5 Pines on Ossie - Seller's Guide

WOODSTOWATERMN.COM

SELLER'S GUIDE Brainerd Lakes Area Boutique Real Estate + Vacation Rentals + Property Management

SELLING WITH WOODS TO WATER A comprehensive breakdown of the selling process and our approach to achieving your goals.

ONE | ALL ABOUT YOU

THREE | THE TEAM

FOUR | THE STEPS: STEP ONE

FIVE | SELLER'S LISTING PACKAGE

SIX | THE APPROACH

NINE | USE CASE: OX LAKE

ELEVEN | WHAT'S NEXT: STEP TWO

TWELVE | 5 PINES ON OSSIE

THIRTEEN | THE PROPERTY

FOURTEEN | THE AREA

FIFTEEN | TALKING POINTS

SIXTEEN | WHAT'S NEXT: STEP THREE

CONTENTS

TWO | THE COMPANY

ALL ABOUT YOU WHO ARE YOU? WHY ARE YOU HERE TODAY? Our number one goal of our initial meeting is to understand you, your goals and to begin building our relationship.

WHAT ARE YOUR GOALS FOR THIS MEETING? What questions or concerns do you have? What expectations do you have of us? Is there something specific you're in search of?

1

THE COMPANY Woods to Water is a boutique real estate company, serving the Brainerd Lakes Area with a flagship office in Nisswa, MN. Established in 2018, Woods to Water Real Estate was built on a passion for true northern Minnesota living. We strive to be truly immersed in local communities. We have a catered approach to buying, selling, renting and property management in the Lakes Area.

As we evolve, we continue to push the status quo of the local real estate market and provide an unprecedented level of service to each and every one of our clients; all while embracing the beautiful lifestyle that this area offers both tourists and locals alike.

2

THE TEAM

We boast a small, adaptable, service-driven team with a catered approach to the Brainerd Lakes Area market.

COLTON MAHER BROKER + FOUNDER

3

THE STEPS

AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.

THE LISTING PROCESS

1

2

Discuss seller's goals, intentions, our approach

Return to home with price, opinion, comparables and price optimization strategies

3

4

Determine price, sign paperwork, schedule photo and video shoots

Marketing shoots, print and digital ads curated and ordered.

Pre-marketing begins.

5

6

Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.

Communicate showings, offers, negotiations, contract to close

7

SOLD!

Accepted offer, contract to close processes.

4

ELEVATED REAL ESTATE MARKETING WHAT'S INCLUDED IN OUR SELLERS LISTING PACKAGE

1

Interior and exterior professional photography and arial photos of the property

2

Custom real estate video walkthrough

3

Lifestyle videography

4

3D virtual tour of the interior

5

Professional floor plans to scale

6

Custom website to promote property

7

Curated email campaign sent out to our extensive network of elite colleagues and contacts

8

Extensive social media exposure via organic traffic and paid advertisements

9

Print advertising and mailer campaigns targeted to relevant prospects

5

OUR APPROACH PROFESSIONAL PHOTOGRAPHY We've partnered with one of the best real estate photography companies in the country to showcase your property in its best light – from first impression to the finish line.

CUSTOM REAL ESTATE VIDEO WALKTHROUGHS With exclusive access to the world's top drone pilots and videographers, our advantage above the competition speaks for itself.

View Round Lake video walkthrough

LIFESTYLE VIDEOGRAPHY Today's consumer is searching for a property that fits their lifestyle. By presenting the home from the outside in, we focus on showcasing more than just real estate; we highlight experiences unique to the property, from the perspective of the homeowner.

View property lifestyle video example (Motley, MN) View lake community lifestyle video example (Whitefish)

6

ELEVATING MARKETING STANDARDS IN THE BRAINERD LAKES AREA AND PUSHING THE STATUS QUO.

3D VIRTUAL TOURS As technology evolves, we've adapted and are able to offer prospective buyers the option to view the home virtually or in real-time.

View Ox Lake 3D Virtual Tour

PROFESSIONAL FLOOR PLANS We use professionally generated interior floor plans to the scale of your property. Consumers are able to see everything from potential furniture layout to opportunities for renovations and improvements.

CUSTOM WEBSITE Your listing package, promoted on a custom url, inclusive of all photography, videography and listing assets.

View client portfolio site

7

LEVERAGING OUR NETWORK EMAIL CAMPAGINS We feature your property in a targeted email campaign to consistently stay in front of some of the state's biggest agents, developers and investors.

SOCIAL MEDIA PROMOTION Social media is an opportunity to stay in front of the masses, consistently target those who have shown interest, and reach new spheres of potential consumers. With a growing social media presence, your property gets the utmost exposure.

PRINT ADVERTISING We create professional print advertising such as mailers, flyers, takeaways, feature sheets, etc. to ensure exposure to the more traditional consumer.

8

USE CASE

THE NEEDLES ON OX LAKE Ox Lake | Crosslake, MN One of the area's most prestigious lake homes, this custom-built getaway was one of Woods to Water's first properties to utilize our encompassing approach.

VIEW PROPERTY LISTING PORTFOLIO

9

STEP 2 Return to home with price, opinion, comparables and price optimization strategies

WHAT'S NEXT?

AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.

