DECEMBER 2021 Women Thrive Magazine

WOMEN THRIVE VOLUME 4 DECEMBER 2021

SPECIAL FEATURE 'CRISIS MADE MY BRAND'

BY KUBI SPRINGER THE LITTLE BLACK DRESS FOR THE WIN

MAGAZINE

HOW TO CREATE AND OWN YOUR SPOTLIGHT & MAKE AN IMPACT IN YOUR CAREER SOCIAL CURRENCY OF TODAY'S ONLINE WORLD & WHY IT MATTERS

DECEMBER 2021 / VOL. 4

Take a Leap - I hear her my inner voice say to me. It may have felt like last few months have been slow creeping, preparing and working on your ideas and businesses behind the scenes and suddenly something shift.

Suddenly you feel ready to take a leap towards your dreams and goals. When you realise there are only few more weeks left of this year you suddenly feel spurred into a sudden action.

And as you climb higher the views become even more stunning, the air becomes fresher, you are able to This is how I felt as I went hiking to visualise what it is like to one of the most beautiful reach the top. mountains in the Valencia region. What I realised that the Going hiking reminded me of a journey of getting there story I recently shared about more interesting and climbing a mountain to reach the exciting than just standing goals and vision on you have. In on the mountain top, so the proccess you have to leave remember as you climb up, people behind because not to enjoy the journey everyone is meant to go on this climb with you.

@RaimondaJankunaite

SOCIAL CURRENCY

By Raimonda Jankunaite

What matters in today's online world

Social Currency to help you create more meaningful collaborations

BY RAIMONDA JANKUNAITE Recently

I

was

invited

to

do

a

collaboration

live with

@elena_gromova_fashlab

a

fellow

female entrepreneur based in Latvia who mentors women in starting up their own athletic wear brands. We chatted about

We get 100's of messages every day via

the power of collaborations and I spoke

our

about the concept of Social Currency.

support

@womeninbusiness

support

or

share

starting

IG

promo

out

DM's

to

posts

to

businesses

-

the

In today's fast-paced online world filled

truth is - one post on our IG page of

with thousands and millions of people -

134k

how can you stand out?

difference,

followers

will

so

we

not

make

never

ever

a sell

sponsored posts.

I believe that attention is the new online currency - how engaged are we really

More importantly, we never respond to

are with brands and individuals online?

requests like that - the few times that

Many people don't recognise the value of authentic connections and the time we

spend

engaging. of

supporting

each

other

and

Because 100's of thousands

followers

means

nothing

if

your

audience is not willing to engage with your content and even as big accounts as

ours

is,

the

algorithm

is

always

a

we do is when we see that someone has taken the time to invest their social currency with us. They engage watch our

lives,

become

community

and

a

member

actively

of

our

participate.

That way we can support them back but only by truly knowing their business and their values.

challenge.

Pro So

I

believe

we

all

social

currency

question is where do you spend it?

-

from

Tip:

Never

ask

influencers

for

free

without

exposure paying

forward in social currency first.

it

New Followers Milestone Reached on Facebook

300K Followers

Thank you for supporting us, In December we have reached 300.000 followers.

We are impacting women GLOBALLY and making Women's voices heard.

Empowering Reads This Month's Recommended Books In The Company Of Women: Inspiration And Advice From Over 100 Makers, Artists, And Entrepreneurs This is such a classic - published and illustrated in 2016 but never looses it's impact, featuring women from all walks of life in business.

"An invigorating and empowering collection of life-earned wisdom and practical advice."

SHOP MORE BOOKSHERE

Hear Her Roar: Successful Women Who Experienced Domestic Abuse This book is a must-read for any woman to feel empowered. This is a story of 14 incredibly strong women who experienced domestic abuse. This book is truly a representation of how women can use the stones that was thrown at them to rebuild themselves and make a positive impact in the world.

Women Thrive

VIRTUAL SUMMIT

March 21-26th Where Women Rise & Thrive

Women Thrive Speaker Showcase As we prepare for our annual Women Thrive Summit in March 2022, we embark on a new journey with our powerful speakers. On December 17th we held our first official Speaker Showcase event featuring 8 out of the 25 already confirmed speakers.

It was an impactful evening of conversations around why women are still fighting battles in our society. Featuring speakers' stories who have had incredible lows and have hit the rock bottom to only bounce back higher than ever.

These women shared their wisdom and experience with our live audience. Everyone had the opportunity to share, connect and feel connected.

Would you like to be part of our next Women Thrive Speaker Showcase? Save the dates: January 22nd 2022 and February 26th 2022

SIGN ME UP www.womenthrivesummit.com

BREAKING NEWS ANNOUNCEMENT

Women Thrive Speaker Showcase Have you heard the BIG NEWS? During the Women Thrive Speaker Showcase, we announced the launch of a brand new Women Thrive Podcast as well as a TV Show.

