Partnership Proposal
Northlands Shopping Centre
Working together to lessen the impact of cancer on our communities.
We believe that by joining forces, we can make a significant impact on the lives of cancer patients and their families while providing valuable opportunities for Northlands Shopping Centre and its retailers.
The Cancer Society is the leading provider of cancer support and care to individuals and families affected by cancer in Aotearoa New Zealand. Our organisation is currently transitioning to create a stronger, more effective organisation that can better serve whānau and communities impacted by cancer. By combining resources, expertise, and networks, we can enhance support, services, and advocacy efforts. With the opening of the new Canterbury Cancer Centre, we are in an exciting position to be able to deliver a new suite of services and support.
The new Canterbury Cancer Centre is an advanced facility that aims to provide wrap around care for local families and accommodation for those who need to travel to Christchurch to access cancer treatment.
The Centre will provide a range of services including accommodation for over 9,000 families who are receiving cancer treatment in Christchurch. It will also offer the first of its kind allied cancer service to the Canterbury Community. In addition, the Centre will serve as a collaborative hub for cancer charities and healthcare professionals to work together on improving cancer support and outcomes. We are aiming to create not only a home away from home for these families travelling for cancer treatment, but also a centre for the whole cancer community. Families will travel from all over the South Island to access these FREE services, alleviating the burden of cancer.
While the services we provide to patients are free, they are not free to provide. The Cancer Society is a registered charitable organisation and relies on community donations, bequests, sponsorship, grants, and income from fundraising events to fund the mahi we do. We do not receive direct government funding to provide our services to the community.
Northlands Shopping Centre Charity Partner
By becoming Northlands Shopping Centre charity partner, we will be able to work together to provide benefits to the 1000’s of families that will stay or be supported at the Canterbury Cancer Centre located close by in Langdons Road. It will also enable us to continue to provide our services free.
We believe that by joining forces, we can make a significant impact on the lives of cancer patients and their families while providing valuable opportunities for Northlands Shopping Centre and its retailers.
Overview
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Architect’s image of new Canterbury Cancer Centre
Benefits to families and the Canterbury Cancer Centre
Being located close to Northlands Shopping Centre will offer numerous benefits for patients and families using the Canterbury Cancer Centre and these advantages can significantly improve the overall experience and well-being during their stay.
Here are some of the key benefits:
Convenience and Accessibility
Proximity means that patients and their families have easy access to various amenities and services.
Diverse Dining Options
NSC offers a variety of restaurants and food outlets, catering to different dietary preferences and requirements.
Entertainment and Distractions
NSC offers entertainment options, such as the cinemas, KiwiFit and other recreational activities. For patients seeking distractions or a break from their treatment routines, the mall can provide a welcome escape.
Retail Therapy
Shopping can be a therapeutic and uplifting experience. It provides an opportunity to engage in normal activities and indulge in retail therapy, which can contribute to a more positive outlook during their stay.
Supportive Community Environment
NSC attracts diverse groups of people, creating a vibrant and bustling environment. This sense of community can provide valuable opportunities for social interaction and connection for patients and families during their stay.
Fundraising and Awareness Campaigns
Being located near a large mall can facilitate fundraising and awareness campaigns for the cancer accommodation facility. The mall's foot traffic can increase exposure to the cause and attract potential donors and volunteers.
Benefits to Northlands Shopping Centre and Retailers
The opening of the new Canterbury Cancer Centre will bring increased customer numbers to Northlands Shopping Centre, providing a boost to retailers.
Increased Business
The presence of the Canterbury Cancer Centre will attract more visitors to Northlands, increasing foot traffic and customer engagement.
Community Support
Northlands Shopping Centre will be recognised as a compassionate and community-oriented organisation, enhancing its reputation and brand image.
Positive Public Relations
Retailers can align themselves with a charitable cause, showcasing their commitment to supporting cancer patients and the community.
Sponsorship Recognition
Northlands will receive prominent recognition for its sponsorship efforts on various platforms, including the Canterbury Cancer Centre fleet, room compendiums and designated spaces within the shopping centre tailored to match the level of support.
