Women's Tabloid Magazine Issue 01 2024

Team’s Note

Dear Readers,

It is with so much joy and pride that we welcome you to the first edition of our magazine, Women’s Tabloid. Each page of this magazine speaks of the hard work, consistency, and passion displayed by each of our team members.

This issue celebrates and shines a spotlight on some of Africa’s outstanding female CXOs, who are leading the way and reshaping the business landscape with their bold leadership and vision. Their remarkable contributions are inspiring change and driving innovation across industries. In addition to these features, the magazine offers insightful articles on sustainability, the rise of AI, self-care, fashion, and other engaging topics relevant to today’s modern world.

The Women’s Tabloid Team has put in our souls and hearts to bring you a magazine that celebrates the diverse experiences, achievements, and voices of women. This publication has been a labour of love - a journey filled with challenges and triumphs alike. From the simple idea of a magazine to the publication of it, seeing our vision come to life on these pages has been a testament to our collective commitment.

As each of our readers embarks on the journey of exploring our magazine, you will find stories that resonate, inspire, and empower. We have attempted to capture the essence of women’s business and leadership world in the pages to follow. It stands as a tribute to the strength and resilience of women who continue to defy expectations, break barriers, and shape the world around them.

Thank you for joining us on this remarkable adventure. Here’s to many more editions filled with inspiration, enlightenment, and the unwavering spirit of women.

Happy reading!

Regards,

Team Women’s Tabloid

Director

Anisha Divakaran

Editorial

Naina Patel, Krishnendu Parameswaran, P Navya

Production

Neomi Thompson

Design & Layout

Alex Jerry

Business Analysts

Lorenshiya Franklin, Lavanya Preethi, Janhavi Bartholom

Research Analysts

Amanda Bennett, Kavitha

Business Development Manager

Daniel D’costa, Abhishek Muralidharan

Media Sales

Ashvin Fernandes

Accounts Manager

Eleanor Clarke

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#TRENDING NEWS

CHARACTER AI: TRANSFORMS DIGITAL INTERACTIONS WITH PERSONALIZED, LIFELIKE CHARACTERS

Character.ai is a neural language model chatbot service capable of generating text responses that closely mimic human conversation. The beta version of this model was released to the public in September 2022.

Character AI is rapidly gaining attention as a transformative trend in AI-powered chat platforms. This technology focuses on developing AI characters with distinct personalities, backgrounds, and behaviors, making interactions more engaging and personalized. By embedding these characters into various applications, such as gaming, virtual reality, customer service, and education, Character AI can create more immersive and interactive experiences.

Advancements in natural language processing and machine learning are key to enhancing the realism and effectiveness of these AI-driven characters. As these technologies improve, the ability to create life-like and contextually aware characters will increase, potentially revolutionizing how users interact with digital systems.

ALIA BHATT NAMED BRAND AMBASSADOR FOR L’ORÉAL PARIS

Bollywood actress Alia Bhatt has recently become the newest international brand ambassador for the cosmetic company L’Oréal Paris. Alia Bhatt will be seen with other L’Oréal representatives such as Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.

L’Oréal has chosen Alia Bhatt to lead its upcoming campaigns, praising her as the ideal representative of L’Oréal Paris, a brand renowned for empowering women and celebrating their beauty. Alia Bhatt will walk the runway at the much-anticipated Le Défilé L’Oréal Paris on 23rd September at the iconic Place de l’Opéra. The event, which celebrates women’s empowerment, inclusion, and sisterhood, is the ideal stage for Bhatt to showcase the values that L’Oréal Paris proudly represents.

FLO HEALTH: TOP DIGITAL WOMEN’S HEALTH APP ACHIEVES $1B VALUATION

Flo Health, the leading female health app, has raised over $200 million in a Series C funding round led by General Atlantic, a global growth equity firm. This latest investment has taken Flo Health’s valuation beyond $1 billion, officially making it the world’s first unicorn dedicated solely to digital women’s health.

Founded by Dmitry and Yuri Gurski, Flo Health stands out as a women’s healthcare app developed by men. The app supports women across various health areas, including menstrual health, fertility, pregnancy, and menopause. While it tracks menstrual cycles and ovulation like other apps, Flo also offers an 18-page symptom checker and is backed by over 120 medical experts.

Flo Health provides users with personalised health tips, specialist advice, and a safe space to discuss well-being and health concerns. In 2023, the app introduced a new feature, Flo for Partners, aimed at helping users educate their partners about menstruation and reproductive health.

#LATEST NEWS

KAMALA HARRIS MAKES

HISTORY AS FIRST BLACK, SOUTH ASIAN DEMOCRATIC PRESIDENTIAL NOMINEE

Kamala Harris made history as the Democratic Party’s 2024 presidential nominee, becoming the first Black and South Asian woman to be nominated for president by a major U.S. party. Harris secured the nomination after winning enough delegate votes during the Democratic National Convention, following President Joe Biden’s decision to step down from the race. Currently serving as Vice President, she is a trailblazer in U.S. politics, representing a significant step forward in diversity and inclusion in top leadership roles. As her campaign progresses, Harris has focused on tackling key issues such as climate change, voting rights, and criminal justice reform, aiming to unite the nation in a time of heightened polarization.

THE RISE OF FEMALE TOP EXECUTIVES ACROSS SOUTHEAST ASIA

In Southeast Asia, countries such as Thailand, Cambodia, Laos, Myanmar, Philippines, and Malaysia are making significant strides in increasing women’s representation in top executive roles.

Thailand has seen notable progress due to supportive gender diversity initiatives, which have advanced female participation in leadership. Cambodia, experiencing rapid development, particularly in emerging sectors, is witnessing a rise in female executives, especially within NGOs, although challenges remain. Laos, rich in natural resources and agriculture, is gradually incorporating more women into leadership roles, though traditional barriers persist. Due to the country’s early initiatives to tackle gender issues, along with the enactment of the Magna Carta of Women Act of 2009 - the law protecting the economic and social rights of women, the Philippines has a larger proportion of female top executives. Myanmar is showing a steady increase in women leaders, particularly in the private sector and NGOs, despite ongoing societal and political obstacles. Malaysia stands out with relatively high female representation in executive positions, supported by proactive government policies and corporate efforts.

These advancements reflect a broader regional trend towards improving gender diversity in leadership roles, highlighting ongoing efforts to enhance female representation across various sectors in the region.

CEO SPOTLIGHT

Kerri Hayman is the CEO of Domino’s for Australia and New Zealand. She leads the ANZ Leadership Team and is in charge of all operations for both franchised and corporate stores across these regions. Kerri’s leadership includes the management of store performance, the implementation of innovation, and the execution of organizational culture development.

Tan Su Shan is the Deputy CEO and Group Head of Institutional Banking at DBS Bank, Southeast Asia’s largest bank. Since joining in 2010, she has played a key role in developing the bank’s Wealth Management, Consumer Banking, and Institutional Banking divisions. She is also President Commissioner of PT Bank DBS Indonesia and will succeed Piyush Gupta as CEO in 2025.

Sheikha Anwar Bint Nawaf Al Thani’s extraordinary leadership and unwavering dedication has driven the rapid growth of Al Faleh Educational Holding. She founded Little Panda’s Kindergarten in Doha and was recognized as one of Forbes Middle East’s Top 100 Most Powerful Businesswomen for 2024.

KERRI HAYMAN (CEO - DOMINOS)

TAN SU SHAN (DEPUTY CEO & GROUP HEAD OF INSTITUTIONAL BANKING - DBS BANK)

SHEIKHA ANWAR BINT NAWAF AL THANI (CEO - AL FALEH EDUCATIONAL HOLDING)

A SAGA OF SUSTAINABILITY:

ITS INTEGRATION INTO A BUSINESS

Once viewed as a luxury or a ‘nice-to-have,’ integrating sustainability into corporate operations has now become a necessity in today’s fast-moving global economy. More and more businesses are waking up to the fact that sustainable practices do more than just trim costs-they can spark innovation and offer a unique selling point to clients who value environmental and social impact over mere price. This article explores how sustainability is becoming intertwined with business, its benefits, challenges, and how it could be revolutionary for both businesses and society.

What Is Sustainability?

Sustainability means meeting our own needs without compromising the ability of future generations to meet their own. Sustainable development is based on the triad of environmental, social, and economic factors that are needed to secure long-term health and stability such as reducing resource use; limiting waste and pollution; and creating a system of social equity along with economic opportunity.

Understanding Sustainability in Business

A sustainable business is one whose activities are designed

to be both environmentally friendly and socially responsible. Start by assessing your environmental footprint. Implement solutions that reduce waste, save energy and water, and cut down on carbon emissions. Uphold fair labour standards, foster a positive workplace culture, and contribute to your community. Economically, focus on long-term stability rather than quick wins. Building strong relationships with stakeholders-customers, suppliers, and investors-helps create a support network that values your commitment to sustainability. Transparency is key: regularly update on your sustainability goals and progress, and listen to feedback for continuous improvement.

The Business Case for Sustainability

So, why should businesses prioritise sustainability?

First, it boosts trust and reputation. Demonstrating genuine commitment to sustainability can enhance customer loyalty, especially among younger generations like Gen Z and millennials, who prefer to support brands with strong social and environmental credentials.

Second, sustainable practices can lead to significant cost savings. Investing in energy-efficient technologies reduces power bills and lowers carbon footprints. Recycling and

waste reduction not only benefit the environment but also cut disposal costs while generating income from recovered resources.

Sustainability also drives innovation. Companies that embrace sustainable practices often find themselves at the forefront of technological advancements, creating unique products and processes that address global challenges like resource depletion and climate change.

Notable Sustainability Practices

1. Carbon Neutrality Commitments: Microsoft has pledged to become carbon negative by 2030, aiming to remove more carbon from the atmosphere than it emits. This ambitious goal places the company at the forefront of corporate climate action and sets a benchmark for others to follow.

2. Renewable Energy Investments: Apple has achieved 100% renewable energy for all its global facilities. This commitment not only reduces its carbon footprint but also demonstrates how investing in clean energy can be integral to business operations.

3. Circular Economy Models: Patagonia has embraced the circular economy with its Worn Wear programme, which encourages customers to trade in used items for credit. This initiative promotes recycling and extends the life cycle of products, aligning with sustainability goals.

Challenges in Implementing Sustainability

Despite the clear benefits, integrating sustainability into business operations comes with challenges. High upfront costs for new technologies and processes can be a significant barrier. However, many firms find that these investments pay off over time through reduced operational costs and increased market share.

Managing complex supply chains is another hurdle. For sustainability to be effective, it must be woven through every step of the supply chain, from sourcing raw materials

to delivering products. This complexity can be daunting, but it also presents an opportunity to build resilient supply chains that can weather shortages, new regulations, or societal pressures.

Strategies for Successful Integration

To successfully integrate sustainability, companies can consider the following strategies:

1. Develop a Clear Sustainability Strategy: Your business needs a well-defined strategy that aligns with its mission and values. This strategy should have specific, measurable objectives to track progress and ensure accountability.

2. Invest in Human Capital: Training staff in sustainable practices fosters a culture of responsibility and innovation within the company. Engaging employees in sustainability initiatives can lead to long-term progress and creativity.

3. Collaborate with Stakeholders: Working together with suppliers, customers, governments, and non-governmental organisations can amplify efforts towards sustainable goals.

Conclusion

At a time when the challenges confronting societies and governments worldwide are becoming more severe-including environmental degradation, climate change or extreme weather events, resource constraints, biodiversity loss, and political corruption/institutional failure-there is an urgent need for businesses to act as conduits of positive development. Having a sustainable business is not only about doing better for the planet and society, but it’s also an opportunity to create resilience and innovation and enable future generations with prosperity. ■

editorial@womenstabloid.com

HARNESSING THE POWER:

FEMALE LEADERSHIP IN SUSTAINABILITY

Research suggests that, in today’s data-driven world, as companies around the globe pursue a more sustainable future, focus on effective legal departments with diverse talent pools, and make informed choices about board diversity legislation, women could receive significant benefits from these changes. From taking the lead on environmental conservation to ethical supply chains, women in leadership are pushing for new avenues and sparks of collaboration that will provide long-term sustainability in favor of short-term gain.

Women Leading Environmental Advocacy

Over the past few years, female leaders have had a leading role in raising environmental concerns and participating in many conservation initiatives globally. And their definition of sustainability is also holistic-encompassing concerns not just about the environment, but social and economic aspects as well, understanding that these are all linked together. A prime example is Christiana Figueres, the former Executive Secretary of the UNFCCC. She was instrumental in shaping the Paris Agreement, showcasing how inclusive and collaborative leadership is essential for tackling climate change.

Breaking Barriers in STEM and Green Tech

Women are making notable strides in green technologies and sustainability, particularly in traditionally male-dominated fields like science, technology, engineering, and mathematics (STEM). Their innovative problem-solving skills are shedding new light on renewable energy solutions, green infrastructure, and climate adaptation. By breaking through barriers, women are redefining the future of green technology and driving significant advancements in these areas.

Empowering Communities Through Social Entrepreneurship

Many of the women leading in sustainability have used social entrepreneurship to create opportunities for broader positive impacts at a grassroots level. They plant the seeds of economic empowerment, environmental stewardship, and community development through founding eco-friendly businesses and social enterprises. An example of a very inspirational character is Wangari Maathai, founder of the Green Belt Movement in Kenya. Maathai mobilised women to pool their resources and plant trees through grassroots organisations, tackling deforestation, restoring degraded lands, and promoting sustainable livelihoods. Her work highlights the transformative power of grassroots environmental action and its capacity to drive meaningful change from the ground up.

Nurturing Sustainable Leadership in Corporate Boardrooms

Corporate women leaders are increasingly influencing boardrooms and executives to adopt sustainability and responsible business practices. As CEOs, board members, and sustainability officers, they integrate environmental stewardship with ethical governance and stakeholder engagement, shaping growth

strategies that foster more sustainable business models. A notable example is Indra Nooyi, who led PepsiCo through transformative sustainable practices during her tenure as CEO. Her leadership resulted in substantial reductions in water usage and packaging waste globally, as well as decreased carbon emissions across PepsiCo’s operations, including convenience stores.

Overcoming Challenges and Seizing Opportunities

Despite their many accomplishments, women leaders in sustainability still face significant challenges, including gender bias, underrepresentation in the sector, and systemic barriers to advancement. However, their unique strengths and abilities enable them to navigate these obstacles with resilience. Women’s natural talents for collaboration and empathy are crucial for tackling complex sustainability issues. Unlike the traditional focus on individualistic approaches, women excel in inclusive decision-making processes, which are essential for driving the transformative societal change needed to secure a sustainable future for all generations.

The Road Ahead: Empowering Women for a Sustainable Tomorrow

Looking ahead, optimizing female leadership in sustainability is key;

and an inclusive workplace that allows women to lead, and drive innovation for a brighter future. This includes advocating for gender equality and inclusivity across all societal dimensions; ensuring women have full access to educational, training, and leadership opportunities; as well as amplifying the voices of women in global sustainability conversations.

By embracing female leadership in sustainability, we not only unlock new perspectives and solutions but also cultivate a more just, resilient, and sustainable world for generations to come. As we celebrate the achievements of women leaders in this field, let us reaffirm our commitment to supporting and empowering them in their vital mission to preserve our planet and build a brighter future for all. ■

“When faced with an existential threat like climate change, women and girls offer the solution.”

Sima Sami Bahous

Image Credits:(L-R) Wangari Maathai by Seanpants (Flickr), Indra Nooyi by Jeff Bedford (Flickr), Christiana Figueres by UNFCCC (Flickr)

AI’S QUEST FOR A SUSTAINABLE FUTURE MACHINE MINDS AND MOTHER EARTH:

AI and technology have proved that there are solutions to several problems; it’s emerging as a vital ally in our quest for a sustainable future. As we confront environmental challenges, AI’s potential to drive substantial, positive change is becoming increasingly evident. From revolutionising energy use to transforming agriculture, AI is paving the way for a greener planet.

Leveraging Energy-Efficient Semantics

One of the most significant impacts of AI is in the energy sector. Intelligent power grids, powered by AI, are redefining how we manage electricity. These advanced systems analyse real-time data to predict energy demand with remarkable accuracy, ensuring minimal waste and optimising the use of available resources. This is not some far-off concept, this technology exists right now. Individuals and household consumers can avail of these benefits as well. The AI grid forecasts the weather in addition to using other factors to decide how much energy will be consumed over a day and makes sure it is as close or achieves zero level of wastage. This not only saves energy but reduces the burden of electric utility bills, which is a great responsibility for every user.

Agriculture Redefined for a Better World

The agriculture sector is being significantly enhanced by AI, transforming traditional practices that once relied heavily on human intuition and often led to resource wastage and environmental harm. Today, technology-driven solutions are addressing these issues more effectively. AI systems are employed for advanced weather forecasting, monitoring crop health, assessing soil quality, and analysing various other parameters. This data-driven approach ensures optimal resource utilisation and yields satisfactory results.

AI-powered systems leverage data analytics to deliver precise amounts of resources, such as tiny droplets (nano-bubbles) of water directly to plant roots. This

method not only conserves water but also enables a more targeted delivery of micro-nutrients. Consequently, it reduces the need for chemical fertilisers and pesticides, which are typically used in excess under conventional farming practices.

Furthermore, AI’s predictive analytics capabilities offer accurate forecasts of crop yields, helping farmers minimise waste and enhance food security. By moving from resource-intensive methods to data-driven, sustainable practices, AI is driving a significant evolution in agriculture. This shift towards precision agriculture not only supports environmental conservation but also promotes more efficient and effective farming techniques.

AI as the Guardian

AI’s role extends to conserving natural resources. By analysing satellite imagery, AI can track deforestation and changes in green cover, providing valuable insights into ecological shifts. This technology enhances enforcement and monitoring efforts, giving us a real-time view of our changing environments. In water management, AI’s predictive models offer accurate forecasts of water availability and monitor usage patterns, helping to address one of our most critical resources.

AI and Climate Change

Climate change remains a pressing concern, and AI is playing a crucial role in tackling this issue. AI-driven models are adept at unraveling complex climate data, providing insights that were once the domain of policymakers. These models help develop strategies for mitigating and adapting to climate change. For example, AI simulations can evaluate the effectiveness of various climate interventions, guiding policymakers to choose the most impactful and least disruptive solutions. This capability accelerates the development of new technologies and solutions, pushing us closer to effective climate action.

The AI-Powered Green Revolution

Artificial Intelligence (AI) may not provide a cure-all for every environmental challenge, but it offers significant potential in advancing sustainability. As we progress towards a more sustainable future, AI proves to be an invaluable ally in various domains-be it agriculture, resource management, or energy conservation.

AI stands at the forefront of the green revolution, guiding us towards a future where technology and environmental

As the Chief Sustainability Officer at Rovio, Heini Kailu has the privilege of leading sustainability throughout the company’s strategy and business, making it an integral part of Rovio’s growth and innovation. With over 20 years of experience in the game industry, design and development, business, and people leadership, she brings a unique perspective and expertise to this role, along with a passion for creating a positive impact for the company, its employees, and its stakeholders.

What advancements in AI are you most excited about for their potential to enhance sustainability efforts?