We have partnered with KP Media to release our brand new Women Thrive TV Show. In January we will be going into production of our new TV show and will be inviting you to share your ideas of what you would like to see on our weekly shows.

Our Show is intended to discuss timely and relevant topics for women. Featuring empowering, inspiring and outspoken women on various topics, from business, money, relationships, ethics, global issues and topics that are of interest to an everyday ambitious woman.

Would you like to have your say? Share your thoughts inside the Women Circle here.

Breaking News

SPECIAL FEATURE

WOMEN THRIVE MAGAZINE

Brand New Book Release: Crisis Made My Brand

Kubi Springer

Best-Selling Author, Entrepreneur and Authority in Female Branding A woman of excellence, a single mum of 1, and a woman of faith.

Kubi Springer is a globally recognised powerhouse with tenacity, grit and an undeniable business acumen We got the pleasure to connect with Kubi recently and find out more about her brand new book release 'Crisis Made My Brand'.

Second-time author, TV show host Kubi Springer is a brand expert with over 25 years of experience.

Kubi has worked with the likes of Microsoft, Barclays, Facebook, TikTok, Deloitte, and celebrities like P. Diddy, Justin Timberlake and more.

In 2019, Kubi released her first book 'I am my Brand' through Bloomsbury Publishing, and it was nominated for the 2019 Books Awards in the 'Best Marketing Book of the Year' category, which is an amazing achievement for a first-time author. I am my Brand has sold over 10,000 books worldwide and it has received rave reviews.

The contents of the book navigate the reader through the world of personal branding, and it contains key lessons and actionable tips. It’s more than a book – it is a masterclass, and one that readers can refer back to time and time again.

Never one to stop, Kubi has just released another book called Crisis Made My Brand, which she has published through her company, SheBuildsBrands LTD. People often view the crisis as a bad thing. As something that can break your business. It can crush and demotivate business owners, and make them feel like giving up. In the gripping book, Kubi demonstrates how crisis can be a turning point.

Crisis made my Brand draws on Kubi’s experience as a business owner, who has ridden the waves of success, and navigated challenges. It’s real, it’s raw, it’s gripping and it contains many anecdotes of where crisis has hit in a big way, and it was turned around for good. As a leader, Kubi never shy’s away from calling things out. If she makes a mistake, she owns it, and she encourages the readers to take ownership and responsibility too, so that the situation can be rectified.

The reality is, crisis is something that hits us all. As well as anecdotes, the book uses psychology and scripture to back points up. Biblical references in a business book you might ask? Yes. Kubi has always been bold about her faith, and lessons and principles are just that. If you take them for what they are and apply them, you can learn from them. The use of scriptures is not presented in a preachy way, but more an encouragement. The psychological element taps in to the core of how we are wired, and why we respond to things the way that we do.

In addition to the content, the book has practical exercises throughout that readers can use to map out their

Similar to I am My Brand, Crisis Made My Brand is a life course, with one reader saying:

“I could not put it down. You are an amazing storyteller, and you combine, business and psychology, and how the brain works. I spent the whole day reading it and it’s life-changing.”

SEE IT ON THE TV - THE KUBI SPRINGER SHOW

A brand new business show, with a twist! We use pop-culture to unpack business and branding, helping women to level up… without apology! Watch live every Thursday at 9pm on YouTube and IG Live or watch it on replay on KubiSpringer.com

Crising Made My Brand And this is why Kubi does what she does. It’s not about ego, it’s about changing lives. By building better businesses, we are transforming communities. We are enabling a single mother to spend more time with her children. The economy is at the bedrock of every society. By solidifying that, we can change generations. A bold claim? Maybe, but Kubi is bold, transparent, and determined. She has seen the impact that building a robust business has had on her life, and the fact that she has been able to spend more time with her daughter Angel, and she desperately wants the same for others.

Follow Kubi on Instagram at @shebuildsbrands

Crisis Made My Brand is out now, available to order from www.shebuildsbrands.com

Spend - Save - Invest Monthly Women Guide to Money - How to be wiser with your financial choices

BY RAIMONDA JANKUNAITE

Money Talks

By Raimonda Jankunaite

Money is an important topic and one that often gets overlooked by women. Somehow we feel like money is not a subject we should discuss but at the Women Thrive magazine, we encourage our readers to look at their relationship with money more closely. So we have introduced ‘Spend, Save, Invest’ idea where every month we will cover ideas and write about topics relating to one of these subjects.

This month we are talking about spending - we all have our own spending habits and how we like to spend and reward ourselves. It has been quite a year so this month you may want to treat yourself and your loved ones to some beautiful or meaningful presents.