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Ways we can work together
Discounts for Families
Northlands Shopping Centre will help us to negotiate with their retailers to develop discounts and benefits to all families supported by the Cancer Society, whether they are staying at the Canterbury Cancer Centre or seeking support while visiting the centre.
Welcome Packs
Upon arrival, each patient and their family will receive a warm welcome pack from Northlands, consisting of essential items and vouchers to use at the shopping centre.
Regular Giving Pop-up Site
A dedicated pop-up store within Northlands Shopping Centre will encourage visitors to make regular donations to the Cancer Society, supporting ongoing research and patient care efforts.
Matching Donations
Northlands will match a portion of the donations raised during campaigns or events, effectively doubling the impact of the contributions.
Daffodil Day
Northlands will continue their wonderful support of and actively participate in Daffodil Day, promoting the sale of daffodil pins and merchandise within the shopping centre to raise funds.
XMAS Gift Wrapping
During the holiday season, Northlands will offer gift-wrapping services in exchange for donations to the Cancer Society, creating a festive giving atmosphere.
Partnership Investment
Activation Anticipated Annual Value of Support
Impact
Welcome Packs Welcome Packs $20k To provide each family with a curated welcome pack to surprise and delight
Matching Donation A centre wide fundraising event engaging retailers and the community
Daffodil Day
$10k To enable both funds and awareness to be raised within the community.
XMAS Gift wrapping $20k
Charity partner Contribution $50k This donation will be allocated to areas of greatest need, allowing us the flexibility to address challenges
TOTAL $100,000 per year
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Why a partnership with Northlands is so important
With cancer diagnoses predicted to double in the next 10 years, we are regrettably preparing for an increase in demand. But with improvements in treatment and our growing collaborations with health providers and other cancer charities we believe we can meet this challenge head-on.
The new centre will allow us the opportunity to embark on several new initiatives that have the potential to bring about transformative change for cancer patients and their families.
With the support of Northlands Shopping Centre, we can ensure that these programmes reach their full potential and positively impact the lives of even more people affected by cancer.
We believe that this partnership will create a positive and enduring impact on the lives of cancer patients and their families, while also fostering a strong sense of community engagement at Northlands Shopping Centre. We look forward to discussing this proposal further and working together to make a difference in the fight against cancer.
Recognition Plan for Northlands Shopping Centre as Charity Partner to the Canterbury Cancer Centre
Media
Issue a joint press release announcing the partnership, highlighting the Canterbury Cancer Centre as Northlands Shopping Centre’s charity partner.
Share the news through various media channels, including print, online, and social media platforms, to ensure broad visibility and reach.
Branding Recognition
The Northlands Shopping Centre logo will be incorporated alongside the Canterbury Cancer Centre’s logo in all relevant marketing and promotional materials, both online and offline.
The Northlands Shopping Centre chosen logo / brands will be displayed prominently on Canterbury Cancer Society vehicle fleet.
Within the Canterbury Cancer Centre, Northlands Shopping Centre will be recognised in the foyer of the centre and the Level 1 patient lounge.
Branding to welcome packs and other donated items such as meals as applicable.
Online Recognition
Create dedicated content on the Cancer Society’s official website/s, highlighting the partnership, its objectives, and the initiatives supported. Feature the partnership prominently on relevant sections of the website, including the home page, and community engagement section, donor page etc.
Utilise social media platforms to regularly share updates, success stories, and events related to the partnership, creating awareness cross Cancer Society followers, networks, and communities to encouraging engagement and support of Northlands Shopping Centre
Retailer Engagement
Create a campaign to inform and engage NSC retailers and staff about the partnership and its significance.
Provide regular updates on partnership activities and outcomes and welcome retailer participation in Cancer Society fundraising events and volunteering opportunities. Coordinate joint participation in events, with NSC and retailers actively engaging in activities alongside Cancer Society staff and volunteers.
Impact and Progress Updates
Regularly share meaningful updates on the partnership's achievements, highlighting the positive outcomes and the difference made in the lives of families who are being supported from the Canterbury Cancer Centre.
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Thank you Janice Porter-Hoare Partnership Manager 021 228 3542 janice@cancercwc.org.nz