I am particularly excited about AI advancements that focus on social sustainability, such as AI tools that promote diversity, equity, and inclusion in the workplace, in products, and in broader society. In our industry (games and entertainment), AI has the potential to create for example more inclusive and representative content by analyzing and reducing biases in storytelling and character development when tasked to do so. However, it’s still crucial to remain vigilant about the biases that AI itself can introduce, but when utilized properly, it can be a valuable tool.

How do you ensure that AI technologies developed for sustainability are implemented ethically and responsibly?

To ensure that AI technologies are implemented ethically and responsibly, we have integrated sustainability into our AI governance and policy framework. This means that we use sustainability (both social and environmental) as a lens to guide our AI usage, e.g. in tool selection but also how we use them. We also have regularly transparent discussions about potential problems, e.g. AI biases, and share our findings both internally but also publicly.

stewardship go hand in hand. By integrating AI into our sustainability efforts, we move closer to achieving a world where technological advancements contribute positively to the health of our planet and the well-being of its inhabitants.

Let us usher in this new renaissance with hope and caution, taking the promise of AI to be indeed promising but ensuring its benefits are used for humankind. ■

editorial@womenstabloid.com

HEINI KAIHU’S INSIGHTS ON AI AND ENVIRONMENTAL IMPACT FROM CODE TO CONSERVATION:

What are the main challenges in applying AI to sustainability, and how can they be overcome?

I would like to highlight four challenges that we need to keep in mind and focus on tackling. First, AI’s high energy consumption can undermine its use to advance environmental goals. We need to develop more energy-efficient algorithms and use renewable energy sources for AI operations.

Second, as already mentioned, biases in AI can lead to unfair outcomes, particularly in sustainability efforts where equitable solutions are crucial. Overcoming this requires diversifying training data and involving a wide range of stakeholders to ensure AI systems are fair and inclusive.

Third, unethical practices in AI training, such as exploiting low-wage workers exposed to harmful content, must be addressed by adopting fair labor standards and ensuring ethical working conditions.

Finally, I would like to point out that in our industry, AI-generated content raises complex issues around IP rights. Clear guidelines and legal frameworks are needed to protect creators’ rights while embracing AI’s potential.

What are your perspectives on using AI to attain a sustainable future for our Planet Earth?

I believe AI holds incredible promise in helping us achieve a sustainable future, but I also think it’s not a silver bullet alone. It must be part of a broader strategy that includes policy changes, innovation in other technologies, and a collective effort from governments, businesses, and individuals.

AI can help us make more informed decisions, optimize the use of our resources, and predict and mitigate the impacts of climate change. However, we must be aware of its limitations and the risks associated with its deployment. If used wisely and ethically, AI can be a powerful tool in our quest to create a more sustainable and equitable world.

{Ms. Heini Kaihu, CSO of Rovio Entertainment Corporation}

EMERGING TRENDS IN THE MOBILE BANKING SECTOR

Gone are the days of standing in long queues and filling out numerous forms for banking transactions. Today, banking has become remarkably convenient and fully digitised, evolving from traditional net banking to the more advanced mobile banking. Like any other technology, the banking process continually evolves and becomes increasingly digitised. This article explores some of the rising developments in the mobile banking space and their implications for the future of banks and financial services.

Integration of Artificial Intelligence (AI)

Mobile/Net Banking : AI chatbots and virtual assistants are now commonly integrated into banking websites and apps, simplifying transactions and enhancing user experience. These AI-driven solutions enable users to manage

their banking needs online or via mobile, streamlining the process significantly.

Chatbots/Virtual Assistants: These AI-powered tools continuously learn from user interactions and preferences, allowing them to deliver optimised service. For instance, chatbots handle routine customer queries, freeing up human agents to focus on more complex issues. Banks leverage these insights to offer proactive digital advisories on spending, investment opportunities, and personalised financial management. This approach not only enhances customer experience but also improves overall engagement and satisfaction by delivering tailored advice and actionable next steps.

Biometric Authentication

Mobile banking increasingly includes biometric options like

fingerprint scanning, facial recognition, voice recognition, and gesture verification techniques. These biometric authentication methods significantly enhance the security of mobile banking, making it accessible and reliable for users worldwide. Thanks to these advancements, mobile banking has become a global standard. Additionally, biometric systems simplify the user experience by eliminating the need to remember and enter complex passwords repeatedly. With ongoing developments in biometric technology, we can anticipate the adoption of even more advanced methods, further boosting trust and confidence in digital transactions.

Contactless Payments and NFC Technology

Contactless payments, which involve simply tapping your mobile device to complete transactions, have gained significant momentum

recently. This technology has been further advanced through the use of Near Field Communication (NFC), which enables seamless, secure transactions across various platforms. During the COVID-19 pandemic, contactless payments emerged as a crucial hygiene measure, promoting safer transactions and maintaining social distance. As consumer demand for these convenient and hygienic payment methods continues to rise, mobile banking apps are increasingly integrating NFC technology into their payment systems, enhancing both online and offline payment experiences. This shift not only caters to evolving consumer preferences but also underscores the broader trend towards digital convenience and security in financial transactions.

Blockchain and Cryptocurrency Integration

Cryptocurrencies like Bitcoin and Ethereum have spotlighted blockchain technology, leading to its increasing incorporation in banking applications. Blockchain is now used in cross-border payments, smart contracts, and identity verification. Its ability to process transactions quickly, at lower costs, and with enhanced traceability makes it appealing to both consumers and banks looking to modernise their systems.

Enhanced Personalisation and Customer Experience

Mobile banking excels in its ability to offer a highly customized experience tailored to individual customer needs. This personalization is achieved through the use of big data analytics and AI technologies. By analysing transaction history, spending patterns, and demographic information, banks can gain deep insights into their customers’ preferences and behaviours. This enables them to provide targeted financial products and services that align with

each customer’s unique profile.

For instance, banks can offer customized financial advice, special promotions, or tailored investment opportunities based on a customer’s specific interests and financial goals. This level of personalization not only enhances the user experience but also fosters greater customer loyalty and satisfaction. In a competitive financial world, offering these personalised experiences is key to retaining and expanding customer relationships.

Expansion of Mobile Wallets and Digital Banking Ecosystems

Like Contactless Transactions, Digital wallets or Mobile wallets are becoming increasingly popular. It is popular among people who can use it to save their payment information and handle all of that through smartphones. Digital wallets that offer Loyalty Programs, digital receipts, and Peer-To-Peer (P2P) payments are launched by many of the top technology companies & financial institutions. Mobile banking is evolving into a comprehensive digital banking environment, offering services beyond savings accounts,but also provides various other services such as investment platforms, insurance products, and planning tools. This expansion enables clients to personalise their financial strategies and manage their financial lives more effectively.

The Increased Significance of User Experience (UX)

An easy-to-use interface is important in mobile banking apps to provide the best customer experience and to manage one’s money in the most efficient way possible. In this fast-paced digital age, where convenience and availability are key, a good interface can make all the difference in user satisfaction and devotion. An intuitive interface allows customers to easily use the

app, reach the important features with a minimum amount of clicks, and perform transactions without a hassle. Now, this is not to simply say that simplicity is beautiful, but that it includes many aspects of intuitive design that cut down on learning time and the possibility of operator mistakes. Easy-to-navigate menus, a logical workflow, and responsive touch controls, all of these things combine to make those mundane, dreadful banking tasks (checking balances, transferring funds, paying bills) easier and less stressful. Plus, a user-friendly design can promote security with simple authentication procedures and alert systems that allow users to better keep their accounts secure. The point of an easy interface is to make it easier to do financial things, people will feel less intimidated by all the numbers and feel more confident and empowered. With the increasing development of mobile banking, user experience will continue to play a vital role in the success of financial institutions through smart design and will be the key factor in acquiring and keeping customers in the digital world.

The result is that the mobile banking industry will turn over at a faster speed as technical developments, changing consumer behaviours, and regulatory interventions all play their part. Blockchain technology, AI, and biometrics are fundamentally transforming not only how people do business at home but it is also changing the face of businesses and other enterprises too. This evolution calls for awareness about the importance of mobile banking and the need for it to reinvent simplicity, reach, and trust in global banking. These trends are becoming more common and it make mobile banking an increasingly relevant channel for the future of providing bank and financial services worldwide. ■

Aviation is the cornerstone of our global connectivity, offering essential means for both private and business travel as well as tourism. Behind the sleek aircraft and busy airports lies a complex landscape of opportunities and challenges shaping the industry. This exploration delves into the economic significance of aviation, the operational hurdles it encounters, the legal frameworks governing the sector, advancements in aircraft technology, and the future trajectory of the aviation field.

Economic Significance of Aviation

The aviation sector is crucial to global economic growth. It drives national income increases, connects markets, and enhances tourism and international trade, leading to significant job creation worldwide. As of 2024, the International Air Transport Association (IATA) reports that the aviation industry supports over 87 million jobs globally and generates approximately $3 trillion in annual economic activity. This sector is projected to achieve net profits of $30.5 billion in 2024, with total revenues reaching a record $996 billion. Despite a forecasted return on invested capital of 5.7% falling short of the average cost of capital, the industry’s resilience and ongoing recovery are evident. With nearly 5 billion travellers expected in 2024 and robust growth in passenger and cargo volumes, the

aviation sector remains a cornerstone of global economic vitality and connectivity.

Operational Complexities and Challenges

The aviation industry grapples with numerous operational complexities and challenges. Aircraft maintenance and air traffic management require regular checks and servicing to ensure safety and efficiency. Pilots must complete FAA-approved training courses and maintain up-to-date licenses, necessitating ongoing compliance and rigorous operational capabilities, including advanced technology, training, and infrastructure.

Environmental sustainability is a growing concern for the aviation industry. There’s increasing pressure to cut down on carbon emissions, reduce noise pollution, and improve air quality. To tackle these issues, the sector has pledged to reach net zero carbon emissions by 2050.

However, this goal comes with challenges. The industry’s fuel bill is set to hit $291 billion in 2024, and costs for sustainable aviation fuel (SAF) and regulatory compliance are rising. The sector is also dealing with supply chain issues, tight regulations, and fluctuating economic conditions.

Technological Advancements and Innovation

The aviation industry has faced numerous challenges, but technology is turning the tide. Modern aircraft like the Boeing 787 Dreamliner and Airbus A350 are leading the way with quieter engines and better fuel efficiency, helping airlines cut costs and reduce their environmental footprint. New technologies, including advanced navigation systems, digital twins, and predictive maintenance, have also transformed fleet management, making aircraft more reliable and operations smoother.

Artificial Intelligence (AI) is at the heart of these changes. By 2027, the AI market in aviation is expected to hit $4.8 billion, growing at a staggering rate of 40.5% per year. This surge is driven by AI’s ability to improve various aspects of air travel, from pattern recognition and auto-scheduling to targeted advertising and customer feedback. AI tools, such as machine learning and computer vision, are enhancing everything from check-in processes to smart maintenance and pilot training. They also help with realtime threat detection and passenger identification, boosting both safety and efficiency.

Digital transformation has made air travel more userfriendly than ever. Online booking, mobile check-ins, and personalised travel apps are now standard, making journeys smoother and more convenient. Airlines are using big data and AI to fine-tune flight planning, predict demand, and tailor services to individual passengers. Virtual assistants and chatbots are becoming common, offering real-time support and helping passengers with bookings and queries.

AI is also improving security and streamlining operations. Faster check-ins and advanced baggage screening technologies are making airports more efficient and secure. For example, AI systems are now used to detect prohibited items in luggage and enhance overall security measures.

Women in the Aviation Industry

The aviation industry is experiencing a notable transformation as women increasingly make their mark across various roles. From pilots and engineers to air traffic controllers and executives, women are becoming vital contributors in this dynamic sector.

In the UK, the growth of female pilots is particularly noteworthy. Between 2019 and 2023, the Civil Aviation Authority (CAA) reported a 26% increase in pilot licences issued to women, compared to a 15% rise in total pilot licences. Despite this progress, women still make up only around 5% of airline pilots in the UK and the US. Globally, women constitute about 4% to 6% of pilots, though precise figures can be challenging to pinpoint.

In the US, the number of female airline pilots grew by 11% in 2023, outpacing the 4% growth for all airline pilots. However, women still represent just 5% of airline pilots and 10% of all pilots.

The growth in female pilot numbers is encouraging, but the sector still faces challenges related to gender biases and career structures. The “Women in Aviation” programme, which provides scholarships and mentorship, has played a key role in this progress, contributing to a 30% rise in female enrolment in aviation courses over the past five years.

Future Prospects and Emerging Trends

Amid avid developments, potential avenues are seen from emerging trends of technologies including sustainable aviation fuels (SAFs), electric aircraft, and urban air mobility (UAM) that promise significant innovation for a more environmentally-leveraging evolution in the world of aviation. SAFs made from renewable sources can dramatically lower aviation emissions. At the same time, initiatives are afoot to limit environmental damage and lower opex costs in perpetuity (electric/hybrid-electric-propelled aircraft).

In addition, the idea of Urban Air Mobility (UAM) using small electric vertical take-off and landing aircraft to help people move around large cities faster than with a traditional vehicle is another opportunity that could change urban mobility in megacities by reducing congestion. So as companies like Uber Elevate, Volocopter, and Joby Aviation work to pioneer these emerging methods of transportation within cities it stands that the advancements will help further progress toward enabling greater connectivity in urban environments. ■

THE EMIRATES GROUP IS SHAPING THE FUTURE OF UAE’S AVIATION AND TRAVEL SECTOR THROUGH WOMEN EMPOWERMENT

The UAE’s aviation and travel industries are soaring to new heights, and behind this transformation are the remarkable contributions of Emirati women. The Emirates Group, in particular, has been at the forefront, providing these talented women with the opportunities they need to thrive and help shape the future of the industry.

The recent years have shown that the investments made in developing Emirati talent are paying off. Women are stepping into roles across all levels, but their presence is especially noticeable in aviation. Now making up 38% of the workforce, these women are paving the way for the next generation of aviation leaders. This isn’t just a box-ticking exercise, it shows the Emirates Group’s genuine commitment to cultivating local talent and pushing the boundaries of what women can achieve.

One of the most impressive aspects of this progress is the steady rise of women in leadership roles. Over the past year, the number of Emirati women in managerial positions has jumped by 20%. Currently, more than 200 women are playing key roles in driving the Group’s growth. Their influence extends beyond traditional areas like administration and into strategic sectors such as human resources and commercial support, with five new senior appointments made just this year alone.

But this progress has been years in the making. Over the last two decades, the Emirates Group has worked tirelessly to support the career growth of Emirati women at every level, from entry roles right up to the executive suite. Through access to world-class leadership programmes and with partners like Rolls-Royce, Airbus, and GE Aviation, these women are developing the skills and confidence to lead in one of the world’s most competitive industries.

It’s not just about technical know-how, either. The Group

is also focusing on leadership development through initiatives like the INSEAD Women Leaders Programme and postgraduate education at top universities. Just last year, over 70 Emirati women graduated from these programmes, bringing fresh ideas and new perspectives back into the business.

The Emirates Group’s dedication to supporting growth goes even further than that. Strategic partnerships with organisations like Nafis, Microsoft, and PwC Academy are helping to create an environment where learning and development are central. Meanwhile, collaborations with groups like Aurora50 and the UAE Gender Balance Council highlight the Group’s wider ambition for gender equality and leadership development for women.

Beyond the corporate environment, Emirati women are also making their mark through volunteer work. Around 55% of the Emirates Group’s Youth Council members are women, leading projects and discussions that reflect the company’s values and contribute to a culture of innovation.

The Emirates Group’s position as an employer of choice for Emirati women is further strengthened by Rehlaty, its Emiratisation talent management programme. This initiative focuses on recruiting, training, and developing Emirati talent in line with the UAE’s national strategy. But more than just meeting a policy requirement, it’s about ensuring that these women have the tools, resources, and opportunities they need to thrive in the aviation and travel industries.

In a sector that’s rapidly evolving, Emirati women are no longer just participants – they are leaders. The Emirates Group’s ongoing efforts to create an inclusive environment where women can excel sets a powerful example for other organisations in the region.

W“AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.”

Sundar Pichai

ith technology evolving so fast in the business world, artificial intelligence (AI) has surfaced as a mystery that changes the way entrepreneurs approach different parts of their operations. AI presents a range of opportunities for driving innovation and efficiency, from automating everyday tasks to revealing customer behavior patterns at unparalleled depths. In this article, we will delve into how AI has revolutionized entrepreneurship and the way traditional business is done.

AI-Driven Decision Making

One of the most remarkable ways AI has changed entrepreneurship is through improved decision-making powers. Originally, most decisions were made based on intuition and one’s own experiences. AI on the other hand can arm entrepreneurs

with a useful tool to process large volumes of relevant data in no time and help them make more objective decisions.

Computer algorithms pick over these huge databases, look for patterns, and tell you things that may not be obvious if you were analyzing them by hand. All these features guide the entrepreneurs in taking strategic actions about market trends, customer inclinations, and operational effectiveness. With this kind of insight, organizations can foresee changes in markets and act predictively to meet customer needs, adjusting their strategies for growth.

Enhancing Customer Experience

To stand out in a crowd of competitors, businesses are realizing that customer experience is the key. Artificial Intelligence, the likes of

chatbots, and virtual assistants are dramatically enhancing customer interactions & satisfaction.

AI-powered chatbots are capable of fielding customer inquiries, giving instant support, and even guiding through intricate processes with users. They work 24/7 making sure the customers are not left hanging as per time zones or wait for business hours. Businesses can automate repetitive customer service tasks liberating human resources for more strategic roles and giving the same, seamless experience to customers across channels.

By analyzing customer behavior, AI-driven personalization algorithms enable a site (mobile app or web ) to serve recommendations and marketing messages that are in line with an individual’s choice. For a fact, it increases the chances of a conversion and repeat business due to this

ARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP: REVOLUTIONIZING BUSINESS PRACTICES

high degree of personalization.

Streamlining Operations

AI is also changing how businesses operate. At the heart of this change is automation, with time-consuming administrative tasks being automated by AI-powered systems allowing business owners to concentrate on other more strategic activities.

This includes automated invoicing, expense management, and budgeting processes powered by AI. AI makes financial operations more efficient by performing these tasks better than people and is less likely to make errors. By providing business owners with real-time financial intelligence, they can make quick decisions and manage their resources in a much better manner.

Additionally, AI-enabled supply chain management systems can streamline inventory levels, forecast demand, and logistics handling operations. It not only drives operational efficacy but additionally guides in cost reserve funds and disturbance reduction.

Packaging Product Development

AI-enabled analytics can help

to identify where there is unmet demand for a product or service (technology sector) and other trends that are likely over the longer term. This data set helps business owners to create products that correspond with future needs and stay ahead of their competitors. It can help in the design phase too, with AI using generative algorithms to produce new product ideas or improve existing ones to the ideals of the customers.

AI can also exist inside products, making them smarter and enhancing their user experiences. AI can be used to introduce more sophisticated functionality, such as voice control or personalized suggestions, and adaptive interfaces that improve the usability of a product.

Improving Adoption and Usage of the Marketing

AI is making a huge impact in the marketing sector as well. AI tools help entrepreneurs develop better marketing strategies by analyzing consumer behavior, segmenting audiences, and optimizing campaigns.

Through AI-powered platforms, large quantities of data collected from social media, search, and more can be analyzed to determine

HISTORY OF ARTIFICIAL INTELLIGENCE

trends & customer preferences. This helps businesses in developing marketing campaigns that target a specific segment. Personalizing marketing efforts tends to result in higher engagement rates and it also improves conversion rates which are a positive footprint when it comes to a business.

