FRONT END Profile
Samco features a bold and colorful theme from the golden yellow color peppered with circle graphics around the beer cave to Samco’s proprietary Yumi candy zone, which displays an array of candy against a rainbow backdrop.
Capitalizing on the bold and colorful theme of the store, Samco’s proprietary Yumi candy zone displays an array of candy against a rainbow backdrop. Here, customers, both adults and children, can fill a cup from the offerings in multiple bins and pay a set price for the cup. At multiple sites, Samco is offering its proprietary Yumi chicken brand. Samco also offers Yumi Fresh, a proprietary concept that consists of fresh sandwiches and subs it distributes to every site from its five Yumi Kitchen concepts in-store. Samco plans to expand its Yumi Kitchen concept with future sites, including Yumi Chicken, Yumi Fresh and the Yumi candy zone. In addition to Samco’s in-store offerings, it has café seating next to the Cinnabon and Carvel area. There are also two dedicated children’s tables and high chair seating at a counter along the window area. Samco is open to all, including pet owners. At a few of its current sites, it features dog parks.
Samco has café seating next to the Cinnabon and Carvel area, two dedicated children’s tables, high chair seating and a counter along the window area. 20
CSTORE DECISIONS •
May 2022
In the forecourt, Samco has eight dispensers with 16 fueling positions and diesel availability. In terms of technology, Samco sites are EMV compliant, and it has plans to install touch payments on its dispensers as they are released in the market. It offers online ordering and delivery through DoorDash and Uber Eats. FUTURE AND COMMUNITY CONNECTION
As it looks to the future, Samco has its eye on growth. After Samco opens its South Fairfax Road location, it will turn its sights to preparing two newly acquired stores — a Mobil station and a Shell station — that are a year or two away from being operational. As they are smaller units, Samco is looking to see how well they do in the market. No two stores look exactly the same, and after Samco finishes cleaning the new sites, it will reach out for design options for each site. “We are always looking to purchase sites in (the) California area if it is a good fit,” said Jouda. Samco also plans to continue its involvement with the community. In the past, it has donated to local youth baseball and flag football programs. It also sponsors teams and gives them snacks and drinks. “The Ronald McDonald program is where we collect donations from customers who purchase a balloon,” said Jouda. “We also do the muscular dystrophy program where the customers can donate and buy a shamrock.” In further efforts to connect with the community, Samco works with autistic adults through a local program. They can start an internship with the chain and, after a year, they can earn a position. Currently, Samco is working with two interns.
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