THE LISTING PROCESS

1

2

Discuss seller's goals, intentions, our approach

Return to home with price, opinion, comparables and price optimization strategies

3

4

Determine price, sign paperwork, schedule photo and video shoots

Marketing shoots, print and digital ads curated and ordered.

Pre-marketing begins.

5

6

Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.

Communicate showings, offers, negotiations, contract to close

7

SOLD!

Accepted offer, contract to close processes.

11

SUBJECT PROPERTY STATS

THE KOLB’S CABIN Ossawinnamakee | Breezy Point, MN

5 2 1 2,388 .70 100

BEDROOM + DEN/PORCH (2 BEDS) BATHS GARAGE SQUARE FEET ACRES LINEAR FEET OF SHORELINE

12

THE PROPERTY 5 PROPERTY

2

1

5 PINES ON OSSIE

YEAR BUILT 2010 COMMUNITY NORTHWOODS LN LAKE OSSAWINNAMAKEE LAKE SQUARE FT 2,388 SQFT TAXES $4,700/2023 ASSESSED VALUE $542,600 (TAX) VALUE RANGE ($/SQFT) • $799,900 ($335/SQFT) • $824,900 ($345/SQFT) • $849,900 ($355/SQFT)

STANDOUT FEATURES Lakeside outdoor space Boathouse for future owner’s creativity Ample sleeping space Room for new owner to customize and own a 5 bedroom semi-custom lake home under $1,000,000

THE COMPS

DATE CLOSED: 05/19/23 BEDROOMS: 3 BATH ROOMS: 3 GARAGE: 2 (ATTACHED) SQUARE FOOTAGE: 2,332 YEAR BUILT: 2000 ACRES: 1.5 SHORELINE: 600 DAYS ON MARKET: 25 SALES PRICE JUSTIFICATION: Ample shoreline and sweeping views of the lake from multiple locations in the home. As well as 600ft of frontage and a 2 car garage.

Also very updated

DATE CLOSED: 10/18/23 BEDROOMS: 3 BATH ROOMS: 2 GARAGE: 3 (DETACHED) SQUARE FOOTAGE: 1,927 YEAR BUILT: 1950 ACRES: 1.4 SHORELINE: 170 DAYS ON MARKET: 91 SALES PRICE JUSTIFICATION: Unique log cabin character set amongst the pines. The floorplan was unfavorable and there was little to no curb appeal. Additional log guest cabin needs to be removed from property. Steep but large lot.

DATE CLOSED: 08/16/23 BEDROOMS: 3 BATH ROOMS: 3 GARAGE: 3 (ATTACHED) + POLE SHED SQUARE FOOTAGE: 1,890 YEAR BUILT: 2013 ACRES: 2.75 SHORELINE: 265 DAYS ON MARKET: 1 SALES PRICE JUSTIFICATION: A gorgeous “like new” home with a simple layout and nice finishes.

Large lot and a pole shed for additional parking and storage.

True Master en suite and more.

SALES PRICE

SALES PRICE

SALES PRICE

$1,000,000

$735,000

$1,000,000

PRICE PER SQUARE FOOT: $429/SQFT

PRICE PER SQUARE FOOT: $381/SQFT

PRICE PER SQUARE FOOT: $529/SQFT

14

TALKING POINTS PROS OF PROPERTY Beautiful location on the lake Fantastic outdoor lakeside space Sleeping space for the whole family Boathouse could be a massive benefit Already an active rental should someone want that Ability to purchase fully furnished

CONS OF PROPERTY Lacking “wow factor” type updates Lacking storage/larger garage No master bedroom/ensuite

RECOMMENDED LIST PRICE $849,900 PRICE PER SQUARE FOOT: $355/SQFT LISTING CONTRACT: Terms: 6% listing commission, 2.4% payout for Buyer's Agent Start Date: Go live as a “coming soon” May 23/24, 2024 First available for showing on Thursday, June 6 2024 Length: Expires 12 months after the date of signing

WHY WE RECOMMEND THIS APPROACH: Given the pros and cons of the property, coupled with the comps arguably having more appealing attributes, we feel that this price sets you into this new spring market at an approachable, yet aggressive number that typically isn’t seen on Ossie, aside from recently.

This price allows us to generate a great deal of interest, yet be mindful of the furniture inclusions, docks inclusions, waterfront toys, and so forth.

The time of year allows us to hit the market early season and get both the buyers who want to use it the rest of the summer or the buyers who like the immediate income potential of your future bookings This timing also allows early spring improvements to curb appeal, get dock in and a spring clean so we have green grass.

15

WHAT'S NEXT?

AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.

THE LISTING PROCESS

1

2

Discuss seller's goals, intentions, our approach

Return to home with price, opinion, comparables and price optimization strategies

3

4

Determine price, sign paperwork, schedule photo and video shoots

Marketing shoots, print and digital ads curated and ordered.

Pre-marketing begins.

5

6

Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.

Communicate showings, offers, negotiations, contract to close

7

SOLD!

Accepted offer, contract to close processes.

16

READY TO GET STARTED? 612-500-2007 | COLTON@WOODSTOWATERMN.COM

COLTON MAHER BROKER + FOUNDER WOODS TO WATER REAL ESTATE

WOODSTOWATERMN.COM