AI can also maximize your advertising spend by telling you with high confidence where and how to promote. This guarantees that budgets are spent wisely and that return on investment is optimized.

Enhancing Talent Management

AI is revolutionizing recruitment, hiring, and talent in the HR space. AI tools are finding its application in processes spanning recruitment to employee development. Hence it also facilitates automation for more efficient workforce management.

Resumes may be screened by AI-driven recruitment systems, and even preliminary interviews might

be handled in the process. Such systems are based on natural language processing and machine learning, which evaluate applicant credibility against job benchmarks. Although automation streamlines recruitment, it also reduces the inherent bias bringing in a more varied and competent team.

After they are hired, AI-driven tools can help employees improve and perform better. For example, AI can find skill gaps and recommend training programs or even provide feedback to enable employees to develop in their roles. When approached strategically, it eliminates the melancholic intent and creates a reliable, highly capable workforce - all through using data to better manage your talent.

Risk Mitigation and Counter Fraud

Artificial intelligence is crucial to improving risk management and fraud detection. As the business environment becomes more complex than ever, it is necessary to

identify and mitigate risks that will help in maintaining operational stability while protecting your assets.

Anomalies hiding within transaction data can be detected through AI, which sifts out the ones deemed fraudulent. Applying AI and machine learning to real-time transaction monitoring helps businesses prevent monetary loss by recognizing fraudulent activity.

AI can also examine numerous risk factors, like market risks and operational weaknesses. By adopting an early response, we can also develop some precautions to address those before they strike and protect our businesses from unexpected problems.

Innovation and Creativity Building

AI inspires entrepreneurs to innovate and think creatively. AI automates routine work and delivers insights to help entrepreneurs free up time, resources & energy for exploring new ideas.

Some of the possible uses of AI include helping to come up with ideas, generating new product concepts, or suggesting what approach you could take in solving a problem. This kind of interaction cements human creativity with AI capability fallouts in unprecedented solutions and business models.

Secondly, AI-powered simulations and modeling tests many variables while predicting results to allow entrepreneurs an opportunity for experimentation and revision of their ideas before incurring overheads.

Conclusion

The use of intelligence, AI, is transforming how businesses operate across different industries providing unprecedented opportunities for growth and innovation. It enhances decision-making, improves customer experiences, and streamlines operations making it an essential tool for today’s entrepreneurs. In the fast-changing business world, AI offers a range of possibilities to elevate companies to new levels. By harnessing AI, entrepreneurs can refine their decision-making processes leading to outcomes based on

data rather than intuition. Moreover, AI enriches customer interactions through personalization and tailored services fostering stronger relationships and boosting satisfaction. Additionally, AI boosts efficiency by automating tasks, minimizing errors, and enabling quicker and more accurate processes. This efficiency not only boosts productivity but also helps businesses allocate resources more strategically and focus on areas for growth.

As AI technology progresses, its potential to revolutionize business models is limitless. Entrepreneurs who adopt AI are likely to gain a competitive advantage in a market. AI serves as more than an automation tool; it acts as a driver of

THE BATTLE OF THE BOT AND BRAINS

innovation that shapes the future of entrepreneurship. By incorporating AI into their operations, companies can adjust to shifting demands, improve their capabilities, and stay ahead of the competition. In today’s era, the integration of AI into business practices is not only beneficial but crucial, for long-term success. Entrepreneurs leveraging the power of AI will find themselves leading industry changes in a landscape where creativity and effectiveness are key priorities. With the continuous evolution of AI, its influence on the future of business will expand, making it an element, in the strategy of any forward-thinking entrepreneur. ■

editorial@womenstabloid.com

The advantages to using AI influencers are numerous, especially when you can create with them what is impossible for a human influencer in their nature and physicality. Where human influencers may tire and require a break, the AI influencer can work their 24/7 cycle ensuring they’re always engaging with their audience. Being available 24 hours a day helps them stay ahead of the game and provides quick responses to their followers.

AI influencers personify data-driven personalization. If it can learn about your likes, dislikes, and interests, AI influencers may be able to influence you in a way that normal influencers will never be able to. This higher level of personalization leads to increased audience engagement and more relevant and meaningful interactions.

Scalability is another big pro. AIs can talk to hundreds or thousands of followers at once while a human influencer must spend the time and have an attention span to maintain their account.

The other thing is consistency. This is largely because when AI influencers say the same message in every conversation individually, they maintain a reliable and consistent brand identity unlike normal people who can at some point have very different personalities. They also create content that is remarkably accurate and essentially error-less, for they employ algorithmic generation techniques enabling the production of high-quality texts repetitively.

The AI influencers are more agile as they constantly analyze real-time data and take to trends in user behavior rapidly. Thanks to that flexibility, AI influencers can work while other normal influencers must take some time out of work.

AI influencers are always leveraging data to inform insights, scaling their reach in a way humans cannot and the list goes on but it’s fair to say that AI brings a lot of benefits into play for influencer marketing that were not there before or enables new levels of performance as compared with normal influencers.

In our increasingly connected world, cybersecurity has become more vital than ever. It safeguards our systems, networks, and data from threats like viruses, phishing, and data theft. Modern cybersecurity is not just about reacting to incidents but about taking proactive measures to protect our digital assets comprehensively. This shift highlights how crucial it is to stay ahead of evolving threats through continuous innovation.

The Evolution of Cybersecurity

Cybersecurity has evolved dramatically from its early days, when it primarily focused on antivirus protection. Today, it tackles a much broader spectrum of threats, including those impacting economic stability and national security. As cyber threats become more sophisticated, the technologies and strategies used to combat them have had to advance accordingly. This progression reflects the increasing complexity of the threats we face and the need for ongoing innovation in the field.

Women in Cybersecurity: Progress and Challenges

Despite the growing importance of cybersecurity, women remain significantly underrepresented in the field. As of 2023, women account for only 25% of the cybersecurity workforce, falling short of the 30% representation seen across all digital sectors. This discrepancy highlights a substantial gender gap, especially concerning given the sector’s widening skills shortage, with an estimated 3.5 million cybersecurity roles expected to remain unfilled by 2025.

Women who do enter the field often bring a high level of expertise. According to the (ISC)² Workforce Study, 46% of women in cybersecurity hold advanced degrees, compared to 32% of their male counterparts. This statistic highlights the dedication and expertise women bring to the industry, but it also raises questions about the additional barriers they face. It suggests that women might need to attain higher qualifications to compete in a field that should be more meritocratic.

Compensation disparities also persist. On average, women in cybersecurity earn 15% less than their male counterparts in similar roles. However, there is a glimmer of progress: millennial women in the field are starting to see pay parity

THE CRUCIAL ROLE OF CYBERSECURITY AND THE IMPACT OF WOMEN IN THE INDUSTRY

with their male peers. While this is a positive development, it does not yet reflect the sector as a whole. The ongoing pay gap highlights the need for continued efforts to achieve gender equality in cybersecurity.

Positive Trends: Funding and Innovation

On a brighter note, there is encouraging news regarding funding for women-led cybersecurity companies. Over the past three years, these firms have experienced an eightfold increase in funding. This surge reflects growing recognition of their value and potential. With more financial support, women-led companies can drive innovation, invest in research and development, and scale their operations to meet the increasing demand for cybersecurity solutions.

Diverse leadership has been shown to correlate with higher performance, better customer satisfaction, and increased profitability. Companies with women in leadership roles often attract top talent and achieve better financial outcomes. The success of women-led cybersecurity companies not only enhances the industry but also serves as an inspiration for other women to pursue leadership roles and entrepreneurial ventures. This positive trend is crucial for fostering a more inclusive and dynamic cybersecurity sector.

Barriers to Leadership

Despite these positive developments, women continue to be underrepresented in top leadership positions within the cybersecurity industry. As of 2023, women hold only 17% of Chief Information Security Officer (CISO) roles at Fortune 500 companies. This underrepresentation in high-level decision-making roles persists even though research suggests that gender diversity can significantly improve cybersecurity outcomes.

A report by McKinsey & Company found that companies with more gender diversity are more likely to perform better financially and encourage more innovation. Additionally, organisations with diverse cybersecurity teams have been found to experience 40% fewer security incidents. This highlights the practical benefits of gender diversity in enhancing security measures and addressing complex cyber threats more effectively.

Moving Forward: Addressing the Gender Gap

To address the gender disparity in cybersecurity, organisations need to take deliberate steps to promote equity and support women in advancing to senior roles. This includes developing robust mentorship programmes, offering skill development opportunities, and creating clear pathways for leadership roles. By creating an inclusive workplace, organisations can tap into diverse talent to boost their cybersecurity strengths and help move the industry forward

Educational institutions and industry bodies also have a role to play in closing the gender gap. Initiatives to encourage more young women to enter the field, such as scholarships, outreach programmes, and career guidance, are essential. Furthermore, organisations should focus on creating supportive workplaces that enable women to thrive, which includes addressing unconscious bias and implementing fair evaluation practices.

IEXPERT OPINION

The push for greater gender diversity in cybersecurity is not just about fairness; it’s about enhancing the effectiveness of our cyber defences. Diverse teams bring different perspectives and problem-solving approaches, which are crucial for identifying and addressing blind spots in cybersecurity strategies. As the digital landscape continues to evolve, the need for a diverse and inclusive cybersecurity workforce will only become more pressing.

In conclusion, while the cybersecurity sector is making strides towards greater inclusion and innovation, significant work remains to close the gender gap. Supporting women in cybersecurity and addressing the barriers they face is essential for advancing the field and ensuring it is well-equipped to tackle the challenges of the digital age. By promoting gender diversity and creating opportunities for women to lead and innovate, we can strengthen our cybersecurity defences and better protect our digital world. ■

EMBRACING DIVERSITY IN CYBERSECURITY: INSIGHTS FROM MICHELLE DROLET

founded Towerwall in 1999, which focuses exclusively on providing organisations with customised cybersecurity programs. For organisations looking to add dimension to their workforce culture, we at Towerwall found success with employee-focused initiatives such as mentorship programs, flexible work schedules, and unbiased hiring practices. We also found that promoting diversity from the top, at the leadership level, can go far in facilitating a more inclusive and open-minded organisation, which is ideal for innovation to thrive.

Fortunately, there are ways to bridge the skills gap and recruit from the untapped talent so abundant in our society. Scholarships can offer a gateway to kickstart careers. Namely, the Women in Cybersecurity training scholarship; Microsoft cybersecurity scholarship; (ISC)² Women’s Scholarships; The SIA’s Women in Security Forum scholarship; Google’s cybersecurity certificate program; the Lauro Garner Minority scholarship. And there is our own brainchild, a scholarship sponsored by Towerwall and MassBay Community College. Embracing diversity in cybersecurity is a strategic advantage that bolsters resilience, fosters innovation, and advances society forward. By breaking down barriers we create opportunities for everyone. With all hands on deck, we can better sustain a healthy security culture and posture, futureproofed to navigate the cyber challenges of tomorrow.

However I recognize that, women represent only a quarter of the cybersecurity workforce, despite surpassing men in overall college enrollment. This gender disparity is

just one facet of a broader issue that includes the role of minorities as well. The underrepresentation of women, minorities, and low-income candidates in cybersecurity is not ideal, undermining the joy of fostering a shared community, and even self-actualisation, which can feed both personal and career growth, and social skills. Individuals from different genders, ethnicities, and backgrounds can lend new and fresh perspectives, even out-of-the box thinking – something much needed for tackling complex security issues.

Despite huge vacancies and high demand for talent, various barriers hinder the entry of women in cybersecurity careers. To begin with, women are unfortunately underrepresented in STEM fields (science, technology, engineering, mathematics). This reality sets the stage for skewed workforce demographics and a disservice to those organisations looking to branch out globally. A rich company culture should be representational, and a flourishing culture makes for both happy employees and happy customers.

Workplace inequities do persist, as evidenced by sizeable pay gaps between different demographic groups in STEM professions. Stereotypes and societal biases perpetuate an environment where access to cybersecurity careers remains elusive for many. Tolerance and acceptance will hopefully upend these biases and change for the better. Just as in agriculture, a monoculture can lead to stagnation. Is innovation even possible without input from all walks of life and corners of the world?.

{Ms. Michelle Drolet, Founder & CEO of Towerwall, Inc)

WOMEN LEADING THE FUTURE OF FMCG: TRENDS AND IMPACT

The FMCG sector is undergoing a major transformation, driven largely by the influence of women-both as consumers and leaders. With women controlling a staggering $31.8 trillion of global spending and making up a significant portion of the workforce, their impact on this industry is undeniable. From leadership roles in major corporations to the rise of female-led direct-to-consumer (D2C) brands, women are reshaping the landscape of the FMCG world, demanding more sustainable, authentic, and socially responsible products.

The Growing Role of Women in FMCG Leadership

According to McKinsey & Company, companies with diverse leadership teams perform better than those with more homogeneous ones. FMCG companies with strong female representation in senior roles are increasingly proving this point. The McKinsey report found that businesses in the top quartile for gender diversity on executive teams were 25% more likely to report above-average profitability. This highlights the tangible financial benefits of gender diversity and inclusion.

For instance, PepsiCo is working on an ambitious initiative in India to boost the livelihoods of 1 million women by 2026, focusing on sustainable development, gender equality, and providing job opportunities. This is an example of how global FMCG giants are recognising the impact women can have-not just as consumers, but as key drivers of industry transformation.

Women’s purchasing decisions are having a transformative effect on the FMCG landscape. As of 2024, women control an estimated $31.8 trillion of worldwide spending, and this figure is expected to grow. Within the next five years, women globally will control 75% of discretionary spending. Women already influence between 70-80% of all consumer spending, which means their preferences and values are reshaping the entire industry.

It is becoming clear that brands need to adapt their strategies to engage with female consumers more effectively. Key factors motivating women’s purchase decisions include product quality, emotional connection, and social responsibility. Women increasingly prioritise brands that reflect their values-whether it’s sustainability, ethical sourcing, or social causes. To win their loyalty, FMCG brands must do more than just deliver products; they must also convey authenticity and purpose.

Post-Pandemic Shifts: Women and E-Commerce Growth

One of the significant post-pandemic trends in the FMCG sector has been the shift towards online purchasing. Direct-to-cionsumer (D2C) brands, particularly those led by women, saw tremendous growth. In 2023, transactions for women-led D2C brands increased 54-fold compared to the previous year, driven largely

Women’s Influence on FMCG Consumer Behaviour

The top-performing categories in this space included beauty and wellness, apparel, artificial jewellery, supplements, and personal care. This surge underscores the growing influence of female entrepreneurs in the FMCG space and highlights how digital platforms are providing women with the tools to launch successful brands and connect with consumers in new ways.

Women Shaping FMCG Sustainability Initiatives

One of the most significant shifts being driven by women in the FMCG industry is the focus on sustainability. A growing number of female leaders are driving initiatives aimed at reducing environmental impact, promoting ethical sourcing, and creating greener supply chains. For example, women in leadership roles are playing an instrumental part in shaping corporate social responsibility (CSR) agendas, ensuring their companies adopt more sustainable practices.

Women consumers are also pushing for more environmentally conscious products. FMCG companies are responding to this demand by offering eco-friendly choices, from reducing plastic packaging to promoting biodegradable products. This trend towards sustainability is reshaping the FMCG landscape, as brands realise that they must align with the values of their female consumers or risk losing market share.

FMCG Marketing: The Power of Emotional Connection

Women’s influence on FMCG marketing strategies cannot be overstated. Brands that create an emotional connection with their customers are more likely to succeed, and this is an area where women excel. Whether it’s understanding the nuances of consumer behaviour or crafting messaging that resonates on a deeper level, women in FMCG marketing are helping brands forge lasting relationships with consumers.

Equality, sustainability, and authenticity are the guiding values for many women when making purchasing decisions. Brands that can effectively communicate these values are not only able to engage women consumers but also foster long-term loyalty. This shift towards purpose-driven marketing is particularly important as younger generations-who are more socially conscious-become a larger part of the consumer base.

The Women Workforce

Despite this rising consumer influence, women still remain underrepresented in senior leadership positions across many industries, including FMCG. According to LinkedIn

data published by the World Economic Forum, women hold just 32.2% of senior leadership positions globally as of 2023, a figure significantly lower than their overall workforce representation of 41.9%. Although the FMCG sector is ahead of industries like Manufacturing (24.6%) and Oil, Gas, and Mining (18.6%) in terms of gender diversity at the executive level, there is still considerable room for growth.

In industries like Consumer Services and Retail, where women make up 45.9% and 38.5% of senior leadership, respectively, there is a more prominent female presence. However, the gap between entry-level roles and C-suite positions remains a challenge. For instance, in Consumer Services, women hold 64% of C-suite roles compared to their entry-level representation. This imbalance highlights the need for continued efforts to promote gender parity at the highest levels of corporate leadership, particularly in industries like FMCG that are driven by consumer preferences where women hold significant purchasing power.

Efforts to close this gender gap are gaining momentum, with many companies launching initiatives to support women’s career advancement. From mentoring and training programmes to more flexible working arrangements, these efforts aim to create more inclusive workplaces and ensure women are equally represented at all levels of the industry.

The Future is Female

The impact women are having on the FMCG sector is undeniable. From influencing purchasing decisions to driving corporate strategies, women are at the heart of the industry’s growth and transformation. As consumers, women are pushing brands to be more sustainable, socially responsible, and authentic. As leaders, they are steering companies towards greater profitability, innovation, and inclusivity.

The post-pandemic world has further highlighted the importance of women in FMCG, particularly with the rapid growth of female-led D2C brands and the increasing focus on e-commerce. The message is clear: brands that wish to thrive in the future must not only cater to women as consumers but also support and empower them as leaders.

For businesses in the FMCG sector, the opportunity is immense. By embracing gender diversity, fostering female leadership, and aligning with the values that matter most to women, companies can navigate the evolving market landscape with confidence and remain competitive in a fast-changing world. ■

TRANSFORMING HEALTHCARE:

TECH INNOVATIONS AND FEMTECH

The healthcare industry has witnessed a surge in innovation, with technology revolutionising how care is delivered. Among these advancements, Femtech has emerged as a groundbreaking sector, focusing on women’s health needs. From wearable health devices to AI-driven diagnostics, the sector is becoming increasingly specialized and effective, offering solutions for reproductive health, chronic conditions, and more.

Advancements in Healthcare Technology

Telemedicine: Technological advancements have brought about drastic changes in the delivery of health care services. Consultation through video calls, mobile applications or online platforms is now possible through telemedicine. It has made healthcare more convenient, especially for people who have to travel longer distances or cannot walk. In the period of COVID-19, telemedicine was a boon for people who did not want to leave their homes and yet could get medical advice or treatment. It also minimizes the burden of health facilities, especially in the handling of non-emergency cases since it taps into the technology to enhance the efficiency of the healthcare base.

Artificial Intelligence: AI is revolutionising healthcare by providing more accurate diagnoses and treatment. AI systems can process complex data and images that are often difficult to interpret with the naked eye. This technology can even detect cancer before it fully develops by flagging early warning signs. Beyond diagnosis, AI is enhancing predictive analysis by estimating patients vital signs and recommending the most effective treatments tailored to their individual needs.

