 272.7790, Jessica Bibbee, 272.6810

SEAGATE $3,250,000 5071 Seashell Ave - Stunning new construction waterfront home in private, exclusive community. Built by award-winning Bordeaux Homes. Luxury throughout. Convenient beach and Gulf access. 5/4.5 (H10362) Hoffman Group, 404.9860

QUAIL WEST $2,949,000 5832 Glenholme Cir - A 2014 Sand Dollar Award winning custom home on one of the most desirable lots in Quail West. Completely private lot overlooking 17th green. A rare gem. 4+Den/4+2half (H11486) Tom Grifferty, 293.9560

PARK SHORE $2,875,000 4736 Crayton Ct - Spectacular south facing lakefront home with long water views on a quiet cul-de-sac. Just renovated creating an entirely new interior with Thermador appliances. 5/3 (H11720) Hoffman Group, 404.9860

AQUALANE SHORES $2,600,000 745 17th Ave S - Beautiful waterfront living. Keep all your toys close by with private dock and additional boat slip on almost 100 ft. of waterfront exposure. 3+Den/2.5 (H11083) Ryan Clontz, 280.2004, Jordan Delaney, 404.3070

QUAIL WEST $2,495,000 13971 Williston Way - Stunning west-facing estate lot, split bedroom open plan. Retractable screens in lanai overlooking custom pool with swim-up bar stools at tropical island. 4+Den/4.5 (H11613) Tom Grifferty, 293.9560

PARK SHORE $2,375,000 507 Devils Ln - Live life beautifully in SWFL. Lakeview home. West of 41 and blocks to Seagate beach.

Modern 2016 kitchen, wine room, fitted closets, business grade Wi-Fi system. 5+Den/5+2half (H11124) The Huber & Dix Team, 280.6372

MOORINGS $2,295,000 640 Fairway Ter - Extensively remodeled in 2015, this home is light, bright and completely upgraded. Perfect for entertaining. A half mile to the beach and minutes from downtown. 5/5.5 (H10750) The Valentine Group of Naples, 450.1728

QUAIL WEST $1,995,000 5907 Burnham Rd - Former model estate home loaded with upgrades. Multiple sliders extend indoor living space to outdoor kitchen and entertaining areas. Grotto-style pool and spa. 4+Den/4.5 (H11471) Tom Grifferty, 293.9560

PELICAN MARSH $1,795,000 8687 Purslane Dr - New look and price on single story estate near Mercato! Sprawling pool/yard includes meditation garden. 4th bedroom or media room. New floors, lighting, window coverings. 4+Den/4 (H11832) Mitch & Sandi Williams, 370.8879

PARK SHORE $1,525,000 4651 Gulf Shore Blvd N #806 - Perched in the highly desirable Vistas building, this fully renovated contemporary unit epitomizes luxury coastal living. 2/2 (C12695) The Valentine Group of Naples, 450.1728

NAPLES RESERVE $1,500,000 14199 Charthouse Ct - California-inspired coastal contemporary home is designed inside and out with unique elements that create completely unobstructed integrated great room plan. 3+Den/2+2half (H11029) Terrilyn VanGorder, 462.1653

MARCO ISLAND $1,500,000 1370 Forrest Ct - Estate section, stunning curb appeal, water direct, 3,876 AC living area, study, wide open floor plan, really volume ceilings and more. 4+Den/3.5 (H11316) Mari-Jo Koval, 253.4704

TIBURON $1,425,000 2955 Tiburon Blvd E - Ritz Carlton at Tiburon magnificent home in private enclave of Serafina, 24 ft. ceilings, travertine floors, pool/spa fronts on the Gold course. 4/5.5 (H11378) Sherry Batrus, 449.2811

QUAIL WEST $1,224,000 28888 Blaisdell Dr - Popular Palmhurst model with west-facing lanai and outdoor living area. Split floor plan, open design ideal for entertaining, offering excellent privacy. 3/3.5 (H11595) Tom Grifferty, 293.9560

MOORINGS $1,195,000 688 Portside Dr - Elegantly updated with sunny south-facing pool and lanai. Spacious openplan kitchen and family room with vaulted ceiling and beautiful custom cabinetry. 3/2 (H11467) Hoffman Group, 404.9860

