Women Thrive Magazine January

Brand New Book Release: Crisis Made My BrandKubi Springer

Best-Selling Author, Entrepreneur andAuthority in Female Branding

A woman of excellence, a single mum of 1, and a woman of faith. Kubi Springer is a globally recognised powerhouse with tenacity, grit and an undeniable business acumen

We got the pleasure to connect with Kubi recently and find out more about her brand new book release 'Crisis Made My Brand'.

Second-time author, TV show host Kubi Springer is a brand expert with over 25 years of experience. Kubi has worked with the likes of Microsoft, Barclays, Facebook, TikTok, Deloitte, and celebrities like P. Diddy, Justin Timberlake and more.

In 2019, Kubi released her first book 'I am my Brand' through Bloomsbury Publishing, and it was nominated for the 2019 Books Awards in the 'Best Marketing Book of the Year' category, which is an amazing achievement for a first-time author. I am my Brand has sold over 10,000 books worldwide and it has received rave reviews.

The contents of the book navigate the reader through the world of personal branding, and it contains key lessons and actionable tips. It’s more than a book – it is a masterclass, and one that readers can refer back to time and time again. Never one to stop, Kubi has just released another book called Crisis Made My Brand, which she has published through her company, SheBuildsBrands LTD. People often view the crisis as a bad thing. As something that can break your business. It can crush and demotivate business owners, and make them feel like giving up. In the gripping book, Kubi demonstrates how crisis can be a turning point.

Crisis made my Brand draws on Kubi’s experience as a business owner, who has ridden the waves of success, and navigated challenges. It’s real, it’s raw, it’s gripping and it contains many anecdotes of where crisis has hit in a big way, and it was turned around for good. As a leader, Kubi never shy’s away from calling things out. If she makes a mistake, she owns it, and she encourages the readers to take ownership and responsibility too, so that the situation can be rectified.

The reality is, crisis is something that hits us all. As well as anecdotes, the book uses psychology and scripture to back points up. Biblical references in a business book you might ask? Yes. Kubi has always been bold about her faith, and lessons and principles are just that. If you take them for what they are and apply them, you can learn from them. The use of scriptures is not presented in a preachy way, but more an encouragement. The psychological element taps in to the core of how we are wired, and why we respond to things the way that we do.

In addition to the content, the book has practical exercises throughout that readers can use to map out their

Similar to I am My Brand, Crisis Made My Brand is a life course, with one reader saying:“I could not put it down. You are an amazing storyteller, and you combine, business and psychology, and how the brain works. I spent the whole day reading it and it’s life-changing.”

SEE IT ON THE TV - THE KUBI SPRINGER SHOW

A brand new business show, with a twist! We use pop-culture to unpack business and branding, helping women to level up… without apology! Watch live every Thursday at 9pm on YouTube and IG Live or watch it on replay on KubiSpringer.com

Crising Made My Brand

And this is why Kubi does what she does. It’s not about ego, it’s about changing lives. By building better businesses, we are transforming communities. We are enabling a single mother to spend more time with her children. The economy is at the bedrock of every society. By solidifying that, we can change generations. A bold claim? Maybe, but Kubi is bold, transparent, and determined. She has seen the impact that building a robust business has had on her life, and the fact that she has been able to spend more time with her daughter Angel, and she desperately wants the same for others.

Follow Kubi on Instagram at @shebuildsbrands

Crisis Made My Brand is out now, available to order from www.shebuildsbrands.com

Best-Selling Author, Entrepreneur andAuthority in Female Branding

Brand New Book Release: Crisis Made My BrandKubi Springer