Wearable Technology: Wearable technology, like smartwatches and other devices, is making a real difference in personal health management. These gadgets track various health metrics, such as heart rate and activity levels, in real time. This allows users to keep an eye on their health and spot potential issues early. For instance, if a smartwatch detects an irregular heartbeat or changes in sleep patterns,

it can alert the user and provide timely medical advice.

Blockchain: An innovation, that is poised to revolutionize the way we store and share patient data, has been improving Healthcare Records maintenance. It also provides a tamper-proof distributed ledger which means that blockchain locks down patient data to prevent unauthorized access and breaches. The technology supports secure and transparent data sharing among healthcare providers that improves coordination of care, leading to less chance for errors.

Robotics: The application of robotics in the healthcare industry is improving accuracy across many procedures, especially surgeries. Robotic systems allow for highly precise movements, that would be uncomfortable otherwise, without requiring the surgeon to actually move their hands so many times and thus resulting in high accuracy as well. Furthermore, the world of rehabilitation and physical therapy have added robotics for offering extensive targeted exercises leading to innovative interventions in favor of patients.

Personalized medicine: By leveraging genomics and biotechnology, personalised medicine can tailor treatments to an individual’s genetic profile. This means that therapies can be customised based on a patient’s specific genetic makeup, enhancing their effectiveness and reducing the risk of adverse reactions. Instead of a one-size-fits-all approach, personalised medicine matches treatments to individual biomarkers, leading to more precise and safer healthcare.

What is Femtech?

Femtech refers to technology designed to support women’s health and wellbeing, covering a wide range of products and services. This includes apps for menstrual cycle and fertility tracking, wearables for monitoring health during menopause, and digital solutions for managing chronic conditions like endometriosis and PCOS. The term, coined in 2016 by entrepreneur Ida Tin, has since gained traction as a crucial part of the evolving healthcare industry, addressing health gaps that were often overlooked in traditional medical frameworks.

Market Growth and Demand

The femtech industry has experienced remarkable growth, driven by an increased focus on women’s health and wellness. In 2023, the femtech market was valued at approximately USD 59.4 billion, with projections suggesting it could reach USD 127.1 billion by 2033, reflecting a compound annual growth rate (CAGR) of 7.9% (source: FemTech Market Size, Share, Demand). This growth is underpinned by advancements in technology and a growing demand for products that cater to women’s specific health needs.

The Emergence of Femtech

Reproductive Health:

Femtech has made significant strides in reproductive health, offering a range of products and services designed to support women through various stages of their reproductive lives. Apps and wearables that track menstrual cycles, fertility, and pregnancy are empowering women to manage their reproductive health more effectively. These tools not only aid in family planning but also provide valuable insights into overall well-being.

Menopause Management:

Menopause management is another area where femtech is making a difference. Symptom tracking apps and wearables designed to monitor hormonal changes help women navigate menopause with greater ease. These technologies offer support for managing symptoms such as hot flashes and mood changes, providing valuable information and resources to improve quality of life during this transitional period.

Chronic Conditions:

Femtech is addressing chronic conditions that disproportionately affect women, such as endometriosis and polycystic ovary syndrome (PCOS). New diagnostic tools and patient-management apps are enabling women to record symptoms in real-time, facilitating timely treatment and improving long-term health outcomes. By focusing on these chronic conditions, femtech is making strides in providing relief and enhancing the quality of life for women with these health challenges.

Mental Health:

The scope of femtech extends beyond physical health to encompass mental well-being. Apps and platforms designed to support mental health, including those targeting postpartum depression and anxiety, are offering

valuable therapeutic resources. These digital tools provide instant access to professional help, therapeutic exercises, and symptom monitoring, contributing to more accessible and personalised mental health care.

Comprehensive Health Data:

Along with personalized health data, femtech also progresses towards integrating different sources of health data in a single platform for one-stop dashboard experience. These technologies allow better tracking and analysis, especially since they can now combine the data from reproductive health apps, wearables or even medical records. A more ‘whole’ approach to the health of women allows both women and healthcare providers make better informed choices about how best to manage, treat their health.

Conclusion

The integration of advanced technologies is revolutionising healthcare, changing how medical services are delivered and managed. Femtech, which focuses on women’s specific health needs, is a prime example of this trend towards more specialised and effective healthcare solutions. With the femtech industry expected to grow by 114% to reach $127.1 billion by 2033, it’s clear that these innovations are set to play a crucial role in improving health outcomes for women worldwide. ■

editorial@womenstabloid.com

THE IMPACT OF WOMEN IN THE EVOLVING AUTOMOTIVE INDUSTRY

The automotive industry involves the design, manufacturing, financing, marketing, and sale of motor vehicles, including cars, trucks, and motorcycles. One of the fastest-growing segments is that involving EVs, and also technology related either to enable cars to drive themselves or turn more into automated machines with holistic connectivity features increasing a car’s efficiency, safety, or sustainability. This is particularly important as the automotive industry, with its global diversity and local specificities across countries, plays a significant role in driving employment and exports worldwide. The sector is also adapting to stricter environmental regulations, especially as consumers increasingly demand fuel-efficient, low-emission vehicles. These developments often require integrating new technologies with innovative business strategies to meet both human needs and address broader global challenges. This approach reflects how the automotive industry continues to evolve and respond to changing demands.

For years, leadership in the automotive industry has been predominantly occupied by a certain demographic, but now women are making significant strides across various roles. They are advancing in engineering, vehicle manufacturing, and management, playing a pivotal role in shaping the future of electric

vehicles and autonomous driving technology. Additionally, women are contributing to improving vehicle safety and performance while influencing strategies and policies across the industry. Their efforts to promote diversity and inclusion are helping to create a more innovative and equitable workforce. In key positions, women are driving positive change by challenging the industry’s traditional barriers.

Women in Automotive Industry

In recent times, the automotive industry is experiencing a significant shift as more women bring fresh perspectives and innovative approaches to the sector. Traditionally dominated by men, the industry is now seeing women in influential roles making impactful decisions across various areas. This growing diversity is driving positive change and reshaping the future of the automotive world.

A notable development is the appointment of women to lead major automotive corporations. For example, Mary Barra became the Chief Executive Officer of General Motors in 2014, breaking the glass ceiling and demonstrating that women can excel in top management roles. She literally did break the glass ceiling at GM, proving to everyone that

women can be highly effective in top management. Similarly, other highlevel roles are increasingly held by women who are driving innovation and fostering creativity among their teams.

As more women enter the fields of automotive engineering and design, there is a growing focus on diversity and equality in these technical areas. Their presence is driving advancements in safety technologies, performance improvements, and vehicle styling across the industry. Female engineers are developing innovative solutions to meet new demands for vehicle performance, flexibility, and affordability. Supporting organizations like Women in Automotive is crucial, as they provide valuable mentorship and networking opportunities that help women build successful careers in the automotive sector.

Entrepreneurship is another area where women are making significant strides. Female entrepreneurs are launching innovative companies that are bringing fresh perspectives to the car manufacturing market. These startups are focusing on next-generation sectors such as electric power systems, autonomous vehicles, and new transportation modes. The impact of these women-led ventures extends beyond developing cutting-edge technologies; they are also playing a key role

in driving the overall transformation of the industry.

The automotive industry is also seeing changes in culture and organizational processes that are creating a more inclusive environment. Marketing and technology companies in the sector are starting to see the benefits of diversity, although progress has been slow. Efforts are being made to tackle gender bias, introduce flexible work arrangements, and increase promotional opportunities for women. These changes are helping to build a fairer and more supportive workplace across the industry.

The gender disparity highlights the need to encourage young women to pursue STEM disciplines, such as automotive engineering. Initiatives like scholarships, internships, and mentorships are crucial for nurturing the next generation of female engineers and designers. Such programs are essential for preparing the industry for future female talent.

Additionally, the rising role of women in society is influencing both consumption patterns and production trends. As women’s participation grows, we see a broader range of car models designed to meet diverse needs, including enhanced safety features and ease of use, with considerations like child safety. As more women invest in the sector, their perspectives are increasingly shaping consumer-focused solutions and driving innovation in automotive design.

Conclusion

The increasing presence of women in leadership, law, design, and engineering roles within the automotive industry is set to transform its dynamics. As more women advance in these fields, we are seeing better innovations and a richer diversity of perspectives. With these positive trends continuing, the automotive industry is expected to benefit greatly from ongoing diversity and inclusion efforts, driving further growth and progress. ■

The rise of electric vehicles (EVs) is reshaping the automotive industry, steering us towards more sustainable and eco-friendly transport. This shift has been driven by a combination of technological advancements, increasing environmental awareness, and supportive government policies. As concerns about climate change and air pollution intensify, there is a growing demand for cleaner alternatives to traditional internal combustion engine vehicles. This demand has spurred significant investments in EV technology, leading to rapid advancements in battery efficiency, charging infrastructure, and overall vehicle performance.

Women have played a crucial and multifaceted role in this shift toward electric mobility. Their contributions span across leadership, engineering, policy, and advocacy, demonstrating their significant impact on the industry’s evolution. In leadership roles, women have been instrumental in guiding major automakers through the transition to electric vehicles. They have made strategic decisions that align company goals with the broader push for sustainability, ensuring that EV development remains a priority. Their leadership has been pivotal in navigating the complexities of the automotive market and steering organizations toward innovative solutions.

In engineering and design, women have contributed to the development of groundbreaking technologies that make electric vehicles more viable and attractive to consumers. They work on enhancing battery systems, improving electric drivetrains, and designing vehicles that meet both performance and aesthetic standards. Their expertise helps drive advancements that address the challenges associated with EV adoption, such as range anxiety and charging convenience.

Women also play a significant role in shaping policy and advocating for the EV industry. By working in regulatory and advocacy roles, they help create and implement policies that promote the growth of electric vehicles. This includes influencing government incentives for EV buyers, pushing for stricter emissions standards, and supporting infrastructure development for electric charging. Their efforts help build a regulatory environment that encourages both consumers and manufacturers to embrace electric mobility.

Additionally, women involved in sustainability initiatives work to integrate environmentally friendly practices within the industry. They promote the broader environmental benefits of electric vehicles and strive to ensure that the transition to EVs aligns with overall sustainability goals.

Overall, the involvement of women across various aspects of the electric vehicle sector underscores their essential role in driving the industry’s growth and innovation. Their contributions are integral to shaping a cleaner, more sustainable future for transportation, highlighting the importance of diversity and inclusion in advancing technological and environmental progress.

LEADING LADIES OF AFRICA:

INSIGHTS FROM THE REGION’S TOP WOMEN CXOs

In recent years, the business landscape in Africa has witnessed a significant shift as female CXOs are stepping into leadership roles traditionally dominated by men. These pioneering women are not just transforming their corporations but are also establishing new standards of sustainability and female emancipation throughout Africa. Their paths are paved with hardships overcome with the promotion of sustainable ways, with the pioneering of programs that will help the next generation of women leaders.

Overcoming Industry Challenges

It’s a long road to becoming a female CXO in Africa. In the old boy’s network of business, it is very difficult for women, between the whole female bias and lack of access to executive mentorship and then there is the whole juggling act of career and family.

One of the biggest obstacles women face is the societal expectations and stigmas that often accompany their roles. Many African cultures expect women to take on the traditional roles in the family, which adds a lot of pressure and limits their ability to move up in their careers. Female CXOs frequently navigate these cultural complexities as they work to demonstrate their capabilities in a highly competitive and sometimes skeptical business environment. Overcoming these barriers requires resilience and determination as they strive to excel and break through entrenched gender norms.

Moreover, the lack of representation in leadership roles can perpetuate a cycle where women are not seen as potential leaders, which can impact their growth opportunities. Female CXOs often encounter implicit biases that question their decision-making abilities or leadership styles, adding another layer of difficulty to their professional journey.

However, many women have shown great strength and creativity in the face of these obstacles. They use their background and their individuality to make a difference and to motivate. Their success stories serve as powerful reminders that determination and strategic thinking can pave the way for significant achievements, even in the face of adversity.

Advocating for Sustainability

Female CXOs in Africa are leading the charge in making businesses more sustainable. Their commitment to sustainability isn’t just about following global trends, it’s about making a real, lasting difference. They are focused on creating long-term positive impacts and genuinely want to contribute to a better world.

These are leaders that know that sustainability is not all about being environmentally friendly, but it is also about social equity and economical stability. They are proponents of climate cool practices, resourceful efficiency, and corporate social responsibility. They rule with a green,

global vision that takes into account the impact on not only the people but the world as well. Many of the women CXOs are the first to head up these initiatives including renewable energy utilization, waste minimization, and ethical sourcing. They help push their companies to use green technology and think of new ideas that leave smaller carbon footprints and help conserve the environment.

Not only that, but their concern for sustainability also tends to carry over into creating an “inclusive” workforce. They support diversity and inclusion, and in doing so foster atmospheres in which unique contributions are appreciated, and innovation is allowed to flourish. Not only is this good for the organization but also for the overall good of society as a whole (i. e. close the gap between the haves and the have-nots, economic development, etc.

Empowering Future Generations

Women empowerment is a central theme in the leadership of female CXOs in Africa. These women are dedicated to building bridges for other women to follow in their footsteps on the corporate ladder and higher. They have all kinds of empowerment programs and obviously recognize that gender equality is a complex issue.

Mentoring and sponsorship play a large role in their empowerment. Many women CEOs spend time mentoring women who are just starting out in their careers and giving them the advice, support, and contacts they need to succeed. They actively engage in programs that aim to build leadership skills, confidence, and professional acumen among aspiring female leaders.

Besides mentoring, a lot of the women CXOs are actively engaged in advocacy and policy-making to promote equality in the business world. And they advocate for affirmative action programs that break down systemic barriers, and fair policies that work towards equality in the workplace between the sexes. Their involvement extends to driving legislative and cultural changes that benefit not just their organizations but the broader business community as well.

Education and training are also key areas of focus. Many women CXOs actively lead programs that provide educational resources and training for women, particularly in fields with low female representation. They often support or advocate for initiatives that offer workshops and skill-building opportunities, aiming to equip women with the tools they need to advance in their careers.

And besides that many of these women leaders use their position to bring other women up and to get them recognized for their hard work. They celebrate success and share stories of perseverance, and by doing so they create an atmosphere of recognition and admiration and thus inspire other women to strive for leadership.

Pezesha is a licensed Pan African embedded finance platform that has been at the forefront of solving Small & Medium businesses’ (SMBs) working capital, particularly informal women-led micro businesses. Mainstream institutions have continued to exclude female-led MSMEs from basic financial services such as credit, mainly because of informational asymmetry, a lack of formal forms of collateral, and limited digital credit histories. As a result, many female entrepreneurs remain underserved by traditional financial institutions and are unable to access the financing needed to grow their businesses.

Pezesha is currently scaling up its proven digitally-enabled finance platform which allows us to take a collaborative and holistic approach that is fully integrated, frictionless, and seamless to drive diversity and reach more underserved women-led businesses and provide them access

to inventory and working capital needs that catapults their business to the next level. This approach allows us to co-create solutions that address women-specific pain points and empower them to thrive in their entrepreneurial endeavors.

Pezesha’s platform also plays a role in enhancing financial literacy among SMBs. So far we have empowered more than 300,000+ small businesses with our real-time financial education. By providing easy-to-understand financial tools and insights to ensure effective cash flow management, Pezesha helps businesses better understand their financial position and make informed decisions to avoid common pitfalls such as delayed payments, liquidity shortages, and curb indebtedness. Financially literate entrepreneurs make more informed overall financial decisions and assess their creditworthiness more objectively as they grow up the Pezesha financial ladder. Hence, arming

PEZESHA’S CONTRIBUTIONS TO AFRICA’S JOURNEY TO WOMEN’S EMPOWERMENT.

{Ms. Hilda Moraa, Founder & CEO of Pezesha}

women entrepreneurs with the appropriate financial knowledge and skills will boost their effective engagement in the credit market.

I continue to serve through mentorship and championing female leadership in the Tech and Fintech sectors in Africa. Through my book- A Kenyan Startup Journey, I share practical learnings with young entrepreneurs and women in STEM to build resilience and confidence and use technology to drive the change we want to see in Africa. In addition, my appointment as the advocate for UN (United Nations) UNCTAD, - eTrade for Women Advocate for English-speaking, Africa region 2024-2025, allows me to influence policy that addresses inequalities in the digital economy to sustainability impact and drive meaningful financial inclusion.

Perception of Women’s Empowerment in the African Business Community

The perception of women’s empowerment in Africa’s business community is evolving positively, with increasing support and acknowledgment of the value that women add to the entrepreneurial ecosystem. However, more intentional efforts are needed to harness strategic partnerships that drive policies and investments. It should also include discussions about paradigm shifts in how women are perceived, supported, and integrated into economic and entrepreneurial activities.

FinTech has been a key driver in transforming this gap by making it easy for the underserved to leverage mobile technology to access credit through alternate finance services. Despite the improvement, at least 50% of women get rejected due to the lack of smartphones, internet connectivity, and digital/financial literacy skills, the absolute essentials when it comes to inclusivity.

The financing gap for women remains significant for certain population groups, such as rural or marginalized communities facing heightened exclusion due to compounded barriers, including limited infrastructure and cultural norms that restrict women’s mobility and autonomy. These intersecting challenges exacerbate the digital divide, making it even more difficult for female-led businesses to access digital credit services and participate in the formal economy.

Women are over-mentored but underfunded. There is a rise of mentorship initiatives and accelerators focused on supporting women entrepreneurs. However, we are

not seeing the same growth translating to more women accessing early-stage investments from VCs, especially for African women in the Fintech space. The funding is less than 5% penetration. The business community is increasingly aware that supporting women is not just a matter of fairness but also adds to a strategic economic advantage.

There is a growing recognition of the importance of women’s empowerment within the African business community. This shift in perception is partially driven by the recognition of more successful women entrepreneurs who serve as role models and demonstrate the potential of women in leadership and innovation. We need to continue to put more women on the map to change the narrative that it is possible to drive inequalities when women are involved, recognized, and invited to the table. Initiatives aimed at increasing women’s participation in business and technology are becoming more common, reflecting a broader commitment to addressing gender disparities.

About Ms. Hilda Moraa:

Hilda Moraa is the Founder & CEO of Pezesha, a leading Fintech in East Africa. An award-winning entrepreneur and author, she has more than 15 years of entrepreneurial experience in Fintech and working with multinational supply chain firms like Coca-Cola to develop innovations across Africa. She is also the newly appointed UN (United Nations) UNCTAD - eTrade for Women Advocate for English-speaking, Africa region 2024-2025.

ADVANCING WOMEN IN BANKING: A TALK WITH ADETUTU OLUDARE

{Ms. Adetutu Oludare, CFO of Optimus Bank}

Can you share some of the challenges you faced as a woman rising to the position of CFO in the banking sector? How did you overcome them?

Challenge:

I have faced numerous challenges throughout my career, but stepping into the role of CFO was particularly significant. I was tasked with setting up foundational processes that are typically already in place in existing banks. Joining a new institution, with a team fresh out of training school, was quite demanding, I had to be a coach and be very hands-on. However, I believe the experiences I gained in 2020 prepared me for the responsibilities I assumed in August 2022.

For me quitting has never been an option in any endeavor, although 2020 almost proved me wrong. I would ask myself over and over, “Should anything be this difficult?

After a series of interviews, I got my redeployment letter to resume as ALM Manager on March 1, 2020. I was so excited about the opportunity ahead and ready to work. At the time, the two staff in the space were due to relocate at the time I joined. The ALM space is a highly specialized area, with strict timeliness from internal and external stakeholders. It also requires being very spontaneous with requests yet not compromising accuracy and quality of work.