MOORINGS $1,095,000 505 Ketch Dr - Classic home on oversized .39-acre corner lot in area of multi-million dollar properties. Meticulously maintained throughout, with paver driveway, tile roof. 3/2 (H11763) Hoffman Group, 404.6445

PARK SHORE $1,000,000 4051 Gulf Shore Blvd N #201 - Beachfront gem in Park Shore. Completely renovated and sold turnkey furnished! La Mer sits close to the beach and is walking distance to the Village! 2/2 (C13467) Judy Kemble, 290.0740, Marc Galanto, .298.5612

BONITA BAY $995,000 26160 Isle Way - Stunning villa with lake and golf course views, open floor plan, updated kitchen, soaring ceilings and lush tropical lanai with cabana. 2-car garage. 3+Den/3 (V2312) Wood & McMahon Team, 405.2794

BONITA BAY $859,000 4801 Island Pond Ct #404 - Close to marina! Immaculately tasteful with fabulous bay and preserve views! New furniture, granite, systems and TVs. Worldclass golf, beach and health clubs! 3/3 (C13472) Mitch & Sandi Williams, 370.8879

VINEYARDS $815,000 5981 Hammock Isles Cir - Custom pool home with gorgeous lake/fountain view in desirable Hammock Isles.

This home has all the custom extras and is a must see.

Lawn maintenance included. 3+Den/3.5 (H11298) Hope Moore, 449.2847

CALAIS AT PELICAN BAY $799,000 7008 Pelican Bay Blvd #H-505 - Spectacular, top floor end unit in mid-rise beach community. Dramatic, upgraded open floor plan with custom flooring. Enjoy Pelican Bay amenities. Transferable seasonal rental. 3/2 (C12916) Helen Janssen, 450.7437

DIRECT MAIL

AGENT PRINT ADS

Personal Branding Plan

E-MAIL JRW E-CONNECT

A Total Plan for You

DIGITAL MARKETING

SOCIAL MEDIA

The backbone of a well-run real estate firm is its resources, and John R. Wood has developed a comprehensive approach to ensuring its real estate professionals reach their highest potential. As a partner to our agents, John R. Wood invests time and capital so its Marketing department can assist in developing a customized brand for you.

AGENT BRANDING 21

Presentation Boxes, Folders, & Seller Presentation Luxury sellers like to be impressed, and nobody does it better. You’ll be outfitted with the most elegant and professional materials in the business.

The John R. Wood capture rate is approximately 90%; we rarely lose a listing if we get a seat at the presentation table.

Longest Appointment Hours The John R. Wood Showing Desk (appointment center) is open approximately 40% longer than the typical real estate office, allowing instantaneous appointments to be arranged on Wood listings, thus increasing the opportunity for a sale! Sellers and agents love the professionalism and convenience of the service.

Photography Professional, high-resolution photography properly showcases properties in various brochures, magazines, web sites, and other media.

For all listings, the Wood Company provides a free photographic package.

Agents can choose from multiple preferred vendors. For exceptional properties, the photographers offer package “add ons”.

Video is more popular than ever. Most of the Wood photographers also do video shoots, which are highly recommended for luxury listings.

HELPFUL TOOLS 22

HELPFUL TOOLS 23

Brochures & Postcards

A SPACIOUS FAMILY HOME IN THE HEART OF NAPLES! 4BR+Den/3.2BA 5,001 SFUA 7,099 SF Total This gorgeous estate home located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. Ft. of living space and is enveloped with lush landscaping. From the foyer the home opens into a large great room with a huge vaulted pine tongue and groove ceiling, gorgeous pine wood floors and a wood burning fireplace. ome located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. F Offered at $1,995,000

HELPFUL TOOLS 24

One of the most important aspects for the initial marketing of a property are brochures and mailings. Graphic artists at the Wood Company are experts in creating custom property brochures and direct mail print pieces that spectacularly display your listing and generate buyer inquiries.

JohnRWood.com & Your Agent Website The JohnRWood.com site contains active, pending, and sold listings from most of SW Florida. Also included are home sites, rentals, and boat docks. All listings are branded with the photo and contact information for you as the listing agent, and all inquiries go directly to you. In addition to listings, rich, unique content including an ever changing blog, statistics, beach and marina information, dog friendly places, and more will attract and engage customers. Your individual site has all of this same content, except you can replace the JRW blog with your own.