I personally love practical gifts as well as gifts that would have meaning, so I could associate those items to a specific reward. Let’s say I have hit my financial goal for the year or a month, I would usually reward myself with a nice holiday break or spa weekend this would give me a sense of reward and relaxation. I love to travel and that not only gives us rest but also takes us to a new environment where we can have more creative ideas and come back refreshed.

If travel isn’t quite possible right now where you are right now - how about treating yourself to something that you may have had on your Vision board, this may be a new watch, a handbag or those Jimmy Choo shoes you always dreamed of. These special timeless buys will forever remind you of your successful end to 2022.

FOR WOMEN IN BUSINESS

FASHION

The timeless k c a l b e l t t li dress is

"One is never overdressed or underdressed with a LITTLE BLACK DRESS" Karl Lagerfeld

Its time to Level up your Little Black Dress for the festive season ahead.

We've got makeup , nails and fashion looks for all women in business that will take you right in to the new year.

FOR WOMEN IN BUSINESS

FASHION

The beginning of an iconic statement piece of clothing, for every women's wardrobe Did you know the little black dress dates back to the 1920's The dress first came into fashion thanks to the designer named Coco Chanel.

In 1926, there was a published article in Vogue of a little black dress, that showed a simple drawing that every women could wear.

Coco Chanels timing was just so perfect, because the dress was released in a era of where simple and affordable was key as it was during the Great Depression.

And it wasn’t long before the style reached hollywood where it was on and off screen Including the famous scene with Audrey Hepbun in Breakfast at Tiffany's movie that was released in 1961.

Returning to our scenes are the women of Sex and the city.

These women know how to style that little black dress , using their individuality. From shoes, handbags , makeup and accessories what's not to love.

The little black is still the number one go to dress to wear Take a peek at our fav's this month in how to dress up your little black dress.

Makeup Inspiration FOR WOMEN IN BUSINESS

2.

5.

3.

4.

@DAIVAALI

6.

1.

1.

@DAIVAALI

We've selected some of our favourite products for you to create that A-Listers smokey eye, just in time for the festive season 1www.maccosmectics.co.uk

4. www.guerlain.com

2.www.patmcgrath.com

5. www.nyxcosmectics.co.uk

3. www.yslbeauty.co.uk

6. www.patmcgrath.com

Makeup Inspiration FOR WOMEN IN BUSINESS

Smokey eye doesn't have to be a bold black. Use earthy tones , browns , bronzes, golden and warm tones, to get your statement smokey eye

FOR WOMEN IN BUSINESS

4.

3.

1.

2.

6.

5

1. www.christianlouboutin.com

2. www.prettylittlething.com 3. www.adinareyter.com 4. www.emilymortimer.co.uk 5 www.mytheresa.com 6. www.brownsfashion.com

SELF CARE GUIDE As the new year approaches it is so important to take some time out for yourself, not only to reset and recharge but to give yourself some time to get some clarity for the coming year ahead, and here's how to do it with our step by step guide.

December Self Care Ritual Step 1. Set aside between 10 to 20 minutes in your day Step 2. Grab your favourite candle, we just adore the Sandwickbay Candle but your favourite candle will do.

Step 3. Go to your favourite place where you can light your candle Step 4. Grab your favourite herbal tea, put your phone away, light the candle.

Step 5. Put on some calming music and just sit and enjoy this time for yourself with no interpretations.

You will be surprised how recharged and balanced you will feel when you get back to your day after a moment of self-care. Your mind, body and soul need it.

Our favourite candles from the Women in Business Member Megan Macdonald to shop please visit www.sandwickbaycandles.com

Matuli Madhusmita Swain She's an actress, author, speaker, life coach, marketing and communications expert with over 14 years of professional experience working with leading hospitality brands, advertising companies and social development sector in India. Today, she helps business owners create simple and strategic marketing initiatives that help them scale up their business goals and find their individual media voice. Matuli loves good content, and champions conversations on marketing, women leadership, new age work place practices, economics, entrepreneurship, sustainable travel and tourism.

MAKING A IMPACT

By Matuli Madhusmita Swain

How to create and own your spotlight to make an impact in your career

"When you decide to own your personal narrative with full accountabilitY, you can lead with power."

2021 draws to a close and the last 20 months have been a roller-coaster for the whole world! So much has changed, evolved in the last few months and work, careers as we knew it has undergone a sea change. The pandemic was shocking however it was a collective test of resilience and staying afloat with hope and Take a look at health. The silver lining has been the Matuli 3 impact plethora of new opportunities that the tips to get you digital world has opened up. With the gig on your way to economy taking shape, this is a fantastic success time for women entrepreneurs to finally take the plunge, put some skin into that side hustle and own your personal spotlight!