Then, the pandemic happened, and there was a compulsory lockdown on March 31, 2020. Ah! I was barely one month on the job. At this time, one of the staff had left before the lockdown. I had plenty of questions running through my mind so quickly.

• How do I cope with remote working?

• How will the batons be handed over without hitches?

• How much time do I have to assimilate all the complex processes given the knowledge of the exit of the second staff?

All my fears were very valid, and they soon became my reality. Remote working came with network issues, learning remotely was definitely not an easy task, and before I knew it at about two months plus while still trying to find my footing. My colleague called on a Sunday, precisely on

June 14, 2020, that she was traveling the next day.

You can imagine the how’s right! I was so overwhelmed. I forgot to mention that before I stood up for the role, I had my MSc in Finance in view, and I had gotten to the project writing stage. I had my final dissertation submission due on 30th June 2020.

So, my how’s increased right? How do I meet up with my dissertation deadline? I was so disturbed. I definitely needed help; I am so thankful to my Husband for his support through this phase.

But Guess What? I conquered.

How I overcame:

I wore my determination cap and worked closely with my line manager to deliver the best for the ALM Function. I worked extra hours to make up and immediately requested to access the building so we could work on-site. It was definitely not an easy one, determination played a big role in helping me settle.

The schedule was very tight, so I reached out to my school- the University of Leicester for an extension of my dissertation deadline, I applied for mitigating circumstances and thankfully I got an extension till October 31, 2020.

My supervisor was a Greek man, he initially thought I was not giving my best to the project obviously because my hands were full. The extension gave me a chance to rewrite the narrative and I ensured that I took all his feedback while leveraging on my Senior colleague in the Capital Management space since I was writing on “ Impact of Capital Adequacy on Profitability and Loan Growth”.

Did I mention at some point I got an email from my school that should I fail to meet the extended deadline I would be issued a diploma certificate? Diploma!! It arose another round of anxiety in me.

I continued to learn and work at the same time and surely, I settled into the role. Also, I was able to meet my dissertation extension deadline on 4th January 2021. I got an email of my dissertation result, I was so anxious opening the link, Guess what? It was mind-blowing. I had an A, and had my MSc. With a Distinction, you can imagine my reaction right!

I have come to learn that there is nothing that is not achievable if only we can commit ourselves to it and work with determination. When there is a will, there is a way. We really can achieve the impossible irrespective of the challenges that come our way.

In your opinion, how has the landscape for women in banking and finance changed over the years in Nigeria?

The landscape for women in banking and finance in Nigeria has evolved significantly over the years, showing broader societal changes and an increasing emphasis on gender equality.

Some of the notable changes will be:

Increased Representation of Females in Leadership Roles

In the past, leadership positions in banking and finance were predominantly occupied by men. However, there has been a rise in the number of women holding executive and board-level roles. Notable examples include women leading some of Nigeria’s largest banks, such as Guaranty Trust Bank (Mariam Adesanya), Fidelity Bank (Nneka Onyeali-Ikpe), Lotus Bank (Kafilat Araoye), FCMB (Yemisi Edun), Unity Bank (Tomi Somefun), Zenith Bank

(Adaora Umeoji). This shift demonstrates a breaking of the glass ceiling in a traditionally male-dominated sector.

Gender Diversity policies

The Central Bank of Nigeria (CBN), as the apex regulatory authority for banks, has been a strong advocate for gender diversity in the financial sector. The CBN’s policy mandating a minimum of 30 percent female representation on boards of Nigerian commercial banks, has significantly promoted inclusivity. Additionally, various programs aimed at supporting women in entrepreneurship, finance, and banking have been introduced to further enhance their participation and leadership in the industry.

Development of Women-Centric Products and Services

To encourage financial inclusion, many banks have developed products specifically tailored to support women-led businesses and women-focused investments. These products are designed to close the gap in financial access for women, a group that has been underserved.

How can banks and financial institutions do more to support and advance women in their careers?

Banks and financial institutions can take several steps to further support and advance women in their careers,

ensuring a more inclusive and equitable work environment. I would like to list three of the steps:

Implementing and Strengthening Gender Diversity Policies

They should establish and enforce clear policies aimed at promoting gender diversity at all levels. This includes setting measurable targets for the recruitment, retention, and promotion of women, particularly in leadership and decision-making roles.

Creating Flexible Work Environments

To support women in managing their careers alongside personal and family responsibilities, financial institutions should provide flexible work options, such as remote work, flexible hours, and extended maternity leave. These measures would help reduce attrition and offer women the necessary flexibility to continue advancing in their careers.

Providing Leadership Training and Professional Development

Investing in leadership training and development programs specifically designed for women will equip them with the skills and confidence needed to assume more senior roles. Providing access to continuous education

and executive training will further support their growth and leadership potential, empowering them to seize new opportunities with greater self-assurance. I have benefited from such interventions aimed at advancing women in their careers.

In your view, what are some key areas where women still face barriers in the banking sector, and how can these be addressed?

Despite the progress that has been made in promoting gender diversity, women in the banking sector still face a few barriers, that are closely related to the points already mentioned.

Cultural and Structural Barriers

In Nigeria, we have cultural expectations and unconscious bias that hinder women’s advancement. Women and everyone in their network have to work together to overcome this:

• Diversity and Inclusion Training: Implementing mandatory training to raise awareness about unconscious biases and promote an inclusive work environment.

• Inclusive Work Culture: Encouraging a culture where women’s voices are heard and valued and creating safe spaces for them to express concerns or experiences with discrimination.

Work-Life Balance

Women often face challenges balancing work and family responsibilities, which has limited the career advancement of many. This issue can be addressed by:

• Flexible Work Policies: Expanding access to flexible work options, such as remote work, flexible hours, and childcare support, to make balancing work and personal life easier.

• Parental Leave: Providing extended maternity and paternity leave, along with support for women returning to the workforce after career breaks.

• Strive to be the Best: Women should not continue to make the excuse of being women, it is a privilege and we must learn our strength so we can be counted.

How are African banks adapting to the economic challenges and opportunities presented by global financial changes?

As much as there are economic challenges that African banks face, they are adapting by embracing digital innovation, strengthening risk management, enhancing financial inclusion, and seizing opportunities in cross-border trade and green finance.

Embracing Digital Transformation

As global financial systems increasingly rely on technology, African banks are accelerating their digital

transformation efforts. This includes:

• Mobile and Digital Banking: With the rise of fintech and mobile money platforms, many banks are investing heavily in digital banking services to reach unbanked populations and improve access to financial services. Countries like Kenya, Nigeria, and South Africa have become leaders in mobile banking innovation.

• Blockchain and Cryptocurrency: Some African banks are exploring blockchain technology for more secure and efficient transactions, while others are cautiously engaging with cryptocurrency as a response to global trends. The Central Bank of Nigeria (CBN) has maintained a cautious and restrictive stance on cryptocurrencies.

Strengthening Risk Management and Compliance

With increased volatility in global markets, African banks are focusing more on robust risk management frameworks to safeguard against economic shocks. They have adopted enhanced regulatory compliance, adapting to new international regulations, such as the Basel III standards, to ensure stronger capital adequacy and better risk management.

Cross-Border Expansion and Regional Integration

Many African banks are expanding their presence across borders to capture opportunities in other African markets, responding to both regional and global financial shifts with relevant agreements and integrations:

• African Continental Free Trade Agreement (AfCFTA): Banks are positioning themselves to facilitate cross-border trade and investment under AfCFTA, which aims to create a single market across Africa. This presents opportunities for African banks to support intra-African trade with innovative financial products.

• Pan-African Banking Networks: Ecobank and Standard Bank, are building pan-African networks to tap into broader regional markets, thereby reducing exposure to individual country risks.

What are the most significant trends currently shaping the banking and finance sector in Africa?

West Africa Nigeria

The Central Bank of Nigeria (CBN) mandated a recapitalization exercise requiring banks to hold minimum capital of NGN500 billion for international banks, NGN200 billion for national banks, and NGN50 billion for regional banks. The publicly listed banks have actively begun raising the funds.

Nigeria emerged as a hub for fintech innovation, with companies such as Flutterwave and Paystack at the forefront of digital payments and financial technology. Flutterwave

recently attained “unicorn” status, surpassing a valuation of $1 billion, and continues to lead the advancements in digital payments across Africa.

East Africa

East Africa is renowned for its mobile money revolution, led by M-Pesa in Kenya. This service has transformed the way people conduct financial transactions, making banking accessible to a wider range of stakeholders. In recent years, it has expanded its services to include international money transfers, loans, and savings products. The platform also operates in Tanzania, Uganda, and Rwanda.

Rwanda and Uganda introduced regulatory sandboxes to promote fintech innovation, these sandboxes provide fintech startups with a controlled environment to test their products and services under the guidance of central banks promoting innovation and compliance.

Southern Africa

There is a growing emphasis on sustainable finance in Southern Africa. Banks like Standard Bank and Nedbank in South Africa are incorporating environmental, social, and governance (ESG) criteria into their lending and investment decisions.

South Africa is implementing regulatory reforms to enhance the stability and resilience of its banking sector, including stricter capital requirements and improved risk management practices.

North Africa

Islamic finance continues to grow in North Africa, particularly in Morocco, Egypt, and Tunisia, where there is increasing demand for Sharia-compliant financial products.

• Morocco’s Sukuk Issuance: Morocco has been actively developing its Islamic finance sector, including the issuance of sukuk (Islamic bonds). The country’s first sovereign sukuk issuance was in 2018, and the government has continued to expand Sharia-compliant banking and investment products.

• Al Baraka Bank (Tunisia): Al Baraka Bank Tunisia is one of the leading Islamic banks offering a range of products, from Islamic loans to sukuk investments, as part of the growing demand for alternative finance options.

HEALTHCARE IN AFRICA: IN CONVERSATION WITH ABIMBOLA ADEBAKIN

{Ms. Abimbola Adebakin, Founder & CEO of Advantage Health Africa}

What inspired you to start Advantage Health Africa, and how did you identify the need for such an organization?

When I started Advantage Health Africa for the second time in 2017, I simply wanted to solve some of the ‘wicked’ problems in healthcare and provide patients access to quality and affordable medicines. My career spanned pharmacy (community, hospital, and marketing), financial services, and management consulting with a focus on organizational, leadership, and entrepreneurship development. Having learned so much about systems, organizational design, and performance improvement in these other sectors, it was important for me to bring those models and learnings into the retail pharma sector where I had observed a lot of fragmentation with little digitization. At Advantage Health Africa, we are solving the problem of inadequate access to quality and affordable healthcare through aggregation and by leveraging technology. We are building the African health ecosystem of the future through network, technology and innovation, powered by our market access solutions– myMedicines (tech-enabled last-mile access to medications), myPharmacy (pharmacy management resource center + growth hub + network of franchise pharmacies + end-to-end pharmacy management solution), myAdvantage (health affordability solution via Community-as-a-Service & teleconsultation), myZuriCare (medicines subscription solution for persons with chronic conditions, with stabilized pricing and lifestyle support initiatives) as well as Advantage Pharma (pharmaceutical marketing & distribution venture).

In your view, what are the current strengths and weaknesses of working standards within the healthcare industry in Africa?

Nigeria’s growing economy and the vast innovation in its private sector are some of the key strengths of her healthcare industry. Sadly, we continue to grapple with underinvestment in healthcare infrastructure, workforce shortage, and a high disease burden. A multi-faceted approach that leverages increased financial investment, improved regulatory reforms, and cutting-edge technology is required to strengthen healthcare delivery in Nigeria.

Are there particular barriers or challenges that women face in the healthcare industry that need more attention or support?

Women in Nigeria’s healthcare industry face several barriers and challenges. These challenges exist both

for women as healthcare professionals and as patients within the healthcare system. From underrepresentation in healthcare leadership roles to challenges of balancing healthcare roles with family responsibilities, female healthcare professionals are encumbered with barriers that prevent them from being the best version of themselves. As patients, females experience barriers to healthcare address including limited access to quality maternal and reproductive healthcare services as well as gender-based violence (and limited access to support services). Factors such as cost, illiteracy, and cultural norms contribute to poor maternal health outcomes. Many healthcare facilities lack the appropriate services, training, or sensitivity to adequately support survivors of GBV, including access to safe abortion, psychological support, and legal assistance. Addressing these issues is crucial for improving gender equity and overall health outcomes in Nigeria.

In your opinion, what strategies could be implemented to further enhance women’s leadership and participation in healthcare?

From strengthening the implementation of gender-sensitive policies and regulations to expanding access to quality maternal health services, family planning, and reproductive health education, particularly in underserved rural and conflict-affected areas, these are crucial strategies to enhance healthcare access for women. For women in healthcare leadership, providing targeted training, mentorship, and leadership development programs for women to enhance their skills, knowledge, and representation in decision-making roles within the healthcare sector would be valuable. Additionally, improving data collection on gender disparities in the healthcare workforce and patient outcomes is essential to inform policies and interventions aimed at promoting gender equity.

Incidentally, we have an ongoing initiative empowering female Community Health Entrepreneurs in Kaduna State, in partnership with Health Entrepreneurs and funded by Bayer Foundation. It’s a sustainable and scalable model that addresses this issue.

What are some effective sustainability strategies you have observed or implemented in the healthcare sector?

Sustainability in the healthcare sector is increasingly recognized as vital for ensuring long-term health outcomes, reducing environmental impact, and maintaining financial viability. From transitioning to renewable energy sources like solar panels at our office to ensuring proper disposal

of pharmaceutical waste across our pharmacies, we are intentional about implementing sustainability-focused strategies at Advantage Health Africa.

Our care delivery model at myMedicines is expanding telemedicine and remote care services to different parts of the country, reducing the need for physical visits, thereby lowering transportation emissions and reducing the strain on healthcare infrastructure. Additionally, we have collaborated with strategic partners to provide sustainability-focused solutions to pharmacies in our network, to address critical needs of inventory control, infrastructure enhancement, and business expansion. One of our notable members in the southwestern part of Nigeria accessed timely and affordable finance from one of our strategic partners. With the finance, they transitioned to solar-powered energy systems, eliminating diesel expenses and ensuring uninterrupted power supply. This improved the delivery of healthcare services and increased revenue generation for the pharmacy business.

How can healthcare organizations balance the need for sustainability with the demand for high-quality patient care?

Balancing sustainability with the demand for high-quality patient care is a critical challenge for healthcare organizations. Achieving this balance involves integrating sustainable practices into everyday operations while

ensuring that patient safety, quality of care, and efficiency remain uncompromised. Sustainability should be embedded within the overall strategy and quality management frameworks of healthcare organizations. Integrating renewable energy sources such as solar panels can provide reliable, clean energy for critical care areas without compromising the power supply needed for medical equipment and the delivery of care especially in rural communities. Additionally, climate-focused pharma manufacturing as well as sustainable waste management and reuse strategies can reduce environmental impacts while maintaining a clean and safe environment for patient care. Moving to digital record-keeping reduces paper waste, improves data accessibility, and enhances coordination of care, leading to higher-quality patient outcomes. All these are some ways through which healthcare organizations can balance the need for sustainability with the demand for high-quality patient care.

Can you tell us about the multiple brands you have set up in AHA like - myMedicines, TheAdvantage, myAdvantage, Advantage Pharma, and more?

At Advantage Health Africa, we are democratizing access to quality and affordable healthcare through our market access solutions, pharma distribution, and systems strengthening initiatives. Through our market access solutions comprising delivery of genuine and affordable medicines to individuals, a telehealth & medication cover

subscription, and a subscription package for people living with non-communicable diseases (NCDs) to provide stable medication prices and lifestyle support, patients can get the care they need by engaging with our healthcare team. Through our pharma distribution unit (Advantage Pharma), we provide pharmacies, hospitals, and other institutions with genuine and affordable locally manufactured medicines. We were recently appointed as a Drug Management Organization (DMO) to enable better access to locally manufactured drugs for insured Nigerians. To strengthen the sector, we provide access to markets, skills, funding & opportunities, as well as business development and support services for licensed community pharmacies through a business accelerator hub.

Collaboration is at the core of our work as a pharma-tech company. We recently launched The Advantage, a core solution set to power business operations across pharmacies and drive interoperability with health innovators in Nigeria, with a potential to disburse at least 2 billion Naira additional revenue to +200 pharmacies annually in the next 5 years, deliver integrated care to at least 10 million patients through 10,000 aggregated pharmacies across Africa and provide business intelligence to the pharmacies while reducing losses by at least 30%. As an integrated platform, The Advantage has the potential to serve multiple stakeholders in the healthcare sector (HMOs, health innovators, government agencies, etc) and ultimately accelerate our success in delivering quality care to unreached and far-to-reach patients.

Additionally, Advantage Health Africa is working with 4 strategic partners to implement a three-year Women Economic Empowerment (WEE) project, supported by the Bayer Foundation and Bill & Melinda Gates Foundation, to generate over 4,000 new job opportunities, elevate the income of more than 35,000 female farmers, and facilitate easy access to healthcare services for up to 500,000 households across several LGAs in Kaduna State. Through the WEE project, AHA is set to deliver positive transformation for thousands of female farmers in the rural areas of Kaduna state, provide last-mile access to healthcare, improve agricultural productivity, foster economic empowerment, and facilitate skills acquisition training.

Our dreams and vision for African healthcare are huge, so we approach healthcare with innovation. For 6 years, we have connected millions of Nigerians to the medicines they need through our online aggregated pharmacy, myMedicines, while they also get to speak with a pharmacist. myMedicines is our award-winning aggregated over-the-counter (OTC) and prescription medicines ordering solution that bridges the gap between demand and supply of medications to the last mile, launched in October 2017, with users across the 6 geopolitical zones of Nigeria and diaspora, and a network of 1,000 fulfillment pharmacies across Nigeria.

We have partnered with 32 HMOs and 6 telemedicine providers to serve their patients and provide access to medicines. Through the pioneering aggregation and medication fulfillment solutions of myMedicines, we have recorded so many impact stories that validate the

phenomenal, life-changing work that we do, from Sepeteri to Maiduguri, to Kano, and even Ondo. An example is a grandma (she had glaucoma, diabetes, and arthritis), based in a town in Ogun State, a bit of a distance from her son, who is a farmer. He typically travels from his base to Lagos every month without fail to buy her medicines, just to be assured of genuineness and good pricing. But during COVID, a lot of that was disrupted. And postCOVID, his routine was also changed. So her neighbor told her that her daughter just sent her medicines to her. She didn’t know how, so they reached out to us and we did the same for that grandma. The fulfillment services were 20% less than the amount of money he normally spends to travel, so his costs were reduced, time was also saved as the delivery was made within 24 hours, despite it being out of state. And all her medications were intact. These are medicines she couldn’t miss. We have many examples of that nature. In addition, Nigerians in the diaspora can rely on myMedicines to deliver medicines to their loved ones in Nigeria. We also have doctors that can’t fill orders for their patients and they reach out to us. During COVID, when a lot of people’s lives were disrupted, we came right in to help - we did a lot of interstate deliveries and went to rescue areas.

In addition, myAdvantage is our way of innovating around the affordability of medicines for the middle and the bottom of the pyramid. It’s a subscription-based solution that ensures access to medicines for 30+ conditions and now, we are relaunching it as a 100% cashback subscription. Meaning, that if the person does not use it during the year, she/he gets the subscription fee back FULLY!