These sites are the best in the area, as measured by various non-subjective criteria, such as bounce rate, time on site, and pages viewed. For example, the Wood site bounce rate is 12%; our major competitor sites ranged from 42% to 57%.

HELPFUL TOOLS 25

HomeLook Magazine HomeLook is the proprietary centerpiece tool promoting all of the company’s listings in an easy to use format. All listings appear in the regular sections of the publication, and all open houses also appear in a separate “pull out”. The trademarked publication is published monthly with extensive distribution in Collier and Lee County. It is an excellent listing tool and lead generator for buyers.

There is no cost to the listing agent.

HELPFUL TOOLS 26

NA PLES • SA NIBEL • FT M Y ERS • ESTERO • BONITA • M A RCO

I

Winter 2017

ESTATE LIFESTYLES

®

MILLION DOLL A R PROPERTIE S

1

Estate Lifestyles Estate Lifestyles is a unique 3-times/year publication, featuring stories geared to the wealthy, beautiful imagery of the Southwest Florida lifestyle, and the company’s portfolio of estate listings. The magazine is distributed via newspapers, direct mail, and strategic locations. It is one of the most targeted publications in the local real estate scene, and sellers love seeing their property in such a prestigious piece.

HELPFUL TOOLS 27

AQUALANE SHORES $3,950,000 2050 6th St S - Price reduction on this recently remodeled, waterfront cul-de-sac home! Vaulted ceilings. All new lanai, pool, spa plus master bath.

Walk to 3rd Street and beach! 4+Den/3 (H11477) Mitch & Sandi Williams, 370.8879

VANDERBILT BEACH $4,295,000 9235 Gulf Shore Dr #702 - Stunning Gulf views! Upscale beach tower boasting just two residences per floor! Resort pool, spa, exercise room, private elevator, secured lobby, gated. 3+Den/3.5 (C12578) Mari Vesci, 269.8889

PARK SHORE $3,499,000 373 Neptunes Bight - Prime location! Gulf access from private dock and short walk to Venetian Village, Park Shore Beach/Park.

Split floor plan, soaring ceilings and views. 3+Den/3 (H11484) Rose Mary Everett, 272.7790, Jessica Bibbee, 272.6810 ÂŽ

HomeLook Weekly

SEAGATE 5071 Seashell Ave - Stunning ne terfront home in private, exclusiv by award-winning Bordeaux Home out. Convenient beach and Gulf acc Hoffman Group, 404.9860

Bring Your Highest Expectations ™

#1

in

S o u t h we S t F lo r i da

F o r n u m be r o F c loS i n gS a n d S a l eS vo lum e i n

QUAIL WEST $2,949,000 5832 Glenholme Cir - A 2014 Sand Dollar Award winning custom home on one of the most desirable lots in Quail West. Completely private lot overlooking 17th green. A rare gem. 4+Den/4+2half (H11486) Tom Grifferty, 293.9560

2016

PARK SHORE $2,875,000 4736 Crayton Ct - Spectacular south facing lakefront home with long water views on a quiet cul-de-sac. Just renovated creating an entirely new interior with Thermador appliances. 5/3 (H11720) Hoffman Group, 404.9860

AQUALANE SHORES $2,600,000 745 17th Ave S - Beautiful waterfront living. Keep all your toys close by with private dock and additional boat slip on almost 100 ft. of waterfront exposure. 3+Den/2.5 (H11083) Ryan Clontz, 280.2004, Jordan Delaney, 404.3070 OPEN HOUSES 1-4 PM SUNDAY, APRIL 16

VANDERBILT BEACH $4,295,000 9235 Gulf Shore Dr #702 - Stunning Gulf views! Upscale beach tower boasting just two residences per floor! Resort pool, spa, exercise room, private elevator, secured lobby, gated. 3+Den/3.5 (C12578) Mari Vesci, 269.8889

PARK SHORE $2,375,000 507 Devils Ln - Live life beautifully in SWFL. Lakeview home. West of 41 and blocks to Seagate beach.

