GOAL #3: To Be Locally Loved, and Nationally Recognized Area of Focus
Strategy
Timeline
Assignment
Research other Midwestern writing organizations' marketing models Research writing organzations' marketing models outside the Midwest Investigate grants (both national and local) for capacity building to aid in marketing growth Develop sponsorships and partnerships to reach targeted audiences outside of Door County (age groups, geographical areas, genders) Research and implement marketing campaigns in specific regions, appealing to embedded audience (i.e. Chicago, Madison, Minnesota)
2020-2022 2020-2022
Managing Director Managing Director
Winter 2020
Managing Director
Administrative
2020-2022
Use merchandising as a strategic marketing tool to brand outside of Door County Leverage relationship with WPR to reach into wider audiences Pursue advertising opportunities with national publications
2020-2022 Winter 2020 2020-2022
Pursue opportunities to be featured in writing publications as a destination
2020-2022
Leverage relationship with Destination Door County to reach new audiences
2020-2022
Managing Director Managing Director; Marketing Committee Merchandising Committee; Managing Director Managing Director Managing Director Managing and Artistic Director Managing and Artistic Director
Continue to and refine current evaluation tools for participants to improve programming for attendees
2020-2022
Artistic Director
2020-2022
PROGRAMMING:
GOAL #4: Grow a Thriving Writers Residency Program Area of Focus
Strategy
Timeline
Assignment
Conduct a Feasibility Study in preparation for a Capital Campaign Through various strategies, build the donor base for a Writers Residence Research and choose a model multi-unit Writers Residence and take a research trip to observe Develop a marketing plan targeting other non-profits and businesses to contract for residence for organizational development and mission-writing Using strategic calendaring, allocate weeks and months, depending on WODC financial need and mission alignment, with portions in the following categories (writers-in-residence, non-revenue; burgeoning writers, sponsored or on scholarship; organizations, revenue) Develop a fee schedule and associated documents for revenue-based residences Build relationships with schools, universities, and organizations to draw upon for revenue-based retreats Develop and implement a safety plan for all residents, modeled after other multi-unit residences Hire a Residency Coordinator (not for programming; administrative work only), or re-distribute responsibilities for current directors, in addition to hiring Administrative Assistant Develop a marketing plan to attract new writers-in-resident from outside the Midwest; consider the power of collaborative writing teams
Summer 2020 Summer Fall 2020
Managing Director Managing Director Managing and Artistic Director
Administrative
Oversee all construction plans, furnishing, and expenses associated with Writers Residence
2020-2021 2021
2021-2022 2021-2022 2021-2022 2021
Winter 2020-2021 2021
2022
Managing Director
Managing Director and Artistic Director Managing and Artistic Director Managing and Artistic Director Managing Director Managing and Artistic Director Managing Director; Marketing Committee Managing and Artistic Director; Board of Directors
PROGRAMMING: Once original residence is converted from offices to residences, begin to develop strategic and collaborative model for sharing residence space between multiple residents Using the Dick Scuglik Memorial Scholarship Residency as a model, design and implement two more potential competitive residences for 2021 Develop strategic collaborations for writers-in-residence for co-teaching and co-writing Develop strategic collaborations for week-long or extended conferences Creatively plan for residency spaces to best accommodate writers and their needs
Write On, Door County: Building for the Future Strategic Plan 2020-2022 Page ! 10
Winter 2020-2021
Artistic Director
Fall 2020
Artistic Director
2021-2022 2021-2022
Artistic Director Artistic Director
2020-2022
Artistic Director