These are some ways through which we are moving the needle, and championing healthcare access in Nigeria and Africa.

Icebolethu Group, a leading funeral service provider in South Africa, proudly celebrates its 15th anniversary. Founded in 2009 by Dr. Nomfundo Mcoyi-Zondo, the company has grown significantly over the years, becoming a trusted name for dignified funeral services both locally and internationally. Icebolethu now operates over 140 branches, including presences in the United Kingdom, and employs more than 2,000 staff members.

From its humble beginnings with just one branch, Icebolethu Group has expanded its services, delivering compassionate care to families during their most difficult times. The company’s success stems from its commitment to offering comprehensive funeral services and the strong leadership of Dr. Mcoyi-Zondo, an accomplished entrepreneur and community builder based in KwaZulu-Natal.

Dr. Mcoyi-Zondo expressed her pride in Icebolethu’s growth, stating:

“Icebolethu was built on empathy and respect. We are honored to have served our communities during their most challenging times for the past 15 years, and we look forward to continuing this mission.”

A Legacy of Excellence in Funeral Services

Icebolethu has gained a reputation for its world-class services, having managed the

ALL ABOUT THE ARCHITECT OF ICEBOLETHU GROUP’S SUCCESS

{Ms. Nomfundo Mcoyi-Zondo, CEO of Icebolethu Group}

send-offs for some of South Africa’s most prominent dignitaries. The company’s innovative products, including the iSave Rewards Program, provide clients with benefits that extend beyond funeral cover, offering monthly discounts on purchases at retail stores. The group’s dedication to excellence has earned it numerous local and international awards.

As part of its growth strategy, Icebolethu UK also offers repatriation services to the SADC (Southern African Development Community) regions, ensuring that families can bring their loved ones home for a dignified farewell, no matter where they reside.

Empowering the Community Through Icebolethu Foundation

Beyond funeral services, the company is deeply committed to community development through Icebolethu Foundation, which Dr. Mcoyi-Zondo also leads. The foundation focuses on several philanthropic activities, including the Rhoda Girls Project, which empowers young women by providing educational, spiritual, and psychological support. The annual end-of-year camp allows these young women to reflect, share experiences, and foster a strong sisterhood.

The foundation also runs Computer Skills Centres, providing access to technology and training to bridge the digital divide for disadvantaged youth. Additionally, its Food Security projects, established during the COVID-19 pandemic, empower unemployed youth through sustainable agriculture initiatives, with produce supplied to the Icebolethu Catering Department and local communities.

As Icebolethu looks to the future, the company remains committed to its core values of empathy, respect, and excellence in service, while continuously expanding its impact through innovative products and community development efforts.

Conclusion

The emergence of female CXOs across Africa is a telling sign of the changing business environment, an environment marked by strength, creativity, dedication to sustainability, and empowerment. These are leaders who face challenges with poise and will, and who use their knowledge to make a difference in their companies and societies.

Their advocacy for sustainable practices reflects a deep understanding of the interconnectedness of environmental, social, and economic factors. They become trendsetters for sustainable development and force corporations to revamp their business plans for the good of the planet, despite the potential loss of immediate profits.

Equally important is their dedication to women’s empowerment. By offering mentoring, advocacy, and educational programs, they pave the way for other women to follow in their success. Not only because they change their organizations but because they are part of a larger cultural movement of women gaining equality and inclusion in the world.

As Africa continues to change, the ripples of these trailblazing women CXOs will continue to flow through the industries and generations. Their tales are a tribute to visionary leadership and the great strides that can be made with the determination to change and work together. ■

One of the key successful leaders in Jubilee Allianz General Insurance Mauritius is Mrs. Pamela Bussier, its CEO. Under her strategic vision, creativity, and innovative thinking, she has driven the business to another level. Given her deep insurance expertise, Pamela has played an important role in steering the organization as it transforms. She combines a technology strategy that delivers on the promise of efficiency and human-centered customer service-traits, emblematic of her leadership. Pamela has a wealth of experience steering through intricate market dynamics, which has enabled her to grow the presence

and build relationships for Jubilee Allianz as an insurance provider of choice in Mauritius. She has accordingly refocused the company to become more future-minded by adopting sustainable practices and customer-centric solutions. Her forward-looking approach to the industry and creating a culture of quality has not only pushed Jubilee Allianz into leading the insurance pack but also poised it for strategic success in an immensely competitive environment. Her leadership is proof of her strategic insight and commitment to progressing the company in a continuous growth mode.

“

TECHNOLOGICAL ADVANCEMENTS ARE POISED TO SIGNIFICANTLY RESHAPE THE INSURANCE LANDSCAPE IN MAURITIUS”

WOMEN’S TABLOID CAUGHT UP WITH PAMELA BUSSIER, CEO OF JUBILEE ALLIANZ GENERAL INSURANCE (MAURITIUS) LIMITED, TO DISCUSS HER AWARD-WINNING LEADERSHIP, STRATEGIC INNOVATIONS IN INSURANCE, THE FUTURE OF THE INDUSTRY IN MAURITIUS, AND MUCH MORE

Congratulations on winning the Best Woman CEO - Insurance - Mauritius 2024 award! Does this recognition work as fuel for you to take the finance sector in Mauritius a step further?

Being recognized as the Best Women CEO for Insurance in Mauritius can certainly serve as a powerful catalyst for advancing the finance sector in Mauritius. Such recognition underscores the importance of leadership and innovation in the sector, it can also serve as a role model for other women and encourage women in the finance sector to pursue a high-level career in finance and insurance while contributing to the growth and modernization of the sector. This recognition can act as a catalyst for broader industry changes, promoting diversity, equity, and inclusion as well as helping the insurance industry in achieving greater success and development by adopting new technologies, strategies, and practices.

Apart from your role as a CEO, how do you enjoy quality me-time? How do you balance your professional responsibilities with personal interests or hobbies?

Despite my hectic work schedule, I try to maintain a work-life balance and make sure to spend quality time with my family. For me quality is more important than quantity and I dedicate my full attention to my family when I am at home. I am a fan of TV series which helps me evade and relax. I also practice Yoga to improve my concentration.

“Leaders should lead by example and inspire others through their actions so that they can leave a legacy for future generations”

Has any of your mentors or personal experiences influenced your leadership style and impacted your role in Jubilee Allianz General Insurance (Mauritius) Limited as a leader?

Yes, both profoundly influence my leadership style. I had 2 mentors in my career who had a strong influence on shaping the person I am today. I think that leaders should lead by example and inspire others through their actions so that they can leave a legacy for future generations.

Personal experiences, especially those involving significant challenges, can teach resilience, adaptability, and the importance of empathy. Personal experiences, including mistakes, can be powerful teachers. Reflecting on past errors and successes help in developing a more effective and nuanced leadership style. I believe that learning from our mistakes can guarantee future success.

At the helm of Jubilee Allianz General Insurance (Mauritius) Limited, have you implemented any key strategic initiatives to enhance the company’s market position and operational efficiency?

Yes, and the world has also changed since the COVID19 pandemic, we had to evolve and change, operational efficiency is key for the good running of an insurance company and we reviewed all our processes to make them more efficient to be able to give the best service to our clients. We also reviewed our product offerings to be able to adapt to the world after COVID-19 and the increasing risks associated with climate change. Additionally, we used technology to improve our response time, for example, we are the first insurance company to introduce AI in our quotation process for Motor Vehicles.

Have you encountered any challenges in your role at Jubilee Allianz General Insurance (Mauritius) Limited? Can you take us through your challenge and your approach towards it?

During my professional journey, my main challenge was being a woman in a men’s world. Women have to make greater efforts to show that they have the required talent to be leaders and gain the respect and trust of their business partners and colleagues. I have been able to unlock my potential through hard work, motivation, and passion and have gained the respect of my colleagues and stakeholders. I was elected the 1st woman president of the Insurer’s Association of Mauritius in 2021 which was an important recognition and a wonderful experience.

Can you list down some of the significant risk factors that insurers face currently in Mauritius and some effective ways to mitigate them?

Insurers in Mauritius face a variety of risks that can

impact on their operations and financial stability, I think the most important one is National Disasters; Mauritius is prone to floods following cyclones and heavy rainfall, we had cyclone Belal in January 2024 where there was heavy flooding in Port-Louis and the industry has been severely financially impacted. The way of mitigating this specific risk is through diversification of risks to reduce the impact of one single event or engaging in reinsurance agreements to support the business. Adopting and promoting sustainable practices can also help in reducing the long-term impact of climate change on the insurance portfolio.

After COVID-19 and the adoption of Work-From-Home formula, many companies are facing cyber security threats. Cyberattacks and data breaches can compromise sensitive customer information and disrupt operations.

“AI and data analytics are now a reality. Investing in AI and analytics tools can help insurers to better understand customer behaviors, predict risks, and tailor products to meet the needs of individuals”

We had to invest in robust cybersecurity infrastructure, including encryption, firewalls, and regular security audits to mitigate cyber risks.

We have also compliance risks where changes in regulatory requirements can affect compliance costs and operational processes. We had to develop robust compliance programs and invest in legal expertise to ensure adherence to current and future regulations.

The list is non-exhaustive and by proactively addressing these risks with appropriate strategies, insurers in Mauritius can enhance their resilience and maintain stability in the face of challenges.

How do you see technological advancements shaping the future of the insurance landscape in Mauritius, and what role should insurers play in leveraging these technologies to better serve customers?

Technological advancement are poised to significantly reshape the insurance landscape in Mauritius, as they are elsewhere. Using digital transformation and automation should help in automating underwriting, claims processing, and customer service while helping to streamline operations and reduce costs. Digital platforms such as mobile apps or online portals for self-service options can help organizations enhance their customer journey.

AI and data analytics are now a reality. Investing in AI and analytics tools can help insurers to better understand customer behaviors, predict risks, and tailor products to

meet the needs of individuals. Additionally, AI-driven fraud detection systems can help to minimize losses from fraudulent claims.

By proactively integrating these technologies, insurers in Mauritius can enhance operational efficiency, improve customer experiences, and better manage risks. The key is to balance technological adoption with a clear focus on adding value to customers and maintaining regulatory compliance.

With the recent presentation of the Mauritian Budget 2024, what are the significant changes that are proposed for the financial sector of the country?

The budget for 2024 encompasses a few measures for the good of the financial and insurance industry. The Insurance Act is being amended to enable the insurance industry compensation fund to provide for appropriate non-pecuniary assistance to victims of hit-and-run road assistance or amendments to the Road Traffic Act which will cater for arbitration either through the Motor Vehicle Insurance Arbitration Committee (MVIAC) or private through the Insurers’ Association of Mauritius (IAM).

The various changes to the AML/CFT regulations will also highly impact the financial sector as well as the changes to the Income Tax Act and Workers’ Rights Act (i.e. Increase in the minimum wage).

What are the current challenges facing the insurance industry in Mauritius, and how is Jubilee Allianz navigating these challenges?

Climate change is impacting our industry with a higher risk of cyclones and floods as well as increased number of road accidents with high severity. Inflation has also impacted the industry with higher costs of repairs and labour for vehicles. Inflation has also impacted the medical sector where we have suffered increases in the cost of clinics this year.

Unfortunately, we have to pass these increases to our clients in the motor and medical lines of businesses while trying to run our operations effectively to contain costs.In relation to climate change, we are heavily reinsured thus mitigating the impact of high claims, but this is also at a cost. We also have informative sessions through social media to advise our clients when there is a cyclone or flood for them to stay safe.

Are there any emerging opportunities or trends in the market that Jubilee Allianz is looking to capitalize on?

Of course, there is but this forms part of our 3 years strategy and cannot be disclosed at this stage.

WOMEN IN THE MINING INDUSTRY:

BREAKING GROUND AND SHAPING THE FUTURE

Mining has traditionally been known for its challenging terrain and demanding work conditions. However, over recent decades, a transformative shift has begun to unfold, with women increasingly stepping into roles and positions, and have begun to make their mark in this field. This shift represents a major step forward in both industry inclusivity and the overall evolution of mining practices.

Progress and Challenges in Female Representation

Currently, women represent about 15% of the global mining workforce. This figure reflects deep-seated stereotypes and institutional barriers that have historically limited women’s participation in the sector. The COVID19 pandemic has further exacerbated these challenges, increasing job insecurity and reducing opportunities for women in mining. This stark reality underscores the urgent need for enhanced support and robust safety protocols to foster a more inclusive environment.

Despite these challenges, the mining industry has made significant strides towards gender inclusivity in recent years. A recent survey underscores some positive developments in diversity, equity, and inclusion, though there is still much work to be done. Companies like Hindustan Zinc, Teck, and Anglo American have made commendable efforts to boost female representation. Hindustan Zinc, for instance, has introduced women empowerment initiatives such as Women of Valor and Sakhi. Similarly, Teck and Anglo American have made notable strides in enhancing female participation, reflecting a broader trend towards a more balanced and inclusive workforce. These achievements are a step in the right direction, but they also highlight the ongoing need to close the gender gap and make sure everyone in the industry has fair chances.

One of the main challenges for women in mining is overcoming long-standing stereotypes. The traditional view of mining as a field primarily for men has often meant that women need to demonstrate their skills and expertise to gain equal recognition. Research indicates that women are rated lower than men on future performance and promotability, making them 13 to 14 percent less likely to be promoted. This disparity contributes to a retention challenge, as women may become disheartened when they see fewer opportunities for advancement and less diverse leadership.

Leading the Way and Driving Innovation

The industry is also witnessing a shift in leadership dynamics. Female leaders are emerging and making significant contributions, redefining what it means to lead in this demanding field. These leaders are bringing fresh perspectives focused on collaboration, innovation, and improving workplace conditions. Their efforts are addressing critical

issues such as safety, environmental sustainability, and community relations. For example, Newmont has committed to achieving gender parity in leadership roles by 2030, with initiatives such as issuing bond ties linked to these commitments. Similarly, Vale has pledged to double the number of women in its global workforce by 2025.

Innovation is another area where women are making a substantial impact. The adoption of new technologies, such as artificial intelligence and big data, is revolutionising the mining sector. Women are at the forefront of these technological advancements, contributing to innovations that enhance operational efficiency and reduce environmental impact. In Sub-Saharan Africa, the integration of these technologies is seen as a game changer for women in mining. The potential benefits are immense, but achieving these requires eliminating gender discrimination and outdated cultural practices that hinder women’s participation in technical and scientific roles.

BHP, the world’s largest miner, has recently achieved a landmark milestone in female representation. In 2024, BHP became the first mining company in Chile where women account for 40.8% of the staff. This notable accomplishment underscores the company’s commitment to gender diversity and sets a new benchmark for the industry.

Despite these positive developments, the mining sector remains a laggard in terms of female representation in senior leadership roles. A recent study reveals that women hold just 13% of C-suite positions within mining companies listed in the S&P 500. This statistic contrasts sharply with the relatively high percentage of women in entrylevel roles, which stands at around 40%. The significant drop-off from entry-level to executive positions is one of the most dramatic across all industries. This indicates a systemic issue within the sector that needs to be addressed to retain and advance female talent.

The attraction of women to the mining sector is driven by various factors, including the type of work, professional growth opportunities, and competitive remuneration. In developing regions such as Latin America and SubSaharan Africa, competitive pay is a major draw for women. However, ensuring that women have equal opportunities throughout their careers requires ongoing efforts to promote gender sensitivity and remove discriminatory practices.

In conclusion, the mining industry is making progress on gender inclusivity, there is still considerable work to be done. Women are making significant contributions, showing that success in mining depends on skills and innovation rather than gender. While the strides made are promising, more effort is needed to ensure everyone, regardless of gender, has the chance to succeed. ■

editorial@womenstabloid.com

As the CEO of Lethabo Exploration, one of my greatest accomplishments was being a part of the team that was involved in the success of our iron ore prospecting project which has since developed into an emerging mining operation. It was at this point that we identified the need to be associated with an industry body that addresses policies, legislation, and all matters affecting the full mining value chain including the safety of miners, the environment, and global trends that impact mining in South Africa. Thus, becoming a member of the Mineral Council South Africa in 2020, where I serve as one of the Deputy Chairpersons of the Junior Exploration and Mining Leadership Forum, and I am a non-executive Director representing the juniors on the Board of Directors.

To have achieved significant career milestones at my age as a young industry leader is a testament to the rise in the presence of women in the mining industry. The fact that the mining industry is male-dominated or male-populated speaks to the legacy issues on a global scale. In resolving this specific legacy issue, the industry should carry out continuous studies to identify the reasons that hinder or reduce the entry of women into mining and contributing factors to the appointment of women in positions

WOMEN IN THE MINING INDUSTRY:

ALL ABOUT MANDY MALEBE

{Ms. Mandy Malebe, CEO of Lethabo Exploration}

of leadership, including at an executive level. These legacy issues exist in an era where women have attained the necessary qualifications, training, and experience to serve the mining industry on the same scale as our male counterparts, including being remunerated fairly without bias against one’s gender identity, race, or pronouns. The presence of women in the mining industry has shifted from employing women for the sole purpose of creating transformation and it is evolving to appointing women based on merit because women have invested in their career growth. The industry must continue to empower and enable the employment and promotion of women based on merit. This includes enabling women to have access to scholarships, in-service training/internships, job placement, promotions, and opportunities for further studying to ensure optimum knowledge and skills development. The mindset of the onlooker must shift from “she was placed because she is a woman” to “she was appointed because she is capable”. This shift rests on leaders.

May we give honor where honor is due. May we protect the achievements of women, our joy, from being overshadowed by legacy issues. I am a woman, and I am black, I have not allowed any discrimination which results from these two factors to interfere with my career.

It is not the sole responsibility of a woman to establish other women in mining, it is the joint responsibility of industry leaders to promote effective transformation on a global scale.

THE MINING INDUSTRY IN A WOMAN’S HANDS:

SINMI ADEOYE-ESENE’S UNSTOPPABLE RISE

In the rugged and often unyielding world of global mining, Sinmi Adeoye- Esene, CEO and co-founder of Daniola Corporation, is emerging as а transformative leader. From her base in Canada, Sinmi is challenging the status quo, driving innovation with a vision blending technology, transparency, and ethics. Her mission is clear: to revolutionize how transition and critical minerals are traded worldwide.

Recognizing the untapped potential within the mining sector, Sinmi launched Daniola Corporation, a digital platform that addresses the industry’s longstanding issues of opacity and inefficiency. Under her leadership, Daniola is setting new standards for transparency and ethical sourcing. “Transparency isn’t just a feature-it’s the foundation of trust and sustainability in mining,” Sinmi asserts, encapsulating her approach to reshaping the industry.

Daniola’s impact is tangible. The platform has introduced unprecedented efficiency in trading critical minerals, offering solutions that reduce transaction times and enhance supply chain integrity. The company’s commitment to Environmental, Social, and Governance (ESG) principles has attracted major industry players and investors with the same sustainable practices.

But Sinmi’s role extends beyond the boardroom. A dedicated mother, she embodies resilience and commitment, balancing the demands of leading a global enterprise while raising her family. This dual role strengthens her resolve to make Daniola a beacon of ethical business practices worldwide.

In her latest initiative, “Trust Built on Transparency,” Sinmi has expanded Daniola’s supplier verification network, implementing more rigorous checks and forging partnerships with regional stakeholders. This move ensures that all suppliers meet the highest ethical standards, solidifying Daniola’s reputation as a responsible mining leader.