Modern 2016 kitchen, wine room, fitted closets, business grade Wi-Fi system. 5+Den/5+2half (H11124) QUAIL WEST The Huber & Dix Team, 280.6372 5832 Glenholme Cir - A 2014

AQUALANE SHORES $3,950,000 2050 6th St S - Price reduction on this recently remodeled, waterfront cul-de-sac home! Vaulted ceilings. All new lanai, pool, spa plus master bath.

Walk to 3rd Street and beach! 4+Den/3 (H11477) Mitch & Sandi Williams, 370.8879

PARK SHORE $3,499,000 373 Neptunes Bight - Prime location! Gulf access from private dock and short walk to Venetian Village, Park Shore Beach/Park.

Split floor plan, soaring ceilings and views. 3+Den/3 (H11484) Rose Mary Everett, 272.7790, Jessica Bibbee, 272.6810

QUAIL WEST $1,995,000 MOORINGS $2,295,000 640 Fairway Ter - Extensively remodeled in 2015, 5907 Burnham Rd - Former model estate home loaded with upgrades. Multiple sliders extend indoor livthis home is light, bright and completely upgraded. Perfect for entertaining. A half mile to the beach ing space to outdoor kitchen and entertaining areas. Grotto-style pool and spa. 4+Den/4.5 (H11471) and $2,949,000 minutes from downtown.$2,875,000 5/5.5AQUALANE (H10750) QUAIL WEST $2,495,000 PARK SHORE SHORES $2,600,000 Tom TheDollar Valentine Group Naples, 450.1728 13971 Williston Way - Stunning west-facing esCrayton Ctof - Spectacular south facing lakefront home with 745 17th Ave S - Beautiful waterfront living.Grifferty, Keep all your 293.9560 Sand Award 4736 long water views on a quiet cul-de-sac. Just renovated creating an entirely new interior with Thermador appliances. 5/3 (H11720) Hoffman Group, 404.9860

toys close by with private dock and additional boat slip on almost 100 ft. of waterfront exposure. 3+Den/2.5 (H11083) Ryan Clontz, 280.2004, Jordan Delaney, 404.3070

tate lot, split bedroom open plan. Retractable screens in lanai overlooking custom pool with swim-up bar stools at tropical island. 4+Den/4.5 (H11613) Tom Grifferty, 293.9560

PARK SHORE $2,375,000 507 Devils Ln - Live life beautifully in SWFL. Lakeview home. West of 41 and blocks to Seagate beach.

Modern 2016 kitchen, wine room, fitted closets, business grade Wi-Fi system. 5+Den/5+2half (H11124) The Huber & Dix Team, 280.6372

MOORINGS $2,295,000 640 Fairway Ter - Extensively remodeled in 2015, this home is light, bright and completely upgraded. Perfect for entertaining. A half mile to the beach and minutes from downtown. 5/5.5 (H10750) The Valentine Group of Naples, 450.1728

QUAIL WEST $1,995,000 5907 Burnham Rd - Former model estate home loaded with upgrades. Multiple sliders extend indoor living space to outdoor kitchen and entertaining areas. Grotto-style pool and spa. 4+Den/4.5 (H11471) Tom Grifferty, 293.9560

PELICAN MARSH $1,795,000 8687 Purslane Dr - New look and price on single story estate near Mercato! Sprawling pool/yard includes meditation garden. 4th bedroom or media room. New floors, lighting, window coverings. 4+Den/4 (H11832) Mitch & Sandi Williams, 370.8879

NAPLES RESERVE $1,500,000 14199 Charthouse Ct - California-inspired coastal contemporary home is designed inside and out with unique elements that create completely unobstructed integrated great room plan. 3+Den/2+2half (H11029) Terrilyn VanGorder, 462.1653 MARCO ISLAND $1,525,000 NAPLES RESERVE $1,500,000

PARK SHORE 4651 Gulf Shore Blvd N #806 - Perched in the highly desirable Vistas building, this fully renovated contemporary unit epitomizes luxury coastal living. 2/2 (C12695) The Valentine Group of Naples, 450.1728

QUAIL WEST $1,224,000 28888 Blaisdell Dr - Popular Palmhurst model with west-facing lanai and outdoor living area. Split floor plan, open design ideal for entertaining, offering excellent privacy. 3/3.5 (H11595) Tom Grifferty, 293.9560