WOMEN THRIVE CONTRIBUTOR

Career is a marathon where you will need to pivot and be open to change, keeping your personal growth in mind. The best way to create a dynamic career is to know that you are your own boss – think, act and create an impact like an entrepreneur. You are your biggest asset and your talents and skills are your currency. In the world of multiple opportunities, self-belief and self-confidence go hand in hand with overwhelm and self-doubt. Especially when you are starting out as an entrepreneur or have had to adapt to virtual working, or a hybrid career – showing up for yourself can seem incredibly challenging.

Here are a few first steps to get you started on how to create your own spotlight, especially as a female business owner and leader: 1. Prime your social media channels: Yes, you got it right! As an entrepreneur and business leader, make sure that your social media channels truly reflect your personal brand, story and your business. Make an inventory of all the social media channels you own and engage in (make a full list) and trim it to the top three, that truly resonate with you. Some of us are great with Instagram, some prefer a blog, yet some crush it on LinkedIn and YouTube.

Find your engagement niche and create your content and updates accordingly.

Know which social media platform to use for specific business purposes.

LinkedIn is great for professional network building, while Instagram and YouTube are perfect for content sharing and direct community engagement. The way to build your social visibility in a digital world is to make the best use of your social media.

2. Prep and Practice: Whether your business model is completely digital or hybrid – it is important HOW you show up to engage and connect with your community and customers. Your vibes POSTMODERN are real and people will always feel your PAINTING. Stella alternately paints in energy, even behind a laptop screen. oil and watercolor Prep and prepare whole-heartedly!

As they say, the more you do, the better you get. Be it virtual meetings or Zoom presentations – make sure that you are thoroughly groomed and feel your best.

When you feel confident, your energy is truly magnetic.

By prepping up and investing your time, you activate feel-good neurons in your brain that make you feel truly invested in yourself. And it will show in your voice, your energy and your enthusiasm really quickly! Never underestimate the power of showing up, as you mean it – be it in person or on a virtual screen.

WOMEN THRIVE CONTRIBUTOR

3. Engage, consistently: The best way to establish your authority is to be present and truly engage with your audience. If you plan to leverage social media and the digital world to further your career and business offline, stay committed to creating engagement with your community and clients – CONSISTENTLY. Share your story, your vision, your knowledge and the right audience will find you. While it is heartening to see the number of followers on social media, the first step is to make sure that your community and clients (both current and prospective) truly feel seen and heard. It is not always easy, so make sure that you have a mixture of content that is educational and entertaining!

Try to keep two to three specific topics in your content list, so that your community and clients know what they are signing up for. Keep at it and be assured, the right people will take notice. As your engagement starts to take root, your self-confidence will start to thrive!

"Showing up for yourself is never a once-done-and-then-forget-it act. It requires focus and will-power to push through inertia and keep going. The best way is to celebrate your wins when you manage a breakthrough and take small steps forward when the going gets tough. Own your story fully – the wins and the lessons are yours to take. When you decide to own your personal narrative with full accountability, you can lead with power. The spotlight is yours to shine on! " WOMEN THRIVE CONTRIBUTOR

Do you have a love-hate relationship with social media?

We all know it is the most useful FREE marketing tool but over and over again I see so many people struggle with social media. From knowing what to post, to how to navigate algorithms, how to make graphics that stand out and all the other things in between.

I have many conversations with women who struggle with making the most out of social media, therefore, missing out on attracting their ideal clients, elevating their brand and growing their authority.

As one of our members, social media expert Susan Lane from SMC Ventures says - look at social media like a dinner party - social media is for being social and having fun.

She says - "If I invite you to my dinner party and I don’t talk to you - will you come back?"

The truth is - probably not, so the same goes for social media, your followers want to be valued No matter what others may say - you can have fun with social media, not take it to seriously and still get great results. Yes we all run businesses - but we are also human and people relate to people and their human side.

So how can you make social media more fun?

How can you engage with your audience better and make your posts more relatable to their everyday life? Follow Sue for her easy social media tips over at @SMCVENTURES

SOCIAL MEDIA IS SIMPLE WITH SUSAN LANE WOMEN IN BUSINESS MEMBER SPOTLIGHT

Would you like to level-up in business?

Join the Women in Business Member's Club

We support women with training, resources, accountability and exposure so they can succeed and thrive in business.

JOIN THE CLUB www.womeninbusiness.club P A G E

9

WOMEN THRIVE SUMMIT Have you reserved your seat for the Women Thrive Summit 2022?

Go ahead and register your spot for the upcoming Women Thrive Summit and get access to all of our past summits content - featuring over 70 amazing women covering topics of: Mindset, confidence building, marketing & visibility, business and personal success, branding, authority building, public speaking, diversity and inclusion, spirituality, imposter syndrome, team expansion and so much more.

You can spend your festive season being inspired and motivated to start your year with fresh breath of confidence and new ideas.

SAVE MY SPOT NOW!