Sinmi’s journey is a powerful testament to what can be achieved when vision meets unyielding determination. Her dynamic leadership-a blend of bold innovation and uncompromising ethics-is redefining what being a mining industry leader mean. She is not merely participating; she is reshaping the sector, creating a legacy that will inspire future generations of women leaders globally to dream bigger, act bolder, and drive meaningful change.

{Ms. Sinmi Adeoye - Esene, Co-founder & CEO of Daniola Corporation}

THRIVING AMIDST THE DAILY GRIND

“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.”

Arianna Huffington

Self-care is a lot more than relaxation in the stressed and competitive society today; it embodies practices as well as habits that help to pacify our body and mind. The following section does two things: it recommends why to prioritize self-care, particularly when one is engrossed in responsibilities professionally, and then goes on to explain how to.

Understanding the Challenges: Stress, Burnout, and Mental Health

Stress is quite a common factor in our day-to-day life. However, this could potentially take a toll on your performance and be one of the root causes of physical as well as mental burnout.

It is often described in terms of emotional exhaustion, cynicism, and reduced efficacy. It is expected, (and normal) for the demands and pressures of today’s hectic lifestyle. Even just talking about these stress factors can lead to early intervention. They are the ones that beckon us and remind us to look after ourselves in a bid to avoid longterm irreversible effects.

Building a Foundation for Self-Care: Mindset and Prioritization

For many, self-care is seen as a luxurious pursuit, and has convinced themselves that they have no right to free up any time during the work days. Good self-care will refresh you, and make sure that in a busy professional environ ment, you are giving the best of yourself. Professionals need to distinguish self-care as an important down pay ment on health and lifestyle that indirectly contributes towards improved resilience over the longer term.

Practical Strategies for Self-Care in the Workplace

Daily Rituals: Incorporating Self-Care into

Routine

You can practice mindfulness by taking regular breaks and some physical activities as part of your daily lifestyle on a conscious level. Not only does it help refresh your mind and body but also assists people to stay connected with the work they are doing.

Time Management Techniques: Prioritizing

Tasks

and Responsibilities

Another actionable tip to implement self-care into your life is to rank the importance of tasks and projects. This helps in increasing productivity and minimizing work stress. Methods such as prioritizing, delegation, and productivity tools not only improve efficiency but also help cut burnout due to stress accumulation.

Nurturing Mental and Emotional Well-being

Making a habit of breathing, meditation or muscle-relax ing exercises is great for stress relief and mental clarity. If After The Impact is not available to you, many employers

post global pandemic provide employee assistance programs (EAPs) via telecounseling services. This further improves overall resilience and well-being by promoting the use of these resources in stress management, interpersonal conflict resolution, and personal development.

Cultivating a Supportive Workplace Culture

Setting up a work culture that values open communication, feedback, and psychological safety can result in employees feeling supported and prioritized.

Sustaining Well-being for Long-Term Success

In summary, caring for oneself and one’s well-being is instrumental to responding adequately to the claims of an environment that demands — as work does. By proactive measures, the way of thinking from taking for granted mode to self-care and nurturing mental/emotional health is allowing people to be healthy over their life span from both personal and professional perspectives. Utilizing self-care plans for self-satisfaction helps employees in surviving at their occupations and becoming healthier, which indicates that it is necessary to include them as a part of daily work life. ■

editorial@womenstabloid.com

WOMEN IN LEADERSHIP

Radha Vembu, co-founder of Zoho Corporation, has earned the title of India’s richest self-made woman, boasting a net worth of $5.7 billion USD. She tops the list of the country’s leading female entrepreneurs, surpassing notable figures like Falguni Nayar, founder of Nykaa, and Jayshree Ullal, CEO of Arista Networks.

Vembu’s fortune comes primarily from her significant stake in Zoho Corporation, a company she co-founded with her brother, Sridhar Vembu, in 1996. Based in Chennai, Zoho is now a global leader in software solutions, particularly in the business email sector. While she holds the title of product manager for Zoho Mail, Vembu’s contributions extend far beyond just one role. Her leadership has been pivotal in Zoho’s growth, with the company achieving annual revenues of Rs 8,703 crore.

Born in 1972 into a middle-class family in Chennai - India, Vembu’s journey to wealth has been largely quiet and unassuming. She attended the National Higher Secondary School in Chennai and later earned a degree in industrial management from the Indian Institute of Technology (IIT) Madras. Despite being one of India’s wealthiest individuals, Vembu remains a private figure, preferring to stay out of the limelight.

RADHA VEMBU:

THE QUIET BILLIONAIRE LEADING INDIA’S FEMALE ENTREPRENEURS

Vembu’s success isn’t limited to Zoho. She is involved in other ventures, including serving as director of Janaki Hi-Tech Agro Pvt. Ltd., an agricultural NGO, and Highland Valley Corporation Pvt. Ltd., a real estate firm. Her wide-ranging interests and investments have played a significant role in building her vast fortune.

Radha Vembu’s rise reflects the growing prominence of female entrepreneurs making significant strides in India’s business landscape. Following closely behind her are other successful women such as Falguni Nayar, who has built Nykaa into a household name with a net worth of $3.9 billion USD, and Jayshree Ullal, who has steered Arista Networks to similar financial heights.

Vembu’s quiet but substantial rise highlights the shifting dynamics in India’s wealth landscape, where more women are emerging as key players. Not only are they building successful companies, but they are also playing a crucial role in shaping the future of Indian business.

Among the younger generation of female entrepreneurs, Neha Bansal, co-founder of Lenskart, is making waves, while Bollywood actress Juhi Chawla, with a fortune of $550 million USD, is also on the list of India’s wealthiest. Chawla’s inclusion alongside fellow actor Shah Rukh Khan underscores the growing diversity in the country’s top-tier wealth.

The explosion of billionaires in India over recent years is remarkable. In 2024 alone, hundreds have joined the ranks, with a significant increase in female representation. Women like Vembu, Nayar, and Ullal are leading the charge, proving that the business landscape is no longer an exclusive domain for men.

WOMEN GAIN GROUND ON UK BOARDS, BUT LEADERSHIP GAPS PERSIST

Women hold over 40% of board positions in the UK’s largest listed companies, though there remains a shortage of female leadership in top executive roles. According to the latest FTSE Women Leaders Review, women occupied a record 42% of board seats within FTSE 350 companies, a significant increase from 24.5% in 2017. While the UK ranks second globally for female board representation, just behind France, it still

lags in appointing women to the most senior positions.

Burberry, Marks & Spencer, Next, and National Grid led the charge with the highest proportion of women on their boards, with Burberry topping the list at 55.2% female representation. Despite these gains, there are still only 21 female chief executives across FTSE 350 companies, up from 15 in 2011. Within the FTSE 100, just 10 companies

are led by female CEOs, including GSK, Aviva, and BT.

There has been progress in key functional roles, such as finance directors and chief information officers, which are considered stepping stones to the CEO role. Women now account for 25% of finance directors and 27% of chief information officers in FTSE 100 firms. Furthermore, female representation on executive committees has reached 30%.

In terms of leadership on company boards, female chairs were appointed at several major firms, though the number of women chairing boards remains low overall. However, the number of FTSE 350 companies with all-male executive committees has dropped from 54 in 2017 to just nine in 2024, highlighting steady, if slow, progress in gender diversity across leadership roles.

Some private companies also showed strong female representation, with John Lewis Partnership standing out

Mitsuko Tottori, 59, made history by becoming the CEO and President of Japan Airlines (JAL), marking a significant milestone Japan’s Aviation history. Tottori, who began her career as a flight attendant 40 years ago, officially assumed the top role on April 1. Her appointment is not just a personal achievement but a landmark moment for gender equality in Japan’s corporate world.

In a country where senior leadership roles have long been the preserve of men, Tottori’s ascent from cabin crew to the helm of one of Japan’s largest airlines is particularly noteworthy. Her promotion is a bold statement against the backdrop of Japan’s slow progress in gender diversity within its corporate sector.

Tottori’s journey through JAL has been marked by her extensive experience in cabin operations and safety, which, combined with her strong leadership skills, made her a standout candidate for the CEO position. Her rise challenges traditional views and signifies a potential shift in Japan’s corporate landscape, where opportunities for women in top roles have been limited.

for having 62% of its leadership made up of women. Nonetheless, challenges persist, and the push for greater gender balance in leadership positions continues.

FROM FLIGHT ATTENDANT TO CEO:

MITSUKO TOTTORI HOPES TO INSPIRE MORE WOMEN TO REACH THE TOP

Despite her impressive track record, Japan’s corporate culture has often been resistant to embracing women in senior positions. Tottori’s success highlights the ongoing need for reform in how women are trained and promoted within Japanese companies. Her story serves as a beacon of hope for women across the country, illustrating that with the right skills and experience, top positions are within reach.

JAL’s decision to appoint Tottori reflects her significant contributions to the airline, especially during the pandemic when she played a crucial role in ensuring safety. Her appointment is a positive step towards greater gender equality in Japan’s business world, offering encouragement to women aspiring to advance their careers.

Tottori’s rise is a rare and remarkable achievement in a country where women face significant barriers to advancement. Her career trajectory-from flight attendant to CEO-challenges entrenched norms and highlights the potential for broader pathways to leadership, even outside the traditional elite educational backgrounds or piloting experience.

With Japan ranking 125th out of 146 nations in the World Economic Forum’s Global Gender Gap Index 2023, Tottori’s appointment is a crucial reminder of the need for continued progress. The Japanese government aims to have women occupy 30% of senior management roles in major companies by 2030, and Tottori’s story aligns with this goal.

For long, the portrayal of women leaders has always been under scanner and talked about a lot, especially in the media & entertainment sector. This representation is a mirror of talks, and as such can be an illumination for change.

Media has a huge influence on how someone is perceived and it applies to women leaders too. The question remains: how can the media do better in portraying female leaders in a fairer, more balanced way?

Media’s Role in Shaping Perceptions

Media has an incredible impact on public perception. The way it portrays female leaders can either support or undermine their credibility. Unfortunately, even today, women in leadership are often viewed through outdated stereotypes. Their competence is questioned more than men’s, their appearance is scrutinised, and their personal lives can overshadow their professional achievements. Although some progress has been made, the truth is women leaders still

BREAKING THE GLASS REEL:

WOMEN LEADERS’ PORTRAYAL IN MEDIA

face significant bias. The Women in Media Industry Insight Report 2024 highlights just how deep this problem runs. The report, which surveyed 329 women working in media across Australia, shows that career dissatisfaction is at a three-year high. More than half (57%) of women are dissatisfied or unsure about how to advance their careers, with particular discontent among early and mid-career women.

The survey also revealed that 56% of women consider the media industry to have a weak or very weak commitment to gender equality. This percentage has risen from 2023, showing that women’s confidence in the industry’s dedication to closing the gender gap is faltering.

Stagnating Careers and Lack of Progression

One of the most significant problems facing women in the media is the lack of clear career progression. While many women enter the industry at junior levels, few make it to senior leadership roles. In Australia, for example, women comprise 53%

of the workforce in the media industry at the early stages of their careers. Yet by the time they reach senior positions, this figure drops to just 29%.

This drop-off is not limited to Australia. Globally, the issue is widespread. Research across 12 countries found that only 24% of top editors in 240 leading news outlets were women, even though women made up 40% of journalists in these markets. Some countries, like Japan, had no female top editors at all. In contrast, the US had the highest percentage, with 43% of top editorial roles held by women. However, even in countries where women make up a significant part of the workforce, the journey to top positions remains slow. At the current rate of progress, it could take until 2074 to achieve gender parity in top editorial roles.

For many women, the barriers to career advancement aren’t just structural but also cultural. They often face outdated attitudes about their capabilities and potential for leadership. A third of the women surveyed in the 2024 Insight Report said they

were considering leaving their jobs, citing lack of promotion opportunities, unsupportive management, and the additional burden of caregiving responsibilities as key reasons.

The Pay Gap Problem

The gender pay gap is another significant issue in the media. In Australia, the gap is particularly striking in the Information Media & Communications sector. Women in this industry earn, on average, 9% less than their male colleagues, equating to a $409.40 per week difference. This disparity is part of a broader issue facing women across many sectors, but in media, it compounds the existing frustrations about career stagnation.

The Australian Bureau of Statistics (ABS) showed in November 2023 that the national gender pay gap stood at 7%. The media sector’s higher pay gap further highlights the unique challenges women face in this industry. Pay inequality remains a central concern for women, with many saying it is a primary factor holding them back from advancing their careers.

Media Representation and Its Impact

How female leaders are portrayed in the media influences how they are viewed by society and within their organisations. Sadly, there is still a considerable bias in how women leaders are covered. Women are often portrayed as less capable, more emotional, or judged more harshly than their male counterparts. In politics and business, their achievements can be overshadowed by personal details that have little to do with their professional capabilities.

While male leaders are frequently celebrated for their toughness or assertiveness, these same qualities in women are often criticised. This double standard not only harms the public perception of women in leadership but can also damage

their career prospects. The media’s framing of women in power can deter future generations of women from aspiring to leadership roles if they feel they’ll face the same unfair treatment.

Moreover, while women’s leadership stories are gaining traction in some areas, significant underrepresentation remains in creative industries like filmmaking. For example, while Barbie was the highest-grossing film of 2023, earning $1.4 billion globally and securing eight Oscar nominations, women are still vastly underrepresented in film awards. Research shows that since the Oscars began in 1929, only 17% of nominees have been women, and less than 2% have been women of colour. The lack of recognition for female creatives reflects a broader issue in media and entertainment.

The Digital Media Shift

One positive shift is the growing number of women-led digital media platforms. With the rise of blogs, podcasts, and social media, women have found new ways to share their stories and make their voices heard. Digital media allows women to challenge traditional gatekeepers and create their own narratives, free from the constraints of mainstream outlets.

In the last decade, many women have used digital platforms to expose issues like gender inequality and workplace harassment, driving societal conversations that might have otherwise been ignored. These platforms give women the space to shape their own media representations and push back against the stereotypes that have long dominated traditional media.

The Road Ahead: Achieving Gender Parity

While the media has made progress, the path to true gender parity remains long. The World Economic Forum’s Global Gender Gap Report

2023 estimated that it could take another 131 years for full gender equality to be reached globally. This timeline, while daunting, doesn’t mean that change isn’t happening. It’s just moving slower than many would hope.

The media has the power to accelerate this change by being more intentional in how it represents women in leadership. Instead of relying on outdated stereotypes or applying double standards, the media can help to create a new narrative-one that celebrates women’s achievements and potential. By focusing on their abilities rather than their appearance or personal lives, media outlets can contribute to a broader cultural shift that supports women in all areas of leadership.

However, for this to happen, media companies need to address the structural barriers that hold women back within their own organisations. Providing better support for career progression, closing the gender pay gap, and promoting more women into decision-making roles are all necessary steps. Women should not have to choose between a fulfilling career and fair treatment; they deserve both.

In conclusion, while women in leadership have made strides in the media industry, much remains to be done. Gender bias, pay gaps, and a lack of career advancement continue to hold women back. However, with the growing influence of digital platforms and ongoing efforts to close the gender gap, there is hope for a more equitable future. It is essential for the media to reflect this change, ensuring that women leaders are portrayed fairly and accurately, inspiring the next generation to break through the barriers still standing in their way. ■

HOW AI, BRANDING, AND INNOVATION SHAPE MODERN STRATEGIES

{Ms. Charina Widjaja, CEO & Founder at DFW Creatives, Personaje Studio & NXT Interactive}

In the dynamic landscape of modern marketing, the fusion of branding and innovation has become crucial, with AI playing a transformative role. Charina Widjaja, a visionary entrepreneur, exemplifies this through her leadership of three pioneering companies: Personaje Studio, DFW Creative, and NXT Interactive.

Personaje Studio is a multidisciplinary digital studio specializing in branding, digital products, videography, and design. By collaborating with global companies across various industries such as finance, gadgets, vehicles, and food and beverage, Personaje Studio helps brands establish a robust and memorable presence. Their creative approach ensures that every project exceeds client expectations, making them a trusted partner in business expansion.

DFW Creative is an end-to-end marketing agency that revolutionizes brand communication through innovative campaigns and events. Since 2012, DFW Creative has been a game-changer in the creative scene, turning bold ideas into unforgettable campaigns. They specialize in event

management, PR and influencer management, social media, and cutting-edge event techs like AR, VR, MR, and Metaverse. DFW Creative aims to transform imagination into reality, creating global experiences that captivate and engage audiences.

Based in Singapore, NXT Interactive is at the forefront of creative technology, specializing in augmented reality (AR), virtual reality (VR), and interactive installations. Their work enhances user interaction and brand experiences with immersive digital solutions. NXT Interactive’s projects redefine how brands connect with their customers, offering memorable and interactive experiences that leave a lasting impact.

AI has significantly influenced modern marketing by enabling personalized experiences and datadriven decisions. AI-driven tools analyze vast amounts of data to understand consumer behavior, predict trends, and optimize campaigns in real time. This technology allows for hyper-personalization, where marketing messages are tailored to individual preferences, enhancing engagement and conversion rates. New trends spearheaded

by AI include the use of chatbots for customer service, providing instant responses and support, and the creation of dynamic content, where marketing materials are automatically adjusted based on user interactions, making them more relevant and engaging.

Charina Widjaja, the driving force behind these enterprises, says, “In today’s marketing landscape, embracing AI is not just an option but a necessity. It’s about harnessing technology to create experiences that are not only personalized but also deeply engaging. Innovation and branding must go hand in hand to resonate with audiences and drive growth.”

Charina’s unique blend of creativity, technological acumen, and strategic insight drives the success of her companies. Her vision seamlessly integrates the strengths of each entity pushing the boundaries of what is possible in branding and digital innovation. Charina’s approach underscores the importance of staying ahead of trends and continuously exploring new ways to engage audiences.

Today’s marketing landscape demands more than just selling a product; it requires creating an experience. Effective branding builds trust and loyalty, while innovation, fueled by AI, keeps brands relevant and competitive. Companies like Personaje Studio, DFW Creative, and NXT Interactive exemplify how the fusion of branding and innovation can lead to remarkable success. Charina Widjaja’s work is a testament to the power of combining creativity with technology, setting a new standard for what modern marketing can achieve.

EDUCATE A WOMAN, CHANGE THE

WORLD:

THE RIPPLE EFFECT OF FEMALE LEARNING

Gender equality lies at the heart of the global push for education, and the two battles Education and Equality have always gone hand in hand. Educating women and girls is essential not only for promoting equality but also for creating cultural change, improving health outcomes, and driving economic growth. A lack of education for women isn’t just a social injustice; it carries severe health and economic consequences for entire communities. Here’s why education for women is crucial in today’s world and how it continues to transform society.

Economic Empowerment and Development

Education is key to economic growth, and this is particularly true for women. Access to education provides women with the opportunity to gain the skills and knowledge needed to secure better jobs, which in turn allows them to contribute to the economy. Studies have shown that educated women are more likely to start businesses, contribute innovative ideas, and enter the workforce at higher levels. A report from the World Bank highlights that globally, women make up 49.3% of the total employment in non-STEM occupations but comprise only 29.2% of the STEM workforce. Yet, STEM-related roles are often the highest-paying, further emphasising the economic imbalance caused by lack of education for women in these sectors.