QUAIL WEST $1,224,000 28888 Blaisdell Dr - Popular Palmhurst model with west-facing lanai and outdoor living area. Split floor plan, open design ideal for entertaining, offering excellent privacy. 3/3.5 (H11595) Tom Grifferty, 293.9560

14199 Charthouse Ct - California-inspired coastal contemporary home is designed inside and out with unique elements that create completely unobstructed integrated great room plan. 3+Den/2+2half (H11029) Terrilyn VanGorder, 462.1653

MOORINGS $1,195,000 688 Portside Dr - Elegantly updated with sunny south-facing pool and lanai. Spacious openplan kitchen and family room with vaulted ceiling and beautiful custom cabinetry. 3/2 (H11467) Hoffman Group, 404.9860

BONITA BAY $995,000 26160 Isle Way - Stunning villa with lake and golf course views, open floor plan, updated kitchen, soaring ceilings and lush tropical lanai with cabana. 2-car garage. 3+Den/3 (V2312) Wood & McMahon Team, 405.2794

BONITA BAY $859,000 4801 Island Pond Ct #404 - Close to marina! Immaculately tasteful with fabulous bay and preserve views! New furniture, granite, systems and TVs. Worldclass golf, beach and health clubs! 3/3 (C13472) Mitch & Sandi Williams, 370.8879

MARCO ISLAND $1,500,000 1370 Forrest Ct - Estate section, stunning curb appeal, water direct, 3,876 AC living area, study, wide open floor plan, really volume ceilings and more. 4+Den/3.5 (H11316) Mari-Jo Koval, 253.4704

$1,500,000 1370 Forrest Ct - Estate section, stunning curb appeal, water direct, 3,876 AC living area, study, wide open floor plan, really volume ceilings and more. 4+Den/3.5 (H11316) Mari-Jo Koval, 253.4704

TIBURON $1,425,000 2955 Tiburon Blvd E - Ritz Carlton at Tiburon magnificent home in private enclave of Serafina, 24 ft. ceilings, travertine floors, pool/spa fronts on the Gold course. 4/5.5 (H11378) Sherry Batrus, 449.2811

MOORINGS $1,095,000 505 Ketch Dr - Classic home on oversized .39-acre corner lot in area of multi-million dollar properties. Meticulously maintained throughout, with paver driveway, tile roof. 3/2 (H11763) Hoffman Group, 404.6445

PARK SHORE $1,000,000 4051 Gulf Shore Blvd N #201 - Beachfront gem in Park Shore. Completely renovated and sold turnkey furnished! La Mer sits close to the beach and is walking distance to the Village! 2/2 (C13467) Judy Kemble, 290.0740, Marc Galanto, .298.5612

MOORINGS $1,195,000 688 Portside Dr - Elegantly updated with sunny south-facing pool and lanai. Spacious openplan kitchen and family room with vaulted ceiling and beautiful custom cabinetry. 3/2 (H11467) Hoffman Group, 404.9860

MOORINGS $1,095,000 505 Ketch Dr - Classic home on oversized .39-acre corner lot in area of multi-million dollar properties. Meticulously maintained throughout, with paver driveway, tile roof. 3/2 (H11763) Hoffman Group, 404.6445

VINEYARDS $815,000 5981 Hammock Isles Cir - Custom pool home with gorgeous lake/fountain view in desirable Hammock Isles.

This home has all the custom extras and is a must see.

Lawn maintenance included. 3+Den/3.5 (H11298) Hope Moore, 449.2847

- Stunni open plan custom p island. 4

SEAGATE $3,250,000 5071 Seashell Ave - Stunning new construction waterfront home in private, exclusive community. Built by award-winning Bordeaux Homes. Luxury throughout. Convenient beach and Gulf access. 5/4.5 (H10362) Hoffman Group, 404.9860

winning custom home on one of the most desirable lots in Quail West. Completely private lot overlooking 17th green. A rare gem. 4+Den/4+2half (H11486) Tom Grifferty, 293.9560

PARK SHORE $1,525,000 4651 Gulf Shore Blvd N #806 - Perched in the highly desirable Vistas building, this fully renovated contemporary unit epitomizes luxury coastal living. 2/2 (C12695) The Valentine Group of Naples, 450.1728

QUAIL WEST 13971 Williston Way tate lot, split bedroom in lanai overlooking bar stools at tropical Tom Grifferty, 293.9560

CALAIS AT PELICAN BAY $799,000 7008 Pelican Bay Blvd #H-505 - Spectacular, top floor end unit in mid-rise beach community. Dramatic, upgraded open floor plan with custom flooring. Enjoy Pelican Bay amenities. Transferable seasonal rental. 3/2 (C12916) Helen Janssen, 450.7437

PELICAN MARSH 8687 Purslane Dr - New look and estate near Mercato! Sprawling meditation garden. 4th bedroom or floors, lighting, window coverings.

Mitch & Sandi Williams, 370.8879

TIBURON 2955 Tiburon Blvd E - Ritz Carlton a home in private enclave of Serafina, 24 floors, pool/spa fronts on the Gold co Sherry Batrus, 449.2811

PARK SHORE 4051 Gulf Shore Blvd N #201 Park Shore. Completely renovate key furnished! La Mer sits close is walking distance to the Vill Judy Kemble, 290.0740, Marc Galanto, .298.5612

HomeLook Weekly OPEN HOUSES, OTHER PROPERTIES AND NEW LISTINGS EVERY WEEK! BONITA BAY $995,000 26160 Isle Way - Stunning villa with lake and golf course

BONITA BAY $859,000 4801 Island Pond Ct #404 - Close to marina! Im-

VINEYARDS $815,000 5981 Hammock Isles Cir - Custom pool home with gor-

CALAIS AT PELICAN BAY 7008 Pelican Bay Blvd #H-505 - S

end unit in mid-rise beach commu geous lake/fountain view inlistings. desirable Hammock tasteful with fabulous bay and preserve views, open floorinsert, plan, updatedranging kitchen, soaring ceilings and 4 maculately HomeLook Weekly is a special newspaper from to 8 pages, featuring open houses and new It isIsles.published graded open floor plan with custom fl lush tropical lanai with cabana. 2-car garage. 3+Den/3 (V2312) views! New furniture, granite, systems and TVs. World- This home has all the custom extras and is a must see. class golf, beach and health clubs! 3/3 (C13472) Lawn maintenance included. 3+Den/3.5 (H11298) Bay amenities. Transferable seasonal Wood & McMahon Team, 405.2794 approximately 30 Sundays of each year. Open houses are published the newspaper, and onceHope again, there is no cost to the Helen agents, Moore, 449.2847 Janssen, 450.7437 Mitch in & Sandi Williams, 370.8879 unless they elect to buy a separate ad with their photo. This weekly tool, along with its sister publication HomeLook, are very powerful methods for reaching potential purchasers and impressive to sellers.

HELPFUL TOOLS 28

Digital Advertising Including a variety of digital advertising tactics in an overall marketing strategy enables agents to communicate with the right audience, at the right time, with the right message. The John R. Wood Corporate Marketing Department is available to support its REALTORS® with multi-channel marketing across digital platforms and devices.

SOCIAL MEDIA Through social advertising, agents can target the right customers and deliver their message on the channels that their buyers and sellers spend time on – like Facebook, Twitter, LinkedIn, YouTube, and Instagram – to name a few. The Marketing Department can assist agents with the nuances of various social media channels, provide valuable content creation, and utilize platform targeting for the biggest impact.

VIDEO The Marketing Department can provide guidance on video production, editing, and formatting with engaging images, professional headlines, and scripts. John R. Wood is also launching programmatic corporate video campaigns and retargeted video ads. The John R. Wood video ads display to targeted audiences, reminding buyers and sellers of the John R. Wood brand and its elite agents.

DISPLAY AD From static banner ads to animated images, the John R. Wood marketing resources are here to help its real estate professionals maintain a consistent, branded online presence for all digital mediums.

MOBILE AD Since the introduction of the iPhone, mobile devices have permeated all aspects of our lives; and as a result, John R. Wood has mobile ads available for agents to advertise to mobile device users with targeting capabilities.

BLOGS The Marketing Department posts relevant content on the corporate website multiple times per week to engage buyers and sellers, including Southwest Florida Real Estate News, local area market reports, and things to do in Southwest Florida. John R. Wood encourages agents to re-post the blogs, so their customers can become engaged through the agent’s mediums.