Education not only benefits individual women but has a ripple effect that benefits society as a whole.

When women earn more, they invest more in their families and communities, driving sustainable growth across the economy. Countries that invest in women’s education see better overall economic outcomes, as businesses gain from new ideas and diverse leadership.

Health Improvements and Family Welfare

Women’s education also has profound effects on health and family well-being. Educated women are more likely to make informed health decisions for themselves and their families. They tend to have smaller families, better access to healthcare, and are more likely to seek medical advice when needed. According to UNESCO, women who are educated are also more likely to vaccinate their children and make healthier choices, which significantly lowers child mortality rates.

Educated mothers tend to prioritise education for their children, breaking the cycle of poverty for future generations. Higher education leads to improved maternal health and longer life expectancy, as women are equipped with the knowledge and resources to care for themselves and their families.

Social Change and Gender Equality

Educating women drives significant social change by challenging traditional gender norms and promoting gender equality. Higher education fosters a new generation of women who are equipped to participate in

civic life, hold leadership roles, and advocate for social justice. As more women pursue education, they help shift societal views on what women can achieve, breaking down barriers that have long stood in the way of equality.

For instance, women’s involvement in STEM fields is gradually increasing, but as the 2023 Global Gender Gap Report shows, progress is slow. Despite higher graduation rates among women, fewer women enter STEM careers, and those who do often face higher dropout rates than their male counterparts. This lack of representation reinforces outdated gender stereotypes and holds women back from taking the lead in crucial areas like technology and engineering - sectors that are key to driving future economic growth.

Climate Change and Girls’ Education

The climate crisis is having a devastating impact on education for girls, particularly in vulnerable regions like West Africa, Central America, and Southeast Asia. A report by Plan International highlights the link between climate change and disruptions to girls’ education. Extreme weather events and damaged infrastructure make it difficult for girls to attend school, while economic hardships caused by climate-related disasters often force girls into early marriage or domestic work.

According to the Malala Fund, climate change could abruptly end schooling for at least 12.5 million girls in 30 climate-vulnerable countries every year. This has

far-reaching consequences, as it not only limits girls’ educational opportunities but also increases the risk of gender-based violence, child marriage, and early pregnancies.

Involving girls in climate decision-making processes and developing gender-responsive climate education is essential for building a more resilient society. Governments and civil society should take immediate actions to secure safer schools, improve infrastructure, and challenge social norms that prevent girls from accessing education.

Challenges for Women in Education Careers

Despite the critical role women play in the education sector, they face significant challenges in leadership positions. Women make up over three-quarters of the teaching workforce but remain underrepresented as school principals and superintendents due to systemic biases and lack of support. The gender pay gap in education also remains an issue, with female educators often earning less than their male counterparts due to undervaluation of their roles and fewer opportunities to negotiate salaries.

Achieving a work-life balance is another challenge for female educators, many of whom juggle long hours at school with domestic responsibilities. Without flexible working policies and better professional development programs, many women in education feel their careers stagnate, further widening the gender gap in leadership roles within the sector.

As we look to the future, it’s crucial that policymakers, educators, and community groups keep pushing for gender equality in education and the workplace. Making sure women and girls have the same opportunities to learn and work isn’t just the right thing to do - it’s essential for building a fairer, more resilient, and thriving world. ■

editorial@womenstabloid.com

MY JOURNEY WITH CRACK THE CODE: EXPERT OPINION

EMPOWERING FUTURE GENERATIONS IN A CHANGING WORLD

When I founded Crack The Code in 2017, my goal was to empower children and teenagers with the skills they need to succeed in the digital age. Since then, our startup has impacted over 18,000 young people across 22 countries, equipping them with essential skills for their futures. In Latin America, where economic and social challenges are significant, I’ve seen how startups like Crack The Code can drive meaningful change by empowering young people with technology education.

Our mission at Crack The Code goes beyond teaching technical skills. We aim to foster critical thinking, problem solving, and creativity among Latin American youth. By offering both on site and online programming classes to students as young as five years old, we are preparing the next generation for the labor market of the 21st century, where technology and artificial intelligence play an increasingly central role.

One of the projects I’m most passionate about is our latest initiative, +Education +Innovation. This project is training over 3,000 students from public institutions in Barranquilla, Colombia. We teach live, online, AI and Computer Science classes within the curriculum. It is mandatory for 9th, 10th, and 11th graders of 7 public schools in the city. This ambitious effort, made possible through partnerships with the Mayor’s Office of Barranquilla, the District Secretariat

of Education, the Santo Domingo Foundation, and Velez Reyes +, reflects my deep commitment to preparing our youth for the future.

However, I recognize that the road to a digital future is not without its challenges. According to the technical bulletin of the Integrated Household Survey, in Colombia 26.8% of the young population (nearly 2.9 million people) are neither studying nor working. This gap in educational and employment opportunities is particularly stark for women. While traditional sectors like commerce and agriculture still attract much of the youth population, the demand for digital skills is growing rapidly. That’s why initiatives like Crack The Code are crucial in preparing our youth for future jobs.

An analysis by McKinsey & Company, supported by data from the IT Observatory, Eafit, Infosys, the ICT Ministry and Fedesoft, suggest that by 2025, Colombia could face a deficit of up to 112,000 programmers, highlighting the importance of early technological education. As I’ve witnessed the rise of women talents and leaders in the education industry, I am proud to be part of this transformation. At Crack The Code, we’re not only fostering innovation; we’re transforming lives, creating new opportunities for Latin American youth, and bridging the digital divide to ensure that all young people can access the opportunities of the 21st century digital economy.

{Ms. Maria Del Mar Velez, Founder & CEO of Crack The Code}

WOMEN SHAPING SUCCESS ACROSS INDUSTRIES:

EDUCATION, FASHION, HEALTHCARE, AND BEAUTY

It has been evident that women are doing well in many areas of business and hence they show efficiency, creativity and strong management skills. Breaking away from traditional societal expectations, they’re making significant strides in major industries like IT, finance, medicine, and entertainment. Higher education, better role models, expanding networks, and a growing organisational culture that embraces diversity have all contributed to their success.

In education, women have excelled thanks to their hard work, organisational skills, and commitment to

student success. In the beauty industry, women have the insight and market vision to take the lead and drive decision-making. Similarly, in the retail and fashion sectors, women have shown their ability to work smart, using their deep understanding of trends and markets to stay ahead.

In healthcare, women play a crucial role, drawing on their empathy, communication skills, and client-focused approach. The current landscape also shows that women are becoming more detail-oriented and are increasingly being offered leadership positions, allowing industries

to benefit from their diverse talents and fresh perspectives.

Education Industry:

In education, women have risen to leadership by working hard, being organised, and showing a commitment to their students success. Their natural empathy and excellent communication skills allow them to create responsive, learner-centred environments. Women offer a lot of worth as naturally caring and directing people, which plays a significant role in how they train others. Women are transforming practices in education innovatively.

Women in education bring a broader vision that contributes to more inclusive policies and strategies, benefiting current and future students, as well as aspiring teachers. Increased awareness of gender equity and support for professional development have enabled women to reach new heights in education, backed by their talent, dedication, and institutional backing.

Fashion Industry:

The fashion industry thrives on creativity, meticulous attention to detail, and strong networking-qualities women bring in abundance. Their ability to set trends and come up with unique ideas has helped reshape the fashion world. In 2024, the Women’s Apparel market is projected to generate a staggering US$936.3 billion globally, with annual growth expected at 2.83% from 2024 to 2028. The United States alone is forecast to lead the market, contributing US$191 billion to this total in 2024.

The per person revenue globally is expected to account for US$120.80 from women’s apparel, while the total market volume is predicted to reach 85.8 billion pieces by 2028. Even with a modest growth of 1.4% expected in 2025, the influence of women in shaping the fashion industry remains strong. Notably, China continues to drive growth in the luxury women’s apparel market despite global economic downturns, demonstrating women’s growing power in setting trends and driving consumption in key regions like Indonesia, Australia, Europe, and the United States.

With a strong determination to tackle challenges and a real passion for the industry, women in fashion are leading the way in driving change. They’re not just pushing for more diversity and inclusivity but are also championing sustainability, bringing fresh ideas and practical solutions that are enriching the industry

Healthcare:

Women are making a significant impact in healthcare, making up 67% of the global health and social care workforce. They’re responsible for providing essential health services to around 5 billion people worldwide. In fact, women’s contributions to health systems are valued at over US$3 trillion a year, showing just how vital they are to the sector.

With their strong interpersonal skills and natural compassion, women are able to build trust with patients, leading to better health outcomes. Communication is key in healthcare, and women’s ability to connect with others and work well in teams has played a big part in their success. In countries with fewer resources, female midwives and community health workers are essential for bridging the gap between communities and the healthcare system, ensuring more people get the care they need.

Their ability to juggle multiple tasks and stay organised makes women well-suited to managing the complexities of healthcare. They are constantly learning and adapting to modern medical practices, and their empowering leadership styles create environments where collaboration thrives. As a result, more women are breaking through in both clinical and administrative roles, helping to shape the future of healthcare.

The global women’s health market was valued at USD 44.36 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.7% between 2024 and 2030. This significant growth highlights the increasing focus on women’s health needs and the rising demand for specialised healthcare products and services tailored to women.

Beauty Industry:

Women have long been at the heart of the beauty industry, using their

keen understanding of aesthetics and personal care to lead the way. Their creativity and meticulous attention to detail have driven major innovations in cosmetics and beauty products, shaping how the industry meets consumer needs.

Women are also experts at building strong client relationships, which boosts customer satisfaction and brand loyalty. Their excellent communication skills and eye for design make them perfect for roles in product development, marketing, and brand management. By keeping up with the latest trends and adapting to shifting consumer preferences, women in beauty are constantly pushing the envelope, leading with fresh ideas and new approaches. Their influence continues to transform the industry, setting new standards for innovation and leadership.

Women are the pioneers of change across various fields, showcasing their talents and driving development and growth. In education, they create welcoming learning environments, utilising progressive teaching methods to support student success. In fashion, their creativity and networking skills lead the industry, while in healthcare, their compassion and communication abilities set new standards in patient care.

In the beauty sector, women are making exceptional aesthetic judgments and driving innovative business practices.Thus, breaking the barriers that have limited the involvement of women in leadership positions in the past, they introduce fresh perspectives and diverse approaches, reshaping industries and enforcing new standards with their expanding influence. ■

The thing that all these businesses [Amazon, Facebook, and Google] have in common is they are disruptors. The foundations of their businesses are not unique. They have identified a problem that a large number of people were experiencing with an existing business or service and then found a way to make it more accessible/fast/cheap/efficient.

-Anne Boden in her book ‘Banking On It: How I Disrupted an Industry and Changed the Way We Manage our Money Forever’

ANNE BODEN’S JOURNEY:

FROM MOBILE BANKING TO ARTIFICIAL INTELLIGENCE

Aswanky bank, a luxurious office, and a reputation that precedes the name - why would anyone leave all this behind to forge a new career in an area of their least expertise? Say hello to Anne Boden, a former bigwig at Starling Bank and now plunging headfirst into the cutting-edge world of AI world with her new company, AI by Boden.

Anne Boden: The driving force behind Starling Bank

From Swansea with an MBA from Middlesex University, Boden started out as a determined, and ambitious career woman. Her life changed dramatically in 2014 when she created Starling Bank. But what truly sets this venture apart? The answer lies in Starling’s innovative approach to banking. At that time, mobile banking was essentially an online version of traditional banking. Boden recognized the frustrations associated with account opening and the limitations of existing mobile services. She envisioned a streamlined solution, leading to the creation of Starling Bank, which quickly became synonymous with hassle-free mobile banking.

This approach revolutionized financial management, tackling common issues like poor money management and

lack of spending visibility. Starling Bank is widely recognised for its innovative transformation of the banking experience

The bank’s performance is a testament to its success. Starling Bank is the first challenger bank to make a pretax profit of £32. 1 million for the year ending on 31st March 2022, with revenues of £188 million. This success continued with a pre-tax profit of £195 million on revenues of £453 million in the year ending on March 31, 2023. By March 2024, the company reported a remarkable pre-tax profit of £301.1 million.

The bank is expecting to grow profits through the launch of its Banking-as-a-Service proposition Engine, which has already bagged 2 clients from Australia and Romania. Starling Bank has also sought out strategic partnerships to increase its market share. In 2023, the bank partnered with many fintech startups and other financial service providers to include complementary technologies and a larger scope of services. These types of partnerships are intended to strengthen the bank’s ecosystem by offering the customers more complete financial products and services.

Additionally, Starling still has been seeking ways to

expand internationally. The bank is currently looking at possible marketplaces to expand into, it has a very profitable business model and is looking to expand to new geographical and customer segments.

Many companies talk about the pay gap between the genders but Starling Bank has found a way to decrease unpaid labor gaps too through the Share the Load campaign. They launched this campaign to fully grasp much more of the mental load women carry at home. In the results, it turns out a lot! So, in response to this bias, Starling Bank built the Share the Load tool. The innovative tool helps couples, families, and housemates keep track of and evaluate the chores done by each of the members. When done correctly, the tool helps each member of the house to have an equal mental load on household chores.

In 2020, Starling Bank was also part of the If Not Now When campaign that has many CEOs and companies as its signatories. The campaign is committed to taking practical, long-term action to boost Black inclusion in the workplace.

Starling Bank had gone through a rebranding in January 2016. “The Bank Built for You” campaign emphasizes the idea that banking isn’t just about the money, but about the transaction in itself, and it shows how Starling’s innovative money management tools can work into the fabric of everyday life. The campaign subtly hints at the way the bank develops its products, how it constructs the features that the customers demand and makes the experience people-friendly.

The path to success was not without obstacles. Co-founder Tom Blomfield left in early 2015 to start Monzo, a rival digital-only bank. With those types of exits, and the departure of other major directors, Starling Bank might not have grown as much. Nevertheless, Boden’s steadfast leadership and commitment to her vision played a crucial role in navigating these challenges.

A significant development occurred in 2019 when Starling Bank secured £233 million in funding from prominent investors, including Merian Global Investors. Despite this, Boden remained a key figure in the company, holding a minority stake and continuing to influence its strategic direction. Boden’s leadership was further highlighted through her role on Tech Nation’s FinTech Delivery Panel and her appearances at major industry events such as Money20/20 and Wealth 2.0.

Anne Boden’s innovative ventures

Anne Boden’s first book, ‘Banking On It: How I Disrupted an Industry and Changed the Way We Manage our Money Forever’, gave us a look into her life as an entrepreneur and her belief that digital banking will change the world. In her second book “The Money Revolution: Easy Ways to

Manage Your Finances in the Digital World”, she shines a spotlight on how we save, spend, and invest our money. By adopting a few new behaviours, she tells us how to transform your bank balance for the better. Her third book was released in early 2024 and was named “Female Founders’ Playbook – Insights from the Superwomen Who Made It”. This book made itself into the list of many people’s ‘To read’ list. This book talks about a step-by-step guide to creating a billion-dollar company from conceiving a unicorn idea, to assembling a multifaceted team, to fundraising in a world where only 2p out of every £1 of equity investment is awarded to all female founding teams.

In addition to her writing, Boden is a strong advocate for women in business. She is the Chair of the Women-led High Growth Enterprise Taskforce and is an advocate for women in business and technology. Her leadership was

recognized in 2020 when she was named CEO of the Year at the Digital Masters Awards. Her contributions to both the fintech sector and her alma mater were further honoured when Swansea University awarded her an honorary doctorate in July 2023.

The journey of Anne Boden is interesting, like a voyage of steadfast creativity and visionary leadership. With her pioneering work in the banking industry, especially the founding of Starling Bank, she has changed a centuries-old industry. She identified the limitations of traditional mobile banking and introduced an approach that focused on usability and customer delight. Such a pioneering model has started setting benchmarks for services. Now, Boden has entered into the intelligence world with her latest project, AI by Boden. This has been a strategic move underlining her ability to keep ahead of trends while presenting her at the same time as a catalyst for innovation in another rapidly changing field. Her foray into AI underlines the undying passion she has for applying technology to deal with pressing issues and further enhancing the user experience.

Anne Boden’s story is a reflection of how committed she has been to the growth of business and society in general. Indeed, she is already an accomplished benchmark within banking and an advocate of technological advancement. Given her lasting impact on finance and technology, it’s clear that Boden’s legacy will continue to inspire future generations and set new standards in entrepreneurship and beyond. ■

THE ESSENTIAL ROLE OF WOMEN LEADERS IN SHAPING THE GAMING INDUSTRY

The gaming industry, a dynamic part of modern entertainment, is constantly evolving with technological advancements. Female CEOs have been crucial to this evolution, significantly shaping the sector’s direction. Women leaders have driven progress, promoting diversity, and led the charge in innovation within the gaming world

Fresh Perspectives Fuel Innovation

Women executives bring unique viewpoints essential for innovation and strategic vision in gaming. Their fresh ideas and approaches lead to breakthroughs in technology and gameplay. For example, in India, the female workforce in gaming has grown at an impressive 103.15% CAGR from 2018 to 2023, outpacing their male counterparts who experienced a 69.88% CAGR. This significant increase in female talent has played a crucial role in advancing game development.

Promoting inclusivity and diversity

Female executives are an essential driving force behind diverse

and inclusive work cultures in the gaming business. Their dedication to an inclusive representation of in-game content and production teams ensures a plurality of perspectives and development experiences, thus contributing to the overall appeal and socio-cultural value of games. According to the EY-FICCI report, India’s gaming industry, which has become the second-largest globally with approximately 455 million gamers, has seen a notable increase in female participation. Women now make up about 22% of the industry workforce, up from just 6% in 2009. This shift is crucial for creating more inclusive and engaging gaming experiences.

Setting industry standards and promoting best practice

Women in leadership roles are setting high standards and enforcing ethical practices in the gaming industry. They drive improvements in project management, game design, and development processes. The rise in female leadership is evident as global statistics show that while only 16% of executive teams in top gaming companies are women, this

number is gradually improving. The emphasis on ethical standards and high-quality production is reflected in the increased consumer trust and satisfaction in companies led by women.

Shaping Public Perception and Participation

Female executives are reshaping the public image of the gaming industry. By breaking stereotypes and demonstrating that leadership and creativity are not exclusive to men, they inspire a broader range of people to engage with gaming, both professionally and recreationally. Google reports that about 45% of global gamers identify as female, with this percentage rising in mobile gaming. In the US, women made up 48% of gamers in 2022, up from 45% in 2021, highlighting the growing involvement of women in gaming.

Organizations like ‘Women in Games’ are at the forefront of promoting gender equality, creating a more welcoming environment for women. This advocacy is crucial as the industry continues to evolve. Despite women making up close to half of the global gaming population, the industry is still working towards equal representation at the executive level.

Looking Forward

Women leaders in gaming have not only been influential but have also shaped the industry’s trajectory with innovative ideas and a commitment to ethical practices. Their role is crucial as the industry continues to grow and diversify. With more women both playing and leading in gaming, the future looks set to be more exciting, inclusive, and progressive. ■ editorial@womenstabloid.com

About PLAYBOOK

PLAYBOOK is more than a platform; it's a nurturing ground for leadership development. From dynamic masterclasses to vibrant and buzzing community networking events, we provide a secure haven for women from various backgrounds to learn, share knowledge, inspire and build connections. Our mission is to democratize leadership prospects globally.