SEARCH ENGINE MARKETING (SEM) Pay-Per-Click (PPC) – with PPC search ads, your ad is placed on the top or side of your search engine results. Marketing can provide best practices, available through our social media training when creating these highly targeted ads. The key is to say a lot in a very small amount of space with specific search terms and compelling copy.

E-MARKETING In a multi-channel scenario, touch points can happen across numerous digital mediums. Delivering consistent e-Marketing pieces with professional templates are part of the marketing mix provided by John R. Wood.

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Luxury Marketing LUXURY PORTFOLIO Luxury Portfolio International is a global network of real estate brokerages who specialize in luxury properties or have a special luxury division. They offer multiple opportunities for agents to supplement their marketing efforts on specific properties. The company places all million dollar plus listings on LuxuryPortfolio.com, which has an amazing number of luxury listings and is at no cost to the Wood agents.

Agents can also place properties in the prestigious Luxury Portfolio magazine, and the popular and subsidized Wall St. Journal ads. Luxury Portfolio is the most powerful force in the high-end property market, more so than Sotheby’s, Coldwell Banker Previews, and others.

HELPFUL TOOLS 30

Other Print Marketing John R. Wood Properties maintains an impressive brand presence throughout the regional market, ensuring that every buyer and seller instantly recognizes the powerful company that is your partner in marketing. Agents have opportunities to market specific listings in some of these publications, sometimes at no cost and sometimes at a company subsidized cost.

C OASTA L L I F EST Y L ES & D EST I N AT I O N S

FALL 2015 | GULF COAST EDITION

HUNT YACHTS

Excursion Guides

SARASOTA BAY & CAPE CORAL / MATLACHA

FloridaBoatingMag.com

Tampa Bay

Sarasota

Boca Grande

Fort Myers

Naples

Marco Island

HELPFUL TOOLS 31

Community Maps The Wood firm has spent years developing specific maps for all of the larger neighborhoods in the area, available to agents at no cost. The maps typically show the types of properties contained in the community (homes, condos, villas), including information such as address, lot numbers, condo unit numbers and stacks, and more--an invaluable resource for agents.

Aqualane Shores

Autumn Woods

Bonita Bay

The Brooks

Grey Oaks

Imperial Golf Estates

Mediterra

HELPFUL TOOLS 32

Monterey

Moorings Coquina Sands

Old Naples

Park Shore Waterfront

Pelican Bay

Pelican Landing

Pine Ridge

Port Royal

Quail West

Royal Harbor

Vanderbilt Beach

West Bay HELPFUL TOOLS 33

HELPFUL TOOLS 34

JRW Research Department, Monthly & Quarterly Market Reports John R. Wood Properties is one of the few companies in the nation offering their own Corporate Research Department. On a monthly basis, the department produces various reports to assist Wood agents with the latest market knowledge, and provides them with mail/email content for customers. Many agents use JRW E-Connect to send their customers the monthly newsletter which includes the market update.

Additional Resources JRW DEVELOPER RESOURCES JRW Developer Resources is a Division of John R. Wood Properties providing developers with market knowledge, analytical acumen, strategic planning, land purchasing, marketing, and unit sales. Wood agents can refer a potential project and collect fees while the Division does the work.

CLOSING COORDINATOR Several preferred vendor closing coordinators are available to agents. For a nominal price, they handle all details of the transaction after the contract is signed, allowing the agent to spend their time working on the next listing or sale.

MORTGAGE SERVICES New Penn Financial is the Wood preferred lender, with loan officers serving each of the Wood offices. They can close faster than almost any other lender in the area, and they have a reputation of saving transactions that are about to crash under the auspices of other lenders.

TITLE SERVICES The law firm of Conroy, Conroy, & Durant, P.A., who specialize in real estate, is the preferred title and real estate legal provider. They assist agents with legal issue advice in order to help put successful real estate transactions together.

HOMEOWNER’S WARRANTY The 2-10 Home Buyers Warranty product has been popular with Wood customers for nearly 15 years. 2-10 has programs for both buyers and sellers, and has insured over 5.5 million homes in the U.S. The warranties are very useful in helping all parties to the transaction to avoid disagreements and law suits.

HELPFUL TOOLS 35

Bring Your Highest Expectations â„¢